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Cash boost for Moreactive4Life
The government has allocated around £200,000 to kickstart the FIA's MoreActive4Life programme.
On receipt of the funding news, operations director David Stalker appointed campaign specialists KTB to promote the scheme.
The news was also followed by calls from food and drink manufacturers, retailers and marketing agencies who, realising the power of Change4Life, were eager to be involved.
"Using Change4Life as a door-opener, clubs and leisure centres are partnering with major brands such as Tesco and Asda, as well as local GPs and PCTs," says Stalker. "FIA members can now position themselves as partners to help tackle our national health problem at a local level."