GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
The Retention Guru
The Retention Guru
The Retention Guru
Health Club Management

Health Club Management

Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Get the latest news, jobs and features in your inbox
Health Club Management

Health Club Management

features

Sponsored briefing: Speedflex thrives

HIIT Without the Hurt. It’s one of the most memorable straplines in the fitness industry and it’s been at the core of every Speedflex session for almost ten years

Published in Health Club Management 2020 issue 9
To keep the Speedflex programme COVID-safe, participants remain on one machine during the session
To keep the Speedflex programme COVID-safe, participants remain on one machine during the session

Over the last nine years, the unique group training concept has rolled out with leading operators, including Bannatyne Health Clubs, Everyone Active, Go Gateshead, Everybody Sport & Recreation, and énergie Fitness.

Speedflex studios now span right across the UK and into Ireland.

We spoke to Paul Ferris, CEO of Speedflex, to find out how the company has evolved, and why in a post-lockdown world, it’s now considered one of the safest group exercise concepts on the market.

With Speedflex turning 10 next year, how has the organisation grown since its inception and what key lessons have you learned along the way?
Speedflex has grown significantly over the last nine years. We’ve gone from a single site in Newcastle to 19 Speedflex studios and three Fortis Powered by Speedflex studios. We now have partnerships with some of the UK’s leading operators such as Bannatyne Health Clubs and Everyone Active.

We’ve always known we had a good product, but in the early days I think we tried to run before we could walk. We were bringing a whole new concept to market and yet we just assumed everyone would instantly get it. In reality we needed to put in the hard work, build key relationships and partner with the right people to ensure we could get Speedflex the recognition it deserves.

Speedflex has some great partnerships with operators, why is it such a good group concept for clubs?
The magic of Speedflex is the inclusivity of the concept. A free motion bar generates personalised resistance and every participant, from the professional athlete to the deconditioned obese individual, can train at their optimum level. So regardless of age or fitness level, all participants in the same session are getting the same great workout.

There aren’t many concepts on the market that can be offered to an operator’s entire membership base, but Speedflex certainly ticks that box.

It’s been nine months now since you launched your Fortis partnership with Everyone Active, can you give us some insight as to how things are going?
We launched our partnership back in January 2020, opening Fortis Powered By Speedflex studios at three locations; Chichester, Hemel Hempstead and London. All three have exceeded expectations, with sessions at full capacity and with regular waiting lists. Then of course COVID-19 hit, so whilst it has been a bit of a bump in the road, things are now starting to look up again.

Speedflex is one of the safest group exercise concepts on the market right now; we’ve reconfigured our studios to allow for social distancing, so instead of 16 people in a session, our studios will now only hold between six and eight people. Prior to COVID-19, participants would move around the studio in a circuit, now each member remains on their own machine throughout the session. They also have their own assigned set of auxiliary equipment to use.

What are the future plans for Fortis Powered By Speedflex?
We’re excited to roll out the concept with Everyone Active further. In January 2021, we will be launching another two locations, with several more scheduled for later in the year.

We heard Speedflex has launched a new programme specifically aimed at helping fight the battle against obesity during COVID-19. We’d love to know more
Speedflex already lends itself perfectly to an overweight demographic and so we’ve created a subsidised six-week programme for anyone with a BMI of 30 or over.

The programme starts and finishes with an InBody assessment which allows us to measure, track and record progress. We’re offering this at our flagship Newcastle studio and have created a blueprint for our partners to follow.

Why is Speedflex such an effective workout for overweight and obese individuals?
Speedflex allows participants to work out at a high intensity while keeping the impact low. An obese participant can safely join a standard session and burn more calories than anyone else in the room.

Deconditioned individuals often begin with high levels of motivation but are quickly derailed by aches, pains and injury. Speedflex only uses concentric movements, completely eliminating the DOMS which can be so off-putting for beginners. It enables overweight individuals to receive all the proven benefits of HIIT without any comeback on the joints.

In just two Speedflex sessions we enable deconditioned individuals to achieve the same workout intensity that would take six weeks to reach with other forms of exercise.

What does the future hold for Speedflex?
We look forward to creating new partnerships with health and fitness operators to install Speedflex studios either as standalone operations or as club-in-club facilities, as we’ve done with Everyone Active as part of our roll-out of the Fortis Powered By Speedflex brand.

As our work and home life becomes more blurred and the way people want to work out has changed forever, we also have a really exciting project in the pipeline, which we look forward to announcing in the coming months. Watch this space!

Find out more: www.speedflex.com

"The magic of Speedflex is the inclusivity of the concept. A free motion bar generates personalised resistance and every participant, from the professional athlete to the deconditioned obese individual, can train at their optimum level."
– Paul Ferris, CEO of Speedflex

https://www.leisureopportunities.co.uk/images/2020/97568_592806.jpg
HIIT Without the Hurt. It’s one of the most memorable straplines in the fitness industry and it’s been at the core of every Speedflex session for almost ten years
HCM magazine
Our road map is to manage leisure facilities, developing them into community hubs and ensuring the most in need get the most support
HCM magazine
Bulmershe Leisure Centre, run by Places Leisure, is providing its community with state-of-the-art fitness machines from Octane Fitness
HCM magazine
Given its support for the NHS, should the fitness industry be classified as an essential service, and if so, how do we get the sector reclassified? Kath Hudson asks industry leaders for their views
HCM Magazine
Local leisure
HCM talks to policy makers, operators and decision-makers about the public sector and trust response to the pandemic
HCM Magazine
Sponsored
Venueserve Fitness enables clubs to offer white-label content streaming to optimise capacity and member engagement
HCM Magazine
HCM People
I’ve been in the industry for a decade and it’s the first time I’ve seen it truly unified from the top to the bottom
HCM Magazine
News report
A new study from the Global Wellness Institute highlights the scope of the $121bn mental wellness market, as Katie Barnes and Megan Whitby report
HCM Magazine
Letters
Power Plate UK's Davide Ferreira and Stuart Stokes from ReferAll write to HCM
HCM Magazine
Promotion
Wattbike AtomX leads the future of indoor cycling, says Richard Baker
HCM Magazine
Sponsored
Deansgate Square, the newest residential star on Manchester’s impressive skyline, is a fitting home for some of the city’s most stylish health and fitness facilities, with specialist acoustic flooring by TVS Group
HCM Magazine
Latest News
To the relief of the sector, the UK government confirmed yesterday (23 November) that gyms, ...
Latest News
Closing gyms and leisure facilities during any possible future lockdown would be "unthinkable", according to ...
Latest News
The University of Stirling has opened its new £20m sports and fitness centre. The building, ...
Latest News
PopBase, a start-up tech company, has secured US$400,000 investment from Welltech1, an Israel-based venture capital ...
Latest News
Gyms are right near the bottom of the list in terms of places people have ...
Latest News
A new, Europe-wide initiative will look to chart the level of risk of COVID-19 infection ...
Latest News
UK Parliament will debate COVID-19 restrictions on gyms and leisure centres on Monday 23 November, ...
Opinion
promotion
With January now close on the horizon your thoughts will be firmly focused on sales campaigns to attract new members through your doors in the new year rush.
Opinion: Sealing the Leaky Bucket – 7 Research-Based Tips for Retaining New Members in January 2021
Featured supplier news
Featured supplier: Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Featured supplier news
Featured supplier: Frame launches new, streamlined digital offering, powered by Fisikal
When facing lockdown restrictions, Frame successfully adapted its in-club experience to an online offering for members.
Video Gallery
Freemotion 22 SERIES Powered by iFit
FreeMotion Fitness
The only connected fitness experience in commercial fitness centers, powered by iFit. Read more
More videos:
Company profiles
Company profile: Matrix Fitness
At Matrix Fitness, our goal is to make innovative commercial fitness equipment that stands out ...
Company profiles
Company profile: TRX Training UK
TRX provides world-class functional training by offering quality equipment, effective workouts and world-class education capable ...
Supplier Showcases
Supplier showcase - Digital gym floor
Catalogue Gallery
Click on a catalogue to view it online
Directory
Locking solutions
Monster Padlocks: Locking solutions
Trade associations
International SPA Association - iSPA: Trade associations
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Design consultants
Zynk Design Consultants: Design consultants
Exercise equipment
Star Trac / Core Health & Fitness: Exercise equipment
Direct debit solutions
Harlands Group: Direct debit solutions
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Fitness Software
FunXtion International BV: Fitness Software
Red Light Therapy
 Red Light Rising: Red Light Therapy
Uniforms
Service Sport: Uniforms
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
03-03 Dec 2020
Virtual,
Diary dates
09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Sponsored briefing: Speedflex thrives

HIIT Without the Hurt. It’s one of the most memorable straplines in the fitness industry and it’s been at the core of every Speedflex session for almost ten years

Published in Health Club Management 2020 issue 9
To keep the Speedflex programme COVID-safe, participants remain on one machine during the session
To keep the Speedflex programme COVID-safe, participants remain on one machine during the session

Over the last nine years, the unique group training concept has rolled out with leading operators, including Bannatyne Health Clubs, Everyone Active, Go Gateshead, Everybody Sport & Recreation, and énergie Fitness.

Speedflex studios now span right across the UK and into Ireland.

We spoke to Paul Ferris, CEO of Speedflex, to find out how the company has evolved, and why in a post-lockdown world, it’s now considered one of the safest group exercise concepts on the market.

With Speedflex turning 10 next year, how has the organisation grown since its inception and what key lessons have you learned along the way?
Speedflex has grown significantly over the last nine years. We’ve gone from a single site in Newcastle to 19 Speedflex studios and three Fortis Powered by Speedflex studios. We now have partnerships with some of the UK’s leading operators such as Bannatyne Health Clubs and Everyone Active.

We’ve always known we had a good product, but in the early days I think we tried to run before we could walk. We were bringing a whole new concept to market and yet we just assumed everyone would instantly get it. In reality we needed to put in the hard work, build key relationships and partner with the right people to ensure we could get Speedflex the recognition it deserves.

Speedflex has some great partnerships with operators, why is it such a good group concept for clubs?
The magic of Speedflex is the inclusivity of the concept. A free motion bar generates personalised resistance and every participant, from the professional athlete to the deconditioned obese individual, can train at their optimum level. So regardless of age or fitness level, all participants in the same session are getting the same great workout.

There aren’t many concepts on the market that can be offered to an operator’s entire membership base, but Speedflex certainly ticks that box.

It’s been nine months now since you launched your Fortis partnership with Everyone Active, can you give us some insight as to how things are going?
We launched our partnership back in January 2020, opening Fortis Powered By Speedflex studios at three locations; Chichester, Hemel Hempstead and London. All three have exceeded expectations, with sessions at full capacity and with regular waiting lists. Then of course COVID-19 hit, so whilst it has been a bit of a bump in the road, things are now starting to look up again.

Speedflex is one of the safest group exercise concepts on the market right now; we’ve reconfigured our studios to allow for social distancing, so instead of 16 people in a session, our studios will now only hold between six and eight people. Prior to COVID-19, participants would move around the studio in a circuit, now each member remains on their own machine throughout the session. They also have their own assigned set of auxiliary equipment to use.

What are the future plans for Fortis Powered By Speedflex?
We’re excited to roll out the concept with Everyone Active further. In January 2021, we will be launching another two locations, with several more scheduled for later in the year.

We heard Speedflex has launched a new programme specifically aimed at helping fight the battle against obesity during COVID-19. We’d love to know more
Speedflex already lends itself perfectly to an overweight demographic and so we’ve created a subsidised six-week programme for anyone with a BMI of 30 or over.

The programme starts and finishes with an InBody assessment which allows us to measure, track and record progress. We’re offering this at our flagship Newcastle studio and have created a blueprint for our partners to follow.

Why is Speedflex such an effective workout for overweight and obese individuals?
Speedflex allows participants to work out at a high intensity while keeping the impact low. An obese participant can safely join a standard session and burn more calories than anyone else in the room.

Deconditioned individuals often begin with high levels of motivation but are quickly derailed by aches, pains and injury. Speedflex only uses concentric movements, completely eliminating the DOMS which can be so off-putting for beginners. It enables overweight individuals to receive all the proven benefits of HIIT without any comeback on the joints.

In just two Speedflex sessions we enable deconditioned individuals to achieve the same workout intensity that would take six weeks to reach with other forms of exercise.

What does the future hold for Speedflex?
We look forward to creating new partnerships with health and fitness operators to install Speedflex studios either as standalone operations or as club-in-club facilities, as we’ve done with Everyone Active as part of our roll-out of the Fortis Powered By Speedflex brand.

As our work and home life becomes more blurred and the way people want to work out has changed forever, we also have a really exciting project in the pipeline, which we look forward to announcing in the coming months. Watch this space!

Find out more: www.speedflex.com

"The magic of Speedflex is the inclusivity of the concept. A free motion bar generates personalised resistance and every participant, from the professional athlete to the deconditioned obese individual, can train at their optimum level."
– Paul Ferris, CEO of Speedflex

https://www.leisureopportunities.co.uk/images/2020/97568_592806.jpg
HIIT Without the Hurt. It’s one of the most memorable straplines in the fitness industry and it’s been at the core of every Speedflex session for almost ten years
Latest News
To the relief of the sector, the UK government confirmed yesterday (23 November) that gyms, ...
Latest News
Closing gyms and leisure facilities during any possible future lockdown would be "unthinkable", according to ...
Latest News
The University of Stirling has opened its new £20m sports and fitness centre. The building, ...
Latest News
PopBase, a start-up tech company, has secured US$400,000 investment from Welltech1, an Israel-based venture capital ...
Latest News
Gyms are right near the bottom of the list in terms of places people have ...
Latest News
A new, Europe-wide initiative will look to chart the level of risk of COVID-19 infection ...
Latest News
UK Parliament will debate COVID-19 restrictions on gyms and leisure centres on Monday 23 November, ...
Latest News
The UK government has launched a £1bn Public Sector Decarbonisation Scheme (PSDS), providing grant funding ...
Latest News
Leisure management company 3d Leisure is introducing two new services across its corporate division, in ...
Latest News
Thousands of COVID-related deaths could be prevented if successive governments had tackled the country's obesity ...
Opinion
promotion
With January now close on the horizon your thoughts will be firmly focused on sales campaigns to attract new members through your doors in the new year rush.
Opinion: Sealing the Leaky Bucket – 7 Research-Based Tips for Retaining New Members in January 2021
Featured supplier news
Featured supplier: Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Featured supplier news
Featured supplier: Frame launches new, streamlined digital offering, powered by Fisikal
When facing lockdown restrictions, Frame successfully adapted its in-club experience to an online offering for members.
Video Gallery
Freemotion 22 SERIES Powered by iFit
FreeMotion Fitness
The only connected fitness experience in commercial fitness centers, powered by iFit. Read more
More videos:
Company profiles
Company profile: Matrix Fitness
At Matrix Fitness, our goal is to make innovative commercial fitness equipment that stands out ...
Company profiles
Company profile: TRX Training UK
TRX provides world-class functional training by offering quality equipment, effective workouts and world-class education capable ...
Supplier Showcases
Supplier showcase - Digital gym floor
Catalogue Gallery
Click on a catalogue to view it online
Directory
Locking solutions
Monster Padlocks: Locking solutions
Trade associations
International SPA Association - iSPA: Trade associations
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Design consultants
Zynk Design Consultants: Design consultants
Exercise equipment
Star Trac / Core Health & Fitness: Exercise equipment
Direct debit solutions
Harlands Group: Direct debit solutions
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Fitness Software
FunXtion International BV: Fitness Software
Red Light Therapy
 Red Light Rising: Red Light Therapy
Uniforms
Service Sport: Uniforms
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
03-03 Dec 2020
Virtual,
Diary dates
09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
Search news, features & products:
Find a supplier:
The Retention Guru
The Retention Guru