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Health Club Management

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DW Sports pumps £1m into Fitness First Bishopsgate

Fitness First Bishopsgate, part of the DW Fitness First Group, has undergone a £1m refurbishment, with cash being spent on a new swimming pool, mind and body studio, steamroom and changing rooms.

The revamp is part of the group’s ongoing investment across the estate of 44 UK-based Fitness First clubs following the purchase of the brand by DW Sports in September last year.

The mind and body studio, which offers yoga and Pilates, adds 35 classes to the club's timetable of group exercise sessions, which also include Les Mills, Fitness First's signature freestyle group training and indoor cycle classes in its other studios.

The mind and body studio has also been fitted with virtual class capability.

The 5,000sq ft (465sq m) Bishopsgate facility is the fourth central London Fitness First operation to house a swimming pool, and is classed by the company as a tier one club.

“This latest investment shows our ongoing commitment to strengthening and building the Fitness First brand in the UK. Having a swimming pool in another of our central London sites really sets Fitness First apart as a premium offering," said Martin Long, DW Sports chief executive.

“With five clubs in close proximity, our new connected membership allows not only our members at the Bishopsgate club but at all clubs to have even more choice of facilities in central London.”

DW Fitness First Group operates more than 120 facilities across the country.

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Fitness First Bishopsgate, part of the DW Fitness First Group, has undergone a £1m refurbishment, with cash being spent on a new swimming pool, mind and body studio, steamroom and changing rooms.
HAF,SWM
THUMB21060_233332.jpg
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News

DW Sports pumps £1m into Fitness First Bishopsgate

Fitness First Bishopsgate, part of the DW Fitness First Group, has undergone a £1m refurbishment, with cash being spent on a new swimming pool, mind and body studio, steamroom and changing rooms.

The revamp is part of the group’s ongoing investment across the estate of 44 UK-based Fitness First clubs following the purchase of the brand by DW Sports in September last year.

The mind and body studio, which offers yoga and Pilates, adds 35 classes to the club's timetable of group exercise sessions, which also include Les Mills, Fitness First's signature freestyle group training and indoor cycle classes in its other studios.

The mind and body studio has also been fitted with virtual class capability.

The 5,000sq ft (465sq m) Bishopsgate facility is the fourth central London Fitness First operation to house a swimming pool, and is classed by the company as a tier one club.

“This latest investment shows our ongoing commitment to strengthening and building the Fitness First brand in the UK. Having a swimming pool in another of our central London sites really sets Fitness First apart as a premium offering," said Martin Long, DW Sports chief executive.

“With five clubs in close proximity, our new connected membership allows not only our members at the Bishopsgate club but at all clubs to have even more choice of facilities in central London.”

DW Fitness First Group operates more than 120 facilities across the country.

Sign up for FREE ezines & magazines
Fitness First Bishopsgate, part of the DW Fitness First Group, has undergone a £1m refurbishment, with cash being spent on a new swimming pool, mind and body studio, steamroom and changing rooms.
HAF,SWM
THUMB21060_233332.jpg

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As we begin a new decade, will boutiques extend beyond the major cities? Will the budget boom continue? How will digital fitness impact the sector? Kath Hudson speaks to some of the industry’s big hitters to find out what 2020 could have in store
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Corporate wellness is getting on to the agenda of a growing number of companies, who appreciate the fact their employees are their number one asset. Kath Hudson reports
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Featured supplier: Gympass expands in Ireland with flagship operator Gym Plus
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Opinion
promotion
Gyms need to look at ways to deploy technology that helps them engage with customers on a human level. This can be done by encouraging customers to leave as much real-time feedback as possible
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Company profiles
Company profile: Power Plate
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Click on a catalogue to view it online
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