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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

L'Avenue restaurant brings the French Alps to Fifth Avenue

The first iteration of the popular Paris dining concept L'Avenue has opened its doors at Saks Fifth Avenue in New York.

Designed by French art director and interior specialist Philippe Starck, L'Avenue stretches across the luxury emporium's 8th and 9th floors and boasts a wunderkammer-style main dining room as well as a lounge modelled after an alpine ski lodge.

Dubbed the "Salon", the dining area, which Starck has called an "arty surprise" and "an ivory jewel box bathed in the warm sun" features pastel and beige-toned upholstery and panelling.

The Chalet bar and lounge has a "masculine yet sensual atmosphere" and is furnished with a smorgasbord of themed decorations, such as sleds, books, assorted postcards and photographs, and cowhide sofas.

Speaking on the restaurant, Starck said that it has a "welcoming" vibe to "warm up both body and soul".

He added: "You are somewhere else, in the middle of NY, yet so far from the city."

L'Avenue, the first international venture of the same-named upscale restaurant on Avenue Montaigne in Paris, forms part of Saks' US$250m (€221.3m, £195m) renovation, which has seen the store reimagine more than 4,924 sq m of space.

In 2015, when the Saks collaboration was first announced, L'Avenue’s founder, Jean-Louis Costes, said that the new venue would be the "ideal counterpart" for Saks' vision to "rethink its client journey".

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The first iteration of the popular Paris dining concept L'Avenue has opened its doors at Saks Fifth Avenue in New York.
CLD,RST,ARC,DES
imagesX/THUMB340791_631608_725265.jpg
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News

L'Avenue restaurant brings the French Alps to Fifth Avenue

The first iteration of the popular Paris dining concept L'Avenue has opened its doors at Saks Fifth Avenue in New York.

Designed by French art director and interior specialist Philippe Starck, L'Avenue stretches across the luxury emporium's 8th and 9th floors and boasts a wunderkammer-style main dining room as well as a lounge modelled after an alpine ski lodge.

Dubbed the "Salon", the dining area, which Starck has called an "arty surprise" and "an ivory jewel box bathed in the warm sun" features pastel and beige-toned upholstery and panelling.

The Chalet bar and lounge has a "masculine yet sensual atmosphere" and is furnished with a smorgasbord of themed decorations, such as sleds, books, assorted postcards and photographs, and cowhide sofas.

Speaking on the restaurant, Starck said that it has a "welcoming" vibe to "warm up both body and soul".

He added: "You are somewhere else, in the middle of NY, yet so far from the city."

L'Avenue, the first international venture of the same-named upscale restaurant on Avenue Montaigne in Paris, forms part of Saks' US$250m (€221.3m, £195m) renovation, which has seen the store reimagine more than 4,924 sq m of space.

In 2015, when the Saks collaboration was first announced, L'Avenue’s founder, Jean-Louis Costes, said that the new venue would be the "ideal counterpart" for Saks' vision to "rethink its client journey".

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
The first iteration of the popular Paris dining concept L'Avenue has opened its doors at Saks Fifth Avenue in New York.
CLD,RST,ARC,DES
imagesX/THUMB340791_631608_725265.jpg

News

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fibodo Limited
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Find ways to come together and flourish. Even when you’re a group of competitors, you can make it work for everyone when you all listen with respect
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Sponsored
Tad Chapman from Active IQ argues that operators should take a fresh look at apprenticeships and their power to drive recovery
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HCM Magazine
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Featured supplier news
Featured supplier: Core Health & Fitness announces partnership with Énergie Fitness Iberia
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Company profiles
Company profile: EMD UK
EMD UK is the national governing body for group exercise. Funded by Sport England, EMD ...
Company profiles
Company profile: Pendex Fisio S.L.
Pendex programmes are delivered using 12 smart training machines, the design of which correlates with ...
Supplier Showcases
Supplier showcase - Fisikal
Supplier Showcases
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Catalogue Gallery
Click on a catalogue to view it online
Directory
Skincare
Sothys: Skincare
Architects/designers
Zynk Design Consultants: Architects/designers
Exercise equipment
Pendex Fisio S.L.: Exercise equipment
Red Light Therapy
 Red Light Rising: Red Light Therapy
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
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Octane Fitness: Fitness equipment
Management software
Premier Software Solutions: Management software
Uniforms
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Trade associations
International SPA Association - iSPA: Trade associations
Property & Tenders
Hillingdon
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Property & Tenders
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
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Online,
Diary dates
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ExCeL London, London, United Kingdom
Diary dates
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Technogym
Technogym