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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

Serco launches digital workshop programme in partnership with Life Fitness Academy

Serco Leisure's fitness staff will be offered a new training initiative focusing on the use of digital technology.

Created in partnership with Life Fitness Academy (LFA) – the training arm of equipment provider Life Fitness – the digital workshops will explore the use of technology, apps and wearables and their roles in enhancing engagement with gym members.

Set to launch in December, the training will provide Serco's gym floor teams with the skills to encourage members to get the most out of technology as part of a health and fitness plan.

Instructors will learn about current and upcoming trends in digital fitness, the challenges in implementing new technology and how best to interact with members in order to understand and deliver against their needs.

“Digital technology is now a huge part of the fitness landscape and we recognise for many of our members this can be overwhelming," said Jon Hymus, Serco Leisure's commercial director.

"With the landscape rapidly evolving, it is essential that we evolve our industry’s thinking to ensure that we can embrace technology to our benefit.

“We want our gyms to become the facilities of choice for those people who might recognise the value of technology but not always know how best to use it – whether that’s getting started with a wearable or finding the right app to support their bespoke training requirements."

Serco Leisure has an existing partnership with Life Fitness, with 50 of Serco's gyms fitted with Life Fitness equipment.

A division of Brunswick Corporation, Life Fitness' additional equipment brands include Hammer Strength, Cybex, Indoor Cycling Group and SCIFIT.

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Serco Leisure's fitness staff will be offered a new training initiative focusing on the use of digital technology.
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News

Serco launches digital workshop programme in partnership with Life Fitness Academy

Serco Leisure's fitness staff will be offered a new training initiative focusing on the use of digital technology.

Created in partnership with Life Fitness Academy (LFA) – the training arm of equipment provider Life Fitness – the digital workshops will explore the use of technology, apps and wearables and their roles in enhancing engagement with gym members.

Set to launch in December, the training will provide Serco's gym floor teams with the skills to encourage members to get the most out of technology as part of a health and fitness plan.

Instructors will learn about current and upcoming trends in digital fitness, the challenges in implementing new technology and how best to interact with members in order to understand and deliver against their needs.

“Digital technology is now a huge part of the fitness landscape and we recognise for many of our members this can be overwhelming," said Jon Hymus, Serco Leisure's commercial director.

"With the landscape rapidly evolving, it is essential that we evolve our industry’s thinking to ensure that we can embrace technology to our benefit.

“We want our gyms to become the facilities of choice for those people who might recognise the value of technology but not always know how best to use it – whether that’s getting started with a wearable or finding the right app to support their bespoke training requirements."

Serco Leisure has an existing partnership with Life Fitness, with 50 of Serco's gyms fitted with Life Fitness equipment.

A division of Brunswick Corporation, Life Fitness' additional equipment brands include Hammer Strength, Cybex, Indoor Cycling Group and SCIFIT.

Sign up for FREE ezines & magazines
Serco Leisure's fitness staff will be offered a new training initiative focusing on the use of digital technology.
HAF,FIT,IND,PTS,TRA,TEC,PUB
imagesX/THUMB339925_608482_72582.jpg

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Premier Global NASM has introduced a Nutrition Certification course to help fitness professionals give their clients the tools to achieve long-lasting, healthy behaviours
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Gen Z has come of age, and is engaging with fitness in new ways. We look at how health clubs can appeal to this young, tech-savvy and value-conscious age group
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New refurbishment featuring Technogym’s Biocircuit sees 27 per cent membership growth in the first six months at Macclesfield Leisure Centre
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Why does indoor cycling attract so many loyal followers? Abi Harris ask industry innovators how much is down to the instructor and what part the kit has to play
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New research from Colliers has highlighted the opportunity for real estate developments in the health and fitness industry, as Ross Kirton explains
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Promotional feature
Extracurricular activities are key to keeping students physically and mentally healthy. Working with Legend, the universities of Nottingham and Bristol are working to improve the user experience of their facilities to increase student participation
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Rather than just being an outdoor fitness company, we felt we could evolve and adapt the business to become a dominating force in fitness generally
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Featured supplier: FunXtion launch Online Coaching; helping PT’s work effectively, efficiently and increase client contact time
FunXtion has introduced its new Online Coaching Tool, an advanced platform with quality content to help personal trainers work more efficiently.
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Featured supplier: The secrets to designing a stand-out fitness studio
The design and construction of a group fitness or exercise studio can have a big impact on the success of your gym.
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Company profile: EXF Fitness
EXF offer so much more than modular systems and pick and mix installations, they don’t ...
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Company profile: TRX Training UK
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Catalogue Gallery
Click on a catalogue to view it online
Directory
Locking solutions
Ojmar: Locking solutions
Audio visual
Hutchison Technologies: Audio visual
Lockers/interior design
Craftsman Quality Lockers Ltd: Lockers/interior design
Exercise equipment
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Professional services
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Trade associations
International SPA Association - iSPA: Trade associations
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Member access schemes
Move GB: Member access schemes
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Fitness equipment
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Property & Tenders
Diary dates
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Locations worldwide,
Diary dates
23-26 Sep 2019
JW Marriott Turnberry Resort & Spa, Miami, United States
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