Early bird
tickets
available now!
The Leisure Media Company Ltd
The Leisure Media Company Ltd
The Leisure Media Company Ltd
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn
FITNESS, HEALTH, WELLNESS

features

Research round-up: Flavour behaviour

Being obese can alter a person’s sense of taste, especially when it comes to sweet food, according to a new study

By Katie Barnes, Spa Business | Published in Health Club Management 2014 issue 2

Taste plays a crucial role in regulating the appetite – in dictating what we choose to eat and how much we consume. Now a new study carried out on mice and conducted by biologists at the University of Buffalo, New York, US, has found that our ability to taste – and for our taste buds to detect sweetness in particular – could be altered in people who are severely overweight.

A number of previous studies have indicated that obesity can have an impact on the part of the brain and the nerves that are linked to the peripheral taste system. However, this is the first to look at the cells on the tongue that come into initial contact with food.

Lead scientist Kathryn Medler says: “What we see is that, even at this level – at the first step in the taste pathway – the taste receptor cells themselves are affected by obesity.”

Sweetness and light
The study, which was published in the PLOS ONE journal in November, compared 25 normal mice with another 25 that had been fed a high-fat diet and became obese.

The scientists then presented the mice with different tasting solutions – sweet and savoury – and measured their response using a process called calcium signalling (when the cells in the tongue recognise a certain taste, there is a short spike in the calcium levels in them, and this is what the scientists focused on in their study).

The results showed that, in the obese mice, there were a lower number of taste cells that were able to detect sweetness. What’s more, among the obese mice, any tongue cells that did respond to the sweet solution reacted relatively weakly compared to the tongue cells in the normal weight mice.

More taste testing needed
The findings from the study lead us a step closer to understanding the effects of obesity on our relationship with food. However, how exactly obesity alters the taste cells is still unknown and requires further investigation, says Medler.

Medler believes that not being able to detect sweetness may lead obese mice to eat more so that they can get the same taste effect.

Meanwhile, growing evidence suggests that overweight people have a yearning for both sweet and savoury food – even if they can’t actually taste the flavours as well as their thinner counterparts.

Learning more about the connection between taste, appetite and obesity is important, adds Medler, as it could lead to new methods for encouraging healthy eating: “If we understand how taste cells are affected and how we can get them back to normal, it could lead to new treatments... These cells are on your tongue and more accessible than cells in other parts of your body like your brain.”

The findings of the study are a timely revelation in view of a new report which indicates that obesity levels in developing countries have nearly quadrupled since 1980. The Overseas Development Institute (ODI) has revealed that one in three people worldwide are now overweight and it’s urging governments to do more in shaping and influencing diets.

*Medler, K et al. Diet-Induced Obesity Reduces the Responsiveness of the Peripheral Taste Receptor Cells. PLOS ONE. November 2013

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Reformer pilates classes at Gymbox in Covent Garden – run by Tempo Pilates – are set to music for a more dynamic class
Reformer pilates classes at Gymbox in Covent Garden – run by Tempo Pilates – are set to music for a more dynamic class
Reformer pilates classes at Gymbox in Covent Garden – run by Tempo Pilates – are set to music for a more dynamic class
Reformer pilates classes at Gymbox in Covent Garden – run by Tempo Pilates – are set to music for a more dynamic class
At Gymbox, non-members are welcome to attend; members get a discount
At Gymbox, non-members are welcome to attend; members get a discount
Equinox in the US made over US$10m from pilates in 2013
Equinox in the US made over US$10m from pilates in 2013
TenPilates runs a very personal service, and knows each client’s history
TenPilates runs a very personal service, and knows each client’s history
All instructors at TenPilates undergo an additional six weeks of full-time training
All instructors at TenPilates undergo an additional six weeks of full-time training
https://www.leisureopportunities.co.uk/images/HCM2014_2research.gif
Being obese can alter the tastebuds – especially when it comes to sweet foods – and could be a possible cause of over-eating, says new research
Katie Barnes,Research, obesity, sugar, sweet, taste buds, tongue
HCM magazine
Having now done some franchising, we realise that doing boutiques well requires detailed focus, blood, sweat and tears that can only be delivered by the homegrown team
HCM magazine
A new study has found major differences in the way males and females utilise fat during exercise, as Kath Hudson reports
HCM magazine
Indoor bikes may remain stationary, but the discipline is in constant motion. Innovators tell Steph Eaves how they’re keeping pace with the latest trends
HCM magazine
Weight loss drugs are altering consumer behaviour, disrupting sectors from food retailing (smaller portions) to apparel (less fabric needed). We need to move fast to align with this new reality
HCM magazine
As the UK healthcare sector struggles with ever-increasing demand, health club operators are stepping in and offering members welcome medical support. Kath Hudson reports
HCM promotional features
Sponsored
Since EGYM launched at Vivacity, the team has onboarded more than 1,200 members, with a retention rate of 85%
HCM promotional features
Sponsored
Green Gym Group partnered with Xplor Gym for an all-in-one gym management software solution to save time and improve the member experience
HCM promotional features
Sponsored
A major refurbishment of Sport Ireland Fitness by Technogym has created a world-class public gym at the home of Irish sport
HCM promotional features
Sponsored
We all know we need to stand more. Now an exciting new partnership between Physical and Teca Fitness expands this thinking into UK gyms and beyond
HCM promotional features
Sponsored
Life Fitness has reimagined cardio with the launch of its Symbio line which has been designed with advanced biomechanics and offers deep levels of customisation
HCM promotional features
Sponsored
Sustainability in the fitness industry is coming on in leaps and bounds as more operators refurbish their gym equipment to save money and the planet
HCM promotional features
Sponsored
At the heart of the Sydney Swans new headquarters in Australia is an elite player-focused training facility by strength equipment specialist BLK BOX
HCM promotional features
Sponsored
Coaching workshops from Keith Smith and Adam Daniel have been designed to empower your team and transform your service
HCM promotional features
Latest News
With the 2024 Paris Games about to begin, GLL is celebrating the fact that 94 ...
Latest News
Sector leaders in the UK have collaborated to create the Physical Activity Leadership Network that ...
Latest News
Female health expert, The Well HQ has teamed up with training provider, The Fitness Group, ...
Latest News
Fitness-focused hospitality brand and management company Equinox Hotels has announced plans to open a modern ...
Latest News
Finalists for the UK Active Awards 2024 have been announced. Winners from across the 14 ...
Latest News
Midlands-based boutique operator, MK Health Hub, has launched a Pilates-inspired concept called MK Reformed, with ...
Latest News
US health and fitness giant, Planet Fitness, which flagged plans to launch in Spain back ...
Latest News
Urban Gym Group CEO Neil Randall talks in this month’s HCM about how being passed ...
Featured supplier news
Featured supplier news: THFI’s new online coaching course partners with FITR: launch your business confidently post-completion
In today's rapidly evolving fitness industry, where many online courses promise secret formulas for entrepreneurial success, the reality is that few provide the necessary knowledge to thrive in this fast-changing profession.
Featured supplier news
Featured supplier news: Altrafit introduces custom functional fitness equipment at Third Space
Altrafit has taken further steps to cement its reputation as a provider of high-quality, affordable functional fitness equipment that is built to last with the development and introduction of a new functional fitness keg for luxury gym operator, Third Space.
Company profiles
Company profile: Mindbody
Mindbody is a true all-in-one software platform, providing first-rate service for your clients and the ...
Company profiles
Company profile: Parkwood Leisure
As a family-owned business built on strong family values, we take pride in offering high-quality ...
Supplier Showcases
Supplier showcase - Matrix: Futureproofing
Supplier Showcases
Supplier showcase - Safe Space: Delivering the vision
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
BLK BOX press release: BLK BOX unveils develop a dynamic environment where athletes of all levels
BLK BOX is proud to unveil our latest project - 24N Fitness in the City of London. Another BLK BOX creation recently completed and now thriving with new members and state-of-the-art facilities.
Featured press releases
Greenwich Leisure Limited press release: GLL's response to carbon reduction is personal, practical and pool-based
Charitable Social Enterprise Leisure and Cultural Services provider GLL has committed to become Carbon Neutral by 2050 with an ambition to achieve this earlier in response to feedback from customers and staff, and partners.
Directory
salt therapy products
Saltability: salt therapy products
Spa software
SpaBooker: Spa software
Lockers
Fitlockers: Lockers
Cryotherapy
Art of Cryo: Cryotherapy
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Snowroom
TechnoAlpin SpA: Snowroom
Property & Tenders
Jersey
Jersey War Tunnels
Property & Tenders
Chiswick, Gillingham, York and Nottingham
Savills
Property & Tenders
Diary dates
03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
Diary dates
08-10 Sep 2024
Wyndham® Lake Buena Vista Disney Springs™ Resort, Lake Buena Vista, United States
Diary dates
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
20-22 Sep 2024
Locations worldwide,
Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
09-13 Oct 2024
Soneva Fushi, Maldives
Diary dates
10 Oct 2024
QEII Conference Centre, London,
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
24-24 Oct 2024
QEII Conference Centre, London, United Kingdom
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates
04-06 Feb 2025
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
11-13 Feb 2025
Fairmont Riyadh , Saudi Arabia
Diary dates
10-13 Apr 2025
Exhibition Centre , Cologne, Germany
Diary dates
07-07 Jun 2025
Worldwide, Various,
Diary dates
28-31 Oct 2025
Koelnmesse, Cologne, Germany
Diary dates

features

Research round-up: Flavour behaviour

Being obese can alter a person’s sense of taste, especially when it comes to sweet food, according to a new study

By Katie Barnes, Spa Business | Published in Health Club Management 2014 issue 2

Taste plays a crucial role in regulating the appetite – in dictating what we choose to eat and how much we consume. Now a new study carried out on mice and conducted by biologists at the University of Buffalo, New York, US, has found that our ability to taste – and for our taste buds to detect sweetness in particular – could be altered in people who are severely overweight.

A number of previous studies have indicated that obesity can have an impact on the part of the brain and the nerves that are linked to the peripheral taste system. However, this is the first to look at the cells on the tongue that come into initial contact with food.

Lead scientist Kathryn Medler says: “What we see is that, even at this level – at the first step in the taste pathway – the taste receptor cells themselves are affected by obesity.”

Sweetness and light
The study, which was published in the PLOS ONE journal in November, compared 25 normal mice with another 25 that had been fed a high-fat diet and became obese.

The scientists then presented the mice with different tasting solutions – sweet and savoury – and measured their response using a process called calcium signalling (when the cells in the tongue recognise a certain taste, there is a short spike in the calcium levels in them, and this is what the scientists focused on in their study).

The results showed that, in the obese mice, there were a lower number of taste cells that were able to detect sweetness. What’s more, among the obese mice, any tongue cells that did respond to the sweet solution reacted relatively weakly compared to the tongue cells in the normal weight mice.

More taste testing needed
The findings from the study lead us a step closer to understanding the effects of obesity on our relationship with food. However, how exactly obesity alters the taste cells is still unknown and requires further investigation, says Medler.

Medler believes that not being able to detect sweetness may lead obese mice to eat more so that they can get the same taste effect.

Meanwhile, growing evidence suggests that overweight people have a yearning for both sweet and savoury food – even if they can’t actually taste the flavours as well as their thinner counterparts.

Learning more about the connection between taste, appetite and obesity is important, adds Medler, as it could lead to new methods for encouraging healthy eating: “If we understand how taste cells are affected and how we can get them back to normal, it could lead to new treatments... These cells are on your tongue and more accessible than cells in other parts of your body like your brain.”

The findings of the study are a timely revelation in view of a new report which indicates that obesity levels in developing countries have nearly quadrupled since 1980. The Overseas Development Institute (ODI) has revealed that one in three people worldwide are now overweight and it’s urging governments to do more in shaping and influencing diets.

*Medler, K et al. Diet-Induced Obesity Reduces the Responsiveness of the Peripheral Taste Receptor Cells. PLOS ONE. November 2013

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Reformer pilates classes at Gymbox in Covent Garden – run by Tempo Pilates – are set to music for a more dynamic class
Reformer pilates classes at Gymbox in Covent Garden – run by Tempo Pilates – are set to music for a more dynamic class
Reformer pilates classes at Gymbox in Covent Garden – run by Tempo Pilates – are set to music for a more dynamic class
Reformer pilates classes at Gymbox in Covent Garden – run by Tempo Pilates – are set to music for a more dynamic class
At Gymbox, non-members are welcome to attend; members get a discount
At Gymbox, non-members are welcome to attend; members get a discount
Equinox in the US made over US$10m from pilates in 2013
Equinox in the US made over US$10m from pilates in 2013
TenPilates runs a very personal service, and knows each client’s history
TenPilates runs a very personal service, and knows each client’s history
All instructors at TenPilates undergo an additional six weeks of full-time training
All instructors at TenPilates undergo an additional six weeks of full-time training
https://www.leisureopportunities.co.uk/images/HCM2014_2research.gif
Being obese can alter the tastebuds – especially when it comes to sweet foods – and could be a possible cause of over-eating, says new research
Katie Barnes,Research, obesity, sugar, sweet, taste buds, tongue
Latest News
With the 2024 Paris Games about to begin, GLL is celebrating the fact that 94 ...
Latest News
Sector leaders in the UK have collaborated to create the Physical Activity Leadership Network that ...
Latest News
Female health expert, The Well HQ has teamed up with training provider, The Fitness Group, ...
Latest News
Fitness-focused hospitality brand and management company Equinox Hotels has announced plans to open a modern ...
Latest News
Finalists for the UK Active Awards 2024 have been announced. Winners from across the 14 ...
Latest News
Midlands-based boutique operator, MK Health Hub, has launched a Pilates-inspired concept called MK Reformed, with ...
Latest News
US health and fitness giant, Planet Fitness, which flagged plans to launch in Spain back ...
Latest News
Urban Gym Group CEO Neil Randall talks in this month’s HCM about how being passed ...
Latest News
Boxing and strength franchise UBX has taken a step closer to realising its ambitions to ...
Latest News
Fitness International has announced the acquisition of XSport Fitness, adding to its portfolio of brands, ...
Latest News
Community Leisure UK (CLUK) and The Richmond Group of Charities have joined forces to support ...
Featured supplier news
Featured supplier news: THFI’s new online coaching course partners with FITR: launch your business confidently post-completion
In today's rapidly evolving fitness industry, where many online courses promise secret formulas for entrepreneurial success, the reality is that few provide the necessary knowledge to thrive in this fast-changing profession.
Featured supplier news
Featured supplier news: Altrafit introduces custom functional fitness equipment at Third Space
Altrafit has taken further steps to cement its reputation as a provider of high-quality, affordable functional fitness equipment that is built to last with the development and introduction of a new functional fitness keg for luxury gym operator, Third Space.
Company profiles
Company profile: Mindbody
Mindbody is a true all-in-one software platform, providing first-rate service for your clients and the ...
Company profiles
Company profile: Parkwood Leisure
As a family-owned business built on strong family values, we take pride in offering high-quality ...
Supplier Showcases
Supplier showcase - Matrix: Futureproofing
Supplier Showcases
Supplier showcase - Safe Space: Delivering the vision
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
BLK BOX press release: BLK BOX unveils develop a dynamic environment where athletes of all levels
BLK BOX is proud to unveil our latest project - 24N Fitness in the City of London. Another BLK BOX creation recently completed and now thriving with new members and state-of-the-art facilities.
Featured press releases
Greenwich Leisure Limited press release: GLL's response to carbon reduction is personal, practical and pool-based
Charitable Social Enterprise Leisure and Cultural Services provider GLL has committed to become Carbon Neutral by 2050 with an ambition to achieve this earlier in response to feedback from customers and staff, and partners.
Directory
salt therapy products
Saltability: salt therapy products
Spa software
SpaBooker: Spa software
Lockers
Fitlockers: Lockers
Cryotherapy
Art of Cryo: Cryotherapy
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Snowroom
TechnoAlpin SpA: Snowroom
Property & Tenders
Jersey
Jersey War Tunnels
Property & Tenders
Chiswick, Gillingham, York and Nottingham
Savills
Property & Tenders
Diary dates
03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
Diary dates
08-10 Sep 2024
Wyndham® Lake Buena Vista Disney Springs™ Resort, Lake Buena Vista, United States
Diary dates
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
20-22 Sep 2024
Locations worldwide,
Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
09-13 Oct 2024
Soneva Fushi, Maldives
Diary dates
10 Oct 2024
QEII Conference Centre, London,
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
24-24 Oct 2024
QEII Conference Centre, London, United Kingdom
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates
04-06 Feb 2025
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
11-13 Feb 2025
Fairmont Riyadh , Saudi Arabia
Diary dates
10-13 Apr 2025
Exhibition Centre , Cologne, Germany
Diary dates
07-07 Jun 2025
Worldwide, Various,
Diary dates
28-31 Oct 2025
Koelnmesse, Cologne, Germany
Diary dates
Search news, features & products:
Find a supplier:
The Leisure Media Company Ltd
The Leisure Media Company Ltd
Partner sites