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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

Serco launches digital workshop programme in partnership with Life Fitness Academy

Serco Leisure's fitness staff will be offered a new training initiative focusing on the use of digital technology.

Created in partnership with Life Fitness Academy (LFA) – the training arm of equipment provider Life Fitness – the digital workshops will explore the use of technology, apps and wearables and their roles in enhancing engagement with gym members.

Set to launch in December, the training will provide Serco's gym floor teams with the skills to encourage members to get the most out of technology as part of a health and fitness plan.

Instructors will learn about current and upcoming trends in digital fitness, the challenges in implementing new technology and how best to interact with members in order to understand and deliver against their needs.

“Digital technology is now a huge part of the fitness landscape and we recognise for many of our members this can be overwhelming," said Jon Hymus, Serco Leisure's commercial director.

"With the landscape rapidly evolving, it is essential that we evolve our industry’s thinking to ensure that we can embrace technology to our benefit.

“We want our gyms to become the facilities of choice for those people who might recognise the value of technology but not always know how best to use it – whether that’s getting started with a wearable or finding the right app to support their bespoke training requirements."

Serco Leisure has an existing partnership with Life Fitness, with 50 of Serco's gyms fitted with Life Fitness equipment.

A division of Brunswick Corporation, Life Fitness' additional equipment brands include Hammer Strength, Cybex, Indoor Cycling Group and SCIFIT.

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Serco Leisure's fitness staff will be offered a new training initiative focusing on the use of digital technology.
HAF,FIT,IND,PTS,TRA,TEC,PUB
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News

Serco launches digital workshop programme in partnership with Life Fitness Academy

Serco Leisure's fitness staff will be offered a new training initiative focusing on the use of digital technology.

Created in partnership with Life Fitness Academy (LFA) – the training arm of equipment provider Life Fitness – the digital workshops will explore the use of technology, apps and wearables and their roles in enhancing engagement with gym members.

Set to launch in December, the training will provide Serco's gym floor teams with the skills to encourage members to get the most out of technology as part of a health and fitness plan.

Instructors will learn about current and upcoming trends in digital fitness, the challenges in implementing new technology and how best to interact with members in order to understand and deliver against their needs.

“Digital technology is now a huge part of the fitness landscape and we recognise for many of our members this can be overwhelming," said Jon Hymus, Serco Leisure's commercial director.

"With the landscape rapidly evolving, it is essential that we evolve our industry’s thinking to ensure that we can embrace technology to our benefit.

“We want our gyms to become the facilities of choice for those people who might recognise the value of technology but not always know how best to use it – whether that’s getting started with a wearable or finding the right app to support their bespoke training requirements."

Serco Leisure has an existing partnership with Life Fitness, with 50 of Serco's gyms fitted with Life Fitness equipment.

A division of Brunswick Corporation, Life Fitness' additional equipment brands include Hammer Strength, Cybex, Indoor Cycling Group and SCIFIT.

Sign up for FREE ezines & magazines
Serco Leisure's fitness staff will be offered a new training initiative focusing on the use of digital technology.
HAF,FIT,IND,PTS,TRA,TEC,PUB
imagesX/THUMB339925_608482_72582.jpg

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1 - 15 of 11,267
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An individual who anthropomorphises sadness will feel less sad and will also tend to display better self-control in subsequent decisions about consumption
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New research from Mintel reveals private health and fitness clubs had a record breaking year in 2019. Mintel’s Lauren Ryan gives us the highlights
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Third Space sold its boutique brand, Another Space, and launched its sixth full-service club in the space of a few weeks, signalling its intention to consoldidate its position at the top end of the market
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Click on a catalogue to view it online
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