Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn
FITNESS, HEALTH, WELLNESS

Latest news

Paulo Mendes da Rocha and MMBB Arquitetos transform disused São Paulo tower block into vibrant leisure destination

Brazilian design studio MMBB Arquitetos and legendary architect Paulo Mendes da Rocha have collaborated on the transformation of a disused tower block in central São Paulo into a vibrant leisure destination for the city.

Created for Brazilian non-profit SESC, the 14-storey building, situated on Rua 24 de Maio and Rua Dom José de Barro, has been stripped of several unnecessary elements – including a bankrupt department store at its heart – to clear space.

New facilities have been introduced in their place, including a health club, climbing wall, library, restaurant, galleries, cafe, dance studio, rooftop swimming pool and a subterranean theatre. Hanging gardens, covered squares and balconies create additional mini public spaces across the building.

Circulation has been enhanced with the introduction of large ramps connecting each floor. According to the design team, “in addition to their main function, these liven up the visitor experience, allowing an unleashed and playful stroll through the building.”

“Our design approach was to make the whole building breathe better and more suitable for its new uses,” they added in a statement.

The structure’s glass cladding has been revamped to expose life inside the building, invite pedestrians in and provide panoramic views of the city for its users.

Da Rocha is famous for his numerous cultural buildings in Brazil, particularly in Sao Paulo. Built in his trademark Brutalist style with exposed concrete structures and rough finishes, these include the Athletic Club of São Paulo, the Brazilian Sculpture Museum MuBE (1988), Patriach Plaza (1992-2002), the Pinacoteca do Estado gallery (1993) and the FIESP Cultural Center (1997).

He was awarded the 2017 Royal Gold Medal for architecture by the Royal Institute of British Architects – an accolade given to a person or group of people who have had a significant influence “either directly or indirectly on the advancement of architecture”.

The preceding year, he won the Praemium Imperiale global prize, among the most valuable in the profession, from the Japan Art Association and the Golden Lion for Lifetime Achievement at the 2016 Venice Biennale.

Several high-profile leisure and hospitality projects are being developed in São Paulo, including a plant-covered Rosewood hotel designed by Jean Nouvel and an Oetker Collection hotel within an abandoned Brazilian palace designed by the iconic late architect Oscar Niemeyer.

Brazilian design studio MMBB Arquitetos and legendary architect Paulo Mendes da Rocha have collaborated on the transformation of a disused tower block in central São Paulo into a vibrant leisure destination for the city.
CLD,SAR,HAF,ARC,DES
THUMB25845_140106.jpg
Latest News
Italian Exhibition Group – the organiser behind industry events Dubai Active and Dubai Muscle Show ...
Latest News

Private investment company Franchise Equity Partners has acquired Bravo Fit, the Planet Fitness ...

Latest News

Midtown Athletic Club has launched a new community tennis initiative honouring the legacy ...

Latest News
Fitness First UK has raised the bar with its latest refurbishment, in Highbury, London, as ...
Latest News
TLee Spas and Wellness has revealed the design for a wellness destination concept for AI ...
Latest News

Urban Gym Group has entered the Irish market with the acquisition of Iconic ...

Latest News

Total Fitness has released new research revealing how the expectations and motivations of ...

Latest News
Wattbike has announced a new integration with EGYM, which enables the bikes to contribute to ...
HCM promotional features
Sponsored
Social fitness the missing link to member engagement, according to a new Myzone report
HCM promotional features
Sponsored
Third Space partnered with IndigoFitness to deliver a bespoke training space for its new club at The Whiteley
HCM promotional features
Sponsored
SnowDome Fitness has added 50 per cent more space with cutting-edge Technogym solutions
HCM promotional features
Sponsored
Find out how your gym can tap into the corporate wellness boom
HCM promotional features
Sponsored
Starpool supports Olympic champion Marcell Jacobs, says Riccardo Turri
HCM promotional features
Sponsored
David Lloyd is stepping up its commitment to women’s health as it continues to explore what fit-for-purpose looks like for the female population
HCM promotional features
Sponsored
Greg Bradley looks at the shift towards strength training in gyms and advises on how operators can create the ultimate training environment
HCM promotional features
Sponsored
EGYM has opened a new HQ in Paternoster Square, London and revealed a range of new launches
HCM promotional features
HCM magazine
After decades of focusing on adult audiences, operators are starting to engage young people – unlocking growth opportunities while supporting the health and wellbeing of future generations
HCM magazine
People on weight loss drugs reduce their activity levels, according to a team at St John’s Hospital Illinois
HCM magazine
World Athletics president, Sebastian Coe talks to Liz Terry about the launch of Run X in partnership with Technogym
HCM magazine
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you. Write to [email protected]
HCM magazine
HCM People

Shaun Grove

Owner, Stride Fitness
My goal was to invest in where fitness is going, not where it’s already been
Opinion
promotion
Strength training has moved from the margins to the mainstream.
Opinion: Building smarter strength spaces for today’s operators
Featured supplier news
Featured supplier news: Legends never die: four legends, four philosophies of life
Panatta brought together four of the most influential figures in bodybuilding history on the stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod.
Featured supplier news
Featured supplier news: Introducing a new era of Nautilus Leverage
Strength training has never been more important for member retention, facility differentiation and long-term commercial success.
Company profiles
Company profile: Your Personal Training
Your Personal Training is the UK’s leading personal training brand, committed to raising industry standards ...
Company profiles
Company profile: FIBO
FIBO pursues the vision of a strong and healthy society and as a global network ...
Supplier Showcases
Supplier Showcase - From nightclub to health club
Supplier Showcases
Supplier Showcase - Future-proofing
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
GLL press release: Families flock to 'Better' Leisure Centres for weekend of free fun
Heralding the launch of the Commonwealth Games Last weekend’s ‘Team England National Sports Weekend’ (18 and 19 July) held at ‘Better’ leisure centres across the UK was a ‘hit’, with customers of all ages arriving in their legions to try out a selection o
Featured press releases
CET CryoSpas press release: CET CryoSpas and Specialist Pools Services Ltd partner to bring automated Ice Bath Management to the commercial leisure sector
New partnership between CET CryoSpas and Specialist Pools Services Ltd aims to reduce maintenance, improve operational efficiency and help operators meet growing demand for cold water immersion.
Directory
Hot tubs
MSpa International Ltd: Hot tubs
Lockers
Crown Sports Lockers: Lockers
Spa and beauty equipment
Living Earth Crafts: Spa and beauty equipment
Water experiences and hydrotherapy solutions
Aquaform s.r.l.: Water experiences and hydrotherapy solutions
Industrial washing machines
Miele Company Limited: Industrial washing machines
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Y Felinheli, LL56 4QN
Newmark
Property & Tenders
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
28-29 Sep 2026
Grand Ballroom, METT Singapore, Singapore
Diary dates
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
Diary dates
22-22 Oct 2026
QEII Conference Centre, London,
Diary dates
29-31 Oct 2026
Impact Exhibition & Convention Center Bangkok,Thailand, Bangkok, Thailand
Diary dates
29-31 Oct 2026
IMPACT Exhibition Center, Bangkok, Thailand , Bangkok, Thailand
Diary dates
14-15 Nov 2026
The Kromhouthal , Amsterdam, Netherlands
Diary dates
26-29 Oct 2027
Koelnmesse Exhibition Centre, Cologne, Germany
Diary dates

Latest news

Paulo Mendes da Rocha and MMBB Arquitetos transform disused São Paulo tower block into vibrant leisure destination

Brazilian design studio MMBB Arquitetos and legendary architect Paulo Mendes da Rocha have collaborated on the transformation of a disused tower block in central São Paulo into a vibrant leisure destination for the city.

Created for Brazilian non-profit SESC, the 14-storey building, situated on Rua 24 de Maio and Rua Dom José de Barro, has been stripped of several unnecessary elements – including a bankrupt department store at its heart – to clear space.

New facilities have been introduced in their place, including a health club, climbing wall, library, restaurant, galleries, cafe, dance studio, rooftop swimming pool and a subterranean theatre. Hanging gardens, covered squares and balconies create additional mini public spaces across the building.

Circulation has been enhanced with the introduction of large ramps connecting each floor. According to the design team, “in addition to their main function, these liven up the visitor experience, allowing an unleashed and playful stroll through the building.”

“Our design approach was to make the whole building breathe better and more suitable for its new uses,” they added in a statement.

The structure’s glass cladding has been revamped to expose life inside the building, invite pedestrians in and provide panoramic views of the city for its users.

Da Rocha is famous for his numerous cultural buildings in Brazil, particularly in Sao Paulo. Built in his trademark Brutalist style with exposed concrete structures and rough finishes, these include the Athletic Club of São Paulo, the Brazilian Sculpture Museum MuBE (1988), Patriach Plaza (1992-2002), the Pinacoteca do Estado gallery (1993) and the FIESP Cultural Center (1997).

He was awarded the 2017 Royal Gold Medal for architecture by the Royal Institute of British Architects – an accolade given to a person or group of people who have had a significant influence “either directly or indirectly on the advancement of architecture”.

The preceding year, he won the Praemium Imperiale global prize, among the most valuable in the profession, from the Japan Art Association and the Golden Lion for Lifetime Achievement at the 2016 Venice Biennale.

Several high-profile leisure and hospitality projects are being developed in São Paulo, including a plant-covered Rosewood hotel designed by Jean Nouvel and an Oetker Collection hotel within an abandoned Brazilian palace designed by the iconic late architect Oscar Niemeyer.

Brazilian design studio MMBB Arquitetos and legendary architect Paulo Mendes da Rocha have collaborated on the transformation of a disused tower block in central São Paulo into a vibrant leisure destination for the city.
CLD,SAR,HAF,ARC,DES
THUMB25845_140106.jpg

Latest news

Italian Exhibition Group – the organiser behind industry events Dubai Active and Dubai Muscle Show

Private investment company Franchise Equity Partners has acquired Bravo Fit, the Planet Fitness

Midtown Athletic Club has launched a new community tennis initiative honouring the legacy

Fitness First UK has raised the bar with its latest refurbishment, in Highbury, London, as
TLee Spas and Wellness has revealed the design for a wellness destination concept for AI

Urban Gym Group has entered the Irish market with the acquisition of Iconic

Panatta brought together four of the most influential figures in bodybuilding history on the stage

Total Fitness has released new research revealing how the expectations and motivations of

Wattbike has announced a new integration with EGYM, which enables the bikes to contribute to
Les Mills has launched a reformer Pilates workout. The 45-minute workout blends traditional reformer movements
The inaugural HCM Invest event has opened applications for pitching slots ahead of its launch
Girls in the UK are missing out on 280 million hours of sport every year
According to research which tracked more than 147,000 people for 30 years, 90-120 minutes of
Strength training has never been more important for member retention, facility  differentiation and long-term commercial
Everlast Gyms expands its footprint outside of the UK this month with the imminent launch
The UK's four Chief Medical Officers have published a refreshed edition of  Physical activity guidelines:
Places Leisure has exchanged contracts to build and operate a flagship £60m water and wellness
The Republic of Ireland will become the latest market in PureGym’s expanding international portfolio, with
Sophie Lawler, CEO of Total Fitness, has launched a leadership coaching business aimed at helping
Anytime Fitness reaches a milestone this week with the launch of its 6000th site. The
The £33.9 million Leighton Leisure and Community Centre has opened in Leighton Buzzard, UK, creating
YogaSix, the yoga brand owned by Xponential Fitness, has launched a heated, Pilates-inspired class called
1 - 20 of 12,300
HCM promotional features
Sponsored
Social fitness the missing link to member engagement, according to a new Myzone report
HCM promotional features
Sponsored
Third Space partnered with IndigoFitness to deliver a bespoke training space for its new club at The Whiteley
HCM promotional features
Sponsored
SnowDome Fitness has added 50 per cent more space with cutting-edge Technogym solutions
HCM promotional features
Sponsored
Find out how your gym can tap into the corporate wellness boom
HCM promotional features
Sponsored
Starpool supports Olympic champion Marcell Jacobs, says Riccardo Turri
HCM promotional features
Sponsored
David Lloyd is stepping up its commitment to women’s health as it continues to explore what fit-for-purpose looks like for the female population
HCM promotional features
Sponsored
Greg Bradley looks at the shift towards strength training in gyms and advises on how operators can create the ultimate training environment
HCM promotional features
Sponsored
EGYM has opened a new HQ in Paternoster Square, London and revealed a range of new launches
HCM promotional features
HCM magazine
After decades of focusing on adult audiences, operators are starting to engage young people – unlocking growth opportunities while supporting the health and wellbeing of future generations
HCM magazine
People on weight loss drugs reduce their activity levels, according to a team at St John’s Hospital Illinois
HCM magazine
World Athletics president, Sebastian Coe talks to Liz Terry about the launch of Run X in partnership with Technogym
HCM magazine
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you. Write to [email protected]
HCM magazine
HCM People

Shaun Grove

Owner, Stride Fitness
My goal was to invest in where fitness is going, not where it’s already been
HCM magazine
Lisa Starr tries the Ammortal Chamber to see whether layering 10 modalities into one experience really delivers more
HCM magazine
The new CEO of UK Active talks to HCM about the gym-curious and why he believes the sector can double in size by the end of the next decade
HCM magazine
The fitness industry is mourning the passing of Les Mills, a founding father of fitness, as Kath Hudson reports
HCM magazine
As the 20th State of the Industry Report is released, LeisureDB has rebranded to Evolve, as Kath Hudson reports
HCM magazine
New legislation is exposing weakness and potential liabilities in the management of customer data in health clubs, says Andy Chesterman
HCM magazine
Software suppliers explain how AI, automation and connected digital experiences can work for the good of operators and consumers
HCM magazine
Opinion
promotion
Strength training has moved from the margins to the mainstream.
Opinion: Building smarter strength spaces for today’s operators
Featured supplier news
Featured supplier news: Legends never die: four legends, four philosophies of life
Panatta brought together four of the most influential figures in bodybuilding history on the stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod.
Featured supplier news
Featured supplier news: Introducing a new era of Nautilus Leverage
Strength training has never been more important for member retention, facility differentiation and long-term commercial success.
Company profiles
Company profile: Your Personal Training
Your Personal Training is the UK’s leading personal training brand, committed to raising industry standards ...
Company profiles
Company profile: FIBO
FIBO pursues the vision of a strong and healthy society and as a global network ...
Supplier Showcases
Supplier Showcase - From nightclub to health club
Supplier Showcases
Supplier Showcase - Future-proofing
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
GLL press release: Families flock to 'Better' Leisure Centres for weekend of free fun
Heralding the launch of the Commonwealth Games Last weekend’s ‘Team England National Sports Weekend’ (18 and 19 July) held at ‘Better’ leisure centres across the UK was a ‘hit’, with customers of all ages arriving in their legions to try out a selection o
Featured press releases
CET CryoSpas press release: CET CryoSpas and Specialist Pools Services Ltd partner to bring automated Ice Bath Management to the commercial leisure sector
New partnership between CET CryoSpas and Specialist Pools Services Ltd aims to reduce maintenance, improve operational efficiency and help operators meet growing demand for cold water immersion.
Directory
Hot tubs
MSpa International Ltd: Hot tubs
Lockers
Crown Sports Lockers: Lockers
Spa and beauty equipment
Living Earth Crafts: Spa and beauty equipment
Water experiences and hydrotherapy solutions
Aquaform s.r.l.: Water experiences and hydrotherapy solutions
Industrial washing machines
Miele Company Limited: Industrial washing machines
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Y Felinheli, LL56 4QN
Newmark
Property & Tenders
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
28-29 Sep 2026
Grand Ballroom, METT Singapore, Singapore
Diary dates
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
Diary dates
22-22 Oct 2026
QEII Conference Centre, London,
Diary dates
29-31 Oct 2026
Impact Exhibition & Convention Center Bangkok,Thailand, Bangkok, Thailand
Diary dates
29-31 Oct 2026
IMPACT Exhibition Center, Bangkok, Thailand , Bangkok, Thailand
Diary dates
14-15 Nov 2026
The Kromhouthal , Amsterdam, Netherlands
Diary dates
26-29 Oct 2027
Koelnmesse Exhibition Centre, Cologne, Germany
Diary dates
Search news, features & products:
Find a supplier:
Partner sites