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FITNESS, HEALTH, WELLNESS

features

People profile: Justine Williams

Les Mills BORN TO MOVE Business Development Manager

Published in Health Club Management 2017 issue 6
Williams wants to link the penpal scheme with Change 4 Life
Williams wants to link the penpal scheme with Change 4 Life
I came up with the pen pal scheme as a way of engaging schools: they can use Born to Move as a cross curricular activity, allowing youngsters to learn about different languages, countries and cultures.

What is Born to Move?
Set up over five years ago, this programme is the first from Les Mills to be aimed at children. As the early years are a critical window for forming positive habits, we are on a mission to get more children moving.

BORN TO MOVE uses dance, yoga, martial arts and athletic skills set to music. There are a number of classes aimed at different age groups: starting with two to three-year-olds and going up to adolescents.

The programme fits in with education, public sector, charitable and CSR agendas. A research study with Edge Hill University showed that two 30-minute Born to Move classes per week brought increased muscular and cardiovascular benefits, as well as improved confidence in being active and provided increased levels of physical activity to support a PE lesson, where the focus is on learning skills.

What was the motivation for setting it up?
Young people are born to move, but in our modern world they are losing out on the opportunities for active play and the fundamental skills and self esteem which that develops. Reduced physical activity is a major contributor to chronic health problems and there’s growing evidence of a direct link between fitness and academic and social success.

How did the pen pal scheme come about?
My role is to introduce BORN TO MOVE to sectors focusing on improving levels of youth physical activity, demonstrating how flexible and adaptive the programming can be in different sectors. I came up with the pen pal scheme as a way of engaging schools: they can use BORN TO MOVE as a cross curricular activity, allowing youngsters to link being active with learning about different languages, countries and cultures.

So far we have kicked off one successful project, linking a Yorkshire primary school with a school in Shenzhen, China. The children filmed themselves doing the same workout, shared the results and then wrote letters to each other, asking questions like what they ate for breakfast and if they had any pets. The letters were posted and they were all delighted to receive letters from across the world.

How are you planning to take the programme forward?
Going forward, we want to encourage more schools, in more countries, to get involved. As well as networking with schools, I’m speaking to ukactive about how to roll it out.
Ultimately, I would love to be involved with Change 4 Life and also get the pen pal scheme working outside of schools as well, which is something the health and fitness sector could engage with.

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A letter between students
A letter between students
Pupils in Shenzhen, China were linked up with a school in Yorkshire
Pupils in Shenzhen, China were linked up with a school in Yorkshire
https://www.leisureopportunities.co.uk/images/530653_77699.jpg
Justin Williams on Les Mills' Born to Move programme, getting kids active through dance, yoga, martial arts and athletic skills set to music.
Justine Williams, Les Mills BORN TO MOVE Business Development Manager,Justine Williams, Les Mills, BORN TO MOVE,
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features

People profile: Justine Williams

Les Mills BORN TO MOVE Business Development Manager

Published in Health Club Management 2017 issue 6
Williams wants to link the penpal scheme with Change 4 Life
Williams wants to link the penpal scheme with Change 4 Life
I came up with the pen pal scheme as a way of engaging schools: they can use Born to Move as a cross curricular activity, allowing youngsters to learn about different languages, countries and cultures.

What is Born to Move?
Set up over five years ago, this programme is the first from Les Mills to be aimed at children. As the early years are a critical window for forming positive habits, we are on a mission to get more children moving.

BORN TO MOVE uses dance, yoga, martial arts and athletic skills set to music. There are a number of classes aimed at different age groups: starting with two to three-year-olds and going up to adolescents.

The programme fits in with education, public sector, charitable and CSR agendas. A research study with Edge Hill University showed that two 30-minute Born to Move classes per week brought increased muscular and cardiovascular benefits, as well as improved confidence in being active and provided increased levels of physical activity to support a PE lesson, where the focus is on learning skills.

What was the motivation for setting it up?
Young people are born to move, but in our modern world they are losing out on the opportunities for active play and the fundamental skills and self esteem which that develops. Reduced physical activity is a major contributor to chronic health problems and there’s growing evidence of a direct link between fitness and academic and social success.

How did the pen pal scheme come about?
My role is to introduce BORN TO MOVE to sectors focusing on improving levels of youth physical activity, demonstrating how flexible and adaptive the programming can be in different sectors. I came up with the pen pal scheme as a way of engaging schools: they can use BORN TO MOVE as a cross curricular activity, allowing youngsters to link being active with learning about different languages, countries and cultures.

So far we have kicked off one successful project, linking a Yorkshire primary school with a school in Shenzhen, China. The children filmed themselves doing the same workout, shared the results and then wrote letters to each other, asking questions like what they ate for breakfast and if they had any pets. The letters were posted and they were all delighted to receive letters from across the world.

How are you planning to take the programme forward?
Going forward, we want to encourage more schools, in more countries, to get involved. As well as networking with schools, I’m speaking to ukactive about how to roll it out.
Ultimately, I would love to be involved with Change 4 Life and also get the pen pal scheme working outside of schools as well, which is something the health and fitness sector could engage with.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
A letter between students
A letter between students
Pupils in Shenzhen, China were linked up with a school in Yorkshire
Pupils in Shenzhen, China were linked up with a school in Yorkshire
https://www.leisureopportunities.co.uk/images/530653_77699.jpg
Justin Williams on Les Mills' Born to Move programme, getting kids active through dance, yoga, martial arts and athletic skills set to music.
Justine Williams, Les Mills BORN TO MOVE Business Development Manager,Justine Williams, Les Mills, BORN TO MOVE,
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Latest News
Finnish outdoor fitness equipment specialist, Omnigym, has partnered with charity, Emmaüs Solidarité, to launch an ...
Latest News
Virgin Active has officially opened its redesigned Mayfair club, unveiling its latest Social Wellness Club ...
Latest News
Europe’s largest low-cost operator, Basic-Fit, has agreed to acquire 41 Wellyou clubs in Germany for ...
Latest News
Longevity is the most important motivator for today’s exercisers and social connection is key, according ...
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Until has opened its fourth club at Canary Wharf, in the iconic YY London building. ...
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Featured supplier news: Cornerstone Connect helps Active Blackpool tackle health inequalities
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing disparate information from multiple systems to be aggregated into one dataset, to support its focus on reducing health inequalities and improving healthy life expectancy.
Featured supplier news
Featured supplier news: CoverMe extends matching service to personal training, rewriting how members and personal trainers connect
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an on-demand personal training platform that connects the right personal trainer to the right client in under 10 seconds.
Company profiles
Company profile: Vor Technologies Ltd
Vor is the world’s most powerful workout generation tool, transforming how fitness businesses deliver personalised ...
Company profiles
Company profile: Gladstone Software
Gladstone’s software is built to streamline operations, reduce admin burden, and boost engagement. Operators can ...
Supplier Showcases
Supplier Showcase - Future-proofing
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Panatta press release: On Air Fitness chooses Panatta and its Made in Italy fitness equipment
French fitness chain On Air Fitness, with 113 clubs across France and internationally (Spain, Morocco and Portugal) and more than 430,000 members, has chosen to introduce Panatta equipment — a 12-machine circuit from the premium Free Weight Special line —
Featured press releases
ukactive press release: UK Active announces plans for National Fitness Day 2026
UK Active has announced the details of National Fitness Day 2026, with the flagship campaign set to take place on Wednesday 16 September 2026.
Directory
Lockers
Crown Sports Lockers: Lockers
Fitness tracking platform
SpiviTech: Fitness tracking platform
Hot tubs
MSpa International Ltd: Hot tubs
Industrial washing machines
Miele Company Limited: Industrial washing machines
Spa and beauty equipment
Oakworks Inc: Spa and beauty equipment
Water experiences and hydrotherapy solutions
Aquaform s.r.l.: Water experiences and hydrotherapy solutions
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Y Felinheli, LL56 4QN
Newmark
Property & Tenders
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
Diary dates
22-22 Oct 2026
QEII Conference Centre, London,
Diary dates
26-29 Oct 2027
Koelnmesse Exhibition Centre, Cologne, Germany
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