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Health Club Management

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Health Club Management

Health Club Management

News

Equinox launches standalone studio in New York

US-based health club operator Equinox has entered the boutique fitness market by opening a standalone studio in New York called Project by Equinox.

The 3,200sq ft (297sq m) studio has launched with 38 classes per week, each costing US$35 (£28, €33). Class packages can be purchased, but there is no membership model.

 Project by Equinox aims to be “a creative space for fitness rebels,” with a focus on trainer creativity.

The company said it was “turning the model of group fitness on its head” because it does not force trainers to teach a pre-determined format, allowing for the space to be “a testing ground for new concepts”.

Elsewhere, Niki Leondakis has been appointed chief executive officer of Equinox Fitness Clubs and will begin her role this month. She will oversee all facets of the company's clubs.

Equinox has more than 90 health clubs, mainly in the US, but also with operations in Canada and the UK.

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Coronavirus
We have the power to shape the sector’s future, to create a fresh chapter for public leisure provision – one that has vision, purpose, hope and meaning
Features
Coronavirus
As clubs were ordered to close, one logical response was to freeze memberships, despite the financial difficulties it would cause. However, many operators found their community was willing to support them, as Kath Hudson reports
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Opinion
Myzone’s Tamara Bailey says finding a way through the coronavirus crisis will mean taking an honest look at how successful your member engagement really is
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Software
With the coronavirus pandemic forcing gyms across the world to temporarily close their doors, staying connected to your members digitally has never been more important. Software suppliers tell Steph Eaves how they’re contributing
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It’s easy to get stuck in a functional rut, relying on the same old burpees and ball slams. We ask for inspiration on how to put the fun back into functional training
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Reaching members anywhere and anytime to connect, engage and coach is more important than ever and can easily be activated through Technogym Mywellness
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    News

    Equinox launches standalone studio in New York

    US-based health club operator Equinox has entered the boutique fitness market by opening a standalone studio in New York called Project by Equinox.

    The 3,200sq ft (297sq m) studio has launched with 38 classes per week, each costing US$35 (£28, €33). Class packages can be purchased, but there is no membership model.

     Project by Equinox aims to be “a creative space for fitness rebels,” with a focus on trainer creativity.

    The company said it was “turning the model of group fitness on its head” because it does not force trainers to teach a pre-determined format, allowing for the space to be “a testing ground for new concepts”.

    Elsewhere, Niki Leondakis has been appointed chief executive officer of Equinox Fitness Clubs and will begin her role this month. She will oversee all facets of the company's clubs.

    Equinox has more than 90 health clubs, mainly in the US, but also with operations in Canada and the UK.

    Sign up for FREE ezines & magazines
    Related news

    Amanda Al-Masri to head up Equinox’s spa division

    20 Jan 2017
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    Features
    Coronavirus
    We have the power to shape the sector’s future, to create a fresh chapter for public leisure provision – one that has vision, purpose, hope and meaning
    Features
    Coronavirus
    As clubs were ordered to close, one logical response was to freeze memberships, despite the financial difficulties it would cause. However, many operators found their community was willing to support them, as Kath Hudson reports
    Features
    Opinion
    Myzone’s Tamara Bailey says finding a way through the coronavirus crisis will mean taking an honest look at how successful your member engagement really is
    Features
    Software
    With the coronavirus pandemic forcing gyms across the world to temporarily close their doors, staying connected to your members digitally has never been more important. Software suppliers tell Steph Eaves how they’re contributing
    Features
    Functional training
    It’s easy to get stuck in a functional rut, relying on the same old burpees and ball slams. We ask for inspiration on how to put the fun back into functional training
    Features
    Promotional feature
    Reaching members anywhere and anytime to connect, engage and coach is more important than ever and can easily be activated through Technogym Mywellness
    Features
    Insight
    Industry analyst David Minton launched his new fitNdata global monitor just in time to catch the headline numbers for the impact of the coronavirus on the sector. He tells us how it’s looking
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    Opinion
    promotion
    Hedgehog Concept Ltd has developed software that allows its clients to track usage and customer volume on a minute to minute basis.
    Opinion: Is your software fit for COVID-19?
    Featured supplier news
    Featured supplier: myFitApp launches branded live-streaming as part of its COVID-19 support package
    Innovatise, the company behind myFitApp, has announced the immediate availability of its customer- branded live-streaming solution.
    Featured supplier news
    Featured supplier: EGYM presents Corona Gym Solution, for the successful re-opening of fitness studios
    Finally, the time has come: fitness and health facilities around the globe are gradually resuming operations.
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    Technogym mywellness app
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      Diary dates
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      Worldwide, Various,
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