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British Military Fitness
British Military Fitness
British Military Fitness
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

People profile: Susan Grady

CEO, Kildare Sports and Leisure Facilities

Published in Health Club Management 2019 issue 1
Grady joined Kildare Sports and Leisure 10 years ago
Grady joined Kildare Sports and Leisure 10 years ago
As an operator, you need to pick your price point and do what you can for that, but do it really well. We have great quality facilities, but what we offer isn’t luxury

How did you get into leisure management?
I always loved participating in sport – I was an international high jumper for Ireland – which led me to a degree in sports management.

When I graduated, I went into an assistant manager position with the local authority in Kildare, and from there to a start-up in Dublin helping to develop and grow a new gym, which is where I discovered how much I love developing facilities.

Ten years ago, I was the first employee of Kildare Sports and Leisure, a non-profit, private operator created to manage the local authority facilities in Kildare. I came on board, as CEO, at the tail end of the construction of two sites, which were being constructed to replace existing facilities.

What do you think are the main trends in fitness?
Technology is a big one: not just tracking, people want to share what they are doing as well. We have embraced this and use the Technogym mywellness app, so our instructors have a much clearer handle on what everyone is doing and can help them to achieve their goals. We’re trying to get the balance between using technology to engage with members, but not bombard them.

We’re also finding that gyms are now just part of a bigger picture in people’s training. Participation in cycling sportives and Ironman events is skyrocketing, so we’re seeing more people coming to the gym to supplement the training they do outside.

Also we’re seeing more participation from younger people, especially males from 15 years old, who are very influenced by body image and want to do weights. We have a huge responsibility to show them that the gym should also be used for fitness and wellness and not just aesthetics.

Virtual is another trend we’ve embraced. I don’t think virtual will ever take over from instructor-led classes, but it does reduce studio down-time and gives a non-intimidating introduction to new experiences, such as spinning.

What are your biggest challenges?
An ongoing challenge has been to find quality staff. We now take the approach of employing people who show potential at entry level and training them.

We’ve seen some impact from the opening of warehouse facilities: large, independently-owned gyms, with basic facilities, such as no changing rooms. They seem to attract a younger demographic, whereas we have a diverse audience of older adults, teens and people with disabilities. In my opinion, our facilities are more inclusive but this impacts on our ability to specialise in any particular aspect of fitness. What the warehouse gyms do offer, is a personalised, social experience so going forward, we’ve identified that we need to improve our social and community element.

When we started in business we were the least expensive offering locally, but since then many of the surrounding clubs have dropped to the same price as us, or lower, rather than reposition their offering. We do have a strong local market positioning: as an operator, you need to pick your price point and do what you can for that but do it really well. We have great quality facilities, but what we offer isn’t luxury.

What has been your biggest achievement?
I’m proud of the way that we’ve built the brand from nothing. The sites had been known by their names for 30 years and we needed to rebrand them all as K Leisure, which we’ve successfully achieved.

We’ve also just completed extensions at our Naas and Newbridge sites, which were completely self-funded, and will help to drive up participation by increasing the capacity.

All three sites have benefitted from cardio equipment upgrades. A significant investment was also made in all three to upgrade energy efficiency systems, with the installation of CHP units in both swimming sites. Naas has a new functional training area and an additional group fitness studio. Newbridge is a landlocked site, so we reconfigured the sports hall area and created a functional training zone.

Going forward, where will your focus lie?
We’re constantly looking at what we can do to improve the member journey and experience. All three sites will be 10 years old in March, so we’re starting a strategic review to see where the next focus should be.

We’ll also be continuing to put a big focus on engaging with older people. We have huge participation in aqua among older ladies, but it’s difficult to get them into the gym or classes. We want to create an environment which isn’t based on the body beautiful and where everyone feels comfortable coming.

About K Leisure

Kildare Sports and Leisure Facilities runs three sites, branded as K Leisure. The Athy and Naas sites each offer a swimming pool, sauna and steamroom, a gym and fitness classes. The Newbridge site is dry, but offers Astroturf and a sports hall. Membership costs €45 or €69 for a couple, with reduced rates for concessions.

Event participation is driving more sports training
Event participation is driving more sports training
Functional training zones have become a popular part of the sites
Functional training zones have become a popular part of the sites
All three K Leisure sites have recently seen upgrades
All three K Leisure sites have recently seen upgrades
Kildare is working to appeal to a wide range of ages
Kildare is working to appeal to a wide range of ages
http://www.leisureopportunities.com/images/imagesX/388711_740159.jpg
'As an operator, you need to pick your price point and do what you can for that, but do it really well. We have great quality facilities, but what we offer isn't luxury.' – Susan Grady, CEO of Kildare Sports and Leisure Facilities
People
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Aaron Smith

Founder, KX Pilates
‘KX’ stands for ‘the Kaizen Experience’, which means ‘change for the better’ in Japanese. It’s a philosophy that focuses on continuous improvement. We’re always seeking to improve, not only as a company but as individuals
People
HCM people

Ben Lucas

Founder, Flow Athletic, Sydney
We advise our Flow Athletes to complete classes at a ratio of one yoga class to one strength class to one cardio class. This combination has very positive effects
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HCM people

Jo Smallwood

general manager, Oldham Leisure Centre
We saw the opportunity to initiate new partnerships with the Oldham Foodbank to help local residents during the COVID-19 crisis. We can’t serve our community in the way we would usually do, so we’ve moved resources to help where people need us most
Features
Strength
It’s considered a fundamental part of our fitness routines by medical professionals, but many exercisers, particularly women, are still put off by strength training. We asked leading suppliers what they’re doing to champion strength
Features
Reopening
David Lloyd Leisure has launched a raft of outdoor classes, including an enhanced role for its Battlebox concept, as Liz Terry reports
Features
Statistics
More than 65,000 people responded to a survey designed to gauge what members want and expect from the sector after lockdown, as Leisure-net’s Dave Monkhouse reports
Features
Partner briefing
BMF, the outdoor fitness franchise company co-owned by Bear Grylls, is launching a £1m initiative designed to offer financial support to PTs and exercise professionals in getting back to work after the lockdown
Features
Supplier showcase
Working with Precor, Aberdeen Sports Village has undergone a £500k overhaul to strengthen the user experience and put digital connectivity at the core of its offering
Features
Supplier showcase
Bannatyne has driven member engagement with Les Mills during the lockdown
Features
feature
As the health and fitness industry gears up for reopening, Caroline Constantine, MD of Right Directions, shares critical guidance about safe operating procedures
Features
Latest News
Technogym has announced the launch of live streaming and on-demand classes. The new content will ...
Latest News
A number of gym operators are concerned that local lockdowns could come into effect in ...
Latest News
Prime Minister Boris Johnson has announced that gyms may be able to reopen in a ...
Latest News
UK consumer confidence has improved significantly since the beginning of the lockdown, with a fifth ...
Latest News
The PGA Tour has recently bought 1,000 Whoop bands for its golfers, after PGA Tour ...
Latest News
ukactive has announced that Active Uprising and the National Summit are going digital as part ...
Latest News
Industry body ukactive has today (1 July) hosted a delegation of government and public health ...
Latest News
Health and fitness company Ingesport – which operates the GO fit chain of gyms in ...
Featured supplier news
Featured supplier: Incorpore and MoveGB ink groundbreaking partnership to transform corporate wellness offering
Incorpore and MoveGB have entered into a landmark partnership, combining the UK’s largest provider of corporate gym memberships with the nation’s biggest network of classes.
Featured supplier news
Featured supplier: Fisikal chosen as tech partner for ‘JP4’; new health app from fitness expert, Jessie Pavelka
Fitness expert and television host, Jessie Pavelka has collaborated with Fisikal, experts in digital management solutions, to create the new JP4 app, a premium 12-week personal health and fitness transformation programme that takes the user on a journey of change through four key elements of health.
Video Gallery
Temple Gym - Nautilus Equipment
Core Health & Fitness
Temple Gym - Nautilus Equipment Read more
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Company profiles
Company profile: Crown Sports Lockers
Crown Sports Lockers has designed, crafted and fitted bespoke timber furniture for spas, hotels and ...
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We have developed our own Bungee harness and cords with CE certificate....
Catalogue Gallery
Click on a catalogue to view it online
Directory
Direct debit solutions
Harlands Group: Direct debit solutions
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Design consultants
Zynk Design Consultants: Design consultants
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Wearable technology solutions
MyZone: Wearable technology solutions
Spa software
SpaBooker: Spa software
Locking solutions
Monster Padlocks: Locking solutions
Trade associations
International SPA Association - iSPA: Trade associations
Management software
Fisikal: Management software
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
06-07 Jul 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
28-31 Aug 2020
Expo Centre & Riviera di Rimini, Italy
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
01-02 Oct 2020
Whittlebury Hall, Whittlebury, United Kingdom
Diary dates
11-12 Oct 2020
ExCeL London, London, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
27-30 Oct 2020
Messe Stuttgart, Germany
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates

features

People profile: Susan Grady

CEO, Kildare Sports and Leisure Facilities

Published in Health Club Management 2019 issue 1
Grady joined Kildare Sports and Leisure 10 years ago
Grady joined Kildare Sports and Leisure 10 years ago
As an operator, you need to pick your price point and do what you can for that, but do it really well. We have great quality facilities, but what we offer isn’t luxury

How did you get into leisure management?
I always loved participating in sport – I was an international high jumper for Ireland – which led me to a degree in sports management.

When I graduated, I went into an assistant manager position with the local authority in Kildare, and from there to a start-up in Dublin helping to develop and grow a new gym, which is where I discovered how much I love developing facilities.

Ten years ago, I was the first employee of Kildare Sports and Leisure, a non-profit, private operator created to manage the local authority facilities in Kildare. I came on board, as CEO, at the tail end of the construction of two sites, which were being constructed to replace existing facilities.

What do you think are the main trends in fitness?
Technology is a big one: not just tracking, people want to share what they are doing as well. We have embraced this and use the Technogym mywellness app, so our instructors have a much clearer handle on what everyone is doing and can help them to achieve their goals. We’re trying to get the balance between using technology to engage with members, but not bombard them.

We’re also finding that gyms are now just part of a bigger picture in people’s training. Participation in cycling sportives and Ironman events is skyrocketing, so we’re seeing more people coming to the gym to supplement the training they do outside.

Also we’re seeing more participation from younger people, especially males from 15 years old, who are very influenced by body image and want to do weights. We have a huge responsibility to show them that the gym should also be used for fitness and wellness and not just aesthetics.

Virtual is another trend we’ve embraced. I don’t think virtual will ever take over from instructor-led classes, but it does reduce studio down-time and gives a non-intimidating introduction to new experiences, such as spinning.

What are your biggest challenges?
An ongoing challenge has been to find quality staff. We now take the approach of employing people who show potential at entry level and training them.

We’ve seen some impact from the opening of warehouse facilities: large, independently-owned gyms, with basic facilities, such as no changing rooms. They seem to attract a younger demographic, whereas we have a diverse audience of older adults, teens and people with disabilities. In my opinion, our facilities are more inclusive but this impacts on our ability to specialise in any particular aspect of fitness. What the warehouse gyms do offer, is a personalised, social experience so going forward, we’ve identified that we need to improve our social and community element.

When we started in business we were the least expensive offering locally, but since then many of the surrounding clubs have dropped to the same price as us, or lower, rather than reposition their offering. We do have a strong local market positioning: as an operator, you need to pick your price point and do what you can for that but do it really well. We have great quality facilities, but what we offer isn’t luxury.

What has been your biggest achievement?
I’m proud of the way that we’ve built the brand from nothing. The sites had been known by their names for 30 years and we needed to rebrand them all as K Leisure, which we’ve successfully achieved.

We’ve also just completed extensions at our Naas and Newbridge sites, which were completely self-funded, and will help to drive up participation by increasing the capacity.

All three sites have benefitted from cardio equipment upgrades. A significant investment was also made in all three to upgrade energy efficiency systems, with the installation of CHP units in both swimming sites. Naas has a new functional training area and an additional group fitness studio. Newbridge is a landlocked site, so we reconfigured the sports hall area and created a functional training zone.

Going forward, where will your focus lie?
We’re constantly looking at what we can do to improve the member journey and experience. All three sites will be 10 years old in March, so we’re starting a strategic review to see where the next focus should be.

We’ll also be continuing to put a big focus on engaging with older people. We have huge participation in aqua among older ladies, but it’s difficult to get them into the gym or classes. We want to create an environment which isn’t based on the body beautiful and where everyone feels comfortable coming.

About K Leisure

Kildare Sports and Leisure Facilities runs three sites, branded as K Leisure. The Athy and Naas sites each offer a swimming pool, sauna and steamroom, a gym and fitness classes. The Newbridge site is dry, but offers Astroturf and a sports hall. Membership costs €45 or €69 for a couple, with reduced rates for concessions.

Event participation is driving more sports training
Event participation is driving more sports training
Functional training zones have become a popular part of the sites
Functional training zones have become a popular part of the sites
All three K Leisure sites have recently seen upgrades
All three K Leisure sites have recently seen upgrades
Kildare is working to appeal to a wide range of ages
Kildare is working to appeal to a wide range of ages
http://www.leisureopportunities.com/images/imagesX/388711_740159.jpg
'As an operator, you need to pick your price point and do what you can for that, but do it really well. We have great quality facilities, but what we offer isn't luxury.' – Susan Grady, CEO of Kildare Sports and Leisure Facilities
Latest News
Technogym has announced the launch of live streaming and on-demand classes. The new content will ...
Latest News
A number of gym operators are concerned that local lockdowns could come into effect in ...
Latest News
Prime Minister Boris Johnson has announced that gyms may be able to reopen in a ...
Latest News
UK consumer confidence has improved significantly since the beginning of the lockdown, with a fifth ...
Latest News
The PGA Tour has recently bought 1,000 Whoop bands for its golfers, after PGA Tour ...
Latest News
ukactive has announced that Active Uprising and the National Summit are going digital as part ...
Latest News
Industry body ukactive has today (1 July) hosted a delegation of government and public health ...
Latest News
Health and fitness company Ingesport – which operates the GO fit chain of gyms in ...
Latest News
Mountainside Fitness in Arizona has filed a lawsuit against state's governor, Doug Ducey, after he ...
Latest News
Physical activity levels in England have continued to fall from those recorded at the initial ...
Latest News
Franchise operator Club Pilates has shown that there is growing confidence in the US fitness ...
Featured supplier news
Featured supplier: Incorpore and MoveGB ink groundbreaking partnership to transform corporate wellness offering
Incorpore and MoveGB have entered into a landmark partnership, combining the UK’s largest provider of corporate gym memberships with the nation’s biggest network of classes.
Featured supplier news
Featured supplier: Fisikal chosen as tech partner for ‘JP4’; new health app from fitness expert, Jessie Pavelka
Fitness expert and television host, Jessie Pavelka has collaborated with Fisikal, experts in digital management solutions, to create the new JP4 app, a premium 12-week personal health and fitness transformation programme that takes the user on a journey of change through four key elements of health.
Video Gallery
Temple Gym - Nautilus Equipment
Core Health & Fitness
Temple Gym - Nautilus Equipment Read more
More videos:
Company profiles
Company profile: Crown Sports Lockers
Crown Sports Lockers has designed, crafted and fitted bespoke timber furniture for spas, hotels and ...
Company profiles
Company profile: Bungee Super Fly
We have developed our own Bungee harness and cords with CE certificate....
Catalogue Gallery
Click on a catalogue to view it online
Directory
Direct debit solutions
Harlands Group: Direct debit solutions
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Design consultants
Zynk Design Consultants: Design consultants
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Wearable technology solutions
MyZone: Wearable technology solutions
Spa software
SpaBooker: Spa software
Locking solutions
Monster Padlocks: Locking solutions
Trade associations
International SPA Association - iSPA: Trade associations
Management software
Fisikal: Management software
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
06-07 Jul 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
28-31 Aug 2020
Expo Centre & Riviera di Rimini, Italy
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
01-02 Oct 2020
Whittlebury Hall, Whittlebury, United Kingdom
Diary dates
11-12 Oct 2020
ExCeL London, London, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
27-30 Oct 2020
Messe Stuttgart, Germany
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
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