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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

HCM People: Harry Jameson and Oli PatrickCo-founders, Future Practice

There’s still no ‘stress resilience’ profession. We believe fitness professionals can fill that gap

Published in Health Club Management 2021 issue 10
Patrick (left) is a physiologist, while Jameson (right) is a performance coach / photo: Future Practice
Patrick (left) is a physiologist, while Jameson (right) is a performance coach / photo: Future Practice

Tell us about your business
Oli: Future Practice is a Clinical Wellbeing Academy, with the ultimate goal of creating a credible army of wellbeing professionals who are able to address the epidemic of lifestyle disease in the western world.

Stress was at epidemic levels even before COVID-19, yet there is still no ‘stress resilience’ profession and we believe fitness professionals can fill that gap.

How did it start?
Harry: Future Practice is dedicated to providing education and training to deliver skills that allow fitness professionals to move into areas such as corporate wellbeing and lifestyle coaching. It gives them more tools in their toolbox to make them rounded practitioners.

What are your backgrounds?
Oli: I’ve been a physiologist for 21 years, working in the grey space between medicine and fitness.

As the former head of physiology at Nuffield, I wrote the Level 7 Diploma in Health and Wellbeing Physiology, before co-founding a clinic offering advanced health assessments.

Harry: My primary role is as a performance and wellbeing coach with a preventative approach, encompassing smart training, nutrition, and recovery.

I’ve worked with brands such as Lululemon, Symprove, Technogym, Rosewood Hotels and Twitter, as well as high profile clients. I’m also wellness editor for The Times [London].

Why is it important for exercise professionals to be trained in stress resilience?
Oli: If you don’t understand the technicalities of stress and its impact on the behavioural and physiological patterns of your clients, you can’t achieve optimal results.

A modern wellbeing coach needs to understand what stress is, how it moves from a thought to very real consequences in the body and be able to provide an exact framework to improve stress resilience in their clients.

Harry: When I did formal training on stress resilience it created a completely new dialogue for me, giving me a platform to launch a health retreats business and adding a new dimension to my corporate work.

A true understanding of heart rate variability and cortisol opened my understanding of technology and laboratory testing. You don’t get to stand in front of the boards of international businesses and speak about wellbeing without having a clear handle on stress and how your clients can build resilience against its ill effects.

You work with a number of high-profile clients. What do they need from you?
Harry: You don’t get to work with these types of people if your view is fitness only. Even excellent nutrition coaching will only get you so far. It’s important to have a total overview of what it takes to be well.

My ability to talk coherently and develop strategies for my clients on a number of topics and areas outside of the gym is what has led these clients to me.

How do you use stress resilience techniques with your clients?
Harry: I help them make appropriate life choices, to manage their thoughts and create a physiology which is robust and guards them against a high volume of stress. To be effective most of these actions take place when they’re not with me, so it’s important they completely buy in to why they’re important.

Their understanding of why I’m asking them to make certain changes helps enormously with their compliance. In physical one-on-one sessions I factor in breathwork, ‘thought re-framing’ and the management of exercise intensity.

How do you empower clients to change deeply ingrained behaviours? 
Harry: The first step is to reframe the debate. Too often people are told a habit or behaviour, such as alcohol intake, is ‘bad’ for them. But what does that mean? The reason given is something intangible and distant, like the impact on liver health or cardiovascular risk, issues that are completely foreign concepts to people who work in a non-clinical profession.

So I don’t start with a client wanting to change a specific behaviour, I start with what the client wants to improve. If they want more energy, which is extremely likely given the demands put on them [Harry is PT to Boris Johnson], then I might build an association between diet, poor sleep recovery and low energy. Even better, I would hope to measure their sleep response to things like alcohol and show them how this message directly relates to them. We can’t keep expecting people to adopt difficult behaviours without understanding why they’re directly related to them.

Can you give an example?
Oli: One great practical example of the impact of stress on the body was a client with stubborn weight gain and fatigue, who was on four different long-term medications for blood pressure, pre-diabetes, joint pain and mood stability.

Through taking some analytics of stress – questionnaires, heart rate variability and cortisol testing – we could see excess stress sat at the core of pretty much every symptom being presented.

So we amended exercise frequency, timing and intensity: swapping evening HIIT for morning yoga. We taught basic meditation and enforced a lunchtime walk. Simple actions, yet the client understood why they were appropriate and what we were seeking to achieve.

In a year, beyond weight loss and improved energy, there was also no need for any further medication. Unlocking stress had a life-changing effect.

Footnote: Future Practice is an approved training partner of CIMSPA and is launching an online course titled Mastering Stress Resilience.

Stress epidemic
Levels of stress in the general population have skyrocketed since the start of the pandemic

• In 2011, CIPD reported that stress had overtaken traditional physical injuries, back pain mostly, as the number one cause of long term sickness absence from work.

• In 2019 ‘Burnout’ was added to the international classification of diseases as an occupational condition.

• The insurer Cigna estimates stress-related ill health to cost the NHS over £11bn each year.

• 82 per cent of UK SME businesses have no current wellbeing strategy

Boris Johnson hired Jameson after his spell in the ICU / photo: Evening Standard

"A wellbeing coach needs to understand what stress is, how it moves from a thought to very real consequences in the body and be able to provide a framework to improve stress resilience in their clients"

Patrick says fitness pros must understand stress to get optimal client results / photo: Future Practice
Patrick says fitness pros must understand stress to get optimal client results / photo: Future Practice
Breathwork and ‘thought re-framing’ are part of the stress training approach / photo: Future Practice
Breathwork and ‘thought re-framing’ are part of the stress training approach / photo: Future Practice
https://www.leisureopportunities.co.uk/images/2021/151668_196288.jpg
The co-founders of PT consultancy and training company, Future Practice, see an opportunity for fitness professionals to become stress management experts
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Pulse Fitness and Bolsover District Council have been collaborating for many years to deliver dedicated community activity spaces
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Insight
The Global Wellness Summit brought together public health and wellness experts in Boston recently. Jane Kitchen was there for HCM to see first-hand what this ‘New new era in health and wellness’ will look like for the sector
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HCM People
We’ve set ourselves the initial goal of developing 100 Feel Electric sites, using a cluster model
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Interview
The fitness sector has an unprecedented opportunity to become a credible partner in ensuring the health and wellbeing of the nation, says Mosaic Group MD and new chair of the UK Active Membership Council. He talks to Kate Cracknell
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Q&A
Social media influencers cause harm by raising unrealistic expectations of physical perfection, as Andrea Dearden explains
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Sponsored
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Tech
Each health club has its own unique challenges, but the right tech solution can make all the difference. In the first of a two-part series, specialists share how they’ve solved specific issues
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Insight
The pandemic brought about our sector’s biggest ever collaboration on COVID safety data. Lizzie Broughton tells the story
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Latest News
New fitness franchise, Circuit Society, has signed its first London location in Bayswater. The 3,000sq ...
Latest News
Active Nottingham, part of Nottingham City Council, has released a children’s book called Can We ...
Latest News
The new £42m Moorways Sports Village will open its doors to the public on Saturday ...
Latest News
Fitness industry veteran Harm Tegelaars has returned to the fitness industry by joining the board ...
Latest News
Planet Fitness saw its Q1 2022 revenue increase by 66.9 per cent (to US$186.7m) on ...
Latest News
Sport England and UK Active have signed a five-year partnership agreement which will see the ...
Latest News
Planet Fitness is offering high-school students free access to any of its 2,200 locations in ...
Latest News
How can organisations, including health club and leisure businesses, decarbonise, generate clean energy and harness ...
Featured supplier news
Featured supplier news: Thousands flock to register for Elevate 2022 in London this summer
The health and fitness industry is eagerly awaiting the return of Elevate, which will take place on 15-16 June 2022 at ExCeL London.
Featured supplier news
Featured supplier news: What’s the first thing you think about when selling gym equipment?
According to our poll the first thing 80 per cent of operators and gym owners think about when it’s time to sell gym equipment is how much your equipment is worth.
Featured operator news
Featured operator news: New £42m Moorways Sports Village to open on 21 May
Everyone Active will open Moorways Sports Village to the public on Saturday 21 May with a grand opening weekend – in time for the half term holidays.
Featured operator news
Featured operator news: Everyone Active to launch new exercise classes to reduce gender gap
As part of their work to break down the barriers that deter women and girls from participating in sport and physical activity, Everyone Active has teamed up with EMD UK to launch new exercise classes linked to the This Girl Can campaign.
Company profiles
Company profile: Serco Leisure
Serco Leisure Operating Limited is one of the UK’s leading national operators of leisure centres, ...
Company profiles
Company profile: Fisikal Limited
Fisikal helps fitness professionals, operators and education organisations improve efficiencies and service through its online ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Wearable technology solutions
MyZone: Wearable technology solutions
trade associations
International SPA Association - iSPA: trade associations
Spa software
SpaBooker: Spa software
Skincare
Comfort Zone - Davines S.p.A: Skincare
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Salt therapy products
Saltability: Salt therapy products
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Fitness equipment
A Panatta Sport Srl: Fitness equipment
On demand
Fitness On Demand: On demand
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Runcorn
Halton Borough Council
Property & Tenders
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
30-30 Jun 2022
The ICC, Birmingham, Birmingham , United Kingdom
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
Tobacco Dock, London, United Kingdom
Diary dates

features

HCM People: Harry Jameson and Oli PatrickCo-founders, Future Practice

There’s still no ‘stress resilience’ profession. We believe fitness professionals can fill that gap

Published in Health Club Management 2021 issue 10
Patrick (left) is a physiologist, while Jameson (right) is a performance coach / photo: Future Practice
Patrick (left) is a physiologist, while Jameson (right) is a performance coach / photo: Future Practice

Tell us about your business
Oli: Future Practice is a Clinical Wellbeing Academy, with the ultimate goal of creating a credible army of wellbeing professionals who are able to address the epidemic of lifestyle disease in the western world.

Stress was at epidemic levels even before COVID-19, yet there is still no ‘stress resilience’ profession and we believe fitness professionals can fill that gap.

How did it start?
Harry: Future Practice is dedicated to providing education and training to deliver skills that allow fitness professionals to move into areas such as corporate wellbeing and lifestyle coaching. It gives them more tools in their toolbox to make them rounded practitioners.

What are your backgrounds?
Oli: I’ve been a physiologist for 21 years, working in the grey space between medicine and fitness.

As the former head of physiology at Nuffield, I wrote the Level 7 Diploma in Health and Wellbeing Physiology, before co-founding a clinic offering advanced health assessments.

Harry: My primary role is as a performance and wellbeing coach with a preventative approach, encompassing smart training, nutrition, and recovery.

I’ve worked with brands such as Lululemon, Symprove, Technogym, Rosewood Hotels and Twitter, as well as high profile clients. I’m also wellness editor for The Times [London].

Why is it important for exercise professionals to be trained in stress resilience?
Oli: If you don’t understand the technicalities of stress and its impact on the behavioural and physiological patterns of your clients, you can’t achieve optimal results.

A modern wellbeing coach needs to understand what stress is, how it moves from a thought to very real consequences in the body and be able to provide an exact framework to improve stress resilience in their clients.

Harry: When I did formal training on stress resilience it created a completely new dialogue for me, giving me a platform to launch a health retreats business and adding a new dimension to my corporate work.

A true understanding of heart rate variability and cortisol opened my understanding of technology and laboratory testing. You don’t get to stand in front of the boards of international businesses and speak about wellbeing without having a clear handle on stress and how your clients can build resilience against its ill effects.

You work with a number of high-profile clients. What do they need from you?
Harry: You don’t get to work with these types of people if your view is fitness only. Even excellent nutrition coaching will only get you so far. It’s important to have a total overview of what it takes to be well.

My ability to talk coherently and develop strategies for my clients on a number of topics and areas outside of the gym is what has led these clients to me.

How do you use stress resilience techniques with your clients?
Harry: I help them make appropriate life choices, to manage their thoughts and create a physiology which is robust and guards them against a high volume of stress. To be effective most of these actions take place when they’re not with me, so it’s important they completely buy in to why they’re important.

Their understanding of why I’m asking them to make certain changes helps enormously with their compliance. In physical one-on-one sessions I factor in breathwork, ‘thought re-framing’ and the management of exercise intensity.

How do you empower clients to change deeply ingrained behaviours? 
Harry: The first step is to reframe the debate. Too often people are told a habit or behaviour, such as alcohol intake, is ‘bad’ for them. But what does that mean? The reason given is something intangible and distant, like the impact on liver health or cardiovascular risk, issues that are completely foreign concepts to people who work in a non-clinical profession.

So I don’t start with a client wanting to change a specific behaviour, I start with what the client wants to improve. If they want more energy, which is extremely likely given the demands put on them [Harry is PT to Boris Johnson], then I might build an association between diet, poor sleep recovery and low energy. Even better, I would hope to measure their sleep response to things like alcohol and show them how this message directly relates to them. We can’t keep expecting people to adopt difficult behaviours without understanding why they’re directly related to them.

Can you give an example?
Oli: One great practical example of the impact of stress on the body was a client with stubborn weight gain and fatigue, who was on four different long-term medications for blood pressure, pre-diabetes, joint pain and mood stability.

Through taking some analytics of stress – questionnaires, heart rate variability and cortisol testing – we could see excess stress sat at the core of pretty much every symptom being presented.

So we amended exercise frequency, timing and intensity: swapping evening HIIT for morning yoga. We taught basic meditation and enforced a lunchtime walk. Simple actions, yet the client understood why they were appropriate and what we were seeking to achieve.

In a year, beyond weight loss and improved energy, there was also no need for any further medication. Unlocking stress had a life-changing effect.

Footnote: Future Practice is an approved training partner of CIMSPA and is launching an online course titled Mastering Stress Resilience.

Stress epidemic
Levels of stress in the general population have skyrocketed since the start of the pandemic

• In 2011, CIPD reported that stress had overtaken traditional physical injuries, back pain mostly, as the number one cause of long term sickness absence from work.

• In 2019 ‘Burnout’ was added to the international classification of diseases as an occupational condition.

• The insurer Cigna estimates stress-related ill health to cost the NHS over £11bn each year.

• 82 per cent of UK SME businesses have no current wellbeing strategy

Boris Johnson hired Jameson after his spell in the ICU / photo: Evening Standard

"A wellbeing coach needs to understand what stress is, how it moves from a thought to very real consequences in the body and be able to provide a framework to improve stress resilience in their clients"

Patrick says fitness pros must understand stress to get optimal client results / photo: Future Practice
Patrick says fitness pros must understand stress to get optimal client results / photo: Future Practice
Breathwork and ‘thought re-framing’ are part of the stress training approach / photo: Future Practice
Breathwork and ‘thought re-framing’ are part of the stress training approach / photo: Future Practice
https://www.leisureopportunities.co.uk/images/2021/151668_196288.jpg
The co-founders of PT consultancy and training company, Future Practice, see an opportunity for fitness professionals to become stress management experts
Latest News
New fitness franchise, Circuit Society, has signed its first London location in Bayswater. The 3,000sq ...
Latest News
Active Nottingham, part of Nottingham City Council, has released a children’s book called Can We ...
Latest News
The new £42m Moorways Sports Village will open its doors to the public on Saturday ...
Latest News
Fitness industry veteran Harm Tegelaars has returned to the fitness industry by joining the board ...
Latest News
Planet Fitness saw its Q1 2022 revenue increase by 66.9 per cent (to US$186.7m) on ...
Latest News
Sport England and UK Active have signed a five-year partnership agreement which will see the ...
Latest News
Planet Fitness is offering high-school students free access to any of its 2,200 locations in ...
Latest News
How can organisations, including health club and leisure businesses, decarbonise, generate clean energy and harness ...
Latest News
Being physically active can counter the damage of diabetes by enabling the activation of a ...
Latest News
Altis, an artificial intelligence-based personal trainer solution, has secured more than US$3m worth of financing, ...
Latest News
Members of the United States Congress and Washington DC staff are competing against each other ...
Featured supplier news
Featured supplier news: Thousands flock to register for Elevate 2022 in London this summer
The health and fitness industry is eagerly awaiting the return of Elevate, which will take place on 15-16 June 2022 at ExCeL London.
Featured supplier news
Featured supplier news: What’s the first thing you think about when selling gym equipment?
According to our poll the first thing 80 per cent of operators and gym owners think about when it’s time to sell gym equipment is how much your equipment is worth.
Featured operator news
Featured operator news: New £42m Moorways Sports Village to open on 21 May
Everyone Active will open Moorways Sports Village to the public on Saturday 21 May with a grand opening weekend – in time for the half term holidays.
Featured operator news
Featured operator news: Everyone Active to launch new exercise classes to reduce gender gap
As part of their work to break down the barriers that deter women and girls from participating in sport and physical activity, Everyone Active has teamed up with EMD UK to launch new exercise classes linked to the This Girl Can campaign.
Company profiles
Company profile: Serco Leisure
Serco Leisure Operating Limited is one of the UK’s leading national operators of leisure centres, ...
Company profiles
Company profile: Fisikal Limited
Fisikal helps fitness professionals, operators and education organisations improve efficiencies and service through its online ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Wearable technology solutions
MyZone: Wearable technology solutions
trade associations
International SPA Association - iSPA: trade associations
Spa software
SpaBooker: Spa software
Skincare
Comfort Zone - Davines S.p.A: Skincare
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Salt therapy products
Saltability: Salt therapy products
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Fitness equipment
A Panatta Sport Srl: Fitness equipment
On demand
Fitness On Demand: On demand
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Runcorn
Halton Borough Council
Property & Tenders
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
30-30 Jun 2022
The ICC, Birmingham, Birmingham , United Kingdom
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
Tobacco Dock, London, United Kingdom
Diary dates
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