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Football League secures new betting partner
The Football League (FL) has named bookmaker Coral as its new official betting and gaming partner as part of a three-year deal due to start on 1 July.
Coral, which currently operates more than 1,600 UK licensed betting shops, will also become the official online betting and gaming partner of the FL's digital arm - FL Interactive (FLi). Part of the Gala Coral Group, the bookmaker will be handed "significant" advertising opportunities and hospitality at major FL events, such as the playoff finals.
Gala Coral Group group marketing director Chris Edgington said: "Becoming the official betting and gaming partner of the Football League provides a great opportunity for us to demonstrate our commitment to the game and help bring that passion alive for fans across the UK through our 1,600 shops."