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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

David Lloyd to chair new "supergroup" of boutiques – United Fitness Brands – backed by Pembroke VC

Boom Cycle partners with KOBOX to come under ownership of United Fitness Brands
New group will look to add other vibrant boutique operators
Group has been set up to provide individual brands with the opportunity to share resources and operate in a more efficient way
United Fitness Brands will be chaired by industry veteran David Lloyd and has received backing from Pembroke VC

A new "supergroup" of boutique fitness brands will look to help pool resources and use their collective strength to grow their individual businesses.

The founders of indoor cycling studio operator Boom Cycle have teamed up with the owners of 'fight club meets nightclub' boxing studio, KOBOX to form United Fitness Brands.

Ownership of both brands has now been transferred to United Fitness Brands, which will be chaired by industry veteran, David Lloyd, who has been a non-exec of Boom Cycle since 2018.

The new company has received backing from venture capital trust Pembroke VC.

The group is now actively looking to add further brands to the mix.

Speaking exclusively to HCM, Hilary Rowland, co-founder of Boom Cycle, said the group has been set up to provide individual brands with the opportunity to share resources and operate in a more efficient way.

"The idea is to help the operators under the United Fitness Brands umbrella to spread costs and share their expertise," Rowland said.

"It will also result in brands being in a stronger position when it comes to finding investment and new sites, as there will be an opportunity to identify larger sites in which more than one brand can have a presence."

Rowland added that, while the model will include the ownership of the operators being transferred to United Fitness Brands, each individual brand will continue operating independently.

"We want each brand to keep doing what they're doing," she said.

"We're looking for brands that have become successful because they've developed their own identity and created a loyal community of users and we don't want them to change that.

"What we want to do is to make sure each brand joining United Fitness Brands will be given a better opportunity to grow and develop further."

Joe Cohen, co-founder of KOBOX, added: "With KOBOX, we were the first to bring boxing-based classes to the masses in a major market.

"Now, more than five years since our launch, we’re embarking on another first – creating an industry-defining supergroup, which I’m sure will go from strength to strength and allow more people across the country to enjoy these incredible brand offerings."

The most obvious next step for United Fitness Brands is the opening of more studios in 2021 including a fourth KOBOX studio, launching at Boom Cycle’s existing Waterloo site – after lockdown restrictions are lifted for group exercising.

Robert Rowland, co-founder of Boom Cycle, said: "We’re really excited to have agreed and partnered with another of London’s leading studios, KOBOX.

"They have a strong brand and excellent sites and are a perfect brand to combine with."

A new "supergroup" of boutique fitness brands will look to help pool resources and use their collective strength to grow their individual businesses.
PTS,HAF,FIT,IND
2021/THUMB347435_468208_888327.jpg
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News

David Lloyd to chair new "supergroup" of boutiques – United Fitness Brands – backed by Pembroke VC

Boom Cycle partners with KOBOX to come under ownership of United Fitness Brands
New group will look to add other vibrant boutique operators
Group has been set up to provide individual brands with the opportunity to share resources and operate in a more efficient way
United Fitness Brands will be chaired by industry veteran David Lloyd and has received backing from Pembroke VC

A new "supergroup" of boutique fitness brands will look to help pool resources and use their collective strength to grow their individual businesses.

The founders of indoor cycling studio operator Boom Cycle have teamed up with the owners of 'fight club meets nightclub' boxing studio, KOBOX to form United Fitness Brands.

Ownership of both brands has now been transferred to United Fitness Brands, which will be chaired by industry veteran, David Lloyd, who has been a non-exec of Boom Cycle since 2018.

The new company has received backing from venture capital trust Pembroke VC.

The group is now actively looking to add further brands to the mix.

Speaking exclusively to HCM, Hilary Rowland, co-founder of Boom Cycle, said the group has been set up to provide individual brands with the opportunity to share resources and operate in a more efficient way.

"The idea is to help the operators under the United Fitness Brands umbrella to spread costs and share their expertise," Rowland said.

"It will also result in brands being in a stronger position when it comes to finding investment and new sites, as there will be an opportunity to identify larger sites in which more than one brand can have a presence."

Rowland added that, while the model will include the ownership of the operators being transferred to United Fitness Brands, each individual brand will continue operating independently.

"We want each brand to keep doing what they're doing," she said.

"We're looking for brands that have become successful because they've developed their own identity and created a loyal community of users and we don't want them to change that.

"What we want to do is to make sure each brand joining United Fitness Brands will be given a better opportunity to grow and develop further."

Joe Cohen, co-founder of KOBOX, added: "With KOBOX, we were the first to bring boxing-based classes to the masses in a major market.

"Now, more than five years since our launch, we’re embarking on another first – creating an industry-defining supergroup, which I’m sure will go from strength to strength and allow more people across the country to enjoy these incredible brand offerings."

The most obvious next step for United Fitness Brands is the opening of more studios in 2021 including a fourth KOBOX studio, launching at Boom Cycle’s existing Waterloo site – after lockdown restrictions are lifted for group exercising.

Robert Rowland, co-founder of Boom Cycle, said: "We’re really excited to have agreed and partnered with another of London’s leading studios, KOBOX.

"They have a strong brand and excellent sites and are a perfect brand to combine with."

A new "supergroup" of boutique fitness brands will look to help pool resources and use their collective strength to grow their individual businesses.
PTS,HAF,FIT,IND
2021/THUMB347435_468208_888327.jpg

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HCM Magazine
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HCM Magazine
Annual report
In April, Deloitte and Europe Active published the ninth edition of their yearly European Health and Fitness Market Report, as Karsten Hollasch explains
HCM Magazine
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Social media influencers cause harm by raising unrealistic expectations of physical perfection, as Andrea Dearden explains
HCM Magazine
HCM People
Choose consistent over perfect. That’s the long game. It’s never too late to pivot to that mindset
HCM Magazine
Research
Bryce Hastings, head of research at Les Mills, explains the latest research into exercise motivation, giving tips on how to engage hard-to-reach members
HCM Magazine
Interview
The fitness sector has an unprecedented opportunity to become a credible partner in ensuring the health and wellbeing of the nation, says Mosaic Group MD and new chair of the UK Active Membership Council. He talks to Kate Cracknell
HCM Magazine
HCM People
We’ve set ourselves the initial goal of developing 100 Feel Electric sites, using a cluster model
HCM Magazine
HCM magazine
The Global Wellness Summit brought together public health and wellness experts in Boston recently. Jane Kitchen was there for HCM to see first-hand what this ‘New new era in health and wellness’ will look like for the sector
HCM magazine
HCM People

Louis Rennocks

Co-founder, Grndhouse
We want Grndhouse to be everywhere: in gyms, hotels, on holidays, at home – it’s boutique fitness in your hand
HCM magazine
In the wake of the pandemic, is the time ripe to change the language around the role of exercise professionals, and gain greater trust from the healthcare sector?
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Featured operator news: Serco Leisure wins 10-year Mansfield contract
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Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
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Catalogue Gallery
Click on a catalogue to view it online
Directory
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Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
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Architects/designers
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On demand
Fitness On Demand: On demand
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Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Runcorn
Halton Borough Council
Property & Tenders
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
30-30 Jun 2022
The ICC, Birmingham, Birmingham , United Kingdom
Diary dates
12-13 Sep 2022
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Diary dates
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Diary dates
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