The soaring demand for socially responsible and natural skin care brands in the UK sees the arrival of Africology, the ethical and 100 per cent natural skin care range from South Africa, which can be found at some of the world’s most luxurious spas, including Ulusaba, Sir Richard Branson’s private game reserve.

As the economy is going through a downturn, it is more important than ever to offer a different experience and a great service to your customers. Africology products and treatments are unique; it is the original, holistic African spa experience – perfect for balancing body and mind in these stressed times.

Africology captures the rejuvenating and healing essences of Africa, which help to revitalize skin, prevent damage and premature ageing. The entire product range is suitable for vegans, is not tested on animals and is free from harmful chemicals and perfumes. All Africology products have been formulated in a pure and natural way, using only the highest quality actives, which makes it suitable for people with even the most sensitive skin. Its popularity is mainly due to word of mouth recommendation – the best and most honest publicity in the world.

Africology prides itself on its roots, taking inspiration from Africa and using local active ingredients including Rooibos, Aloe, Marula and African Potato to combat the signs of ageing. All products are fragranced naturally using essential oils. Each fragrance also has a therapeutic effect on the mind, which will help to relax or uplift the spirit. Africology uses these natural extracts together with the active energetic essences from its ingredients to create a harmony between skin, body and mind.

The Africology Spa treatments are renowned for their calming and anti-ageing cell renewal effect. There is a treatment for every need - from the Vitamin Boost Facial to the Detox Intonga Pedicure- and if required, it is possible to create a bespoke Africology treatment for your spa.

Renchia Droganis, founder of Africology, is convinced beauty is more than skin deep. She explains: “I believe that how you feel about yourself - your own self-image - has a profound impact on how other people see you and behave around you. Taking care of your skin and yourself is the first step towards self-respect, which is what Africology is all about.”

The brand’s empowerment philosophy is also apparent in its approach to social responsibility. Africology only practices fair trade and is always looking for new ways to help develop individuals and communities in Africa. Some of the projects it is involved in include:

· Teenagers' development programme: Africology supports and coaches disadvantaged teenagers · Water project: Africology provides water tanks to isolated African communities without running water

· Ethical supply chain: Africology works together with local suppliers to help develop communities

For trade enquiries, please contact Kelly Carnaby on +44 (0)1277 634 938 or [email protected] Websites for further information: www.africology-sa.com www.ulusaba.virgin.com/en/ulusaba