Digisoft.tv has struck a deal with EPIC The Irish Emigration Museum to launch its Virtual Reality Museum Experience.

The partnership was confirmed at the South by Southwest (SXSW) annual conglomerate of film, interactive media, and music festivals and conferences in Austin, Texas, with Pat Breen, Irish minister for Employment and Small Business in attendance.

EPIC's Virtual Reality Museum Experience will tell Ireland’s dramatic story of emigration in a fully immersive 360-degree virtual experience to a wide audience.

EPIC The Irish Emigration Museum is an interactive experience located in the vaults of the 1820 Custom House Quarter building in Dublin’s Docklands, the original departure point for many of Ireland’s emigrants. It takes visitors through the stories of Irish emigration around the world, from early times to the modern day.

Digisoft’s Virtual Reality Orchestration Platform will be used to showcase and market the unique award winning interactive museum to audiences at travel and tourism conventions around the world.

Speaking at the Ireland pavilion at SXSW, Digisoft CEO Fearghal Kelly said: “EPIC is a truly innovative attraction that combines modern interactive experiences with history, tradition and nostalgia.”

By combining 360 degree photography and immersive audio with smart apps and virtual reality headsets, Digisoft have built an experience platform which aims to promote Irish museums and tourist attractions to international tour operators and travel agents at events and conferences.

Mervyn Greene, EPIC’s managing director added: “Partnering with Digisoft has allowed EPIC to bolster our sales and marketing repertoire with an amazing Virtual Reality experience that is sure to impress tour operators at upcoming overseas tourism events. This innovative use of technology helps to showcase the 21st century visitor experience that has been created at EPIC."

The collaboration has allowed Digisoft to expand its portfolio to include Virtual, Mixed and Augmented Reality solutions for attraction and venue operators globally.