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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Serco launches digital workshop programme in partnership with Life Fitness Academy

Serco Leisure's fitness staff will be offered a new training initiative focusing on the use of digital technology.

Created in partnership with Life Fitness Academy (LFA) – the training arm of equipment provider Life Fitness – the digital workshops will explore the use of technology, apps and wearables and their roles in enhancing engagement with gym members.

Set to launch in December, the training will provide Serco's gym floor teams with the skills to encourage members to get the most out of technology as part of a health and fitness plan.

Instructors will learn about current and upcoming trends in digital fitness, the challenges in implementing new technology and how best to interact with members in order to understand and deliver against their needs.

“Digital technology is now a huge part of the fitness landscape and we recognise for many of our members this can be overwhelming," said Jon Hymus, Serco Leisure's commercial director.

"With the landscape rapidly evolving, it is essential that we evolve our industry’s thinking to ensure that we can embrace technology to our benefit.

“We want our gyms to become the facilities of choice for those people who might recognise the value of technology but not always know how best to use it – whether that’s getting started with a wearable or finding the right app to support their bespoke training requirements."

Serco Leisure has an existing partnership with Life Fitness, with 50 of Serco's gyms fitted with Life Fitness equipment.

A division of Brunswick Corporation, Life Fitness' additional equipment brands include Hammer Strength, Cybex, Indoor Cycling Group and SCIFIT.

Serco Leisure's fitness staff will be offered a new training initiative focusing on the use of digital technology.
HAF,FIT,IND,PTS,TRA,TEC,PUB
imagesX/THUMB339925_608482_72582.jpg
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News

Serco launches digital workshop programme in partnership with Life Fitness Academy

Serco Leisure's fitness staff will be offered a new training initiative focusing on the use of digital technology.

Created in partnership with Life Fitness Academy (LFA) – the training arm of equipment provider Life Fitness – the digital workshops will explore the use of technology, apps and wearables and their roles in enhancing engagement with gym members.

Set to launch in December, the training will provide Serco's gym floor teams with the skills to encourage members to get the most out of technology as part of a health and fitness plan.

Instructors will learn about current and upcoming trends in digital fitness, the challenges in implementing new technology and how best to interact with members in order to understand and deliver against their needs.

“Digital technology is now a huge part of the fitness landscape and we recognise for many of our members this can be overwhelming," said Jon Hymus, Serco Leisure's commercial director.

"With the landscape rapidly evolving, it is essential that we evolve our industry’s thinking to ensure that we can embrace technology to our benefit.

“We want our gyms to become the facilities of choice for those people who might recognise the value of technology but not always know how best to use it – whether that’s getting started with a wearable or finding the right app to support their bespoke training requirements."

Serco Leisure has an existing partnership with Life Fitness, with 50 of Serco's gyms fitted with Life Fitness equipment.

A division of Brunswick Corporation, Life Fitness' additional equipment brands include Hammer Strength, Cybex, Indoor Cycling Group and SCIFIT.

Serco Leisure's fitness staff will be offered a new training initiative focusing on the use of digital technology.
HAF,FIT,IND,PTS,TRA,TEC,PUB
imagesX/THUMB339925_608482_72582.jpg

News

Go Fit has been selected by the United Nations Economic Commission for Europe (UNECE) as
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A young girl has died following an incident at the David Lloyd gym at Capability
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Innovatise UK Ltd
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Elevate
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1 - 20 of 12,209
HCM Magazine
Q&A
As health and fitness providers we have a responsibility to support people’s wellbeing
HCM Magazine
Write to reply
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
HCM Magazine
Supplier showcase
Pulse Fitness and Bolsover District Council have been collaborating for many years to deliver dedicated community activity spaces
HCM Magazine
Everyone's talking about
In the wake of the pandemic, is the time ripe to change the language around the role of exercise professionals, and gain greater trust from the healthcare sector?
HCM Magazine
Facilities
What to do when your changing rooms need a refresh, but your budget is stretched? These specialists share their top tips for easy upgrades that won’t break the bank
HCM Magazine
Insight
The Global Wellness Summit brought together public health and wellness experts in Boston recently. Jane Kitchen was there for HCM to see first-hand what this ‘New new era in health and wellness’ will look like for the sector
HCM Magazine
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Having a portfolio of more than 1,000 health club locations is the aim of ambitious operators, with this elite category growing fast, creating new dynamics in the market
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Each health club has its own unique challenges, but the right tech solution can make all the difference. In the first of a two-part series, specialists share how they’ve solved specific issues
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Featured supplier news
Featured supplier news: Virtuagym raises €3m investment to fuel innovation in health and fitness technology
Global fitness technology provider Virtuagym has raised a new €3m investment from Icecat, an Amsterdam-based technology company which invests in innovative technology organisations.
Featured supplier news
Featured supplier news: What’s the first thing you think about when selling gym equipment?
According to our poll the first thing 80 per cent of operators and gym owners think about when it’s time to sell gym equipment is how much your equipment is worth.
Featured operator news
Featured operator news: New partnership delivers swimming support to children with disabilities
A new partnership has been launched to provide inclusive swimming for children with mobility, visual and hearing disabilities.
Featured operator news
Featured operator news: Serco Leisure wins 10-year Mansfield contract
Following a competitive tendering process, Serco Leisure and its partner More Leisure Community Trust Limited (MLCT) have been awarded a 10-year contract by Mansfield District Council to operate three centres in the town, starting 1 May 2022.
Video Gallery
Sport Alliance GmbH
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Mindbody, Inc
Company profiles
Company profile: Octane Fitness UK
A global innovator of innovation and variety in fitness equipment, Octane Fitness, a True Fitness ...
Company profiles
Company profile: Panatta Srl
Panatta is an historical fitness brand displaying one of the widest range of products in ...
Supplier Showcases
Supplier showcase - Pulse Fitness: trusted partner
Catalogue Gallery
Click on a catalogue to view it online
Directory
Skincare
Comfort Zone - Davines S.p.A: Skincare
On demand
Fitness On Demand: On demand
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Management software
Premier Software Solutions: Management software
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Wearable technology solutions
MyZone: Wearable technology solutions
Salt therapy products
Saltability: Salt therapy products
Fitness equipment
A Panatta Sport Srl: Fitness equipment
trade associations
International SPA Association - iSPA: trade associations
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Runcorn
Halton Borough Council
Property & Tenders
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
30-30 Jun 2022
The ICC, Birmingham, Birmingham , United Kingdom
Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
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Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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Tobacco Dock, London, United Kingdom
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