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Equinox launches budget chain
Equinox, the US fitness chain, has launched a new budget chain named Blink.
Blink sites have opened in Yonkers, Paramus and NoHo Manhattan, all in New York.
Blink's workout environment focuses on basic fitness elements: brand-name cardio and strength training equipment, free weights, integrated technology and self-service retail, including HUMAN Healthy Vending (vending machines that give 10 per cent of proceeds back to charitable causes that fight obesity and malnutrition).
Each Blink club will also feature The Front Porch lounge area.
Dos Condon, vice president of Blink, said: "There has been a huge demand for an innovative, value-oriented fitness facility in a number of areas where the market is under-served. People who are shopping for value in their gym experience no longer need to compromise.
"Blink is an affordable that doesn't look or feel cheap. And since 'everybody blinks', we have designed Blink to attract the widest range of user, from the engaged to the first timer."