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Health Club Management

Health Club Management

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Health Club Management

Health Club Management

News

Lower gym fees in prospect for 2014, says report

National chains of low-cost, high tech self-service gyms are set for accelerated growth in 2014, introducing new nationwide brands, bringing down monthly membership fees, grabbing market share and further squeezing established middle-market names whose future may depend on reinventing themselves.

These are among the predictions in a new report by Ray Algar, 2013 review of the UK Health and Fitness Industry and an outlook for 2014, released by Brighton-based Oxygen Consulting.

A key observation is that the facilities in the 'squeezed' mid-market need an overhaul, not only experimenting with price - as Bannatyne Health & Fitness has been doing - but to justify its charges, perhaps by returning to more personal services and instructors, upgrading specialist facilities and beginning to compete at the premium end as LA Fitness is doing with its LAX premium club brand and David Lloyd Leisure with its DL Studios 'micro clubs'.

Competitive pressure is intensifying from a new generation of chains such as The Gym Group, Pure Gym and Xercise4Less, which all secured new funding during 2013 and will now be spending it opening low-cost clubs across the country. In 2010, there was just one low-cost operator in the UK's top 30 gyms; Algar's report estimates that by the end of 2014 there will be eight.

These brands are joined by new studios offering a specialised service - be it solely machines, exercise classes or indoor cycling, the latter including the new 'Psycle' concept - and taking customers from the full-service gyms by only charging for what the users really want.

Falling subscription rates and pay-as-you-go are seen by the report as possibly helping to stabilise an industry where churn is a continuing problem, with companies now no longer able try to stem losses with tough, lock-in member contracts.

Not everything in the middle is squeezed though, with the report showing how the public sector offers substantial opportunities as local authorities continue to outsource, enabling leisure trusts and leisure management operators such as GLL, DC Leisure and Parkwood Leisure to anticipate a year of healthy growth.

Nevertheless, Algar believes the industry is changing. His report not only foresees many low-cost brands displacing mid-market names in the top 30 but also looks at market share, with the mid and premium-market players seen as losing share and the low-cost operators set to enjoy a rise from 14 per cent of clubs in 2013 to 25 per cent in 2014.

The report - which divides the market into three segments: low-cost, with monthly membership fees below £20; mid-market, with fees below £50; and premium - concludes by observing that whatever the final outcome for individual brands, the UK health and fitness industry is entering a potentially fascinating year.

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A new report by Ray Algar - 2013 review of the UK Health and Fitness Industry and an outlook for 2014 - predicts lower gym fees for more consumers this year.
HAF,CON,RES
749145_532087.jpg
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News

Lower gym fees in prospect for 2014, says report

National chains of low-cost, high tech self-service gyms are set for accelerated growth in 2014, introducing new nationwide brands, bringing down monthly membership fees, grabbing market share and further squeezing established middle-market names whose future may depend on reinventing themselves.

These are among the predictions in a new report by Ray Algar, 2013 review of the UK Health and Fitness Industry and an outlook for 2014, released by Brighton-based Oxygen Consulting.

A key observation is that the facilities in the 'squeezed' mid-market need an overhaul, not only experimenting with price - as Bannatyne Health & Fitness has been doing - but to justify its charges, perhaps by returning to more personal services and instructors, upgrading specialist facilities and beginning to compete at the premium end as LA Fitness is doing with its LAX premium club brand and David Lloyd Leisure with its DL Studios 'micro clubs'.

Competitive pressure is intensifying from a new generation of chains such as The Gym Group, Pure Gym and Xercise4Less, which all secured new funding during 2013 and will now be spending it opening low-cost clubs across the country. In 2010, there was just one low-cost operator in the UK's top 30 gyms; Algar's report estimates that by the end of 2014 there will be eight.

These brands are joined by new studios offering a specialised service - be it solely machines, exercise classes or indoor cycling, the latter including the new 'Psycle' concept - and taking customers from the full-service gyms by only charging for what the users really want.

Falling subscription rates and pay-as-you-go are seen by the report as possibly helping to stabilise an industry where churn is a continuing problem, with companies now no longer able try to stem losses with tough, lock-in member contracts.

Not everything in the middle is squeezed though, with the report showing how the public sector offers substantial opportunities as local authorities continue to outsource, enabling leisure trusts and leisure management operators such as GLL, DC Leisure and Parkwood Leisure to anticipate a year of healthy growth.

Nevertheless, Algar believes the industry is changing. His report not only foresees many low-cost brands displacing mid-market names in the top 30 but also looks at market share, with the mid and premium-market players seen as losing share and the low-cost operators set to enjoy a rise from 14 per cent of clubs in 2013 to 25 per cent in 2014.

The report - which divides the market into three segments: low-cost, with monthly membership fees below £20; mid-market, with fees below £50; and premium - concludes by observing that whatever the final outcome for individual brands, the UK health and fitness industry is entering a potentially fascinating year.

Sign up for FREE ezines & magazines
A new report by Ray Algar - 2013 review of the UK Health and Fitness Industry and an outlook for 2014 - predicts lower gym fees for more consumers this year.
HAF,CON,RES
749145_532087.jpg

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Features
Social responsibility
A year after the launch of its first outdoor gym made from melted down, confiscated knives, Steel Warriors has won the support of the Co-op, which has pledged to fund the roll-out of a further 20 calisthenics gyms, as Kath Hudson reports
Features
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We know trends like wearables, HIIT training and functional fitness are hot, but what’s coming down the track? Liz Terry looks further ahead for the latest edition of HCM’s Fitness Foresight
Features
feature
‘TRX® for Yoga’ education fuses suspension training and yoga, says Julian Woolley
Features
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Will the body image debate define the future of fit-tech? Becca Douglas looks at the evidence
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Precor’s bikes are bringing success to a wide range of different health and fitness operations, from boutiques to trusts. We look at the latest examples
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Lauren Heath-Jones rounds up the latest product launches in health and fitness
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Rich Hutson

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The business wasn’t getting the numbers needed, so I raised the prices by 25 per cent. It worked and we didn’t skip a beat
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Your marketing department will have to start writing ad copy for robots, not for humans. These digital agents will be gatekeepers, a bit like a PA. It’s already happening, so get ahead and start using it
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Featured supplier news
Featured supplier: Eleiko makes deadlifting more accessible with the Öppen Deadlift Bar
Eleiko, a Swedish weightlifting equipment specialist, is reinforcing its position in the strength and fitness market with the launch of the Öppen Deadlift Bar,
Featured supplier news
Featured supplier: Matrix strengthens Porsche partnership with new installs at performance centre
Porsche recognises that the most important component of any vehicle is the driver.
Opinion
promotion
As an industry, we still underestimate the power of a truly varied fitness regime - and the growing appetite for it, especially among emerging customer segments.
Opinion: Collaboration vs aggregation - what’s the difference?
Company profiles
Company profile: Technogym
Founded in 1983, Technogym is a world leading international supplier of technology and design-driven products ...
Company profiles
Company profile: Precor
For more than 35 years, Precor has driven fitness forward. We continue that heritage every ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Spa software
ResortSuite: Spa software
Management software
Fisikal: Management software
Governing body
EMD UK: Governing body
Exercise equipment
EXF Fitness Equipment: Exercise equipment
Direct debit solutions
Debit Finance Collections: Direct debit solutions
Professional services
Deloitte UK: Professional services
Lockers/interior design
Craftsman Quality Lockers Ltd: Lockers/interior design
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Audio visual
Hutchison Technologies: Audio visual
Trade associations
International SPA Association - iSPA: Trade associations
Property & Tenders
Diary dates
05-06 Sep 2019
TagusPark, Oeiras, Portugal
Diary dates
21-22 Sep 2019
Locations worldwide,
Diary dates
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TVS Sports Surfaces
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