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Les Mills International
Les Mills International
Les Mills International
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Mark Wahlberg joins Power Plate as stakeholder and brand ambassador

Actor Mark Wahlberg has officially joined Power Plate as an investor in parent company, Performance Health Systems and brand ambassador for the product. He will also consult on strategy, product and programming development.

Wahlberg has a long history of investing in fitness through his Mark Wahlberg Investment Group, having been an early stakeholder in F45.

He reports having been a Power Plate user for 15 years, saying vibration training plays an important role in his own training and wellness-focused lifestyle.

"The fact Power Plate has been relatively unknown for so long surprised me," said Wahlberg. "I've been a satisfied customer for over a decade, so I decided to get involved in spreading awareness about their game-changing products."

"It's not often you have the opportunity to align with an individual who can impact every facet of a business, from personal investment and business strategy, to increasing brand awareness and credibility, yet that's exactly what Mark brings to Power Plate," says said Lee Hillman, CEO of Performance Health Systems. "He's a rare individual whose voice resonates with consumers on a truly global level.

"Over the years, Power Plate and vibration training has been validated by medical, academic and exercise science and yet it remains a bit of a mystery to too many people. We believe Mark can play an invaluable role in changing that, and we couldn't be more thrilled to have him on board," he said.

"Mark is so much more than a celebrity investor. He brings a deep understanding of fitness methodology, nutrition and business strategy," said Hillman. "His involvement in our business carries with it an enormous array of possibilities, and we intend to explore them to the fullest."

For Wahlberg, Power Plate is the latest addition to an investment portfolio that includes other fitness-oriented brands and ventures in addition to F45, including Performance-Inspired nutritional products and Municipal sport utility gear.

The actor is well-known for undertaking physical transformations to enable him to play specific roles, including piling on 56lbs of muscle to take him from a low of 165lbs to 221lbs.

His most extreme role to date was as a bodybuilder in the film Pain & Gain.

Wahlberg has 16.3m followers on Instagram and regularly posts details of his workout regime, which includes going to bed at 7.30pm, rising at 2.30am, doing a 90 minute workout starting at 3.40am and with a second workout in the evening.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Actor Mark Wahlberg has officially joined Power Plate as an investor in parent company, Performance Health Systems and brand ambassador for the product. He will also consult on strategy, product and programming development.
TEC,HAF,SAB
2021/THUMB347669_811382_148895.jpg
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Diary dates
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Online,
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01-03 Feb 2022
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01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

News

Mark Wahlberg joins Power Plate as stakeholder and brand ambassador

Actor Mark Wahlberg has officially joined Power Plate as an investor in parent company, Performance Health Systems and brand ambassador for the product. He will also consult on strategy, product and programming development.

Wahlberg has a long history of investing in fitness through his Mark Wahlberg Investment Group, having been an early stakeholder in F45.

He reports having been a Power Plate user for 15 years, saying vibration training plays an important role in his own training and wellness-focused lifestyle.

"The fact Power Plate has been relatively unknown for so long surprised me," said Wahlberg. "I've been a satisfied customer for over a decade, so I decided to get involved in spreading awareness about their game-changing products."

"It's not often you have the opportunity to align with an individual who can impact every facet of a business, from personal investment and business strategy, to increasing brand awareness and credibility, yet that's exactly what Mark brings to Power Plate," says said Lee Hillman, CEO of Performance Health Systems. "He's a rare individual whose voice resonates with consumers on a truly global level.

"Over the years, Power Plate and vibration training has been validated by medical, academic and exercise science and yet it remains a bit of a mystery to too many people. We believe Mark can play an invaluable role in changing that, and we couldn't be more thrilled to have him on board," he said.

"Mark is so much more than a celebrity investor. He brings a deep understanding of fitness methodology, nutrition and business strategy," said Hillman. "His involvement in our business carries with it an enormous array of possibilities, and we intend to explore them to the fullest."

For Wahlberg, Power Plate is the latest addition to an investment portfolio that includes other fitness-oriented brands and ventures in addition to F45, including Performance-Inspired nutritional products and Municipal sport utility gear.

The actor is well-known for undertaking physical transformations to enable him to play specific roles, including piling on 56lbs of muscle to take him from a low of 165lbs to 221lbs.

His most extreme role to date was as a bodybuilder in the film Pain & Gain.

Wahlberg has 16.3m followers on Instagram and regularly posts details of his workout regime, which includes going to bed at 7.30pm, rising at 2.30am, doing a 90 minute workout starting at 3.40am and with a second workout in the evening.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Actor Mark Wahlberg has officially joined Power Plate as an investor in parent company, Performance Health Systems and brand ambassador for the product. He will also consult on strategy, product and programming development.
TEC,HAF,SAB
2021/THUMB347669_811382_148895.jpg

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Urban Health Club in Ludwigsburg, Germany, has introduced a 24/7 operation. The €2.8m hub for
Nearly half (49 per cent) of health club members in the US who've cancelled their
Industry body ukactive has joined the chorus of organisations across a number of sectors calling
German fitness operator BestFit Group has acquired regional gym chain EuroFit for an undisclosed sum.
The US fitness industry lost around 58 per cent of its revenues during 2020, due
Les Mills
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Xponential Fitness has completed its initial public offering (IPO), becoming the second major franchised operator
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The world's largest fitness trade fair, FIBO, has been rescheduled again and will now take
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HCM Magazine
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I’ve called on all fellow citizens – members and non-members alike – to exercise more and have made free sports and fitness sessions available to everyone
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Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
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During lockdown clients have had more time to self-reflect than ever before. As a result, many are prioritising mental health and incorporating activity into their day to improve overall wellbeing.
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As gyms begin to reopen, cleanliness and hygiene remain an essential part of ensuring staff and members are confident to return.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Company profiles
Company profile: Fisikal Limited
Fisikal helps fitness professionals, operators and education organisations improve efficiencies and service through its online ...
Company profiles
Company profile: Orbit4
Orbit4 is the umbrella brand for FitnessCompared, FitnessFinance, WeServiceGymEquipment and WeBuyGymEquipment....
Supplier Showcases
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Catalogue Gallery
Click on a catalogue to view it online
Directory
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Skincare
Sothys: Skincare
Exercise equipment
Pendex Fisio S.L.: Exercise equipment
Wearable technology solutions
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Lockers/interior design
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Salt therapy products
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Flooring
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Fitness equipment
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Architects/designers
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Whole body cryotherapy
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Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
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Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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Les Mills International
Les Mills International