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Servicesport UK Limited
Servicesport UK Limited
Servicesport UK Limited
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Newly rebranded Hussle partners with mobile provider Three

The fitness industry has struggled to secure truly national consumer marketing partnerships
– Lawrence King

Fitness marketplace Hussle has revealed its first major deal since it changed its name and brand identity from PayAsUGym earlier this month.

Hussle has signed a partnership deal with telecommunications and internet services provider Three, which will see Hussle offer more than 2 million Three customers with flexible access to gyms and health clubs.

In return, Hussle will benefit from Three UK marketing the campaign to their users this summer, providing the fitness company with access to a new customer base.

The campaign will be co-funded and promoted by Hussle and Three.

According to Lawrence King, the deal with Three is the first of a series of high profile, national consumer brand partnerships designed to reach new customer groups.

"The fitness industry historically, has struggled to secure truly national consumer marketing partnerships as the geographic coverage of any single operator has been too narrow for potential commercial partners," King said.

"With a gym in 96 per cent of UK postcode regions, Hussle is ideally placed to support the coverage requirements of companies like Three UK and create new marketing opportunities for the fitness industry to reach genuinely new people."

Nicola Bhojani, head of media planning at Three UK, added: "Three are excited to be partnering with Hussle; their great coverage and variety of venues is ideal for our customer base who are looking to discover new local experiences."

Fitness marketplace Hussle has revealed its first major deal since it changed its name and brand identity from PayAsUGym earlier this month.
HAF,FIT,IND,PTS,SAM,TEC
imagesX/THUMB341842_551727_842969.jpg
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Diary dates
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21-21 Sep 2022
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25-28 Oct 2022
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25-28 Oct 2022
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01-07 Dec 2022
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17-18 Mar 2023
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Diary dates

News

Newly rebranded Hussle partners with mobile provider Three

The fitness industry has struggled to secure truly national consumer marketing partnerships
– Lawrence King

Fitness marketplace Hussle has revealed its first major deal since it changed its name and brand identity from PayAsUGym earlier this month.

Hussle has signed a partnership deal with telecommunications and internet services provider Three, which will see Hussle offer more than 2 million Three customers with flexible access to gyms and health clubs.

In return, Hussle will benefit from Three UK marketing the campaign to their users this summer, providing the fitness company with access to a new customer base.

The campaign will be co-funded and promoted by Hussle and Three.

According to Lawrence King, the deal with Three is the first of a series of high profile, national consumer brand partnerships designed to reach new customer groups.

"The fitness industry historically, has struggled to secure truly national consumer marketing partnerships as the geographic coverage of any single operator has been too narrow for potential commercial partners," King said.

"With a gym in 96 per cent of UK postcode regions, Hussle is ideally placed to support the coverage requirements of companies like Three UK and create new marketing opportunities for the fitness industry to reach genuinely new people."

Nicola Bhojani, head of media planning at Three UK, added: "Three are excited to be partnering with Hussle; their great coverage and variety of venues is ideal for our customer base who are looking to discover new local experiences."

Fitness marketplace Hussle has revealed its first major deal since it changed its name and brand identity from PayAsUGym earlier this month.
HAF,FIT,IND,PTS,SAM,TEC
imagesX/THUMB341842_551727_842969.jpg

News

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More than one in five (27 per cent) Americans belonged to a health club or
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1 - 20 of 12,238
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HCM Magazine
Sponsored
The body composition specialists are showing no signs of slowing down, with new leadership and launches for 2022
HCM Magazine
Interview
The CEO of Women in Sport tells HCM about Big Sister, a new programme that’s working to overcome period poverty and get more girls active
HCM Magazine
Insight
After a hiatus due to the pandemic, LeisureDB has updated its State of the Fitness Industry Report for 2022, as David Minton reports
HCM Magazine
Tech
Each health club has its own unique challenges, but the right tech solution can make all the difference. In the first of a two-part series, specialists share how they’ve solved specific issues
HCM Magazine
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We’ve set ourselves the initial goal of developing 100 Feel Electric sites, using a cluster model
HCM Magazine
Editor's letter
Having a portfolio of more than 1,000 health club locations is the aim of ambitious operators, with this elite category growing fast, creating new dynamics in the market
HCM Magazine
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Researchers have shed new light on the effects of HIIT on skeletal muscle, according to a study published on the eLife platform
HCM magazine
Energy is top of the agenda for two major reasons – cost and decarbonisation. With these two on a collision course, our experts share their views
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Featured supplier news
Featured supplier news: EGYM announces integration with software provider Fisikal
EGYM has announced an integration with a leading UK-based software company Fisikal to enhance its capabilities to serve the needs of enterprise customers running multi-site operations.
Featured supplier news
Featured supplier news: It’s nearly time for Elevate 2022!
It’s now just days to go until your leading trade show for the fitness, physical activity and sports therapy industry kicks off in London!
Featured operator news
Featured operator news: Serco Leisure wins 10-year Mansfield contract
Following a competitive tendering process, Serco Leisure and its partner More Leisure Community Trust Limited (MLCT) have been awarded a 10-year contract by Mansfield District Council to operate three centres in the town, starting 1 May 2022.
Featured operator news
Featured operator news: Everyone Active to launch new exercise classes to reduce gender gap
As part of their work to break down the barriers that deter women and girls from participating in sport and physical activity, Everyone Active has teamed up with EMD UK to launch new exercise classes linked to the This Girl Can campaign.
Video Gallery
Sport Alliance GmbH
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Mindbody, Inc
Company profiles
Company profile: énergie Fitness
Empowered Brands, owner of the énergie fitness business, has leveraged more than 18 years of ...
Company profiles
Company profile: Fisikal Limited
Fisikal helps fitness professionals, operators and education organisations improve efficiencies and service through its online ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Fitness equipment
A Panatta Sport Srl: Fitness equipment
Wearable technology solutions
MyZone: Wearable technology solutions
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Architects/designers
Zynk Design Consultants: Architects/designers
Skincare
Comfort Zone - Davines S.p.A: Skincare
On demand
Fitness On Demand: On demand
Salt therapy products
Himalayan Source: Salt therapy products
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Management software
Premier Software Solutions: Management software
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Runcorn
Halton Borough Council
Property & Tenders
Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
21-21 Sep 2022
Various, London, United Kingdom
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
Tobacco Dock, London, United Kingdom
Diary dates
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