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Les Mills International
Les Mills International
Les Mills International
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Supplier showcase: PureGym scales up Funxtion’s digital integration

With the spread of COVID-19 forcing more people into isolation, PureGym worked with FunXtion to rapidly include a digital on-demand workout offering to support members at home

Published in Health Club Management 2020 issue 4

COVID-19 is causing incredible disruption across the globe, forcing people out of daily routines and advising that they stay home. A digital solution such as FunXtion can future-proof your business and allow 24/7 connection to members, extending brand presence outside the four walls of a facility in order to support, engage and motivate members, even at a time when they can’t be physically present.

In 2019, as part of its strategy to create an unrivalled digital member experience, PureGym teamed up with FunXtion – experts in interactive digital fitness – to deliver an extensive library of exercises, workouts and personalised training plans direct to members, via the PureGym app.

With the spread of COVID-19 forcing more people into isolation, PureGym worked with FunXtion to rapidly include a digital on-demand workout offering to support members at home.

Personalised training
Ranked second in early January under ‘health and fitness’ in the iOS App Store, the PureGym app enables its member base of over a million people to tailor their fitness experience based on personal preferences, goals and schedule.

In addition to tracking gym activity, the app offers instant access to hundreds of exercise tutorials, personalised training plans and digital support.

“This new integration is an important step in our digital development,” explains Lucian Weston, head of business development at PureGym. “The exercise tutorials, created by FunXtion, are a fantastic feature, which provide our members with specialist support 24/7, helping ensure they train effectively and safely, even when they’re not under the supervision of our gym floor trainers.

“FunXtion has been a great choice of digital partner based on the quality of provision, ease of integration, and shared vision on future innovation. I’m confident that working together will enable us to continue to deliver an industry-leading product that enhances the experience of all our members,” he said.

Ernst De Neef, FunXtion CEO, adds: “At FunXtion, we’re working around the clock to create a suite of digital products that will enable our partners to keep their members engaged and training during such unprecedented times.

“We’re delighted and excited to announce our partnership with PureGym. Our integration enriches the PureGym digital member experience creating an environment that encourages loyalty.”

FunXtion is working with operators around the world, helping to enhance and enrich their digital offerings. With a range of custom-branded, pre-recorded workout content, virtual classes and a streaming platform, FunXtion has a solution for every need.

In most cases, FunXtion can get operators up and running with a quality, custom-branded fitness content streaming service within a matter of days.

“We’re working around the clock to create products that enable our partners to keep members training during these unprecedented times” – Ernst De Neef, FunXtion

Find out more:
Visit www.FunXtion.com
[email protected]
Tel: + 31655851651
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
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With people forced into isolation, PureGym worked with FunXtion to rapidly include a digital on-demand workout
PureGym, Funxtion,on-demand workout
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features

Supplier showcase: PureGym scales up Funxtion’s digital integration

With the spread of COVID-19 forcing more people into isolation, PureGym worked with FunXtion to rapidly include a digital on-demand workout offering to support members at home

Published in Health Club Management 2020 issue 4

COVID-19 is causing incredible disruption across the globe, forcing people out of daily routines and advising that they stay home. A digital solution such as FunXtion can future-proof your business and allow 24/7 connection to members, extending brand presence outside the four walls of a facility in order to support, engage and motivate members, even at a time when they can’t be physically present.

In 2019, as part of its strategy to create an unrivalled digital member experience, PureGym teamed up with FunXtion – experts in interactive digital fitness – to deliver an extensive library of exercises, workouts and personalised training plans direct to members, via the PureGym app.

With the spread of COVID-19 forcing more people into isolation, PureGym worked with FunXtion to rapidly include a digital on-demand workout offering to support members at home.

Personalised training
Ranked second in early January under ‘health and fitness’ in the iOS App Store, the PureGym app enables its member base of over a million people to tailor their fitness experience based on personal preferences, goals and schedule.

In addition to tracking gym activity, the app offers instant access to hundreds of exercise tutorials, personalised training plans and digital support.

“This new integration is an important step in our digital development,” explains Lucian Weston, head of business development at PureGym. “The exercise tutorials, created by FunXtion, are a fantastic feature, which provide our members with specialist support 24/7, helping ensure they train effectively and safely, even when they’re not under the supervision of our gym floor trainers.

“FunXtion has been a great choice of digital partner based on the quality of provision, ease of integration, and shared vision on future innovation. I’m confident that working together will enable us to continue to deliver an industry-leading product that enhances the experience of all our members,” he said.

Ernst De Neef, FunXtion CEO, adds: “At FunXtion, we’re working around the clock to create a suite of digital products that will enable our partners to keep their members engaged and training during such unprecedented times.

“We’re delighted and excited to announce our partnership with PureGym. Our integration enriches the PureGym digital member experience creating an environment that encourages loyalty.”

FunXtion is working with operators around the world, helping to enhance and enrich their digital offerings. With a range of custom-branded, pre-recorded workout content, virtual classes and a streaming platform, FunXtion has a solution for every need.

In most cases, FunXtion can get operators up and running with a quality, custom-branded fitness content streaming service within a matter of days.

“We’re working around the clock to create products that enable our partners to keep members training during these unprecedented times” – Ernst De Neef, FunXtion

Find out more:
Visit www.FunXtion.com
[email protected]
Tel: + 31655851651
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/2020/HCM_4_2020_P97.jpg
With people forced into isolation, PureGym worked with FunXtion to rapidly include a digital on-demand workout
PureGym, Funxtion,on-demand workout
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Rainer Schaller, founder of budget gym megabrand McFIT, says that the global fitness industry will ...
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The most high-risk and controversial Olympics of modern times begin today (23 July) in Tokyo, ...
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Further research into the levels of positive COVID-19 cases among those to have visited fitness ...
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Planning approval has been granted to what is set to become one of the first ...
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Digital fitness content provider, Wexer, is launching a new wellness resource on its connected Web ...
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Leisure-net has revealed plans to transform its active-net business event from an annual face-to-face gathering ...
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As gyms begin to reopen, cleanliness and hygiene remain an essential part of ensuring staff and members are confident to return.
Featured supplier news
Featured supplier news: miha bodytec EMS-PT: an irresistible way to boost your in-club offer
Post pandemic, technology continues to shape the way consumers access fitness. Apps and wearables are helping people reach their goals while digital offerings – which grew exponentially during lockdowns – continue to thrive.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
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Featured operator news: Everyone Active generates £342m in social value
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Company profile: Zimmer MedizinSysteme GmbH
Imagine a short treatment combined with many positive and long-lasting effects that your customers will ...
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Company profile: miha bodytec
Founded in 2007 in Gersthofen, Germany, miha bodytec is the market-leading supplier of Electro Muscle ...
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Click on a catalogue to view it online
Directory
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Matrix Fitness: Exercise equipment
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Newport, Shropshire
Lilleshall Sports Academy
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Pendine Sands, Carmarthenshire
Carmarthenshire County Council
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Diary dates
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Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
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Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
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ExCeL London, London, United Kingdom
Diary dates
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tbc, Dunedin, New Zealand
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Find a supplier:
Les Mills International
Les Mills International