GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
Questex/McLean Events (Spatec/SIBEC)
Questex/McLean Events (Spatec/SIBEC)
Questex/McLean Events (Spatec/SIBEC)
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

What stops women and girls exercising? A new guide tackles causes such as fear of judgement and sexual harassment

A new guide aims to provide health clubs with insight on how to get more women and girls physically active
The guide has been produced in partnership by Sport England and ukactive
It is based on a survey of 1,030 women and girls over the age of 16, alongside a series of focus groups
The guide highlights the importance of increasing awareness of the overall health benefits of being active

A new guide has been published to give health clubs, gyms and leisure centres in the UK insights into how to attract more women and girls and to encourage them to get physically active.

Produced in partnership by Sport England’s This Girl Can campaign and ukactive, the guide called, How to improve your services for women and girls, as told by the 51% – has been designed to provide tangible solutions to bring down the barriers experienced by many women and girls who want to be more active.

It highlights the importance of increasing awareness of the overall health benefits of being active for a female audience and offers advice on robust policies to tackle personal safety fears.

The guide includes case studies from both public and private operators – such as W10, LED Community Leisure and PureGym – which outline successful strategies to improve services for women and girls.

Case studies cover everything from staff training and interaction to flexible programming and the introduction of specialist equipment.

The guide also highlights the biggest concerns and reservations which currently prevent women and girls from visiting health clubs and leisure centres.

These include fear of judgement from both men and women; the cost of activities; worries about personal safety; knowledge about using equipment; and images used of women in marketing materials that are unrelatable and make women feel negative about themselves.

The guide has been informed by a bespoke survey of 1,030 women and girls over the age of 16, alongside a series of focus groups.

Key findings from the surveys include that nearly half (45 per cent) of women say a member of staff showing them how to perform exercises/activities and use equipment would encourage them to participate in more activity within fitness and leisure centres.

Cost is most often identified as a barrier to participation in exercise or physical activity within a fitness and leisure centre, with a third (32 per cent) of respondents who have attended a fitness and leisure centre in the past three years citing it as being too expensive.

Worryingly, one in six (13 per cent) women say they worry about the risk or threat of sexual harassment, intimidation or embarrassment at health clubs.

Huw Edwards, CEO of ukactive, said: “We've listened closely to the views of women and girls in relation to how they feel using our nation’s gyms and leisure centres.

“We know how popular fitness activities can be among women and girls, but there's a huge opportunity for our sector’s facilities to engage many more, as part of our shared ambition with the government to reach five million new members this decade.

“Reducing the barriers to female participation is a fundamental challenge for our sector, with our research showing clear demand from more women and girls to be able to enjoy these facilities.

“We're proud to partner with Sport England’s This Girl Can campaign to produce this practical guide for our members, which we believe will be a crucial tool to help improve their services for women and girls.”

Rebecca Passmore, MD of PureGym, said: “I feel very strongly that we need all women to feel like gyms are places they can belong, feel safe and confident to get active.

“Through the work done by ukactive and Sport England we now have a clearer picture of women’s concerns about exercising at the gym, which is vital in our ability to start breaking down the barriers.

“At PureGym we are already working hard to address these challenges, but seeing as these are industry-wide issues, we need an industry-wide response to make a real difference.

“The launch of this guide will aid our collective efforts to make facilities more inclusive and welcoming environments, and to empower women to start their health and fitness journeys.”

To download the guide, click here.

A new guide has been published to give health clubs, gyms and leisure centres in the UK insights into how to attract more women and girls and to encourage them to get physically active.
HAF,FIT,IND,PTS,SAM,RES,PUB
2021/THUMB348753_268555_756308.jpg
Latest News
The best in the business from across the physical activity sector were honoured last night ...
Latest News
At UK Active’s Active Uprising event yesterday (30 June) in Birmingham, Hattie Jones, the head ...
Latest News
HCM understands researchers are moving closer to creating a pill to mimic some of the ...
Latest News
Establishing new data and insight services and strengthening relationships with both government and the NHS ...
Latest News
More than one in five (27 per cent) Americans belonged to a health club or ...
Latest News
Ultimate Performance (UP) – the private gym chain and PT business – has opened a ...
Latest News
Luxury hotel chain Mandarin Oriental has launched a new brand called Intelligent Movement to deliver ...
Latest News
Boutique fitness chain 1Rebel opens the doors to its tenth club today (Monday 27 June ...
HCM Magazine
Sponsored
Everyone has the right to know about their own internal data, to enable and motivate them to take control of their own health
HCM Magazine
Research
Researchers have shed new light on the effects of HIIT on skeletal muscle, according to a study published on the eLife platform
HCM Magazine
Flooring
Time for a flooring upgrade? Experts share their latest insights to inspire flooring projects of all types
HCM Magazine
Insight
After a hiatus due to the pandemic, LeisureDB has updated its State of the Fitness Industry Report for 2022, as David Minton reports
HCM Magazine
Write to reply
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
HCM Magazine
Postbag
As HCM passed its 300th edition milestone, readers shared their thoughts and feelings on HCM’s contribution to the industry in a very special postbag
HCM Magazine
HCM People
We’ve set ourselves the initial goal of developing 100 Feel Electric sites, using a cluster model
HCM Magazine
HCM magazine
The sharp increase in energy prices has left some operators reeling, but there’s reason to be optimistic if we can learn from other sectors, while moving to a low carbon future
HCM magazine
As Elevate returns to the market, we talk to director Lucy Findlay about how the event has come together
HCM magazine
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
Featured supplier news
Featured supplier news: Parkwood Leisure celebrates milestone of teaching 100,000 children to swim
Parkwood Leisure, one of the UK’s leading leisure operators, has reached the milestone of teaching 100,000 children to swim through its Learn To Swim Programme.
Featured supplier news
Featured supplier news: It’s nearly time for Elevate 2022!
It’s now just days to go until your leading trade show for the fitness, physical activity and sports therapy industry kicks off in London!
Featured operator news
Featured operator news: New £42m Moorways Sports Village to open on 21 May
Everyone Active will open Moorways Sports Village to the public on Saturday 21 May with a grand opening weekend – in time for the half term holidays.
Featured operator news
Featured operator news: Serco Leisure wins 10-year Mansfield contract
Following a competitive tendering process, Serco Leisure and its partner More Leisure Community Trust Limited (MLCT) have been awarded a 10-year contract by Mansfield District Council to operate three centres in the town, starting 1 May 2022.
Video Gallery
Mindbody, Inc
Sport Alliance GmbH
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Company profiles
Company profile: YOUR Personal Training
YOUR Personal Training is the UK’s largest and most successful PT Management company, offering a ...
Company profiles
Company profile: Future Fit
More than just a training provider, we offer a range of ready to go and ...
Supplier Showcases
Supplier showcase - Pulse Fitness: trusted partner
Catalogue Gallery
Click on a catalogue to view it online
Directory
Spa software
SpaBooker: Spa software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Salt therapy products
Himalayan Source: Salt therapy products
On demand
Fitness On Demand: On demand
Wearable technology solutions
MyZone: Wearable technology solutions
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Skincare
Sothys: Skincare
Architects/designers
Zynk Design Consultants: Architects/designers
Management software
Premier Software Solutions: Management software
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Runcorn
Halton Borough Council
Property & Tenders
Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
21-21 Sep 2022
Various, London, United Kingdom
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
Tobacco Dock, London, United Kingdom
Diary dates

News

What stops women and girls exercising? A new guide tackles causes such as fear of judgement and sexual harassment

A new guide aims to provide health clubs with insight on how to get more women and girls physically active
The guide has been produced in partnership by Sport England and ukactive
It is based on a survey of 1,030 women and girls over the age of 16, alongside a series of focus groups
The guide highlights the importance of increasing awareness of the overall health benefits of being active

A new guide has been published to give health clubs, gyms and leisure centres in the UK insights into how to attract more women and girls and to encourage them to get physically active.

Produced in partnership by Sport England’s This Girl Can campaign and ukactive, the guide called, How to improve your services for women and girls, as told by the 51% – has been designed to provide tangible solutions to bring down the barriers experienced by many women and girls who want to be more active.

It highlights the importance of increasing awareness of the overall health benefits of being active for a female audience and offers advice on robust policies to tackle personal safety fears.

The guide includes case studies from both public and private operators – such as W10, LED Community Leisure and PureGym – which outline successful strategies to improve services for women and girls.

Case studies cover everything from staff training and interaction to flexible programming and the introduction of specialist equipment.

The guide also highlights the biggest concerns and reservations which currently prevent women and girls from visiting health clubs and leisure centres.

These include fear of judgement from both men and women; the cost of activities; worries about personal safety; knowledge about using equipment; and images used of women in marketing materials that are unrelatable and make women feel negative about themselves.

The guide has been informed by a bespoke survey of 1,030 women and girls over the age of 16, alongside a series of focus groups.

Key findings from the surveys include that nearly half (45 per cent) of women say a member of staff showing them how to perform exercises/activities and use equipment would encourage them to participate in more activity within fitness and leisure centres.

Cost is most often identified as a barrier to participation in exercise or physical activity within a fitness and leisure centre, with a third (32 per cent) of respondents who have attended a fitness and leisure centre in the past three years citing it as being too expensive.

Worryingly, one in six (13 per cent) women say they worry about the risk or threat of sexual harassment, intimidation or embarrassment at health clubs.

Huw Edwards, CEO of ukactive, said: “We've listened closely to the views of women and girls in relation to how they feel using our nation’s gyms and leisure centres.

“We know how popular fitness activities can be among women and girls, but there's a huge opportunity for our sector’s facilities to engage many more, as part of our shared ambition with the government to reach five million new members this decade.

“Reducing the barriers to female participation is a fundamental challenge for our sector, with our research showing clear demand from more women and girls to be able to enjoy these facilities.

“We're proud to partner with Sport England’s This Girl Can campaign to produce this practical guide for our members, which we believe will be a crucial tool to help improve their services for women and girls.”

Rebecca Passmore, MD of PureGym, said: “I feel very strongly that we need all women to feel like gyms are places they can belong, feel safe and confident to get active.

“Through the work done by ukactive and Sport England we now have a clearer picture of women’s concerns about exercising at the gym, which is vital in our ability to start breaking down the barriers.

“At PureGym we are already working hard to address these challenges, but seeing as these are industry-wide issues, we need an industry-wide response to make a real difference.

“The launch of this guide will aid our collective efforts to make facilities more inclusive and welcoming environments, and to empower women to start their health and fitness journeys.”

To download the guide, click here.

A new guide has been published to give health clubs, gyms and leisure centres in the UK insights into how to attract more women and girls and to encourage them to get physically active.
HAF,FIT,IND,PTS,SAM,RES,PUB
2021/THUMB348753_268555_756308.jpg

News

The best in the business from across the physical activity sector were honoured last night
At UK Active’s Active Uprising event yesterday (30 June) in Birmingham, Hattie Jones, the head
HCM understands researchers are moving closer to creating a pill to mimic some of the
Establishing new data and insight services and strengthening relationships with both government and the NHS
More than one in five (27 per cent) Americans belonged to a health club or
Ultimate Performance (UP) – the private gym chain and PT business – has opened a
Innovatise UK Ltd
Innovatise UK Ltd
Questex’s iconic event Sibec Europe-UK – known as Europe’s leading hosted buyer event for the
Luxury hotel chain Mandarin Oriental has launched a new brand called Intelligent Movement to deliver
Boutique fitness chain 1Rebel opens the doors to its tenth club today (Monday 27 June
A new report by Deloitte, outlining the social and economic value of the global health
Barry’s has entered the world of retail, opening a studio in the new Flannels flagship
The London 2012 Olympic legacy investment designed to improve physical education at primary schools has
A special task force has been established to boost physical activity opportunities for people with
Crown Sports Lockers
Crown Sports Lockers
Parkwood Leisure, one of the UK’s leading leisure operators, has reached the milestone of teaching
F45 will be launching its first studio in a hotel in Q3 2022, following a
Premier Global NASM, which is owned by US-based Ascend Learning, has announced it's winding up
David Lloyd has introduced a small-group training programme called Delta to the range of classes
Post-operative heart surgery patients could begin their road to fitness recovery much earlier than previously
Mike Farrar has been announced as the new chair at UK Active. His tenure will
Oliver Lee OBE will be taking the position of CEO at Places Leisure from July.
Fitness On Demand
Fitness On Demand
It’s now just days to go until your leading trade show for the fitness, physical
Basic-Fit has opened its 600th club in France in Sablé-sur-Sarthe, in the Pays de la
According to The World Health Organization's recently-released research study, WHO European Regional Obesity Report 2022,
Les Mills
Les Mills
1 - 20 of 12,238
HCM Magazine
Sponsored
Everyone has the right to know about their own internal data, to enable and motivate them to take control of their own health
HCM Magazine
Research
Researchers have shed new light on the effects of HIIT on skeletal muscle, according to a study published on the eLife platform
HCM Magazine
Flooring
Time for a flooring upgrade? Experts share their latest insights to inspire flooring projects of all types
HCM Magazine
Insight
After a hiatus due to the pandemic, LeisureDB has updated its State of the Fitness Industry Report for 2022, as David Minton reports
HCM Magazine
Write to reply
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
HCM Magazine
Postbag
As HCM passed its 300th edition milestone, readers shared their thoughts and feelings on HCM’s contribution to the industry in a very special postbag
HCM Magazine
HCM People
We’ve set ourselves the initial goal of developing 100 Feel Electric sites, using a cluster model
HCM Magazine
HCM magazine
The sharp increase in energy prices has left some operators reeling, but there’s reason to be optimistic if we can learn from other sectors, while moving to a low carbon future
HCM magazine
As Elevate returns to the market, we talk to director Lucy Findlay about how the event has come together
HCM magazine
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
HCM magazine
HCM People

Jeremy McCarthy

Group director of spa, Mandarin Oriental
HCM magazine
Energy is top of the agenda for two major reasons – cost and decarbonisation. With these two on a collision course, our experts share their views
HCM magazine
From colour zones to personalised resistance, indoor bikes now offer smarter, more advanced features than ever before. Suppliers tell us how their models can revolutionise your indoor cycling programme
HCM magazine
Teenage girls are not voluntarily leaving activity, they’re being pushed out as a consequence of deep-rooted gender stereotypes
HCM magazine
The ability to benchmark club performance by brand or by region is encouraging teams to look across the estate for training and best practice
HCM magazine
Despite industry challenges, there’s a fresh air of positivity
HCM magazine
Featured supplier news
Featured supplier news: Parkwood Leisure celebrates milestone of teaching 100,000 children to swim
Parkwood Leisure, one of the UK’s leading leisure operators, has reached the milestone of teaching 100,000 children to swim through its Learn To Swim Programme.
Featured supplier news
Featured supplier news: It’s nearly time for Elevate 2022!
It’s now just days to go until your leading trade show for the fitness, physical activity and sports therapy industry kicks off in London!
Featured operator news
Featured operator news: New £42m Moorways Sports Village to open on 21 May
Everyone Active will open Moorways Sports Village to the public on Saturday 21 May with a grand opening weekend – in time for the half term holidays.
Featured operator news
Featured operator news: Serco Leisure wins 10-year Mansfield contract
Following a competitive tendering process, Serco Leisure and its partner More Leisure Community Trust Limited (MLCT) have been awarded a 10-year contract by Mansfield District Council to operate three centres in the town, starting 1 May 2022.
Video Gallery
Mindbody, Inc
Sport Alliance GmbH
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Company profiles
Company profile: YOUR Personal Training
YOUR Personal Training is the UK’s largest and most successful PT Management company, offering a ...
Company profiles
Company profile: Future Fit
More than just a training provider, we offer a range of ready to go and ...
Supplier Showcases
Supplier showcase - Pulse Fitness: trusted partner
Catalogue Gallery
Click on a catalogue to view it online
Directory
Spa software
SpaBooker: Spa software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Salt therapy products
Himalayan Source: Salt therapy products
On demand
Fitness On Demand: On demand
Wearable technology solutions
MyZone: Wearable technology solutions
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Skincare
Sothys: Skincare
Architects/designers
Zynk Design Consultants: Architects/designers
Management software
Premier Software Solutions: Management software
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Runcorn
Halton Borough Council
Property & Tenders
Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
21-21 Sep 2022
Various, London, United Kingdom
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
Tobacco Dock, London, United Kingdom
Diary dates
Search news, features & products:
Find a supplier:
Questex/McLean Events (Spatec/SIBEC)
Questex/McLean Events (Spatec/SIBEC)
Partner sites