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Digital fitness channels merge
By Tom Walker
Body in Balance TV and Fitness TV have merged their businesses to form a new venture called Media Health and Fitness.
The new company will retain the two channel platforms currently occupied by the two channels on Sky (SKY 275 and 282).
Mark Wood, former chair and CEO of ITN, will head the new merged company.
He said: "The combined business is a great launch pad to build a global brand in health, fitness and lifestyle content and develop an e-commerce and merchandising portal."
Fitness TV was launched last summer on the UK's SKY digital platform, setting itself an ambitious target of attracting 600,000 viewers each week.
Body in Balance currently broadcasts on 15 networks across the UK, Europe and Asia with an emphasis on yoga and health.
According to a statement, the new company will have a combined monthly audience of around 850,000 viewers and 75,000 unique web users.
Body in Balance TV and Fitness TV have merged their businesses to form a new venture called Media Health and Fitness.
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