Zimmer MedizinSysteme GmbH / icelab
Zimmer MedizinSysteme GmbH / icelab
Zimmer MedizinSysteme GmbH / icelab
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

Serco launches digital workshop programme in partnership with Life Fitness Academy

Serco Leisure's fitness staff will be offered a new training initiative focusing on the use of digital technology.

Created in partnership with Life Fitness Academy (LFA) – the training arm of equipment provider Life Fitness – the digital workshops will explore the use of technology, apps and wearables and their roles in enhancing engagement with gym members.

Set to launch in December, the training will provide Serco's gym floor teams with the skills to encourage members to get the most out of technology as part of a health and fitness plan.

Instructors will learn about current and upcoming trends in digital fitness, the challenges in implementing new technology and how best to interact with members in order to understand and deliver against their needs.

“Digital technology is now a huge part of the fitness landscape and we recognise for many of our members this can be overwhelming," said Jon Hymus, Serco Leisure's commercial director.

"With the landscape rapidly evolving, it is essential that we evolve our industry’s thinking to ensure that we can embrace technology to our benefit.

“We want our gyms to become the facilities of choice for those people who might recognise the value of technology but not always know how best to use it – whether that’s getting started with a wearable or finding the right app to support their bespoke training requirements."

Serco Leisure has an existing partnership with Life Fitness, with 50 of Serco's gyms fitted with Life Fitness equipment.

A division of Brunswick Corporation, Life Fitness' additional equipment brands include Hammer Strength, Cybex, Indoor Cycling Group and SCIFIT.

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Serco Leisure's fitness staff will be offered a new training initiative focusing on the use of digital technology.
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News

Serco launches digital workshop programme in partnership with Life Fitness Academy

Serco Leisure's fitness staff will be offered a new training initiative focusing on the use of digital technology.

Created in partnership with Life Fitness Academy (LFA) – the training arm of equipment provider Life Fitness – the digital workshops will explore the use of technology, apps and wearables and their roles in enhancing engagement with gym members.

Set to launch in December, the training will provide Serco's gym floor teams with the skills to encourage members to get the most out of technology as part of a health and fitness plan.

Instructors will learn about current and upcoming trends in digital fitness, the challenges in implementing new technology and how best to interact with members in order to understand and deliver against their needs.

“Digital technology is now a huge part of the fitness landscape and we recognise for many of our members this can be overwhelming," said Jon Hymus, Serco Leisure's commercial director.

"With the landscape rapidly evolving, it is essential that we evolve our industry’s thinking to ensure that we can embrace technology to our benefit.

“We want our gyms to become the facilities of choice for those people who might recognise the value of technology but not always know how best to use it – whether that’s getting started with a wearable or finding the right app to support their bespoke training requirements."

Serco Leisure has an existing partnership with Life Fitness, with 50 of Serco's gyms fitted with Life Fitness equipment.

A division of Brunswick Corporation, Life Fitness' additional equipment brands include Hammer Strength, Cybex, Indoor Cycling Group and SCIFIT.

Sign up for FREE ezines & magazines
Serco Leisure's fitness staff will be offered a new training initiative focusing on the use of digital technology.
HAF,FIT,IND,PTS,TRA,TEC,PUB
imagesX/THUMB339925_608482_72582.jpg

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Features
Cryotherapy
Cryotherapy is hot right now, with more people attracted to its cited benefits, from reduced recovery time to improved sleep quality. Operators offering this chilly experience give us their advice
Features
feature
A partnership between Pure Gym and BLK BOX is challenging the low-cost model
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Exercises, workload, work/rest ratio and pace have been defined and integrated into personalised programmes
Features
feature
If you think of school leavers when you think of apprentices, think again. Apprenticeships are far from limited to career starters, with new generation programmes tailor-made to bring out the best in accomplished managers
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Featured supplier news
Featured supplier: GLL chooses Ethitec’s Tiara9 system for its exercise-based public health referral schemes
The Tiara9 system has been selected by leisure trust, GLL, to support the nationwide rollout of its Healthwise GP referral programme.
Featured supplier news
Featured supplier: Harlands Effect: Make Your Business More Profitable
Harlands Group is a membership management service for health and fitness operators, which interacts directly with members to effectively manage membership payments.
Video Gallery
Harlands Group Overview
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An overview of the Harlands Group, the membership management experts. Read more
More videos:
Company profiles
Company profile: TVS Group
The TVS Group supply and install sports and fitness flooring to a wide range of ...
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Catalogue Gallery
Click on a catalogue to view it online
Directory
Whole body cryotherapy
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Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
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Zimmer MedizinSysteme GmbH / icelab
Zimmer MedizinSysteme GmbH / icelab