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FITNESS, HEALTH, WELLNESS

features

SIBEC review: Talking points

SIBEC UK took place in May, attracting more than 150 operators and suppliers from the leisure and education sectors. Katie Lewis summarises the key points raised in the Question Time-style debate, hosted by Mike Hill of Leisure-net Solutions

Published in Health Club Management 2013 issue 7

Question 1: The leisure and education sectors are under huge pressure to address obesity. What initiatives and actions are going to make the
biggest impact?

Asked by: Wesley Hutchins, Assistant Director, Community Services, Borough of Broxbourne

Panel Members - Responses

John Wileman
Making local leisure provision more accessible to a wider demographic. Not everybody feels comfortable walking into a leisure centre. In Nottingham, we’re working with other community providers, such as resident and tenant associations, to deliver a wider leisure service in village halls and community centres. If we train residents to run activities such as walking or jogging sessions, we will hopefully break down some barriers. Once people feel comfortable exercising in familiar environments, we can signpost them into our leisure centres.

David Stalker
Better community engagement is the answer. The leisure sector will not make a significant impact on the obesity issue working in silos. Instead, we need to concentrate efforts on building partnerships with other community organisations to deliver activities. Initiatives such as The Responsibility Deal may also make it possible to attract private sector investment.

Neil Mosley
Many students are inactive during their time at university, with cost cited as a main reason for this. Higher Education organisations are now recognising this issue. In some cases, more effort is being made to provide smaller leisure facilities on residential campuses, negating travel fees and increasing ease of access. Many universities are also subsidising leisure provision, offering free use to students at scheduled times.

Lee Mason
Providing more choice of physical activity is what’s needed. A community has many different leisure needs and a ‘one size fits all’ approach does not work.

Many NGBs are having significant success in attracting new participants by remodelling their traditional game format to meet the needs of specific groups within the community. Perhaps the fitness sector needs to do the same.

Question 2: Do you think that the thousands of pounds spent on gym equipment every year, without data to support this investment, is money well spent?

Asked by: Rory McGown, MD, GYMetrix

Panel Members - Responses

David Stalker
There is little doubt that leisure operators need to become better at data collection and analysis. Without solid evidence to support the purchases we make and the actions we take, we’re going to struggle to stake our case for investment from either government or the private sector. Making better use of the technology available to measure, track and analyse is the key to the growth of the sector.

John Wileman
There’s little doubt that the purchase of gym equipment has had a huge impact on community leisure provision. Let’s not forget, it was the arrival of the gym into leisure centres that drove the direct debit model and enabled the sector to enjoy huge revenues, subsidising other physical activity services and provisions.

So yes, it has been money well spent. Moving forward we need to direct more resources to staff training. This will help ensure users receive the education necessary for them to make the right exercise choices.

Question 3: What are the key areas of focus moving forward, and what will success look like?

Asked by: Christian Harris, Director, Bonasystems

Panel Members - Responses

Martin Kay
Leisure provision used to be focused on community needs, but increasingly it’s becoming focused on reducing the subsidy and generating more revenue. Unfortunately, the balance sheet is now a Key Performance Indicator when it comes to leisure, which is a very short-sighted approach.

Neil Mosley
Our aim is to deliver a valuable experience to students while preparing them for the workforce. Success is a highly skilled, healthy labour pool.

Question 4: What role can Higher Education play in driving participation?

Asked by: Phil Steele, Director of Sport, UEA Sports Park

Panel Members - Responses

Lee Mason
Universities play a key role in driving participation. The CSP Network does not own any assets and is totally reliant on partners to deliver physical activity to the local community. Some of the Network’s activity centres are encouraging universities to open facilities to the community during evenings and weekends. This is a win-win scenario: it provides the local population with a wider choice of affordable facilities while generating extra income for the hosting site.

Question 5: If you were given £500,000, how would you spend it?

Asked by: Stuart Lockwood, CEO, Oldham
Community Leisure

Panel Members - Responses

Martin Kay
Investment in leisure assets and the development of partnerships that deliver a wider choice of leisure activities to the local community.

Lee Mason
I’d use it to leverage matched funding from government and employers. Funds could be used to train physical activity activators, thereby creating training and employment opportunities. The role of the activators would be to drive participation, resulting in a healthier, more active population.

John Wileman
I’d invest it in the development of a multi-functional sports band. Worn on the wrist, the sports band would log and track physical activity. It would also be used to collect reward points, for example in partnership with a large supermarket chain, which could be redeemed against activity sessions at the local leisure centre.

David Stalker
Gain matched funding from the commercial sector to grow the investment. Capital would then be used to fund peer-based research, to provide better evidence of the positive impact our leisure services are having on the local population. Strong evidence of success will, moving forward, enable the sector to stake a strong case for funding via bodies such as Public Health England.

Neil Mosley
I’d introduce a health, fitness and wellbeing qualification that carries as much weight as core GCSEs such as English and maths. Individuals would be assessed according to their health, and would achieve a grade depending on the state of their health and their efforts to improve it. This would give less academic youngsters a chance to excel, while giving employers a good indication of the health of potential new recruits.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Panel members: David Stalker, CEO, ukactive
Panel members: David Stalker, CEO, ukactive
Panel members: Neil Mosley, Head of sport, Imperial College 
London
Panel members: Neil Mosley, Head of sport, Imperial College London
Panel Members: Martin Kay, General Manager, Rossendale Leisure Trust, & Member of the National Sporta Executive Committee
Panel Members: Martin Kay, General Manager, Rossendale Leisure Trust, & Member of the National Sporta Executive Committee
Panel Member: Lee Mason, CEO, 
County Sports Partnership Network
Panel Member: Lee Mason, CEO, County Sports Partnership Network
Panel Member: John Wileman, Head of Sport & Leisure, Nottingham
Panel Member: John Wileman, Head of Sport & Leisure, Nottingham
https://www.leisureopportunities.co.uk/images/HCM2013_7review.gif
Katie Lewis summarises key points raised at the Question Time industry debate at SIBEC UK in May
Life Fitness, Keiser UK Ltd, Concept Fitness International, HUR (UK) Health and Fitness Equipement, MuJo, Telju, Precor, Matrix ,resistance products for fitness clubs ,SIBEC UK, education, gym equipment, obesity
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Fuel the debate about issues across the industry and share your ideas and experiences. We’d love to hear from you. [email protected]
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Egym has announced deals designed to position it for growth acceleration, as Kath Hudson reports
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As one of the most energy-intensive industries in the UK, leisure facilities face a critical challenge in balancing net zero goals, funding and increased costs.
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Company profile: Elevate
The UK's largest annual trade event dedicated to physical activity, health, and performance...
Company profiles
Company profile: Core Health & Fitness
Core Health & Fitness creates dynamic fitness experiences for the global market with products and ...
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Click on a catalogue to view it online
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In person, St Andrews, United Kingdom
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features

SIBEC review: Talking points

SIBEC UK took place in May, attracting more than 150 operators and suppliers from the leisure and education sectors. Katie Lewis summarises the key points raised in the Question Time-style debate, hosted by Mike Hill of Leisure-net Solutions

Published in Health Club Management 2013 issue 7

Question 1: The leisure and education sectors are under huge pressure to address obesity. What initiatives and actions are going to make the
biggest impact?

Asked by: Wesley Hutchins, Assistant Director, Community Services, Borough of Broxbourne

Panel Members - Responses

John Wileman
Making local leisure provision more accessible to a wider demographic. Not everybody feels comfortable walking into a leisure centre. In Nottingham, we’re working with other community providers, such as resident and tenant associations, to deliver a wider leisure service in village halls and community centres. If we train residents to run activities such as walking or jogging sessions, we will hopefully break down some barriers. Once people feel comfortable exercising in familiar environments, we can signpost them into our leisure centres.

David Stalker
Better community engagement is the answer. The leisure sector will not make a significant impact on the obesity issue working in silos. Instead, we need to concentrate efforts on building partnerships with other community organisations to deliver activities. Initiatives such as The Responsibility Deal may also make it possible to attract private sector investment.

Neil Mosley
Many students are inactive during their time at university, with cost cited as a main reason for this. Higher Education organisations are now recognising this issue. In some cases, more effort is being made to provide smaller leisure facilities on residential campuses, negating travel fees and increasing ease of access. Many universities are also subsidising leisure provision, offering free use to students at scheduled times.

Lee Mason
Providing more choice of physical activity is what’s needed. A community has many different leisure needs and a ‘one size fits all’ approach does not work.

Many NGBs are having significant success in attracting new participants by remodelling their traditional game format to meet the needs of specific groups within the community. Perhaps the fitness sector needs to do the same.

Question 2: Do you think that the thousands of pounds spent on gym equipment every year, without data to support this investment, is money well spent?

Asked by: Rory McGown, MD, GYMetrix

Panel Members - Responses

David Stalker
There is little doubt that leisure operators need to become better at data collection and analysis. Without solid evidence to support the purchases we make and the actions we take, we’re going to struggle to stake our case for investment from either government or the private sector. Making better use of the technology available to measure, track and analyse is the key to the growth of the sector.

John Wileman
There’s little doubt that the purchase of gym equipment has had a huge impact on community leisure provision. Let’s not forget, it was the arrival of the gym into leisure centres that drove the direct debit model and enabled the sector to enjoy huge revenues, subsidising other physical activity services and provisions.

So yes, it has been money well spent. Moving forward we need to direct more resources to staff training. This will help ensure users receive the education necessary for them to make the right exercise choices.

Question 3: What are the key areas of focus moving forward, and what will success look like?

Asked by: Christian Harris, Director, Bonasystems

Panel Members - Responses

Martin Kay
Leisure provision used to be focused on community needs, but increasingly it’s becoming focused on reducing the subsidy and generating more revenue. Unfortunately, the balance sheet is now a Key Performance Indicator when it comes to leisure, which is a very short-sighted approach.

Neil Mosley
Our aim is to deliver a valuable experience to students while preparing them for the workforce. Success is a highly skilled, healthy labour pool.

Question 4: What role can Higher Education play in driving participation?

Asked by: Phil Steele, Director of Sport, UEA Sports Park

Panel Members - Responses

Lee Mason
Universities play a key role in driving participation. The CSP Network does not own any assets and is totally reliant on partners to deliver physical activity to the local community. Some of the Network’s activity centres are encouraging universities to open facilities to the community during evenings and weekends. This is a win-win scenario: it provides the local population with a wider choice of affordable facilities while generating extra income for the hosting site.

Question 5: If you were given £500,000, how would you spend it?

Asked by: Stuart Lockwood, CEO, Oldham
Community Leisure

Panel Members - Responses

Martin Kay
Investment in leisure assets and the development of partnerships that deliver a wider choice of leisure activities to the local community.

Lee Mason
I’d use it to leverage matched funding from government and employers. Funds could be used to train physical activity activators, thereby creating training and employment opportunities. The role of the activators would be to drive participation, resulting in a healthier, more active population.

John Wileman
I’d invest it in the development of a multi-functional sports band. Worn on the wrist, the sports band would log and track physical activity. It would also be used to collect reward points, for example in partnership with a large supermarket chain, which could be redeemed against activity sessions at the local leisure centre.

David Stalker
Gain matched funding from the commercial sector to grow the investment. Capital would then be used to fund peer-based research, to provide better evidence of the positive impact our leisure services are having on the local population. Strong evidence of success will, moving forward, enable the sector to stake a strong case for funding via bodies such as Public Health England.

Neil Mosley
I’d introduce a health, fitness and wellbeing qualification that carries as much weight as core GCSEs such as English and maths. Individuals would be assessed according to their health, and would achieve a grade depending on the state of their health and their efforts to improve it. This would give less academic youngsters a chance to excel, while giving employers a good indication of the health of potential new recruits.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Panel members: David Stalker, CEO, ukactive
Panel members: David Stalker, CEO, ukactive
Panel members: Neil Mosley, Head of sport, Imperial College 
London
Panel members: Neil Mosley, Head of sport, Imperial College London
Panel Members: Martin Kay, General Manager, Rossendale Leisure Trust, & Member of the National Sporta Executive Committee
Panel Members: Martin Kay, General Manager, Rossendale Leisure Trust, & Member of the National Sporta Executive Committee
Panel Member: Lee Mason, CEO, 
County Sports Partnership Network
Panel Member: Lee Mason, CEO, County Sports Partnership Network
Panel Member: John Wileman, Head of Sport & Leisure, Nottingham
Panel Member: John Wileman, Head of Sport & Leisure, Nottingham
https://www.leisureopportunities.co.uk/images/HCM2013_7review.gif
Katie Lewis summarises key points raised at the Question Time industry debate at SIBEC UK in May
Life Fitness, Keiser UK Ltd, Concept Fitness International, HUR (UK) Health and Fitness Equipement, MuJo, Telju, Precor, Matrix ,resistance products for fitness clubs ,SIBEC UK, education, gym equipment, obesity
Latest News
With the launch of its 49th John Reed, RSG Group is looking for more opportunities ...
Latest News
PureGym saw revenues rise by 15 per cent in 2023, with the company announcing plans ...
Latest News
Following three disrupted lockdown years, the European fitness market bounced back in 2023, according to ...
Latest News
Charitable trust, Mytime Active, has removed all single-use plastic overshoes from its swimming pools and ...
Latest News
Community Leisure UK is helping the drive to Net Zero with the launch of a ...
Latest News
Operator Circadian Trust has launched a five-year growth drive designed to support health and wellbeing ...
Latest News
Norwegian health club operator, Treningshelse Holding, which owns the Aktiv365 and Family Sports Club fitness ...
Latest News
The HCM team were busy at the recent FIBO Global Fitness event in Cologne, Germany, ...
Latest News
Atlanta-based boutique fitness software company, Xplor Mariana Tek, has kicked off a push for international ...
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The Global Wellness Institute (GWI) has released new data on the US’ wellness economy, valuing ...
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The fitness sector’s pivot to active wellbeing is being discussed in a new weekly podcast, ...
Featured supplier news
Featured supplier news: Study Active acquires Premier Global name and select branding assets
Study Active has legally acquired the name “Premier Global” and select Premier Global branding assets from Assessment Technologies Institute LLC, part of Ascend Learning in the US.
Featured supplier news
Featured supplier news: Webinar: Building a new energy future for the leisure sector
As one of the most energy-intensive industries in the UK, leisure facilities face a critical challenge in balancing net zero goals, funding and increased costs.
Company profiles
Company profile: Elevate
The UK's largest annual trade event dedicated to physical activity, health, and performance...
Company profiles
Company profile: Core Health & Fitness
Core Health & Fitness creates dynamic fitness experiences for the global market with products and ...
Supplier Showcase
Supplier showcase - Jon Williams
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Greenwich Leisure Limited press release: Sporting superstar helping Oxfordshire women to conquer the menopause
Triathlete Janette Cardy will host a trailblazing event at Carterton Leisure Centre next week showing local ladies how they can combat the worst effects of the menopause with good nutrition and exercise.
Featured press releases
Zoom Media press release: Zoom Media launches ‘livegood' wellness channel to deliver in-club entertainment on consoles and screens
Zoom Media, a leading provider of digital media solutions for health clubs, has launched a proprietary wellness content channel called Livegood – a digital hub of health and wellness media.
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Salt therapy products
Himalayan Source: Salt therapy products
Lockers
Crown Sports Lockers: Lockers
Cryotherapy
Art of Cryo: Cryotherapy
Snowroom
TechnoAlpin SpA: Snowroom
Spa software
SpaBooker: Spa software
Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Grantham, Leicestershire
Belvoir Castle
Property & Tenders
Diary dates
22-24 Apr 2024
Galgorm Resort, York,
Diary dates
10-12 May 2024
China Import & Export Fair Complex, Guangzhou, China
Diary dates
23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
Diary dates
12-13 Jun 2024
ExCeL London, London, United Kingdom
Diary dates
03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
Diary dates
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
24-24 Oct 2024
QEII Conference Centre, London, United Kingdom
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates
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