British spa and skincare giant Elemis has announced plans to roll out a suite of new sub-zero body sculpting treatments.

Elemis’ collection of new cryotherapy-inspired CryoBody protocols has been designed by brand co-founder and global president Noella Gabriel and is powered by technology from Parisian-based company Cryoskin.

Designed to be both high-tech and high-touch, the new rituals join Elemis’ existing cryotherapy-centric treatment collection which includes modern facials using the brand’s signature Biotec technology.

Gabriel spoke with Spa Business to give the low-down on the new offering.

The CryoBody concept

The result of more than a year and a half of development, the treatments are designed to reduce fat and cellulite, encourage lymphatic drainage, tighten and tone the skin and encourage overall rejuvenation.

The collection includes:• CryoTighten + Firm: 90 minutes – £225 (US$294, €266)

• CryoTighten: 60 minutes – £175 (US$229, €207). • CryoFirm: 50 minutes – £125 (US$164, €148).

Gabriel explains that the protocols utilise cutting-edge Cryoskin technology, rapidly alternating between hot and sub-zero cold temperatures, to enhance the inch loss process with “clinically proven results after one treatment and optimal results seen and felt after two weeks”.

The protocols are conducted using a handheld implement which is attached to a touch-screen operated machine.

Customers can choose which area they want to focus on including the abdomen, arms, thighs or buttocks.

Gabriel recommends repeating sessions every two weeks, which she says is the necessary amount of time needed for the lymphatic system and the kidneys to eliminate the dead fat cells resulting from the CryoTighten + Firm or CryoTighten treatments.

“We’re looking to roll the CryoBody concept out to select spa partners,” she says, “it’s going to be an exclusive concept available at select Elemis partner locations and is already available in London at our flagship spa, the House of Elemis, and Harrods department store in Knightsbridge.”

Elemis trialled the treatments on its partner spas aboard One Spa World cruise liners earlier this year and will officially launch the new programming this month.

“We want the client to take ownership of their own health and wellbeing, celebrating all bodies and striving for wellness that starts within. CryoBody harnesses touch, tech and active formulations within the treatment offering a moment for yourself, to unwind and feel good, a moment with continuing results.

“The wider protocol is part of a more detailed process,” Gabriel continues, explaining that post-treatment, after-care involves incorporating Elemis’ toning Cellutox range which features a body oil, a bath soaking therapy and a body brush.

New standalone store

In other news, Elemis has made a grand entrance into London's retail scene, picking Covent Garden's Seven Dials for its inaugural standalone store.

The certified B Corp recently unveiled the store which is designed to provide visitors with a sensorial immersion into the world of Elemis.

The space is home to an urban Skin Studio offering Elemis treatments complemented by touchless wellness technology from Gharieni Group.

Since its inception in 1990, Elemis has ascended to global prominence and is now present in more than 110 countries in spas, salons, brick-and-mortar stores and numerous e-retailers worldwide.