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Ineos Hygienics
Ineos Hygienics
Ineos Hygienics
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

David Lloyd to chair new "supergroup" of boutiques – United Fitness Brands – backed by Pembroke VC

A new "supergroup" of boutique fitness brands will look to help pool resources and use their collective strength to grow their individual businesses.

The founders of indoor cycling studio operator Boom Cycle have teamed up with the owners of 'fight club meets nightclub' boxing studio, KOBOX to form United Fitness Brands.

Ownership of both brands has now been transferred to United Fitness Brands, which will be chaired by industry veteran, David Lloyd, who has been a non-exec of Boom Cycle since 2018.

The new company has received backing from venture capital trust Pembroke VC.

The group is now actively looking to add further brands to the mix.

Speaking exclusively to HCM, Hilary Rowland, co-founder of Boom Cycle, said the group has been set up to provide individual brands with the opportunity to share resources and operate in a more efficient way.

"The idea is to help the operators under the United Fitness Brands umbrella to spread costs and share their expertise," Rowland said.

"It will also result in brands being in a stronger position when it comes to finding investment and new sites, as there will be an opportunity to identify larger sites in which more than one brand can have a presence."

Rowland added that, while the model will include the ownership of the operators being transferred to United Fitness Brands, each individual brand will continue operating independently.

"We want each brand to keep doing what they're doing," she said.

"We're looking for brands that have become successful because they've developed their own identity and created a loyal community of users and we don't want them to change that.

"What we want to do is to make sure each brand joining United Fitness Brands will be given a better opportunity to grow and develop further."

Joe Cohen, co-founder of KOBOX, added: "With KOBOX, we were the first to bring boxing-based classes to the masses in a major market.

"Now, more than five years since our launch, we’re embarking on another first – creating an industry-defining supergroup, which I’m sure will go from strength to strength and allow more people across the country to enjoy these incredible brand offerings."

The most obvious next step for United Fitness Brands is the opening of more studios in 2021 including a fourth KOBOX studio, launching at Boom Cycle’s existing Waterloo site – after lockdown restrictions are lifted for group exercising.

Robert Rowland, co-founder of Boom Cycle, said: "We’re really excited to have agreed and partnered with another of London’s leading studios, KOBOX.

"They have a strong brand and excellent sites and are a perfect brand to combine with."

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Catalogue Gallery
Click on a catalogue to view it online
Directory
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Red Light Therapy
 Red Light Rising: Red Light Therapy
Uniforms
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Exercise equipment
Matrix Fitness: Exercise equipment
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Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Management software
fibodo Limited: Management software
Architects/designers
Zynk Design Consultants: Architects/designers
Property & Tenders
Hillingdon
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Property & Tenders
Diary dates
12 Jun 2021
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ExCeL London, London, United Kingdom
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Locations worldwide,
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Messe Stuttgart, Germany
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01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

News

David Lloyd to chair new "supergroup" of boutiques – United Fitness Brands – backed by Pembroke VC

A new "supergroup" of boutique fitness brands will look to help pool resources and use their collective strength to grow their individual businesses.

The founders of indoor cycling studio operator Boom Cycle have teamed up with the owners of 'fight club meets nightclub' boxing studio, KOBOX to form United Fitness Brands.

Ownership of both brands has now been transferred to United Fitness Brands, which will be chaired by industry veteran, David Lloyd, who has been a non-exec of Boom Cycle since 2018.

The new company has received backing from venture capital trust Pembroke VC.

The group is now actively looking to add further brands to the mix.

Speaking exclusively to HCM, Hilary Rowland, co-founder of Boom Cycle, said the group has been set up to provide individual brands with the opportunity to share resources and operate in a more efficient way.

"The idea is to help the operators under the United Fitness Brands umbrella to spread costs and share their expertise," Rowland said.

"It will also result in brands being in a stronger position when it comes to finding investment and new sites, as there will be an opportunity to identify larger sites in which more than one brand can have a presence."

Rowland added that, while the model will include the ownership of the operators being transferred to United Fitness Brands, each individual brand will continue operating independently.

"We want each brand to keep doing what they're doing," she said.

"We're looking for brands that have become successful because they've developed their own identity and created a loyal community of users and we don't want them to change that.

"What we want to do is to make sure each brand joining United Fitness Brands will be given a better opportunity to grow and develop further."

Joe Cohen, co-founder of KOBOX, added: "With KOBOX, we were the first to bring boxing-based classes to the masses in a major market.

"Now, more than five years since our launch, we’re embarking on another first – creating an industry-defining supergroup, which I’m sure will go from strength to strength and allow more people across the country to enjoy these incredible brand offerings."

The most obvious next step for United Fitness Brands is the opening of more studios in 2021 including a fourth KOBOX studio, launching at Boom Cycle’s existing Waterloo site – after lockdown restrictions are lifted for group exercising.

Robert Rowland, co-founder of Boom Cycle, said: "We’re really excited to have agreed and partnered with another of London’s leading studios, KOBOX.

"They have a strong brand and excellent sites and are a perfect brand to combine with."

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Related news

Kobox expands London portfolio with Marylebone studio

19 Sep 2019
Nightclub-themed boutique boxing studio operator Kobox has opened its third London location in Baker Street, ...

Boom Cycle to open fifth London site

02 Aug 2019
Boom cycle has revealed plans to open its fifth London site this September. Located close ...

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News

A major new initiative will look to strengthen and unite the fitness industry's voice in
A parliamentary report is calling for a £3bn intervention fund to build back better health
Leisure centre operator Everyone Active has formed a partnership with WW (formerly called Weight Watchers),
Adults suffering from chronic pain should be advised to take exercise, rather than be prescribed
As health clubs and fitness studios in England are counting the hours down to reopening
Empowered Brands, the franchise investment business that acquired énergie Fitness out of a CVA in
fibodo Limited
fibodo Limited
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110
John Treharne, founder of The Gym Group, and Jana Havrdová, president of the Czech Chamber
Questex, owner of industry buyer event, Sibec EU, has announced it will partner with FIBO
Les Mills has come up with an ingenious solution to get around the pandemic travel
At-home fitness giant Peloton has officially completed the acquisition of equipment provider Precor, in a
There is growing evidence that a COVID-19 infection could trigger diabetes in some patients. One
Danish health club operator Repeat, launched in 2016 by serial fitness entrepreneur Rasmus Ingerslev, has
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HCM Magazine
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HCM Magazine
Reopening
Policing the rules, even if it means losing members, will be crucial to building trust as health clubs reopen, Paul Roberts tells Kath Hudson
HCM Magazine
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HCM Magazine
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Tad Chapman from Active IQ argues that operators should take a fresh look at apprenticeships and their power to drive recovery
HCM Magazine
Management
Katie Lewis and Lindsey Simpson co-founded Workplace Mental Wealth to drive workforce change in the health and fitness industry. Liz Terry talks to Lewis about their first research study – the Fitness and Active Leisure Workforce State of Mind Survey – and the launch of The Good Work Pledge
HCM Magazine
Research
Children with better cardiorespiratory health than their peers also do better on cognitive tests and other measures of brain function, according to new research
HCM Magazine
Editor's letter
As health clubs around the world start reopening, controlling COVID-19 – while also delivering a great service to customers – must be an obsession for everyone in the sector
HCM Magazine
HCM magazine
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
HCM magazine
How will digital, gyms and live fitness mesh to create a new customer offering in health clubs? Phillip Mills, executive director of Les Mills, shares his views
HCM magazine
A new tracking tool, called Moving Communities, will assess the impact of the UK’s £100m National Leisure Recovery Fund, as well as evaluating the contribution public sector facilities make to their local communities, as HCM reports
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Featured supplier news
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Over the last year, fitness and wellness organisations have faced challenges like never before. When gyms closed and members needed alternative support to keep up their health and wellbeing routines, Gympass swiftly pivoted its business model to offer a wealth of digital solutions for its partners.
Featured supplier news
Featured supplier: Precor launches member-focused Preva Mobile app
Precor has launched a mobile app to accompany its popular networked fitness solution, Preva, which has so far recorded almost a billion workouts in more than 11,000 facilities worldwide.
Company profiles
Company profile: Les Mills UK
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Company profiles
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Catalogue Gallery
Click on a catalogue to view it online
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Wearable technology solutions
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Red Light Therapy
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Uniforms
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Spa software
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Fitness equipment
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Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
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Architects/designers
Zynk Design Consultants: Architects/designers
Property & Tenders
Hillingdon
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Property & Tenders
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
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Online,
Diary dates
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ExCeL London, London, United Kingdom
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
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Messe Stuttgart, Germany
Diary dates
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tbc, Dunedin, New Zealand
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Ineos Hygienics
Ineos Hygienics