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Les Mills International
Les Mills International
Les Mills International
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Promotional feature: Origin Fitness

Growth plans fuel the rebranding of equipment supplier Anytime Leisure to Origin Fitness

Published in Health Club Management 2016 issue 5
The company is rebranding to reflect the popularity of its Origin products
The company is rebranding to reflect the popularity of its Origin products

One of the UK’s leading independent fitness equipment suppliers, Anytime Leisure, is changing name to Origin Fitness.

The company, based in Edinburgh, already enjoys a dominant position in the Scottish market, working with local authorities, hotels, health clubs, corporates, sports organisations and the personal training sector in the design, creation and equipping of gyms.

Much of the push has been fuelled by the growing demand for the company’s range of fitness products, flooring and accessories, which it produces under the Origin brand.

New markets
With business going from strength to strength, the company has recently recruited key people to build up and increase its profile south of the Border, and also has plans to push into Europe over the coming months.

Origin Fitness already does business in several European countries including Poland, France, Sweden and Belgium, but wants to see significant expansion beyond these countries.

In the medium term, the company is in the process of identifying partner distributors in Asia, the Middle East and Australasia – all within the next 24 months. The company currently supplies successfully in Dubai.

Key customers include Team GB Taekwondo, the Scottish Rugby Union, Nuffield Health, North Lanarkshire Leisure and Anytime Fitness. Paul Bodger, managing director, said: “We’ve not taken the decision to rebrand lightly after building Anytime Leisure into the leading Scottish company in the sector. However, we feel it’s the right thing to do for two compelling reasons.

“Firstly, the company is increasingly seeing our growth delivered through the demand for the Origin product range, and renaming the company to reflect that should simplify our narrative as we move into more markets.

“Secondly, while the name Anytime Leisure has served us well over the years, it no longer resonates with the people we work with, who are very focused on the fitness and performance sector. We believe Origin Fitness much better reflects our core area of expertise and opportunity.”

While the company name is changing to reflect its focused growth strategy, Bodger is determined that customers and suppliers will have confidence that little else will change.

“We're working very hard with our staff and stakeholders to make sure that any transition is absolutely seamless. Our key values remain in place, our knowledge, our passion, our integrity and our teamwork all remain at the heart of everything we do.”

The new look for the company will get its first outing at the major UK trade show Elevate at Olympia in London on 4–5 May. Then it's on to the BodyPower Expo at the NEC in Birmingham from 13–15 May, where Origin Fitness is sponsor of the BodyPower gym.

In the meantime, customers can find out more by downloading the new Origin Fitness brochure from www.originfitness.com

TEL: 44 (0)131 526 3770)
EMAIL: [email protected]
WEB: www.originfitness.com

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Team GB Taekwondo is a key customer
Team GB Taekwondo is a key customer
https://www.leisureopportunities.co.uk/images/437523_881312.jpg
Growth plans have fuelled the rebrand of equipment supplier Anytime Leisure to Origin Fitness
AN origin fitness PROMOTION,AN origin fitness PROMOTION
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features

Promotional feature: Origin Fitness

Growth plans fuel the rebranding of equipment supplier Anytime Leisure to Origin Fitness

Published in Health Club Management 2016 issue 5
The company is rebranding to reflect the popularity of its Origin products
The company is rebranding to reflect the popularity of its Origin products

One of the UK’s leading independent fitness equipment suppliers, Anytime Leisure, is changing name to Origin Fitness.

The company, based in Edinburgh, already enjoys a dominant position in the Scottish market, working with local authorities, hotels, health clubs, corporates, sports organisations and the personal training sector in the design, creation and equipping of gyms.

Much of the push has been fuelled by the growing demand for the company’s range of fitness products, flooring and accessories, which it produces under the Origin brand.

New markets
With business going from strength to strength, the company has recently recruited key people to build up and increase its profile south of the Border, and also has plans to push into Europe over the coming months.

Origin Fitness already does business in several European countries including Poland, France, Sweden and Belgium, but wants to see significant expansion beyond these countries.

In the medium term, the company is in the process of identifying partner distributors in Asia, the Middle East and Australasia – all within the next 24 months. The company currently supplies successfully in Dubai.

Key customers include Team GB Taekwondo, the Scottish Rugby Union, Nuffield Health, North Lanarkshire Leisure and Anytime Fitness. Paul Bodger, managing director, said: “We’ve not taken the decision to rebrand lightly after building Anytime Leisure into the leading Scottish company in the sector. However, we feel it’s the right thing to do for two compelling reasons.

“Firstly, the company is increasingly seeing our growth delivered through the demand for the Origin product range, and renaming the company to reflect that should simplify our narrative as we move into more markets.

“Secondly, while the name Anytime Leisure has served us well over the years, it no longer resonates with the people we work with, who are very focused on the fitness and performance sector. We believe Origin Fitness much better reflects our core area of expertise and opportunity.”

While the company name is changing to reflect its focused growth strategy, Bodger is determined that customers and suppliers will have confidence that little else will change.

“We're working very hard with our staff and stakeholders to make sure that any transition is absolutely seamless. Our key values remain in place, our knowledge, our passion, our integrity and our teamwork all remain at the heart of everything we do.”

The new look for the company will get its first outing at the major UK trade show Elevate at Olympia in London on 4–5 May. Then it's on to the BodyPower Expo at the NEC in Birmingham from 13–15 May, where Origin Fitness is sponsor of the BodyPower gym.

In the meantime, customers can find out more by downloading the new Origin Fitness brochure from www.originfitness.com

TEL: 44 (0)131 526 3770)
EMAIL: [email protected]
WEB: www.originfitness.com

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Team GB Taekwondo is a key customer
Team GB Taekwondo is a key customer
https://www.leisureopportunities.co.uk/images/437523_881312.jpg
Growth plans have fuelled the rebrand of equipment supplier Anytime Leisure to Origin Fitness
AN origin fitness PROMOTION,AN origin fitness PROMOTION
Latest News
The US fitness industry lost around 58 per cent of its revenues during 2020, due ...
Latest News
Speaking exclusive to HCM, Ralph Scholz and Nathalie Smeeman have confirmed that B2B trade show ...
Latest News
The Pingdemic of people receiving notifications on their phones, telling them to self-isolate because of ...
Latest News
The Gym Group has extended its partnership with digital fitness platform Fiit, becoming the first ...
Latest News
The world's largest fitness trade fair, FIBO, has been rescheduled again and will now take ...
Latest News
Rainer Schaller, founder of budget gym megabrand McFIT, says that the global fitness industry will ...
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Let’s talk about Orbit4 – the secret behind successful gyms.
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Post pandemic, technology continues to shape the way consumers access fitness. Apps and wearables are helping people reach their goals while digital offerings – which grew exponentially during lockdowns – continue to thrive.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
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Company profile: Fitronics (CoursePro and TRP)
Fitronics is the company behind The Retention People (TRP) and CoursePro. We truly understand our ...
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Company profile: TVS Group
The TVS Group supply and install sports and fitness flooring to a wide range of ...
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Supplier showcase - Gympass
Catalogue Gallery
Click on a catalogue to view it online
Directory
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
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MyZone: Wearable technology solutions
Uniforms
Service Sport: Uniforms
Architects/designers
Zynk Design Consultants: Architects/designers
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Crown Sports Lockers: Lockers/interior design
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Premier Software Solutions: Management software
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Pendex Fisio S.L.: Exercise equipment
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Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
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Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
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ExCeL London, London, United Kingdom
Diary dates
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tbc, Dunedin, New Zealand
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Les Mills International
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