Les Mills
Les Mills
Les Mills
Health Club Management

Health Club Management

Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Get the latest news, jobs and features in your inbox
Health Club Management

Health Club Management

features

News

Kristen Walsh outlines some of the key findings from The IHRSA European Health Club Report

By Kristen Walsh, IHRSA | Published in Health Club Management 2013 issue 11

IHRSA released the 2013 edition of The IHRSA European Health Club Report: Size & Scope of the Fitness Industry at its European Congress in October.

The report focuses on the health club industry in leading and emerging markets in Western and Eastern Europe, including Russia. “This report is the most comprehensive examination of the European health club industry available,” says Jay Ablondi, IHRSA’s executive vice president of global products. “With insights derived from more than 40 industry leader interviews, the report is the ultimate reference on the industry in Europe for club operators, developers, analysts, lenders and investors.”

The report provides analysis of 32 health club markets, and includes 17 comprehensive country reports as well as profiles of 15 emerging markets.

European overview
Roughly 44 million members frequent 48,000 clubs in Europe, where revenues are an estimated €25bn. While the economic environment has challenged some markets in recent years, the industry has posted growth in key countries including Germany, Norway, Poland, Russia and Sweden.
Germany leads all markets covered in the report in terms of number of clubs, with more than 7,500 facilities. Meanwhile Norway claims the greatest membership penetration rate: nearly 16 per cent of the total population, and 25 per cent of Norwegians over the age of 15.

Challenges and opportunities remain in Portugal, Italy, Spain and Greece, where high VAT rates and debt have affected growth in recent years. Nonetheless, experts believe opportunities remain for clubs to address obesity rates, facilitate regular physical activity and complement sports participation outside of the club.

Spain and Italy still rank among the top five European markets in market size, number of clubs and memberships, while Portugal and Greece maintain member penetration rates well below the average for EU markets (6 per cent), therefore signifying potential for future growth.

“Although the economy has clearly challenged Western Europe, several markets are stable, with some witnessing moderate growth,” says Hans Muench, IHRSA director of Europe.

“Looking ahead, we anticipate consumer penetration rates will rise, particularly in Eastern Europe where less than 5 per cent of the population currently patronise clubs.”

Emerging markets in Eastern Europe account for roughly €1.1bn in health club revenue, from 6,900 health clubs and 2.3 million members. Poland and Turkey lead emerging markets in terms of market size, club count and memberships.

Industry trends
The report also sheds light on industry trends. “Indoor cycling is incredibly popular, especially in Scandinavia,” says Muench. “Group exercise in its various forms is still strong, and the new trend of virtual classes is making inroads as well.”

The report also highlights another trend: the focus not just on the workout, but on pre- and post-workout activities. “Expansive wellness and relaxation areas are worth taking note of,” Muench adds.

Report contents
The report comprises the following sections:
European Health Club Industry Overview – the economy, VAT rate impact, leading /struggling markets, drivers for growth.
Market Reports – in-depth analysis of European markets along with interviews with club operators, association leaders and other experts in each country.

Emerging Markets – a special report on markets poised for growth.

Company Profiles – a snapshot of 100 leading club companies in Europe.

A note from Finland

Anna Rounaja
Anna Rounaja
Anna Rounaja,

Owner and Development Director,

Hukka Oy


The economic situation in our region has been challenging for the fitness sector, with massive layoffs. However, at Hukka Oy we’ve been able to grow our net memberships by 24 per cent in a year. I see three key drivers that explain this.

The first driver is our strong customer-driven management style. Customer surveys, crowd sourcing, active social media presence and planning for the future to positively surprise our members are all everyday tasks for us.

The second driver is a core value of ours, namely our focus on turning our clubs into communities. When unemployment hits, social circles change. If a member has a habit of training and meeting friends at your club, they do not want to lose that social engagement as well as losing their job. Thanks to active programming, our cancellations are currently at 20 per cent.

The third driver is that we’ve talked to the best consultants in the world. Their know-how and vision have given us that extra confidence we needed to make the right decisions and have definitely contributed to our success.

Our advice to health club operators is to design services for the people who want to be part of your club. Be clever in collecting and using the information you get from your members to enhance your club, and you’ll see it reflected in your bottom line.

Don’t forget the big picture. For example, small decisions can significantly reduce energy consumption in your club, which can help you make your business sustainable and more affordable. You don’t want your club to be the gas-consuming Humvee nobody wants to buy in two years.

This piece was excerpted from The IHRSA European Health Club Report 2013.

Hukka Oy puts its success down to strong customer relations and building a sense of community in its clubs
Hukka Oy puts its success down to strong customer relations and building a sense of community in its clubs

Ask the experts: Rewarding member referrals

What’s the best way to reward a health club member who refers one or more new members to our facility? Justin Tamsett, owner of Active Management in Australia, offers
his insight on this topic:

Justin Tamsett, owner of Active Management in Australia
Justin Tamsett, owner of Active Management in Australia

“Many years ago, I read about a health club promotion where a different promotional product was given away each month to those who referred new members. A referral was the only way to obtain the item.

“We decided to try this, and our club invested over A$7,500 to have several items branded and for the supporting marketing material. All of this resulted in no change to the number of referrals.

“So I asked our members what they wanted (perhaps I should have done that first) and they told me ‘free memberships’. We then made that our standard referral gift: one month free for each referral. We sent the voucher in the mail as a thank you gift and the member had to bring it in to redeem it and get their free month, thus allowing us to say a personal ‘thank you’.

I’ve heard of clubs offering A$5 off the referrer’s monthly dues as long as the new member stays a member, which I like – but your CRM had better be able to deliver this, or it will turn into an administrative nightmare. My overall suggestion: give the members what they truly want when they refer others.”

Read more answers to this question at www.ihrsa.org/industryleader

Ask members what they want if they refer a friend / photo: www.shutterstock.com/iofoto
Ask members what they want if they refer a friend/ photo: www.shutterstock.com/iofoto

FOR MORE INFORMATION

The European Health Club Report: Size & Scope of the Fitness Industry is available at www.ihrsa.org/research-reports in PDF format for IHRSA members (€199.95 / US$269.95) and non-members (€399.95/ US$569.95). The report is also available in print format from www.ihrsa.org/store

http://www.leisureopportunities.com/images/HCM2013_11IHRSA.gif
Anna Rounaja of Hukka Oy considers success in the Finnish fitness market, and IHRSA publishes its latest European report
People
HCM people

Elodie Garamond

Le Tigre: founder
We now have eight sites and offer retreats, such as a retreat in a Moroccan palace and a French chateaux-based yin yoga and writing retreat
People
Jimmy had the brilliant idea to put the logos of all of the current cycling brands in and around NYC onto a piece of paper and we handed it to the investor at the end of our presentation. Then we handed a blank piece of paper and referenced that this was the current number of cool fitness concepts in the world and how we would like the investor to help us fill that page. A day later he wrote us a cheque
People
Rather than just being an outdoor fitness company, we felt we could evolve and adapt the business to become a dominating force in fitness generally
Features
Gen Z
Gen Z has come of age, and is engaging with fitness in new ways. We look at how health clubs can appeal to this young, tech-savvy and value-conscious age group
Features
Talking point
Personal trainers play a key role in the gym environment, helping members to achieve their fitness goals. But are the current training models allowing them to do this in the best possible way? Or could they be doing more? We ask our panel of experts
Features
Promotional feature
When setting up a new fitness offering, having a point of difference is key. Two businesses tell us how Electro Muscle Stimulation has been successful in helping them to stand out from the rest
Features
Promotional feature
Matrix Fitness is launching MX4 Active to engage the ageing and deconditioned populations. We talk to Steve Barrett, director of global group education and training, to find out more
Features
Cycling
Why does indoor cycling attract so many loyal followers? Abi Harris ask industry innovators how much is down to the instructor and what part the kit has to play
Features
Research
New research from Colliers has highlighted the opportunity for real estate developments in the health and fitness industry, as Ross Kirton explains
Features
Promotional feature
Now in its eighth year, Myzone has established itself as a key player in the fitness industry. We chat to Myzone's global marketing director, Gemma Bonnett-Kolakowska, about how the brand continues to develop and evolve
Features
Latest News
Public Health England (PHE) and the Centre for Ageing Better (CAB) have set out their ...
Latest News
Physical activity bodies ukactive and EuropeActive have agreed to strengthen their partnership in the event ...
Latest News
The first-ever FIBO Southeast Asia fitness event will be held in Singapore next year. Taking ...
Latest News
Cancer survivors should undertake a minimum of 90 minutes of aerobic and resistance training each ...
Latest News
Thrive Global, the wellness and behaviour change tech firm founded by Arianna Huffington, has acquired ...
Latest News
Regular exercise is highly beneficial for all patients with cardiovascular disease regardless of age. A ...
Latest News
LXA has inserted a 2,000sq ft (186sq m) indoor/outdoor boxing gym into a mixed-use building ...
Latest News
The number of UK adults classed as physically active has increased by 1 million in ...
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Join FitNation - the new fitness congress about innovation
FitNation, the new premier event about innovation in the fitness industry, will kick-off in Amsterdam on 4 October.
Featured supplier news
Featured supplier: Fusion Lifestyle incorporates Power Plate into ‘INTENCITY Studios’
Fusion Lifestyle, the highly experienced sports and leisure management brand is working with Power Plate to integrate vibration training into its high intensity fitness studios.
Opinion
promotion
As an industry, we still underestimate the power of a truly varied fitness regime - and the growing appetite for it, especially among emerging customer segments.
Opinion: Collaboration vs aggregation - what’s the difference?
An ever-increasing number of Brits are engaging in sporting events, setting themselves goals and looking to increase their fitness levels....
Opinion: Dr Crionna Tobin on nutritional training for PTs and fitness experts
Company profiles
Company profile: TRIB3 International Ltd
First established in Sheffield in January 2016 TRIB3 is a bootcamp boutique studio designed to ...
Company profiles
Company profile: Balanced Body®
Stocked in the UK for fast, costeffective delivery, Balanced Body® delivers versatile and space-saving mind-body ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Trade associations
International SPA Association - iSPA: Trade associations
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Wearable technology solutions
MyZone: Wearable technology solutions
Management software
GymSales: Management software
Fitness equipment
Octane Fitness: Fitness equipment
Skincare
Sothys: Skincare
Exercise equipment
Eleiko Sport AB: Exercise equipment
Governing body
EMD UK: Governing body
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Professional services
Deloitte UK: Professional services
Property & Tenders
Kirklees Active Leisure
Property & Tenders
Diary dates
28-30 Oct 2019
Hotel Royal Savoy, Lausanne, Switzerland
Diary dates
30-31 Oct 2019
NEC, Birmingham, United Kingdom
Diary dates
05-08 Nov 2019
Koelnmesse, Cologne, Germany
Diary dates
21-22 Nov 2019
JW Marriott Miami Turnberry Resort, Aventura,
Diary dates
29 Nov 2019
The King’s Fund, London, United Kingdom
Diary dates
29-30 Jan 2020
Holiday Inn San Francisco-Golden Gateway, San Francisco, United States
Diary dates
23-25 Mar 2020
Hilton, Barcelona, Spain
Diary dates
10-27 Jun 2020
tbc, Pinggu, China
Diary dates
17-18 Jun 2020
ExCeL London, London, United Kingdom
Diary dates

features

News

Kristen Walsh outlines some of the key findings from The IHRSA European Health Club Report

By Kristen Walsh, IHRSA | Published in Health Club Management 2013 issue 11

IHRSA released the 2013 edition of The IHRSA European Health Club Report: Size & Scope of the Fitness Industry at its European Congress in October.

The report focuses on the health club industry in leading and emerging markets in Western and Eastern Europe, including Russia. “This report is the most comprehensive examination of the European health club industry available,” says Jay Ablondi, IHRSA’s executive vice president of global products. “With insights derived from more than 40 industry leader interviews, the report is the ultimate reference on the industry in Europe for club operators, developers, analysts, lenders and investors.”

The report provides analysis of 32 health club markets, and includes 17 comprehensive country reports as well as profiles of 15 emerging markets.

European overview
Roughly 44 million members frequent 48,000 clubs in Europe, where revenues are an estimated €25bn. While the economic environment has challenged some markets in recent years, the industry has posted growth in key countries including Germany, Norway, Poland, Russia and Sweden.
Germany leads all markets covered in the report in terms of number of clubs, with more than 7,500 facilities. Meanwhile Norway claims the greatest membership penetration rate: nearly 16 per cent of the total population, and 25 per cent of Norwegians over the age of 15.

Challenges and opportunities remain in Portugal, Italy, Spain and Greece, where high VAT rates and debt have affected growth in recent years. Nonetheless, experts believe opportunities remain for clubs to address obesity rates, facilitate regular physical activity and complement sports participation outside of the club.

Spain and Italy still rank among the top five European markets in market size, number of clubs and memberships, while Portugal and Greece maintain member penetration rates well below the average for EU markets (6 per cent), therefore signifying potential for future growth.

“Although the economy has clearly challenged Western Europe, several markets are stable, with some witnessing moderate growth,” says Hans Muench, IHRSA director of Europe.

“Looking ahead, we anticipate consumer penetration rates will rise, particularly in Eastern Europe where less than 5 per cent of the population currently patronise clubs.”

Emerging markets in Eastern Europe account for roughly €1.1bn in health club revenue, from 6,900 health clubs and 2.3 million members. Poland and Turkey lead emerging markets in terms of market size, club count and memberships.

Industry trends
The report also sheds light on industry trends. “Indoor cycling is incredibly popular, especially in Scandinavia,” says Muench. “Group exercise in its various forms is still strong, and the new trend of virtual classes is making inroads as well.”

The report also highlights another trend: the focus not just on the workout, but on pre- and post-workout activities. “Expansive wellness and relaxation areas are worth taking note of,” Muench adds.

Report contents
The report comprises the following sections:
European Health Club Industry Overview – the economy, VAT rate impact, leading /struggling markets, drivers for growth.
Market Reports – in-depth analysis of European markets along with interviews with club operators, association leaders and other experts in each country.

Emerging Markets – a special report on markets poised for growth.

Company Profiles – a snapshot of 100 leading club companies in Europe.

A note from Finland

Anna Rounaja
Anna Rounaja
Anna Rounaja,

Owner and Development Director,

Hukka Oy


The economic situation in our region has been challenging for the fitness sector, with massive layoffs. However, at Hukka Oy we’ve been able to grow our net memberships by 24 per cent in a year. I see three key drivers that explain this.

The first driver is our strong customer-driven management style. Customer surveys, crowd sourcing, active social media presence and planning for the future to positively surprise our members are all everyday tasks for us.

The second driver is a core value of ours, namely our focus on turning our clubs into communities. When unemployment hits, social circles change. If a member has a habit of training and meeting friends at your club, they do not want to lose that social engagement as well as losing their job. Thanks to active programming, our cancellations are currently at 20 per cent.

The third driver is that we’ve talked to the best consultants in the world. Their know-how and vision have given us that extra confidence we needed to make the right decisions and have definitely contributed to our success.

Our advice to health club operators is to design services for the people who want to be part of your club. Be clever in collecting and using the information you get from your members to enhance your club, and you’ll see it reflected in your bottom line.

Don’t forget the big picture. For example, small decisions can significantly reduce energy consumption in your club, which can help you make your business sustainable and more affordable. You don’t want your club to be the gas-consuming Humvee nobody wants to buy in two years.

This piece was excerpted from The IHRSA European Health Club Report 2013.

Hukka Oy puts its success down to strong customer relations and building a sense of community in its clubs
Hukka Oy puts its success down to strong customer relations and building a sense of community in its clubs

Ask the experts: Rewarding member referrals

What’s the best way to reward a health club member who refers one or more new members to our facility? Justin Tamsett, owner of Active Management in Australia, offers
his insight on this topic:

Justin Tamsett, owner of Active Management in Australia
Justin Tamsett, owner of Active Management in Australia

“Many years ago, I read about a health club promotion where a different promotional product was given away each month to those who referred new members. A referral was the only way to obtain the item.

“We decided to try this, and our club invested over A$7,500 to have several items branded and for the supporting marketing material. All of this resulted in no change to the number of referrals.

“So I asked our members what they wanted (perhaps I should have done that first) and they told me ‘free memberships’. We then made that our standard referral gift: one month free for each referral. We sent the voucher in the mail as a thank you gift and the member had to bring it in to redeem it and get their free month, thus allowing us to say a personal ‘thank you’.

I’ve heard of clubs offering A$5 off the referrer’s monthly dues as long as the new member stays a member, which I like – but your CRM had better be able to deliver this, or it will turn into an administrative nightmare. My overall suggestion: give the members what they truly want when they refer others.”

Read more answers to this question at www.ihrsa.org/industryleader

Ask members what they want if they refer a friend / photo: www.shutterstock.com/iofoto
Ask members what they want if they refer a friend/ photo: www.shutterstock.com/iofoto

FOR MORE INFORMATION

The European Health Club Report: Size & Scope of the Fitness Industry is available at www.ihrsa.org/research-reports in PDF format for IHRSA members (€199.95 / US$269.95) and non-members (€399.95/ US$569.95). The report is also available in print format from www.ihrsa.org/store

http://www.leisureopportunities.com/images/HCM2013_11IHRSA.gif
Anna Rounaja of Hukka Oy considers success in the Finnish fitness market, and IHRSA publishes its latest European report
Latest News
Public Health England (PHE) and the Centre for Ageing Better (CAB) have set out their ...
Latest News
Physical activity bodies ukactive and EuropeActive have agreed to strengthen their partnership in the event ...
Latest News
The first-ever FIBO Southeast Asia fitness event will be held in Singapore next year. Taking ...
Latest News
Cancer survivors should undertake a minimum of 90 minutes of aerobic and resistance training each ...
Latest News
Thrive Global, the wellness and behaviour change tech firm founded by Arianna Huffington, has acquired ...
Latest News
Regular exercise is highly beneficial for all patients with cardiovascular disease regardless of age. A ...
Latest News
LXA has inserted a 2,000sq ft (186sq m) indoor/outdoor boxing gym into a mixed-use building ...
Latest News
The number of UK adults classed as physically active has increased by 1 million in ...
Latest News
Australian health club operator Viva Leisure has acquired eight Healthworks Fitness Centres in the state ...
Latest News
The physical activity economy is now a US$828bn (€752bn, £655bn) market – and its value ...
Latest News
UK-based architects Invisible Studio, founded by Piers Taylor, have designed a 150sq m (1,600sq ft) ...
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Join FitNation - the new fitness congress about innovation
FitNation, the new premier event about innovation in the fitness industry, will kick-off in Amsterdam on 4 October.
Featured supplier news
Featured supplier: Fusion Lifestyle incorporates Power Plate into ‘INTENCITY Studios’
Fusion Lifestyle, the highly experienced sports and leisure management brand is working with Power Plate to integrate vibration training into its high intensity fitness studios.
Opinion
promotion
As an industry, we still underestimate the power of a truly varied fitness regime - and the growing appetite for it, especially among emerging customer segments.
Opinion: Collaboration vs aggregation - what’s the difference?
An ever-increasing number of Brits are engaging in sporting events, setting themselves goals and looking to increase their fitness levels....
Opinion: Dr Crionna Tobin on nutritional training for PTs and fitness experts
Company profiles
Company profile: TRIB3 International Ltd
First established in Sheffield in January 2016 TRIB3 is a bootcamp boutique studio designed to ...
Company profiles
Company profile: Balanced Body®
Stocked in the UK for fast, costeffective delivery, Balanced Body® delivers versatile and space-saving mind-body ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Trade associations
International SPA Association - iSPA: Trade associations
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Wearable technology solutions
MyZone: Wearable technology solutions
Management software
GymSales: Management software
Fitness equipment
Octane Fitness: Fitness equipment
Skincare
Sothys: Skincare
Exercise equipment
Eleiko Sport AB: Exercise equipment
Governing body
EMD UK: Governing body
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Professional services
Deloitte UK: Professional services
Property & Tenders
Kirklees Active Leisure
Property & Tenders
Diary dates
28-30 Oct 2019
Hotel Royal Savoy, Lausanne, Switzerland
Diary dates
30-31 Oct 2019
NEC, Birmingham, United Kingdom
Diary dates
05-08 Nov 2019
Koelnmesse, Cologne, Germany
Diary dates
21-22 Nov 2019
JW Marriott Miami Turnberry Resort, Aventura,
Diary dates
29 Nov 2019
The King’s Fund, London, United Kingdom
Diary dates
29-30 Jan 2020
Holiday Inn San Francisco-Golden Gateway, San Francisco, United States
Diary dates
23-25 Mar 2020
Hilton, Barcelona, Spain
Diary dates
10-27 Jun 2020
tbc, Pinggu, China
Diary dates
17-18 Jun 2020
ExCeL London, London, United Kingdom
Diary dates
Search news, features & products:
Find a supplier:
Les Mills
Les Mills