Latest
issue
features
Sponsored briefing: Connect, engage, coach with Technogym Mywellness
Reaching members anywhere and anytime to connect, engage and coach is more important than ever and can easily be activated through Technogym Mywellness
Published in Health Club Management 2020 issue 4
“Within hours of our facility closure we were able to offer a professional online service to cater not just for our members but for the whole community.”
In an industry such as fitness and wellness, member engagement and connectivity are fundamental. Today, more than ever, it is important for clubs to continue to be close to members.
Staying connected
Technogym Mywellness is the ideal solution to enable you to stay in touch with your members. Launched in 2012, this complete digital platform allows you to connect and engage with users and deliver “wellness on the go.”
With a variety of different functions available which can be configured to meet the requirements of the business, it allows fitness clubs to manage their members' training at home.
Engage members
Keeping in touch with members and offering them a range of content and engagement to enable them to train at home, means they prove to be more loyal to the club in the medium to long term.
Even if, for a while, they’re unable to attend the facility, they’re more likely to return if they use Mywellness, because they haven't lost their training habit.
Remote coaching
Today, the key for clubs is to be able to offer training programmes and services to members at home and thanks to the Mywellness platform, clubs can offer training and coaching programs to their customers remotely and make the best use of this technology.
TRAIN YOUR CUSTOMERS AT HOME
Thanks to Mywellness app, fitness clubs can provide training services to customers to keep them active and motivated.
Workout of the Day
The app provides a choice of three new workouts every day for the users, to keep them active and engaged
Training Contents
Clubs can deliver personalised programmes to individuals, to keep members engaged and on track with their fitness routine
Remote Coaching
The Mywellness app includes 'chat to coach' option to keep in touch with users, anytime anywhere, keeping them motivated and active
Workout of the Day
The app provides a choice of three new workouts every day for the users, to keep them active and engaged
Training Contents
Clubs can deliver personalised programmes to individuals, to keep members engaged and on track with their fitness routine
Remote Coaching
The Mywellness app includes 'chat to coach' option to keep in touch with users, anytime anywhere, keeping them motivated and active
Case study 1: Village Gyms
Operator, Village Gyms, has been proactively promoting a Train at Home option to all its members across 31 different sites.
The operator was quick to engage with all members using social media to increase attention by positively promoting the offering, Village Gyms tailored three daily workouts to suit different fitness levels and all three are available on the Mywellness app, labelled easy, medium and pro.
“The Train at Home concept has been a massive support to both our members and our brand," says Ben Edwards, national fitness manager at Village Gyms.
“Mywellness has enabled us to keep engaged via social media and still offer members a much-demanded fitness service. The workouts are progressive and easy to follow, aligned with the great professional touch which Technogym always brings. They have been a sure-fire success,” he said.
The operator was quick to engage with all members using social media to increase attention by positively promoting the offering, Village Gyms tailored three daily workouts to suit different fitness levels and all three are available on the Mywellness app, labelled easy, medium and pro.
“The Train at Home concept has been a massive support to both our members and our brand," says Ben Edwards, national fitness manager at Village Gyms.
“Mywellness has enabled us to keep engaged via social media and still offer members a much-demanded fitness service. The workouts are progressive and easy to follow, aligned with the great professional touch which Technogym always brings. They have been a sure-fire success,” he said.
Case study 2: Freedom Leisure
New to Mywellness, Freedom Leisure promoted Train at Home to members across its 104 centres following the shutdown.
Providing three weekly home workouts targeting a range of fitness levels, Freedom has gone a step further and encourages members to compete with six different challenges, including Daily 1,000, which challenges members to get 1,000 Technogym MOVEs [a unit of effort] every day for seven days.
Freedom activated Mywellness on 24 March and achieved an impressive 4,225 Mywellness accounts created in a week.
“We knew we had to act fast – the timeline between initial discussion to the launch of the app was 48 hours, which proves what can be achieved when everyone has an aligned goal and focus,” said Barry Thomson, regional commercial manager.
“This app is an important part of our retention plan and will support members in maintaining a healthy body and mind during these unprecedented times.”
Providing three weekly home workouts targeting a range of fitness levels, Freedom has gone a step further and encourages members to compete with six different challenges, including Daily 1,000, which challenges members to get 1,000 Technogym MOVEs [a unit of effort] every day for seven days.
Freedom activated Mywellness on 24 March and achieved an impressive 4,225 Mywellness accounts created in a week.
“We knew we had to act fast – the timeline between initial discussion to the launch of the app was 48 hours, which proves what can be achieved when everyone has an aligned goal and focus,” said Barry Thomson, regional commercial manager.
“This app is an important part of our retention plan and will support members in maintaining a healthy body and mind during these unprecedented times.”
Case study 3: PLM
Being a community gym and new to Train at Home, PLM was keen to keep the momentum going.
Taking advantage of Mywellness, PLM is providing three daily workouts made available anytime allowing members to maintain their training routines remotely.
PLM further enhanced the offering by adding additional home workouts designed and provided by the team of PLM trainers.
To maintain the personal touch, personalised programmes and regular trainer contact, using the coach function of the app, keeps members on track with their goals.
“Utilising Mywellness we continue to provide tailored guidance for our clients, a variety of home workout options for all our members and more importantly, the opportunity of growth during challenging times.
“It could not have been any easier to personalise the system to match the business and thanks to Mywellness we are more connected than ever to all of our customers,” said MD, Phil Moss.
Taking advantage of Mywellness, PLM is providing three daily workouts made available anytime allowing members to maintain their training routines remotely.
PLM further enhanced the offering by adding additional home workouts designed and provided by the team of PLM trainers.
To maintain the personal touch, personalised programmes and regular trainer contact, using the coach function of the app, keeps members on track with their goals.
“Utilising Mywellness we continue to provide tailored guidance for our clients, a variety of home workout options for all our members and more importantly, the opportunity of growth during challenging times.
“It could not have been any easier to personalise the system to match the business and thanks to Mywellness we are more connected than ever to all of our customers,” said MD, Phil Moss.
Ready to launch Mywellness
in your facility?
To find out more about the many ways you can deliver ‘Train at Home’ experiences for your members, contact Technogym today on 01344 300236 or www.technogym.com/connect
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Mywellness gives members access to varied workouts and coaching
https://www.leisureopportunities.co.uk/images/2020/538025_401293.jpg
Reaching members anywhere and anytime to connect, engage and coach is more important than ever and can easily be activated through Technogym Mywellness
Connect, engage, coach, Technogym Mywellness
Latest News
Speaking to HCM, global CEO of Lift Brands, Ty Menzies, has confirmed that the company ...
Latest News
Planet Fitness has announced the repurchase of 314,000 shares at a rate of US$20 million. ...
Latest News
Xponential Fitness today indefinitely suspended founder and CEO, Anthony Geisler, saying it had been notified ...
Latest News
Fast Fitness Japan, master franchisee of Anytime Fitness in Japan, has acquired Eighty-8 Health & ...
Latest News
Xplor Technologies has unveiled a financing solution for small businesses, which aims to counter the ...
Latest News
HoloBike, a holographic training bike that simulates trail rides in lifelike 3D, is aiming to ...
Latest News
Peloton Interactive Inc is believed to be working to get its costs under control in ...
Latest News
Equinox, has teamed up with health platform, Function Health, to offer 100 comprehensive laboratory tests, ...
Latest News
Having good levels of cardiorespiratory fitness cuts disease and premature death by 11 to 17 ...
Latest News
US gym chain, Crunch Fitness, has bolstered its global expansion plans with the appointment of ...
Latest News
Active Oxfordshire has received £1.3 million to tackle inactivity and inequality and launch a new ...
Sport Centre Team Leader Harrow School
£29,500pa + pension + benefits
Harrow, London, United Kingdom
Read the latest issue
Featured supplier news
Phil Heath, professional athlete, bodybuilder and 7x Mr. Olympia, has fielded a lot of
questions about bodybuilding without machines. Should bodybuilders be limited to just free
weights? Why?
Featured supplier news
In the dynamic world of indoor cycling, Schwinn has consistently been at the forefront of
innovation. Now, we proudly present the Schwinn Z Bike, the culmination of our legacy of
excellence.
Company profiles
Founded in 2007 in Gersthofen, Germany, miha bodytec is the market-leading supplier of Electro Muscle ...
Catalogue Gallery
Click on a catalogue to view it online
Property & Tenders
Grantham, Leicestershire
Belvoir Castle
Property & Tenders
Diary dates
23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
Diary dates
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
Search news, features & products:
Find a supplier:
