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Hedgehog Concept Ltd
Hedgehog Concept Ltd
Hedgehog Concept Ltd
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

Futuristic Berlin gym introduces McFit's virtual 'Cyberobics' workouts

Fitness giant McFit has launched a new Cyberobics ‘concept store’ in Berlin, showcasing the company’s plans to roll out health clubs where “the real and virtual world melt through complete immersion.”

Called World of Cyberonics, the €10m venue is a showcase for McFit’s line of international virtual-only studios, which it is introducing across Europe.

The company’s in-house design team have visualised the space, which combines contemporary architecture with futuristic design. Split across two floors with a total area of 1,400sq m, the facility is envisioned as both a gym, information point and a new tourist attraction for Berlin.

The centre of the facility is one of Germany’s largest LED walls, which is higher than 2.8m and as long as 20m. On this screen, celebrities such as Hollywood star Kate Hudson and ‘trainer to the stars’ David Kirsch deliver their own workouts against backdrops such as the Valley of Fire and Malibu Beach.

The concepot store's general colour scheme, predominantly grey and white, contrasts with the bright colours used in the workout videos.

“The design of World of Cyberonics fuses organic and artificial angular shapes,” said McFit spokesperson Pierre Geisensetter. “The inspiration for the organic shapes actually came from the human body and the way its muscles are shaped – in round and flowing forms. Interestingly enough, if you zoom into the smallest single cells of the human body, you will find angular shapes there which are also represented in the design.

"These organic shapes are complemented by artificial and technical elements “reminiscent of a spaceship ready for take-off into the future.”

There are also 256 LED panels on the ceiling reacting to the content played on the wall. As old RGB monitors also use 256 colours, Geisensetter said, “the ceiling can be seen as the most basic of monitors, interacting with the most modern one, the LED wall, showing the connection between the past and the future.”

The multimedia elements also extend to the gym’s entrance lift, where a panoramic show with sweeping sound and light effects introduce visitors to the Cyberobics concept.

The food court is the only place where visitors can find organic and natural materials like moss and wood. This is intended to create a natural atmosphere that complements the natural and healthy meals served here.

"This space is designed to redefine fitness and catapult it into the future," said Geisensetter. "We take visitors on a journey where they forget and escape their everyday life. The aim is for them to focus entirely on themselves and their workouts, and this can only function in symbiosis with good design."

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Fitness giant McFit has launched a new Cyberobics ‘concept store’ in Berlin, showcasing the company’s plans to roll out health clubs where “the real and virtual world melt through complete immersion.”
CLD,HAF,ARC,DES
THUMB17810_728105.jpg
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The way I see it
As Technogym launches its new virtual and on-demand services, Francesco Arlotti, head of digital solutions, shares his thoughts with HCM
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People
HCM people

Dave Courteen

MD and co-founder of Mosaic Spa and Health Clubs
I set myself the goal that if I found someone famous to write the foreword and a publisher, then I would write the book
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Debra Wein

founder and CEO, Wellness Workdays
I’ve always felt that if individuals had more education and understanding of nutrition and healthy lifestyle principles, we could literally change lives
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Catalogue Gallery
Click on a catalogue to view it online
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Fitness equipment
Healthcheck Services Ltd: Fitness equipment
Management software
Fisikal: Management software
Design consultants
Zynk Design Consultants: Design consultants
Whole body cryotherapy
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Fitness Software
FunXtion International BV: Fitness Software
Spa software
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Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Gym flooring
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Property & Tenders
Greywell, Hampshire
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Derby City Council
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21-24 Sep 2020
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22-23 Sep 2020
Heythrop Park, United Kingdom
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17-23 Oct 2020
Pinggu, Beijing, China
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27-28 Nov 2020
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23-26 Feb 2021
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03-04 Mar 2021
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ExCeL London, London, United Kingdom
Diary dates

News

Futuristic Berlin gym introduces McFit's virtual 'Cyberobics' workouts

Fitness giant McFit has launched a new Cyberobics ‘concept store’ in Berlin, showcasing the company’s plans to roll out health clubs where “the real and virtual world melt through complete immersion.”

Called World of Cyberonics, the €10m venue is a showcase for McFit’s line of international virtual-only studios, which it is introducing across Europe.

The company’s in-house design team have visualised the space, which combines contemporary architecture with futuristic design. Split across two floors with a total area of 1,400sq m, the facility is envisioned as both a gym, information point and a new tourist attraction for Berlin.

The centre of the facility is one of Germany’s largest LED walls, which is higher than 2.8m and as long as 20m. On this screen, celebrities such as Hollywood star Kate Hudson and ‘trainer to the stars’ David Kirsch deliver their own workouts against backdrops such as the Valley of Fire and Malibu Beach.

The concepot store's general colour scheme, predominantly grey and white, contrasts with the bright colours used in the workout videos.

“The design of World of Cyberonics fuses organic and artificial angular shapes,” said McFit spokesperson Pierre Geisensetter. “The inspiration for the organic shapes actually came from the human body and the way its muscles are shaped – in round and flowing forms. Interestingly enough, if you zoom into the smallest single cells of the human body, you will find angular shapes there which are also represented in the design.

"These organic shapes are complemented by artificial and technical elements “reminiscent of a spaceship ready for take-off into the future.”

There are also 256 LED panels on the ceiling reacting to the content played on the wall. As old RGB monitors also use 256 colours, Geisensetter said, “the ceiling can be seen as the most basic of monitors, interacting with the most modern one, the LED wall, showing the connection between the past and the future.”

The multimedia elements also extend to the gym’s entrance lift, where a panoramic show with sweeping sound and light effects introduce visitors to the Cyberobics concept.

The food court is the only place where visitors can find organic and natural materials like moss and wood. This is intended to create a natural atmosphere that complements the natural and healthy meals served here.

"This space is designed to redefine fitness and catapult it into the future," said Geisensetter. "We take visitors on a journey where they forget and escape their everyday life. The aim is for them to focus entirely on themselves and their workouts, and this can only function in symbiosis with good design."

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Fitness giant McFit has launched a new Cyberobics ‘concept store’ in Berlin, showcasing the company’s plans to roll out health clubs where “the real and virtual world melt through complete immersion.”
CLD,HAF,ARC,DES
THUMB17810_728105.jpg

News

Garmin has acquired Firstbeat Analytics, provider of physiological analytics and metrics for consumer devices in
Rainer Schaller, the founder of budget gym megabrand McFIT, has added iconic franchised chain Gold's
In a boost to the gym and physical activity sector, the UK's deputy chief medical
Publicly listed operator, The Gym Group (TGG) says it has retained 80 per cent of
PureGym's operations in Europe have helped the business through the UK lockdown, according to CEO
Following its announcement that grassroots sport could restart on 11 July and that gyms and
SIBEC
SIBEC
• New training program Immunity Boost to strengthen the immune system • Mobile training slot
Industry body ukactive has launched an Independent Operators' Steering Group, catering for members who run
The UK's fitness industry can finally get back to business on Saturday 25 July, following
HCM understands a decision on reopening dates for gyms and also for spas will be
Interest in gym reopening in England is reaching fever pitch, with an announcement expected any
Exercising increases levels of a protein hormone secreted by the bones which has a powerful
A free-to-access training platform has launched to help the sport and fitness workforce confidently return
fibodo Limited
fibodo Limited
Fitness expert and television host, Jessie Pavelka has collaborated with Fisikal, experts in digital management
Glasgow Life, which runs leisure and culture facilities on behalf of Glasgow City Council, has
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Boutique gym operator, Gymbox, faced threats of legal action over its bid to reopen on
ukactive
ukactive
1 - 15 of 11,514
Features
The way I see it
As Technogym launches its new virtual and on-demand services, Francesco Arlotti, head of digital solutions, shares his thoughts with HCM
Features
Strength
It’s considered a fundamental part of our fitness routines by medical professionals, but many exercisers, particularly women, are still put off by strength training. We asked leading suppliers what they’re doing to champion strength
Features
Talking Point
The fitness industry has shown incredible flexibility during lockdown, pivoting to digital to keep people active. But as lockdowns end, we ask what impact the pandemic will have on facility provision
Features
Training
Balance training is set to become a major fitness trend, with exercisers increasingly appreciating the benefits of having a strong core and good balance, particularly as they age. Lauren Health-Jones rounds up the latest product releases
Features
Opinion
The over-70s were treated as one homogenous group during the lockdown and advised to shield. Colin Milner, founder and CEO of the International Council on Active Aging says this is leading to an increase in ageism that the industry must fight to overcome
Features
Consumer culture
Ken Hughes, expert in consumer culture and human behaviour spoke as part of the Technogym Talks series of webinars about how operators can navigate the new consumer landscape
Features
Reopening
David Lloyd Leisure has launched a raft of outdoor classes, including an enhanced role for its Battlebox concept, as Liz Terry reports
Features
People
HCM people

Dave Courteen

MD and co-founder of Mosaic Spa and Health Clubs
I set myself the goal that if I found someone famous to write the foreword and a publisher, then I would write the book
People
If you don’t have a hybrid digital/ physical model, you won’t survive
People
HCM people

Debra Wein

founder and CEO, Wellness Workdays
I’ve always felt that if individuals had more education and understanding of nutrition and healthy lifestyle principles, we could literally change lives
People
We offer career progression and decent pay and retain 85–90% of staff each year
People
HCM people

Dan Bond

Owner, CrossFit Fort Ashton
We’d explained leading up to the lockdown that if everyone decided to freeze or cancel, then there would be a possibility of not having a gym to come back to
People
HCM people

Jo Smallwood

general manager, Oldham Leisure Centre
We saw the opportunity to initiate new partnerships with the Oldham Foodbank to help local residents during the COVID-19 crisis. We can’t serve our community in the way we would usually do, so we’ve moved resources to help where people need us most
People
Our COVID-19 measures make our clubs significantly safer than any other public space
People
HCM people

Aaron Smith

Founder, KX Pilates
‘KX’ stands for ‘the Kaizen Experience’, which means ‘change for the better’ in Japanese. It’s a philosophy that focuses on continuous improvement. We’re always seeking to improve, not only as a company but as individuals
People
HCM people

Ben Lucas

Founder, Flow Athletic, Sydney
We advise our Flow Athletes to complete classes at a ratio of one yoga class to one strength class to one cardio class. This combination has very positive effects
People
Featured supplier news
Featured supplier: Incorpore and MoveGB ink groundbreaking partnership to transform corporate wellness offering
Incorpore and MoveGB have entered into a landmark partnership, combining the UK’s largest provider of corporate gym memberships with the nation’s biggest network of classes.
Featured supplier news
Featured supplier: EGYM presents Corona Gym Solution, for the successful re-opening of fitness studios
Finally, the time has come: fitness and health facilities around the globe are gradually resuming operations.
Video Gallery
BMF with Bear Grylls - Mission to reboot the fitness industry
British Military Fitness
BMF with Bear Grylls has put up a £1m fund to get personal trainers, fitness instructors and class instructors back to work and earning money. Read more
More videos:
Company profiles
Company profile: Xn Leisure Systems Ltd
Xn Leisure is a provider of cutting-edge health and fitness software, offering exceptional service to ...
Company profiles
Company profile: Core Health & Fitness
Core Health & Fitness is more than gym equipment, we offer innovative solutions for all ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Fitness equipment
Healthcheck Services Ltd: Fitness equipment
Management software
Fisikal: Management software
Design consultants
Zynk Design Consultants: Design consultants
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Fitness Software
FunXtion International BV: Fitness Software
Spa software
SpaBooker: Spa software
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
22-23 Sep 2020
Heythrop Park, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
27-30 Oct 2020
Messe Stuttgart, Germany
Diary dates
03-06 Nov 2020
Online,
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
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Hedgehog Concept Ltd
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