MINDBODY, Inc.
MINDBODY, Inc.
MINDBODY, Inc.
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

Newly rebranded Hussle partners with mobile provider Three

The fitness industry has struggled to secure truly national consumer marketing partnerships
– Lawrence King

Fitness marketplace Hussle has revealed its first major deal since it changed its name and brand identity from PayAsUGym earlier this month.

Hussle has signed a partnership deal with telecommunications and internet services provider Three, which will see Hussle offer more than 2 million Three customers with flexible access to gyms and health clubs.

In return, Hussle will benefit from Three UK marketing the campaign to their users this summer, providing the fitness company with access to a new customer base.

The campaign will be co-funded and promoted by Hussle and Three.

According to Lawrence King, the deal with Three is the first of a series of high profile, national consumer brand partnerships designed to reach new customer groups.

"The fitness industry historically, has struggled to secure truly national consumer marketing partnerships as the geographic coverage of any single operator has been too narrow for potential commercial partners," King said.

"With a gym in 96 per cent of UK postcode regions, Hussle is ideally placed to support the coverage requirements of companies like Three UK and create new marketing opportunities for the fitness industry to reach genuinely new people."

Nicola Bhojani, head of media planning at Three UK, added: "Three are excited to be partnering with Hussle; their great coverage and variety of venues is ideal for our customer base who are looking to discover new local experiences."

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Fitness marketplace Hussle has revealed its first major deal since it changed its name and brand identity from PayAsUGym earlier this month.
HAF,FIT,IND,PTS,SAM,TEC
imagesX/THUMB341842_551727_842969.jpg
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Researchers say obesity ‘should be considered as premature ageing’, with some negative effects on the immune system being permanent and not reversible by weight loss
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Consumers are seeking varied, effective workouts. It’s time to take a new approach to designing fitness areas, as Physical Company’s James Anderson explains
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DiR Clubs – the largest fitness operator in Spain – appointed fisikal as its digital partner in 2019, with a 12 month plan for integration. As phase one comes to an end, we talk to Jordi Forns, co-director of fitness clubs at DiR, about why the brand committed to such a fundamental change
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Body scanning
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With a longstanding professional career in the fitness industry, we talk to Dawn Falkner Clark to find out more about her background and what the future holds for Be Fit Be You
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News

Newly rebranded Hussle partners with mobile provider Three

The fitness industry has struggled to secure truly national consumer marketing partnerships
– Lawrence King

Fitness marketplace Hussle has revealed its first major deal since it changed its name and brand identity from PayAsUGym earlier this month.

Hussle has signed a partnership deal with telecommunications and internet services provider Three, which will see Hussle offer more than 2 million Three customers with flexible access to gyms and health clubs.

In return, Hussle will benefit from Three UK marketing the campaign to their users this summer, providing the fitness company with access to a new customer base.

The campaign will be co-funded and promoted by Hussle and Three.

According to Lawrence King, the deal with Three is the first of a series of high profile, national consumer brand partnerships designed to reach new customer groups.

"The fitness industry historically, has struggled to secure truly national consumer marketing partnerships as the geographic coverage of any single operator has been too narrow for potential commercial partners," King said.

"With a gym in 96 per cent of UK postcode regions, Hussle is ideally placed to support the coverage requirements of companies like Three UK and create new marketing opportunities for the fitness industry to reach genuinely new people."

Nicola Bhojani, head of media planning at Three UK, added: "Three are excited to be partnering with Hussle; their great coverage and variety of venues is ideal for our customer base who are looking to discover new local experiences."

Sign up for FREE ezines & magazines
Fitness marketplace Hussle has revealed its first major deal since it changed its name and brand identity from PayAsUGym earlier this month.
HAF,FIT,IND,PTS,SAM,TEC
imagesX/THUMB341842_551727_842969.jpg

News

The US government has passed a motion that will see gig workers, independent contractors and
The physical activity sector is adapting to the difficult circumstances caused by COVID-19 (Coronavirus), according
Joe Wicks, the personal trainer who has become a global star thanks to his daily
Physical activity sector bodies have welcomed the government's measures to help the UK's self-employed workers
Hollywood star Chris Hemsworth is making his online fitness programme Centrfit available for free for
American Council on Exercise (ACE) has urged US policymakers to not leave the fitness sector's
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Humphrey Cobbold, CEO of Pure Gym, appeared on BBC Question Time last night (26 March
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Barnsgrove Health and Wellness Club
Barnsgrove Health and Wellness Club
1 - 15 of 11,335
Features
Supplier showcase
DW Fitness First and Gympass have extended their partnership to attract more corporate customers
Features
Policy
CIMSPA and UK Coaching are combining REPs and the CIMSPA Exercise and Fitness Directory. Tara Dillon, CEO of CIMSPA and Mark Gannon, CEO of UK Coaching, explain what it means for exercise professionals and employers
Features
HCM research
Researchers say obesity ‘should be considered as premature ageing’, with some negative effects on the immune system being permanent and not reversible by weight loss
Features
feature
Consumers are seeking varied, effective workouts. It’s time to take a new approach to designing fitness areas, as Physical Company’s James Anderson explains
Features
Supplier showcase
DiR Clubs – the largest fitness operator in Spain – appointed fisikal as its digital partner in 2019, with a 12 month plan for integration. As phase one comes to an end, we talk to Jordi Forns, co-director of fitness clubs at DiR, about why the brand committed to such a fundamental change
Features
Body scanning
Body scanning has become a major fitness trend, offering both operators and members alike insight into their body composition, muscle mass and fat percentage. Operators offering body scanning share their experiences
Features
Promotional feature
With a longstanding professional career in the fitness industry, we talk to Dawn Falkner Clark to find out more about her background and what the future holds for Be Fit Be You
Features
People
I see potential for another 30 or so David Lloyd Clubs in the UK
People
Fundamentally, customers don’t want choice, they just want exactly what they want Pine & Gilmore
People
HCM people

Adala Bolto

Founder, ZADI Training
I saw the need to create a bespoke, female-specific and results-driven boutique offering that was on-trend as well as being sexy and backed by exercise science when it came to getting results
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Ed Stanbury

BLOK: CEO and co-founder
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Aaron Brooks-Thornett

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A donation-based payment system creates a non-discriminatory environment and empowers people to give what they think the service is worth. This also challenges me to keep service levels high
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Juliu Horvath

Founder, Gyrotonic and Gyrokinesis methods
People have been coming back to me for more than 35 years – I take them to another dimension as they progress, because the dimensions are endless
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interview

Glen Hall

MD, Parkwood Leisure
In addition to being one of the UK’s largest leisure management companies, Parkwood Leisure is also a health and fitness operator at scale, with 73 gyms and over 100,000 members. MD Glen Hall tells HCM how two major reviews in recent years have put the company on a new path
People
interview

Tom Moos

Founder, Saints & Stars
We have 14 rockstar instructors, all freelance but all working for us on an exclusive basis, and haven’t lost a single one of them since we opened. We pay them well – they can earn €100+ for a full class. But even more important than that, they all feel involved in the business
People
interview

Dr Ollie Lawton

GP & clinical director for North Leamington Primary Care Network
In 20 years’ time, by helping our population to become fitter and healthier, projects like this can reduce our workload
People
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: RLSS UK - First choice for all aquatic rescue, pool management, first aid qualifications and training
The Royal Life Saving Society UK (RLSS UK) is proud to be the industry leader in water-related safety qualifications and training. More than 40,000 pool lifeguards qualify with a RLSS UK National Pool Lifeguard Qualification (NPLQ) every year.
Featured supplier news
Featured supplier: ZIVA & Physical Company: A new partnership to meet all needs
Physical Company and ZIVA have announced a new distribution partnership that will see Physical Company become the exclusive UK distributor of ZIVA's commercial products.
Opinion
promotion
The modern training gym champions functional fitness in a small group personal training model, with a premium service experience at its heart
Opinion: Overcome membership attrition with this surprising new industry trend: the modern training gym
Video Gallery
Temple Gym - Nautilus Equipment
Core Health & Fitness
Temple Gym - Nautilus Equipment Read more
More videos:
Company profiles
Company profile: Crown Sports Lockers
Crown Sports Lockers has designed, crafted and fitted bespoke timber furniture for spas, hotels and ...
Company profiles
Company profile: EMD UK
EMD UK is the national governing body for group exercise. Funded by Sport England, EMD ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Spa software
SpaBooker: Spa software
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Fitness software
Go Do.Fitness: Fitness software
Trade associations
International SPA Association - iSPA: Trade associations
Management software
Fisikal: Management software
Locking solutions
Monster Padlocks: Locking solutions
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Exercise equipment
Technogym: Exercise equipment
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
19-24 Apr 2020
tbc, Beijing, China
Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
13 Jun 2020
Worldwide, Various,
Diary dates
17-18 Jun 2020
ExCeL London, London, United Kingdom
Diary dates
06-07 Jul 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
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MINDBODY, Inc.
MINDBODY, Inc.