Latest
issue
GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window I've already subscribed!
The Leisure Media Company Ltd
The Leisure Media Company Ltd
The Leisure Media Company Ltd
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
FITNESS, HEALTH, WELLNESS

features

Interview: The GO Fit standard

Iberian fitness operator GO fit has launched a new club that’s transforming service standards within the industry by combining a low-cost, high-quality service with a research-based personalised exercise prescription for all its members. Lauretta Ihonor talks to the team

By Dr Lauretta Ihonor | Published in Health Club Management 2018 issue 4
Gabriel Sáez-Irigoyen, CEO of GO fit (left), with Professor Alfonso Jimenez
Gabriel Sáez-Irigoyen, CEO of GO fit (left), with Professor Alfonso Jimenez
A well-researched type of offering gives members what they really want and need: long-lasting results in all areas of their health

With recent figures indicating that 67 per cent of the population of Spain never undertakes any kind of vigorous exercise, the country has a serious inactivity problem on its hands. And it’s a problem Spain’s town councils are addressing by tackling the most common barriers to exercise: cost and accessibility.

One approach that’s proving effective is a concession-style business model that allows private companies to bid for long-term contracts to build and run low-cost but high-quality fitness facilities on public land, to make exercise more accessible.

It’s a model that, according to Gabriel Sáez-Irigoyen – CEO of Spanish fitness facility operator Ingesport – not only makes good business sense for operators, but also saves the council and taxpayers a significant amount of money.

“It’s estimated that it costs around €120m to operate council-run leisure centres in Madrid each year,” he explains. “But only €25m of that cost is covered by member payments. That leaves a deficit of €95m every single year. Just imagine how many schools, how many police, how many other vital services the city could have with an extra €95m.”

GO fit Peñagrande
Like many operators in the region, Saez-Irigoyen has been quick to embrace the model, using it to expand the presence of Ingesport’s GO fit fitness centre brand throughout Iberia where possible. The newest club is a 20,000sq m facility in Peñagrande, Madrid, which opened its doors to an impressive 19,000 pre-signed members in late February.

With a monthly membership of just €81 for a family of four, the appeal of GO fit Peñagrande is obvious – especially when you consider the facilities: two indoor swimming pools, an outdoor pool, outdoor CrossFit terrace, spa, sauna, indoor cycling studio, three group exercise studios and a top-of-the-range gym – fully kitted out with the latest cutting-edge technology from Technogym.

But according to Saez-Irigoyen, the appeal extends far beyond the wide range of high-quality services and low price.

“Large gyms tend to spend a lot of time and energy on offering value for money, providing great technology and offering all the services members want,” says Saez-Irigoyen, “But very few offer all of these things within a scientifically-based personalised programme. And that’s strange because it’s exactly this type of well-researched offering that gives members what they really want and need: long-lasting results and improvements in all areas of their health”.

“We ask customers for their time, money and effort – all of which are precious to them – so we should have a greater commitment to giving to them real results,” he says.

“I’m not talking only about results from physical activity, but results that span their overall health and wellbeing,” he explains. “If we’re able to advise them on the best training methods, when and how to do them, and also advise them on how to sleep, manage daily stress, become more mindful etc, I think we’ll be able to truly increase the happiness of our customers.”

And that’s GO fit Peñagrande’s USP.

Tapping into sports science
Working in partnership with Coventry University’s Centre for Innovative Research Across the Life Course (CIRAL) since early 2017, GO fit is coming to the end of a pilot designed to explore how to deliver a personalised exercise prescription programme based on evaluations of physical capacity and health status.

Led by the university’s professor of exercise science and health, Alfonso Jimenez, Ingesport set up a research unit – called the GO fit LAB – within its Vallehermoso club in Madrid, where it has been gathering health data.

“Once we’ve finished the pilot, we’ll start offering tailored exercise programmes – supported by the GO fit Index – to all our health club members in 2018,” says Jimenez.

“It’s going to focus on seven key areas, such as cardiovascular disease risk factors (including obesity, diabetes, cholesterol and blood pressure), physical activity levels and nutritional habits. We’ll make these a core part of members’ training goals,” he explains.

“Everyone will be analysed when they join, their current health will be determined and goals for all seven areas of health will be set.

However, we won’t just set the goals and leave them to get on with it.

“If a customer comes in with high cholesterol and high blood pressure, we’ll be able to tell them, ‘we can decrease your levels of bad cholesterol by 32 per cent’, and we can do that because our research has shown that 96.7 per cent of those who use our method achieve this goal.

“But we stand by our approach, so we’ll also tell them, ‘If you don’t hit that 32 per cent reduction, we’ll give you back your money because it means that for whatever reason, our method doesn’t work for you,” says Jimenez.

It’s an idea that’s been long in the making. “In 2014 to 2015, the company was very successful,” says Saez-Irigoyen. “But I felt that GO fit was stagnating. We were taking the same approach as everyone else in the sector, and not giving our customers the right answers in their quest for improvements.

“So we did an analysis of our services and resources and immediately spotted that, like everyone else in the sector, GO fit was really failing to use proven science in the process we were using to manage the member journey.”

So how did this observation lead to a partnership with a UK university? “Alfonso and I studied together,” says Saez-Irigoyen. “We were in the same class, but while I was the worst student, he was the best,” he adds with a mischievous smile.

“When I started thinking about making GO fit more scientific, I remembered what an amazing brain he had and how capable he was, so I got in touch with him. I told him about the challenge I was trying to overcome and it was like a meeting of minds. We said, ‘Okay, let’s go for this’ and we’ve now been working at it together for the last three years.”

Perfect timing
The timing, says Jimenez, has been perfect. “The current tsunami of inactivity is putting a lot of pressure on public health services and the fitness industry is well positioned to be a key architect of change. We have the expertise, experience and knowledge needed to do things in a different way and achieve better results for our members,” he explains.

According to both Saez-Irigoyen and Jimenez, the success of the GO fit approach depends not only on the scientific rigour behind it, but also on its execution. As such, members will have their health markers reassessed on a regular basis – depending on their particular needs – and will be given free access to health advisors throughout the gym.

“When you enter the Peñagrande club, the first thing you’ll notice is that we don’t have receptionists sitting behind a desk,” says Saez-Irigoyen. “We’ve moved them out to act as health advisors, giving members advice on everything related to their health. They’re all trained by Alfonso’s team and certified by Coventry University and Universidad Rey Juan Carlos as being qualified to advise on health.”

He continues: “Another change from the traditional health club set-up is that we’ve taken away the mechanical procedures that customers can now do online. Instead, we have touchscreen kiosks that members can use. This allows our staff to focus on that health advisor role instead of on admin.”

“To achieve true change and member commitment, you’ve got to actively engage with and advise people,” says Jimenez. “We’re focused on creating a transformational journey for our members, with the GO fit team on hand to nurture, support and facilitate that process.”

“I like to compare what we’re doing to the first Apple Stores,” continues Jimenez. “Smart phones were a new way of doing things and the company did a great job of being there for its customers. It had lots of advisors on its shop floors, helping customers with both simple and complex problems.”

The GO fit experience
While putting science centre stage is a key priority for the GO fit team, it’s still eager to ensure its actual fitness offering is also exemplary. One way it’s doing this is through its group exercise experience, as Saez-Irigoyen explains: “Around 35 per cent of GO fit members visit our facilities for group exercise, so we need to offer them the best possible experience,” he says. “We want to bring boutique experiences into our group exercise programmes – that means boutique-style boxing, mindfulness and indoor cycling classes are all on offer at the new Peñagrande club.”

Aside from bringing the boutique experience to a big-box gym setting, Saez-Irigoyen is also keen for GO fit to lead the way in children’s exercise. “Around 40,000 of GO fit’s customers are children and we have a responsibility to deliver a service that positively impacts their health,” he says. “We’re already doing this by providing a range of activities, from those for children who enjoy sport, to those that don’t and Super Kids sessions in which parents and children get active together.”

The company doesn’t stop at children’s exercise. Instead it aims to provide some sort of service for all popular forms of physical activity, from running to cycling and team sports.

“Our goal is to reach 100 per cent of the local population, and we can only do this by demonstrating that we’re the best place people can go to get advice on the type of activity they’re interested in – whatever it is,” says Saez-Irigoyen.

He adds: “We’ve kept the quality of everything we do high – equipment, space design, general facilities, etc. – but kept our prices low, to ensure we attract people from all walks of life.”

“And we’re masters at dealing with high levels of footfall without compromising the quality of the service. Our spaces are always clean, equipment is in working order and you’ll never find members queuing to use a treadmill or shower.”

Thinking long-term
As the first of GO fit’s 18 clubs across Spain and Portugal to adopt the GO fit Index and associated club format, it’s easy to view the Peñagrande facility as the exception rather than the rule; however, Saez-Irigoyen says the plan is to establish and fine-tune the new mode of operation in the new Madrid club before introducing it into the company’s other facilities. “This year is the prototype year for us,” he says.

Jimenez agrees. “2018 is the year of intensive research into this concept, 2019 will be the year we drive the programme into all the company’s centres and 2020 will be the year in which absolutely everything we do will be evidence-based and implemented with cutting-edge technology,” he explains.

“We’re committed to a systemic approach to promoting active living, from physical activity counselling to exercise prescription and sports participation,” adds Jimenez. “It’s a complex and challenging approach, but we’re nearly there.”

He concludes: “It’s an exciting initiative, not only for us, but also for the industry as a whole. We’re confident that our success will show how much of a difference it can make when you address the full spectrum of members’ needs in a supportive and stimulating environment. We believe it will be a game changer, an absolute game changer.”

Where is GO fit?

Eighteen clubs across Spain and Portugal.

Madrid – 6 clubs

Canary Islands – 1 club

Andalucia – 5 clubs

Castilla y Leon – 1 club

Asturias – 1 club

Cantabria – 1 club

Castilla La Mancha – 1 club

Lisbon – 2 clubs

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Some GO fit health clubs have 19,000 pre-signed members before opening
Some GO fit health clubs have 19,000 pre-signed members before opening
GO fit has 18 health clubs across Spain and Portugal
GO fit has 18 health clubs across Spain and Portugal
GO fit’s flagship facilities have indoor and outdoor pool complexes
GO fit’s flagship facilities have indoor and outdoor pool complexes
Jimenez is excited to be combining sports science with health club operations
Jimenez is excited to be combining sports science with health club operations
Many GO fit clubs have spa and sauna offerings
Many GO fit clubs have spa and sauna offerings
https://www.leisureopportunities.co.uk/images/686149_27516.jpg
Iberian fitness operator GO Fit is developing a low-cost, personalised gym offering based on the latest exercise science. We chat to the team...
Gabriel Sáez-Irigoyen, CEO of GO fit Professor Alfonso Jimenez,GO Fit, Iberian fitness operator, exercise science, GO fit LAB, Coventry University’s Centre for Innovative Research Across the Life Course
HCM magazine
We already have an incredible organisation, but we’re humble enough to recognise there are still areas for continued improvement
HCM magazine
Members are telling us they need support with their mental and spiritual health and the industry is starting to see this need. Now’s the time to fast-track our response
HCM magazine
HCM People

Dr Jonathan Leary

Founder, Remedy Place
It was as though the whole world woke up at the same time
HCM magazine
Basic-Fit – which has been scaling rapidly across Europe –  is considering franchising to ramp up growth further afield
HCM magazine
HCM People

Cristiano Ronaldo

Footballer and entrepreneur
Taking care of your physical and mental health is essential for a fulfilling life
HCM promotional features
Sponsored
We saw a 58 per cent growth in companies launching one of our schemes from 2022 to 2023, which demonstrates prioritisation of employee health and wellbeing
HCM promotional features
Sponsored
GymNation is pioneering the future of fitness with software specialist Perfect Gym providing a scalable tech platform to power and sustain its growth
HCM promotional features
Sponsored
Nuffield Health has worked with ServiceSport UK for more than ten years, ensuring the equipment in its clubs is commercially optimised
HCM promotional features
Sponsored
The partnership between PureGym and Belfast-based supplier BLK BOX is transforming the gym floor
HCM promotional features
Sponsored
Francesca Cooper-Boden says health assessment services can boost health club retention
HCM promotional features
Sponsored
The New Keiser M3i Studio Bike brings ride data to life to engage and delight members
HCM promotional features
Sponsored
Operators, prepare to revolutionise the way members connect with personal trainers in your club, with the ground-breaking Brawn platform.
HCM promotional features
Sponsored
D2F had updated its brand styling to keep pace with business growth. MD, John Lofting and operations director, Matt Aynsley, explain the rationale
HCM promotional features
Sponsored
University of Sheffield Sport has opened the doors of its flagship Goodwin Sports Centre following a major refurbishment
HCM promotional features
Latest News
Operator Circadian Trust has launched a five-year growth drive designed to support health and wellbeing ...
Latest News
Norwegian health club operator, Treningshelse Holding, which owns the Aktiv365 and Family Sports Club fitness ...
Latest News
The HCM team were busy at the recent FIBO Global Fitness event in Cologne, Germany, ...
Latest News
Atlanta-based boutique fitness software company, Xplor Mariana Tek, has kicked off a push for international ...
Latest News
The Global Wellness Institute (GWI) has released new data on the US’ wellness economy, valuing ...
Latest News
The fitness sector’s pivot to active wellbeing is being discussed in a new weekly podcast, ...
Latest News
Planet Fitness has a new CEO – Colleen Keating. She will take up the position ...
Latest News
UK Active has announced details of its annual health and fitness industry awards ceremony, which ...
Featured supplier news
Featured supplier news: Webinar: Building a new energy future for the leisure sector
As one of the most energy-intensive industries in the UK, leisure facilities face a critical challenge in balancing net zero goals, funding and increased costs.
Featured supplier news
Featured supplier news: Study Active acquires Premier Global name and select branding assets
Study Active has legally acquired the name “Premier Global” and select Premier Global branding assets from Assessment Technologies Institute LLC, part of Ascend Learning in the US.
Company profiles
Company profile: Innerva
For over 30 years Innerva, part of Shapemaster Global have been manufacturing specialist dual-function power ...
Company profiles
Company profile: Perfect Gym Solutions S.A.
Perfect Gym is a global software provider specialising in fitness and recreation facility management solutions. ...
Supplier Showcase
Supplier showcase - Jon Williams
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Power Plate UK press release: Power plate + red light therapy: life-changing ‘biostacking’
“We combine Power Plate and red light therapy in all our small group classes,” says Natt Summers, founder and owner of Accomplish Fitness in Hungerford, Berkshire.
Featured press releases
Zoom Media press release: Zoom Media expands partnership with Fitness4less
Zoom Media, the UK's leading provider of health and fitness digital media, has announced a new contract with Fitness4Less to deliver Out of Home advertising across its estate.
Directory
Snowroom
TechnoAlpin SpA: Snowroom
Cryotherapy
Art of Cryo: Cryotherapy
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
salt therapy products
Saltability: salt therapy products
Lockers
Fitlockers: Lockers
Spa software
SpaBooker: Spa software
Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Grantham, Leicestershire
Belvoir Castle
Property & Tenders
Diary dates
22-24 Apr 2024
Galgorm Resort, York,
Diary dates
10-12 May 2024
China Import & Export Fair Complex, Guangzhou, China
Diary dates
23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
Diary dates
12-13 Jun 2024
ExCeL London, London, United Kingdom
Diary dates
03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
Diary dates
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
24-24 Oct 2024
QEII Conference Centre, London, United Kingdom
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates

features

Interview: The GO Fit standard

Iberian fitness operator GO fit has launched a new club that’s transforming service standards within the industry by combining a low-cost, high-quality service with a research-based personalised exercise prescription for all its members. Lauretta Ihonor talks to the team

By Dr Lauretta Ihonor | Published in Health Club Management 2018 issue 4
Gabriel Sáez-Irigoyen, CEO of GO fit (left), with Professor Alfonso Jimenez
Gabriel Sáez-Irigoyen, CEO of GO fit (left), with Professor Alfonso Jimenez
A well-researched type of offering gives members what they really want and need: long-lasting results in all areas of their health

With recent figures indicating that 67 per cent of the population of Spain never undertakes any kind of vigorous exercise, the country has a serious inactivity problem on its hands. And it’s a problem Spain’s town councils are addressing by tackling the most common barriers to exercise: cost and accessibility.

One approach that’s proving effective is a concession-style business model that allows private companies to bid for long-term contracts to build and run low-cost but high-quality fitness facilities on public land, to make exercise more accessible.

It’s a model that, according to Gabriel Sáez-Irigoyen – CEO of Spanish fitness facility operator Ingesport – not only makes good business sense for operators, but also saves the council and taxpayers a significant amount of money.

“It’s estimated that it costs around €120m to operate council-run leisure centres in Madrid each year,” he explains. “But only €25m of that cost is covered by member payments. That leaves a deficit of €95m every single year. Just imagine how many schools, how many police, how many other vital services the city could have with an extra €95m.”

GO fit Peñagrande
Like many operators in the region, Saez-Irigoyen has been quick to embrace the model, using it to expand the presence of Ingesport’s GO fit fitness centre brand throughout Iberia where possible. The newest club is a 20,000sq m facility in Peñagrande, Madrid, which opened its doors to an impressive 19,000 pre-signed members in late February.

With a monthly membership of just €81 for a family of four, the appeal of GO fit Peñagrande is obvious – especially when you consider the facilities: two indoor swimming pools, an outdoor pool, outdoor CrossFit terrace, spa, sauna, indoor cycling studio, three group exercise studios and a top-of-the-range gym – fully kitted out with the latest cutting-edge technology from Technogym.

But according to Saez-Irigoyen, the appeal extends far beyond the wide range of high-quality services and low price.

“Large gyms tend to spend a lot of time and energy on offering value for money, providing great technology and offering all the services members want,” says Saez-Irigoyen, “But very few offer all of these things within a scientifically-based personalised programme. And that’s strange because it’s exactly this type of well-researched offering that gives members what they really want and need: long-lasting results and improvements in all areas of their health”.

“We ask customers for their time, money and effort – all of which are precious to them – so we should have a greater commitment to giving to them real results,” he says.

“I’m not talking only about results from physical activity, but results that span their overall health and wellbeing,” he explains. “If we’re able to advise them on the best training methods, when and how to do them, and also advise them on how to sleep, manage daily stress, become more mindful etc, I think we’ll be able to truly increase the happiness of our customers.”

And that’s GO fit Peñagrande’s USP.

Tapping into sports science
Working in partnership with Coventry University’s Centre for Innovative Research Across the Life Course (CIRAL) since early 2017, GO fit is coming to the end of a pilot designed to explore how to deliver a personalised exercise prescription programme based on evaluations of physical capacity and health status.

Led by the university’s professor of exercise science and health, Alfonso Jimenez, Ingesport set up a research unit – called the GO fit LAB – within its Vallehermoso club in Madrid, where it has been gathering health data.

“Once we’ve finished the pilot, we’ll start offering tailored exercise programmes – supported by the GO fit Index – to all our health club members in 2018,” says Jimenez.

“It’s going to focus on seven key areas, such as cardiovascular disease risk factors (including obesity, diabetes, cholesterol and blood pressure), physical activity levels and nutritional habits. We’ll make these a core part of members’ training goals,” he explains.

“Everyone will be analysed when they join, their current health will be determined and goals for all seven areas of health will be set.

However, we won’t just set the goals and leave them to get on with it.

“If a customer comes in with high cholesterol and high blood pressure, we’ll be able to tell them, ‘we can decrease your levels of bad cholesterol by 32 per cent’, and we can do that because our research has shown that 96.7 per cent of those who use our method achieve this goal.

“But we stand by our approach, so we’ll also tell them, ‘If you don’t hit that 32 per cent reduction, we’ll give you back your money because it means that for whatever reason, our method doesn’t work for you,” says Jimenez.

It’s an idea that’s been long in the making. “In 2014 to 2015, the company was very successful,” says Saez-Irigoyen. “But I felt that GO fit was stagnating. We were taking the same approach as everyone else in the sector, and not giving our customers the right answers in their quest for improvements.

“So we did an analysis of our services and resources and immediately spotted that, like everyone else in the sector, GO fit was really failing to use proven science in the process we were using to manage the member journey.”

So how did this observation lead to a partnership with a UK university? “Alfonso and I studied together,” says Saez-Irigoyen. “We were in the same class, but while I was the worst student, he was the best,” he adds with a mischievous smile.

“When I started thinking about making GO fit more scientific, I remembered what an amazing brain he had and how capable he was, so I got in touch with him. I told him about the challenge I was trying to overcome and it was like a meeting of minds. We said, ‘Okay, let’s go for this’ and we’ve now been working at it together for the last three years.”

Perfect timing
The timing, says Jimenez, has been perfect. “The current tsunami of inactivity is putting a lot of pressure on public health services and the fitness industry is well positioned to be a key architect of change. We have the expertise, experience and knowledge needed to do things in a different way and achieve better results for our members,” he explains.

According to both Saez-Irigoyen and Jimenez, the success of the GO fit approach depends not only on the scientific rigour behind it, but also on its execution. As such, members will have their health markers reassessed on a regular basis – depending on their particular needs – and will be given free access to health advisors throughout the gym.

“When you enter the Peñagrande club, the first thing you’ll notice is that we don’t have receptionists sitting behind a desk,” says Saez-Irigoyen. “We’ve moved them out to act as health advisors, giving members advice on everything related to their health. They’re all trained by Alfonso’s team and certified by Coventry University and Universidad Rey Juan Carlos as being qualified to advise on health.”

He continues: “Another change from the traditional health club set-up is that we’ve taken away the mechanical procedures that customers can now do online. Instead, we have touchscreen kiosks that members can use. This allows our staff to focus on that health advisor role instead of on admin.”

“To achieve true change and member commitment, you’ve got to actively engage with and advise people,” says Jimenez. “We’re focused on creating a transformational journey for our members, with the GO fit team on hand to nurture, support and facilitate that process.”

“I like to compare what we’re doing to the first Apple Stores,” continues Jimenez. “Smart phones were a new way of doing things and the company did a great job of being there for its customers. It had lots of advisors on its shop floors, helping customers with both simple and complex problems.”

The GO fit experience
While putting science centre stage is a key priority for the GO fit team, it’s still eager to ensure its actual fitness offering is also exemplary. One way it’s doing this is through its group exercise experience, as Saez-Irigoyen explains: “Around 35 per cent of GO fit members visit our facilities for group exercise, so we need to offer them the best possible experience,” he says. “We want to bring boutique experiences into our group exercise programmes – that means boutique-style boxing, mindfulness and indoor cycling classes are all on offer at the new Peñagrande club.”

Aside from bringing the boutique experience to a big-box gym setting, Saez-Irigoyen is also keen for GO fit to lead the way in children’s exercise. “Around 40,000 of GO fit’s customers are children and we have a responsibility to deliver a service that positively impacts their health,” he says. “We’re already doing this by providing a range of activities, from those for children who enjoy sport, to those that don’t and Super Kids sessions in which parents and children get active together.”

The company doesn’t stop at children’s exercise. Instead it aims to provide some sort of service for all popular forms of physical activity, from running to cycling and team sports.

“Our goal is to reach 100 per cent of the local population, and we can only do this by demonstrating that we’re the best place people can go to get advice on the type of activity they’re interested in – whatever it is,” says Saez-Irigoyen.

He adds: “We’ve kept the quality of everything we do high – equipment, space design, general facilities, etc. – but kept our prices low, to ensure we attract people from all walks of life.”

“And we’re masters at dealing with high levels of footfall without compromising the quality of the service. Our spaces are always clean, equipment is in working order and you’ll never find members queuing to use a treadmill or shower.”

Thinking long-term
As the first of GO fit’s 18 clubs across Spain and Portugal to adopt the GO fit Index and associated club format, it’s easy to view the Peñagrande facility as the exception rather than the rule; however, Saez-Irigoyen says the plan is to establish and fine-tune the new mode of operation in the new Madrid club before introducing it into the company’s other facilities. “This year is the prototype year for us,” he says.

Jimenez agrees. “2018 is the year of intensive research into this concept, 2019 will be the year we drive the programme into all the company’s centres and 2020 will be the year in which absolutely everything we do will be evidence-based and implemented with cutting-edge technology,” he explains.

“We’re committed to a systemic approach to promoting active living, from physical activity counselling to exercise prescription and sports participation,” adds Jimenez. “It’s a complex and challenging approach, but we’re nearly there.”

He concludes: “It’s an exciting initiative, not only for us, but also for the industry as a whole. We’re confident that our success will show how much of a difference it can make when you address the full spectrum of members’ needs in a supportive and stimulating environment. We believe it will be a game changer, an absolute game changer.”

Where is GO fit?

Eighteen clubs across Spain and Portugal.

Madrid – 6 clubs

Canary Islands – 1 club

Andalucia – 5 clubs

Castilla y Leon – 1 club

Asturias – 1 club

Cantabria – 1 club

Castilla La Mancha – 1 club

Lisbon – 2 clubs

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Some GO fit health clubs have 19,000 pre-signed members before opening
Some GO fit health clubs have 19,000 pre-signed members before opening
GO fit has 18 health clubs across Spain and Portugal
GO fit has 18 health clubs across Spain and Portugal
GO fit’s flagship facilities have indoor and outdoor pool complexes
GO fit’s flagship facilities have indoor and outdoor pool complexes
Jimenez is excited to be combining sports science with health club operations
Jimenez is excited to be combining sports science with health club operations
Many GO fit clubs have spa and sauna offerings
Many GO fit clubs have spa and sauna offerings
https://www.leisureopportunities.co.uk/images/686149_27516.jpg
Iberian fitness operator GO Fit is developing a low-cost, personalised gym offering based on the latest exercise science. We chat to the team...
Gabriel Sáez-Irigoyen, CEO of GO fit Professor Alfonso Jimenez,GO Fit, Iberian fitness operator, exercise science, GO fit LAB, Coventry University’s Centre for Innovative Research Across the Life Course
Latest News
Operator Circadian Trust has launched a five-year growth drive designed to support health and wellbeing ...
Latest News
Norwegian health club operator, Treningshelse Holding, which owns the Aktiv365 and Family Sports Club fitness ...
Latest News
The HCM team were busy at the recent FIBO Global Fitness event in Cologne, Germany, ...
Latest News
Atlanta-based boutique fitness software company, Xplor Mariana Tek, has kicked off a push for international ...
Latest News
The Global Wellness Institute (GWI) has released new data on the US’ wellness economy, valuing ...
Latest News
The fitness sector’s pivot to active wellbeing is being discussed in a new weekly podcast, ...
Latest News
Planet Fitness has a new CEO – Colleen Keating. She will take up the position ...
Latest News
UK Active has announced details of its annual health and fitness industry awards ceremony, which ...
Latest News
Social enterprise, Places Leisure, which is part of the Places for People Group, has appointed ...
Latest News
Basic-Fit has signed up to trial Wellhub across its recently expanded Spanish network, giving access ...
Latest News
Having redefined the model of public-private collaboration in Spain, Go Fit is now expanding into ...
Featured supplier news
Featured supplier news: Webinar: Building a new energy future for the leisure sector
As one of the most energy-intensive industries in the UK, leisure facilities face a critical challenge in balancing net zero goals, funding and increased costs.
Featured supplier news
Featured supplier news: Study Active acquires Premier Global name and select branding assets
Study Active has legally acquired the name “Premier Global” and select Premier Global branding assets from Assessment Technologies Institute LLC, part of Ascend Learning in the US.
Company profiles
Company profile: Innerva
For over 30 years Innerva, part of Shapemaster Global have been manufacturing specialist dual-function power ...
Company profiles
Company profile: Perfect Gym Solutions S.A.
Perfect Gym is a global software provider specialising in fitness and recreation facility management solutions. ...
Supplier Showcase
Supplier showcase - Jon Williams
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Power Plate UK press release: Power plate + red light therapy: life-changing ‘biostacking’
“We combine Power Plate and red light therapy in all our small group classes,” says Natt Summers, founder and owner of Accomplish Fitness in Hungerford, Berkshire.
Featured press releases
Zoom Media press release: Zoom Media expands partnership with Fitness4less
Zoom Media, the UK's leading provider of health and fitness digital media, has announced a new contract with Fitness4Less to deliver Out of Home advertising across its estate.
Directory
Snowroom
TechnoAlpin SpA: Snowroom
Cryotherapy
Art of Cryo: Cryotherapy
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
salt therapy products
Saltability: salt therapy products
Lockers
Fitlockers: Lockers
Spa software
SpaBooker: Spa software
Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Grantham, Leicestershire
Belvoir Castle
Property & Tenders
Diary dates
22-24 Apr 2024
Galgorm Resort, York,
Diary dates
10-12 May 2024
China Import & Export Fair Complex, Guangzhou, China
Diary dates
23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
Diary dates
12-13 Jun 2024
ExCeL London, London, United Kingdom
Diary dates
03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
Diary dates
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
24-24 Oct 2024
QEII Conference Centre, London, United Kingdom
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates
Search news, features & products:
Find a supplier:
The Leisure Media Company Ltd
The Leisure Media Company Ltd
Partner sites