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Ledsnaps Ltd
Ledsnaps Ltd
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Bear Grylls adventure park for Birmingham and Peppa Pig goes global in Merlin plans

Merlin Entertainments has revealed plans for a Bear Grylls adventure park in Birmingham and a chain of attractions based on the Peppa Pig brand to launch worldwide.

The Bear Grylls attraction will open in 2018, targeting the adventure-based experiences market with a high ropes course and a skydiving experience at Birmingham’s National Exhibition Centre (NEC).

Earlier this year, Merlin lodged plans with Solihull Metropolitan Borough Council for the secret £20m (US$26.4m, €22.3m) scheme, then dubbed “Project Thor”.

The 145,000sq ft (13,500sq m) park will have the capacity for up to 2,000 visitors a day, and feature a shop and café.

Merlin also disclosed a multi-territory agreement with Entertainment One (eOne) to open Peppa Pig themed attractions and accommodation outside of the UK.

The plans include the first standalone Peppa Pig theme park, set to open in 2019, and two new in-park Peppa Pig areas at existing theme parks in 2018.

Peppa Pig – one of the world’s leading pre-school IPs – is broadcast in 180 territories and in 40 different languages.

“The rollout of new attractions as part of this deal will further diversify our portfolio – by brand, customer type and geography,” said Merlin chief executive Nick Varney.

“Our Merlin Magic Making creative team is already well progressed in working with our partners at eOne to develop these new concepts which will complement our existing brands and extend our reach into the important pre-school market.”

The new partnerships were announced as part of a trading update from Merlin, with the operator reporting a 12.4 per cent rise in total revenue for the 40 weeks ended 7 October 2017. Like-for-like revenue, however, was flat due to “difficult summer trading” in Merlin’s midway London and European theme parks following "the series of terror attacks and unfavourable weather".

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Merlin Entertainments has revealed plans for a Bear Grylls adventure park in Birmingham and a chain of attractions based on the Peppa Pig brand to launch worldwide.
TAW,VAT,PHR
THUMB22289_515282.jpg
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News

Bear Grylls adventure park for Birmingham and Peppa Pig goes global in Merlin plans

Merlin Entertainments has revealed plans for a Bear Grylls adventure park in Birmingham and a chain of attractions based on the Peppa Pig brand to launch worldwide.

The Bear Grylls attraction will open in 2018, targeting the adventure-based experiences market with a high ropes course and a skydiving experience at Birmingham’s National Exhibition Centre (NEC).

Earlier this year, Merlin lodged plans with Solihull Metropolitan Borough Council for the secret £20m (US$26.4m, €22.3m) scheme, then dubbed “Project Thor”.

The 145,000sq ft (13,500sq m) park will have the capacity for up to 2,000 visitors a day, and feature a shop and café.

Merlin also disclosed a multi-territory agreement with Entertainment One (eOne) to open Peppa Pig themed attractions and accommodation outside of the UK.

The plans include the first standalone Peppa Pig theme park, set to open in 2019, and two new in-park Peppa Pig areas at existing theme parks in 2018.

Peppa Pig – one of the world’s leading pre-school IPs – is broadcast in 180 territories and in 40 different languages.

“The rollout of new attractions as part of this deal will further diversify our portfolio – by brand, customer type and geography,” said Merlin chief executive Nick Varney.

“Our Merlin Magic Making creative team is already well progressed in working with our partners at eOne to develop these new concepts which will complement our existing brands and extend our reach into the important pre-school market.”

The new partnerships were announced as part of a trading update from Merlin, with the operator reporting a 12.4 per cent rise in total revenue for the 40 weeks ended 7 October 2017. Like-for-like revenue, however, was flat due to “difficult summer trading” in Merlin’s midway London and European theme parks following "the series of terror attacks and unfavourable weather".

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Merlin Entertainments has revealed plans for a Bear Grylls adventure park in Birmingham and a chain of attractions based on the Peppa Pig brand to launch worldwide.
TAW,VAT,PHR
THUMB22289_515282.jpg

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Let’s talk about Orbit4 – the secret behind successful gyms.
Featured supplier news
Featured supplier news: INEOS: The future of hand-sanitising
As gyms begin to reopen, cleanliness and hygiene remain an essential part of ensuring staff and members are confident to return.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
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Company profile: Les Mills UK
For over 50 years Les Mills has been leading the way in fitness to inspire ...
Company profiles
Company profile: ServiceSport (UK) Ltd
ServiceSport (UK) Ltd specialises in maintaining, servicing and re-manufacturing all brands of cardiovascular and resistance ...
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Catalogue Gallery
Click on a catalogue to view it online
Directory
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
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Art of Cryo: Whole body cryotherapy
Fitness equipment
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Salt therapy products
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Management software
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Diary dates
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Diary dates
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Online,
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Coventry Building Society Arena, Coventry, United Kingdom
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Ledsnaps Ltd
Ledsnaps Ltd