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Life Fitness (UK) Ltd
Life Fitness (UK) Ltd
Life Fitness (UK) Ltd
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

What stops women and girls exercising? A new guide tackles causes such as fear of judgement and sexual harassment

A new guide aims to provide health clubs with insight on how to get more women and girls physically active
The guide has been produced in partnership by Sport England and ukactive
It is based on a survey of 1,030 women and girls over the age of 16, alongside a series of focus groups
The guide highlights the importance of increasing awareness of the overall health benefits of being active

A new guide has been published to give health clubs, gyms and leisure centres in the UK insights into how to attract more women and girls and to encourage them to get physically active.

Produced in partnership by Sport England’s This Girl Can campaign and ukactive, the guide called, How to improve your services for women and girls, as told by the 51% – has been designed to provide tangible solutions to bring down the barriers experienced by many women and girls who want to be more active.

It highlights the importance of increasing awareness of the overall health benefits of being active for a female audience and offers advice on robust policies to tackle personal safety fears.

The guide includes case studies from both public and private operators – such as W10, LED Community Leisure and PureGym – which outline successful strategies to improve services for women and girls.

Case studies cover everything from staff training and interaction to flexible programming and the introduction of specialist equipment.

The guide also highlights the biggest concerns and reservations which currently prevent women and girls from visiting health clubs and leisure centres.

These include fear of judgement from both men and women; the cost of activities; worries about personal safety; knowledge about using equipment; and images used of women in marketing materials that are unrelatable and make women feel negative about themselves.

The guide has been informed by a bespoke survey of 1,030 women and girls over the age of 16, alongside a series of focus groups.

Key findings from the surveys include that nearly half (45 per cent) of women say a member of staff showing them how to perform exercises/activities and use equipment would encourage them to participate in more activity within fitness and leisure centres.

Cost is most often identified as a barrier to participation in exercise or physical activity within a fitness and leisure centre, with a third (32 per cent) of respondents who have attended a fitness and leisure centre in the past three years citing it as being too expensive.

Worryingly, one in six (13 per cent) women say they worry about the risk or threat of sexual harassment, intimidation or embarrassment at health clubs.

Huw Edwards, CEO of ukactive, said: “We've listened closely to the views of women and girls in relation to how they feel using our nation’s gyms and leisure centres.

“We know how popular fitness activities can be among women and girls, but there's a huge opportunity for our sector’s facilities to engage many more, as part of our shared ambition with the government to reach five million new members this decade.

“Reducing the barriers to female participation is a fundamental challenge for our sector, with our research showing clear demand from more women and girls to be able to enjoy these facilities.

“We're proud to partner with Sport England’s This Girl Can campaign to produce this practical guide for our members, which we believe will be a crucial tool to help improve their services for women and girls.”

Rebecca Passmore, MD of PureGym, said: “I feel very strongly that we need all women to feel like gyms are places they can belong, feel safe and confident to get active.

“Through the work done by ukactive and Sport England we now have a clearer picture of women’s concerns about exercising at the gym, which is vital in our ability to start breaking down the barriers.

“At PureGym we are already working hard to address these challenges, but seeing as these are industry-wide issues, we need an industry-wide response to make a real difference.

“The launch of this guide will aid our collective efforts to make facilities more inclusive and welcoming environments, and to empower women to start their health and fitness journeys.”

To download the guide, click here.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
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News

What stops women and girls exercising? A new guide tackles causes such as fear of judgement and sexual harassment

A new guide aims to provide health clubs with insight on how to get more women and girls physically active
The guide has been produced in partnership by Sport England and ukactive
It is based on a survey of 1,030 women and girls over the age of 16, alongside a series of focus groups
The guide highlights the importance of increasing awareness of the overall health benefits of being active

A new guide has been published to give health clubs, gyms and leisure centres in the UK insights into how to attract more women and girls and to encourage them to get physically active.

Produced in partnership by Sport England’s This Girl Can campaign and ukactive, the guide called, How to improve your services for women and girls, as told by the 51% – has been designed to provide tangible solutions to bring down the barriers experienced by many women and girls who want to be more active.

It highlights the importance of increasing awareness of the overall health benefits of being active for a female audience and offers advice on robust policies to tackle personal safety fears.

The guide includes case studies from both public and private operators – such as W10, LED Community Leisure and PureGym – which outline successful strategies to improve services for women and girls.

Case studies cover everything from staff training and interaction to flexible programming and the introduction of specialist equipment.

The guide also highlights the biggest concerns and reservations which currently prevent women and girls from visiting health clubs and leisure centres.

These include fear of judgement from both men and women; the cost of activities; worries about personal safety; knowledge about using equipment; and images used of women in marketing materials that are unrelatable and make women feel negative about themselves.

The guide has been informed by a bespoke survey of 1,030 women and girls over the age of 16, alongside a series of focus groups.

Key findings from the surveys include that nearly half (45 per cent) of women say a member of staff showing them how to perform exercises/activities and use equipment would encourage them to participate in more activity within fitness and leisure centres.

Cost is most often identified as a barrier to participation in exercise or physical activity within a fitness and leisure centre, with a third (32 per cent) of respondents who have attended a fitness and leisure centre in the past three years citing it as being too expensive.

Worryingly, one in six (13 per cent) women say they worry about the risk or threat of sexual harassment, intimidation or embarrassment at health clubs.

Huw Edwards, CEO of ukactive, said: “We've listened closely to the views of women and girls in relation to how they feel using our nation’s gyms and leisure centres.

“We know how popular fitness activities can be among women and girls, but there's a huge opportunity for our sector’s facilities to engage many more, as part of our shared ambition with the government to reach five million new members this decade.

“Reducing the barriers to female participation is a fundamental challenge for our sector, with our research showing clear demand from more women and girls to be able to enjoy these facilities.

“We're proud to partner with Sport England’s This Girl Can campaign to produce this practical guide for our members, which we believe will be a crucial tool to help improve their services for women and girls.”

Rebecca Passmore, MD of PureGym, said: “I feel very strongly that we need all women to feel like gyms are places they can belong, feel safe and confident to get active.

“Through the work done by ukactive and Sport England we now have a clearer picture of women’s concerns about exercising at the gym, which is vital in our ability to start breaking down the barriers.

“At PureGym we are already working hard to address these challenges, but seeing as these are industry-wide issues, we need an industry-wide response to make a real difference.

“The launch of this guide will aid our collective efforts to make facilities more inclusive and welcoming environments, and to empower women to start their health and fitness journeys.”

To download the guide, click here.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Related news

ukactive Summit: Tanni sets out vision for physical activity sector’s future

13 Oct 2021
Tanni Grey-Thompson has outlined her vision on how the physical activity sector can play "the ...

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30 Sep 2021
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HCM Magazine
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The new guideline emphasises the importance of a personalised management plan for areas such as energy management – including the importance of rest and staying within the individual’s energy limits
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Life Fitness is introducing a new range of Hammer Strength anaerobic equipment to complement its legendary strength training range
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Armah Sports has revealed the first B_fit health club – a smart club concept that’s gearing up for the Metaverse with AI, VR, Amazon Alexa and the Internet of Things, as Tom Walker reports
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Technogym’s Biocircuit offers a range of time-controlled and time-free circuits using the Biostrength line, with its Biodrive AI technology, delivering customised workouts
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Featured supplier news: Fives Soccer Centres debuts new ‘personal development’ concepts
Five-a-side soccer operator Fives has unveiled its inaugural Pinnacle Gym and announced the roll-out of its digital football concept, as part of the brand’s drive to bring an ethos of personal development into its centres.
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Electrical muscle stimulation (EMS) Training will drive secondary revenue and increase PT penetration. It will accelerate and improve outcomes for users as well as build confidence with people who are struggling to get back to training post lockdown.
Featured operator news
Featured operator news: Sporting heroes to officially open £22 million redevelopment at Everyone Active centre
A £22 million redevelopment project will be unveiled at Grange Paddocks Leisure Centre, as part of the official launch of the state-of-the-art centre.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Video Gallery
Les Mills
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Mindbody, Inc
Company profiles
Company profile: EGYM UK Ltd
EGYM empowers gym operators to deliver a workout experience that supports their members' lifelong fitness ...
Company profiles
Company profile: Jordan Fitness
Jordan Fitness are a recognised leader in functional fitness, specialising in premium quality yet value ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Exercise equipment
Power Plate: Exercise equipment
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Wearable technology solutions
MyZone: Wearable technology solutions
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Salt therapy products
Saltability: Salt therapy products
Red Light Therapy
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Skincare
Sothys: Skincare
Fitness equipment
Precor: Fitness equipment
trade associations
International SPA Association - iSPA: trade associations
Management software
Premier Software Solutions: Management software
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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