Have you ever wondered how many spa guests haven’t re-visited in three, six or 12 months? If you haven’t taken note, you should.

Tracking this information can help you boost revenue with minimal effort. When it comes to increasing your footfall, re-engaging lost guests is often less costly and more time-efficient than promoting your spa to find new ones.

QQ Nails & Spa, an 11-location brand based in New York, generated more than US$149,600 (€152,400, £133,900) in just three months using this strategy. The brand reached out to lost guests in order to nurture relationships and boost revenue. The team used Zenoti Smart Marketing to personalise messages based on guest history and preferences.

Eighteen per cent of lost guests returned in the initial months, with more than 30 per cent making at least one additional appointment. The campaign continues to run in the background, driving bookings, with minimal input from the spa’s busy staff. The Zenoti platform analyses QQ Nails’ appointment book for quiet times and automatically sends out relevant promotions when there are spaces to fill.

“We are absolutely overjoyed with the results,” said Joey Fei, founder and owner of QQ Nails and Spa, who “never expected to recover so many lost guests in just over three months”.

With unparalleled features for bookings, operations, marketing and sales, Zenoti is the complete software solution for spas. Talk to a consultant today for a free, customised demonstration