Latest
issue
GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window I've already subscribed!
Innovatise UK Ltd
Innovatise UK Ltd
Innovatise UK Ltd
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn
FITNESS, HEALTH, WELLNESS

features

HCM people: Andy McGlynnFounder, GSquared

Once we grow beyond Manchester we’ll go head to head with Equinox and Third Space

Published in Health Club Management 2021 issue 5
Andy McGlynn has been in the fitness industry for 18 years as a trainer and mentor / photo: Gsquared
Andy McGlynn has been in the fitness industry for 18 years as a trainer and mentor / photo: Gsquared
People train for one of two reasons – they love their body or they hate their body

Tell HCM readers what’s been happening
Having set out with the intention of building a gym to rival the most advanced in the world, we’ve absorbed all sorts of challenges, from Grade II listed building obstacles, through to the issues the pandemic brought. 

Having discovered a site for the first gym location – a 12,000sq ft space in my beloved home of Manchester – we’re now three years further down the line and only weeks away from opening.

On reflection, I’m grateful for this time, as it’s allowed us to enhance the product far beyond what I’d originally planned and I’ve also taken the time to increase my certifications – something I’ve invested in across 18 years of being a personal trainer and mentoring other PTs.

This has taken me to new levels of knowledge that’s being percolated into the membership service.

How have you been coping with the stress?
Stress happens when the body is in a sympathetic state. Learning how to keep switching out of this and into a parasympathetic state helps mitigate it.

There’s a lot of adrenal support you can administer to yourself and our gym members have the same needs, which is why GSquared Clubs will be offering adrenal testing and blood panel work as one of the secondary spend options.   

One of the most challenging aspects of this journey has been the challenge of becoming accustomed to uncertainty – keeping the faith and the focus, especially when others felt the project was dead in the water or futile.

However, even though the demands on each of us are incredibly high right now, I, for one, just don’t feel fatigued at all. I’m doing this while embarking on my fourth degree and continuing to fit in time to train.

I suppose when you’re working towards your life’s purpose, fatigue just doesn’t appear. 

I’m driven by a sense of guilt that as an industry we could have done so much more for our members and when I think of the eye-watering attrition rates in some parts of the industry, it drives me to want to give more.

GSquared is without question the most advanced gym in the UK. I’m certainly not setting out to upset or clash with other gym chains, but there’s no disputing that we’ve put the time, money, research and painstaking design time in to create a new standard and a new level. 

What’s your vision for GSquared?
I was planning on moving on from the fitness industry after years working with major (and some smaller) chains – LA Fitness, Fitness First and DW Fitness, to name a few – but had a strong sense of unfinished business. 

I feel strongly that gyms have held back for too long and members have lost out as a result.

For more than 30 years, since gyms became multi-site, most have focused on the physical and neglected the emotional, mental and spiritual.

GSquared incorporates all of these elements of conditioning, empowering members to achieve their full potential by incorporating protocols, assessments and information to help with mental, emotional and spiritual conditioning. We’ll never get optimal long-term physical benefits until we address these other three aspects of wellbeing. 

As a nation, we’ve fallen behind with our health; something very wrong has occurred in the last 20-25 years, with obesity increasing from 15 per cent in 1993 to 27 per cent in 2020.

We have more stress than ever before, 75 per cent of the nation have some form of pre-diabetic or insulin management issue, 64 per cent have some form of sleep disruption and most recently The Economist reported that male sperm counts have dropped by 54 per cent since 1974 which is in line with the continued drop in male testosterone in the last 30 years by 30 per cent.

This all links back to GSquared’s core values and purpose – it goes beyond the physical, and it’s time the industry understood this. 

Our strapline is ‘extraordinary as standard’ and we’ve gone to great lengths in every area of the business to deliver on that promise.

The jewel in the GSquared crown is the seven-step member journey we’ve affectionately called ‘You Squared’. This involves members going through seven in-depth assessments that take the standard gym induction and turn it into something incredibly valuable. 

We’ve also committed to giving every member four meaningful contacts every year on top of the engagement they have with staff in the gym on a day-to-day basis.

What else will make GSquared stand apart?
Some things we’re keeping under our hat for now, but I can share that we’re the first commercial gym or PT studio in the UK to house a Bod Pod – the gold standard for body composition analysis – and we’re giving this service to our members as a standard feature.  

Inside the gym, you’ll find quirks such as the assault course, climbing wall and running track. We’ve also infused as much nature into the place as possible, with an aquarium, waterfall and cv ‘garden’.

We’re affiliated to the CHEK and Poliquin Institutes and all our PTs go through what’s arguably the toughest interview anywhere, using its five-stage process. 

The design of the club will blow members’ minds and as part of this we’re bringing back a full Front of House operation, which is something members appreciate.

The space could accommodate 3,000, but we’ve created a member-to-floor ratio that will keep numbers between 800 and 1,000.

We’ve ramped up cleaning to ensure the changing rooms are immaculate and that’s where you’ll find our infra-red saunas – the benefits of which exceed standard saunas.  

In total, there are also 15 high-quality and very relevant secondary spend lines available, such as supplements, making GSquared one of the most profitable gym models around.

Finally, I personally train the staff myself to really help them develop and ensure the culture and core values of GSquared are fully absorbed. 

What’s the full extent of the offering?
If members invest in our top membership tier (Platinum+ £225/m), they get a very full package, which includes guaranteed class access, full use of the facility, an appointed relationship manager, permanent locker, laundry service three times a week, a chauffeur service if they need to be collected or dropped off at the office – basically anything they request, whether it’s a pre- or post-workout drink or a fresh shirt.

They’re also entitled to the You Squared journey – a 12-week online transformation programme, as well as the full class timetable and access to the single-sex saunas which are inclusive of all membership tiers.

GSquared also has a members’ privilege card, with discounts from our partners, including names such as Selfridges, Harvey Nichols, Stock Exchange Hotel, Sweaty Betty, Hotel Kimpton and more.

In addition to Platinum+, other packages are Platinum at £150/month and Executive at £95/month.

How many members are you targeting?
We’ll open with 400 – approximately half capacity and we’re on course to achieve this. We’ll cap it at 800 to 1,000 and then look to develop a second location. 

Our pitch to prospective members is that a cheaper membership could actually cost them more, given everything we provide and the high-end nature of GSquared has been incredibly well received in Manchester.

How much have you invested?
The current figure is £1.8m, which allows for re-works and unanticipated structural challenges.

I’ve personally contributed a third of that from personal finances and the rest has been relatively easy to find, if I’m honest.

The interest and attention at an investment level have been encouraging and I’m now in final discussions for the next round of funding that will help us scale quickly after the doors open for this first site.

As much as this first development has been protracted due to the pandemic, it’s been a blessing in disguise, as it’s given us the chance to review and make changes and additions that make it a spectacular space. 

What equipment have you specified?
We went with Watson Gym Equipment for free weights and resistance and Freemotion for cables. Ian Thorpe of Fitness Systems has also been involved. 

Why Manchester?
I was born and raised in the city, so it made sense – especially given the number of personal and corporate contacts I have here.

This provides me with an unfair advantage over out-of-town fitness brands hitting the city. I feel a bit sorry for them, as we’ve cornered the high-end market.

How many locations are you planning?
We’re aiming to have the first three open in the next year to 18 months. The second site, which will be connected to a residential development, is currently at the legal stage.

The longer-term picture is to roll out into every city and financial district, with potential growth into residential locations alongside the commercial. 

Will you go international or franchise?
We’re not looking at franchising – I feel too purist in what I’m doing – but we’re looking at international markets.

Having consulted for gym chains in Europe, I’d intended to hit European cities first, but contacts and friends in the US are pushing me to go there first, so the US is looking more appealing at this point. 

What’s your plan for delivering on digital?
We’ve pretty much got it covered with the 12-week online transformation, which is free to our members and available at a small charge for non-members.

Once we’re settled into the first site, GSquared streaming will be made available in people’s homes.

I believe the streaming service will be well received by those who see GSquared as a lifestyle brand that’s committed to utilising cutting edge research and information.

Who are your competitors?
In Manchester, honestly? Nobody. The product and service are so far ahead nothing comes remotely near. We’re engaging higher earners who are looking for something more exclusive, luxurious and personalised.

Once we grow beyond Manchester we’ll go head to head with Equinox and Third Space.

I love competition – it’s what drives me. By stretching ourselves and each other, we raise the game. A rising tide raises all boats, as they say.

With the resources behind me and a polished offering in GSquared, I’d say a few business owners out there need to start looking over their shoulders.

This is how it should always have been and perhaps if this had been so, leaders in the industry could have learned from each other, raised the standard together and given members true benefits and tangible results and really influenced the health of the nation.

What’s your take on the market?
I believe the only people wanting low-cost gyms in years to come will be bodybuilders, powerlifters and those wanting a cost-effective space to lift weights.

From being the nemesis of brands such as LA Fitness, Fitness First and other middle market operators, there are now people who want more.

The achilles heel of budget facilities is their attrition rates and the stigma of being ‘low cost’ – as people become more discerning, they’re treating their gym membership like anything else in their life that they want to stretch themselves with. 

What have you learned about yourself?
Firstly, there’s always something productive you can be doing; secondly, if you want something badly enough, you’ll make it work and thirdly, to step back and use time effectively. I’ve found that even if that means doing something else for a while, it will serve you well in the longer term. 

Did you make changes due to the pandemic?
We’re sharing more about gut health to give the best information about natural defences against COVID-19.

With the gut underpinning our immune strength and with so many people having compromised gut health, it’s a consideration when it comes to understanding why we’ve had such a horrific time of it.

It’s not a case of ‘vaccinate or nothing’ – there are many factors that impact inflammation in the body and a range of naturopathic protocols that can be deployed to give the best chance of survival, it’s sad this knowledge hasn’t been more widely shared.

Final thoughts?
Most people train for one of two reasons – they love their body or they hate their body. That is the starting point for gyms. The more owners understand and respond to this, the more success they’ll have.

GSquared has been designed for the premium end of the market, with its first location in Manchester, UK / photo: Gsquared
GSquared has been designed for the premium end of the market, with its first location in Manchester, UK / photo: Gsquared
The club will have a front of house operation, as well as relationship managers and a chauffeur service / photo: Gsquared
The club will have a front of house operation, as well as relationship managers and a chauffeur service / photo: Gsquared
Green walls, an aquarium and a waterfall have been installed to bring nature into the club / photo: Gsquared
Green walls, an aquarium and a waterfall have been installed to bring nature into the club / photo: Gsquared
McGlynn says GSquared will be far in advance of other gyms in Manchester in terms of the overall offering / photo: Gsquared
McGlynn says GSquared will be far in advance of other gyms in Manchester in terms of the overall offering / photo: Gsquared
The climbing wall and assault course have been installed to bring variety and natural movement to workouts / photo: Gsquared
The climbing wall and assault course have been installed to bring variety and natural movement to workouts / photo: Gsquared
/ photo: Gsquared
https://www.leisureopportunities.co.uk/images/2021/996395_668329.jpg
Andy McGlynn talks about battling through the pandemic to launch his new brand, GSquared, in Manchester
HCM magazine
When a hefty round of investment coincided with the pandemic, the CEO of Midtown Athletic Clubs feared the company – founded by his grandfather – would go down on his watch. He talks to Kath Hudson about the pressure to keep the business afloat
HCM magazine
With the industry experiencing a huge swing towards strength training, researchers recommend continuing to make the case for cardio
HCM magazine
Pilates is having a moment. Steph Eaves asks suppliers how they’re responding to the demand
HCM magazine
The European fitness sector is beating pre-pandemic numbers according to the 11th annual European Health & Fitness Market Report 2024 from Deloitte and EuropeActive, as Karsten Hollasch reports
HCM magazine
Speaking on the LIFTS podcast recently, Xponential Fitness CEO Anthony Geisler said participation in studio cycling is down globally. Kath Hudson decided to investigate
HCM promotional features
Sponsored
Coaching workshops from Keith Smith and Adam Daniel have been designed to empower your team and transform your service
HCM promotional features
Sponsored
University of Sheffield Sport has opened the doors of its flagship Goodwin Sports Centre following a major refurbishment
HCM promotional features
Sponsored
Epassi, a provider of workplace wellness benefits, is creating a fitter and more productive workforce, one membership at a time 
HCM promotional features
Sponsored
The partnership between PureGym and Belfast-based supplier BLK BOX is transforming the gym floor
HCM promotional features
Sponsored
GymNation is pioneering the future of fitness with software specialist Perfect Gym providing a scalable tech platform to power and sustain its growth
HCM promotional features
Sponsored
D2F had updated its brand styling to keep pace with business growth. MD, John Lofting and operations director, Matt Aynsley, explain the rationale
HCM promotional features
Sponsored
Francesca Cooper-Boden says health assessment services can boost health club retention
HCM promotional features
Sponsored
Operators, prepare to revolutionise the way members connect with personal trainers in your club, with the ground-breaking Brawn platform.
HCM promotional features
Sponsored
Nuffield Health has worked with ServiceSport UK for more than ten years, ensuring the equipment in its clubs is commercially optimised
HCM promotional features
Latest News
Leisure Media has added another heavyweight to its line-up of CEOs for its inaugural HCM ...
Latest News
Empowered Brands has signed a deal with European staffless gym chain, Fit+, to be the ...
Latest News
Speaking to HCM for its 2024-2025 Handbook, which will be out next month, PureGym managing ...
Latest News
Leisure, lifestyle, wellness and entertainment growth investor, Imbiba, has invested in boutique gym brand, 1Rebel's ...
Latest News
Urban Gym Group will launch PILAT3S at ClubSportive in Amsterdam next month, to create a ...
Latest News
The American Council on Exercise has appointed Dr Cedric Bryant as its new CEO. Bryant ...
Latest News
Sport England’s This Girl Can team has launched a new campaign, Let’s Get Out There, ...
Latest News
Improving physical strength and fitness, mental health and confidence are the main reasons for joining ...
Featured supplier news
Featured supplier news: Places Leisure successfully launches myFitApp to enhance member experience
Places Leisure is a leading leisure centre operator with a mission to create active places and healthy people for communities to thrive.
Featured supplier news
Featured supplier news: Phil Heath, 7x Mr Olympia, shares machine-only leg workout routine
Phil Heath, professional athlete, bodybuilder and 7x Mr. Olympia, has fielded a lot of questions about bodybuilding without machines. Should bodybuilders be limited to just free weights? Why?
Company profiles
Company profile: Zoom Media UK
As the original GymTV supplier, Zoom Media has a proven track record of working with ...
Company profiles
Company profile: Orbit4
Orbit4 is a leading FitTech brand that provides gym operators with a comprehensive software solution ...
Supplier Showcase
Supplier showcase - Jon Williams
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Innerva press release: Charity launches community wellbeing space to address health disparities in Birmingham
A charity dedicated to narrowing the gender and ethnic diversity gap in physical activity has launched a community wellbeing space aimed at extending the lives of people with some of the UK’s poorest health outcomes.
Featured press releases
Greenwich Leisure Limited press release: Oasis Beach Pool invites Bedfordians to 'Totally Tropical Beach Party' Tuesday 28 May
Oasis Beach Pool, in Bedford, officially re-opens Tuesday 28 May with a celebration for the local community.
Directory
Spa software
SpaBooker: Spa software
Cryotherapy
Art of Cryo: Cryotherapy
Snowroom
TechnoAlpin SpA: Snowroom
Lockers
Fitlockers: Lockers
salt therapy products
Saltability: salt therapy products
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Grantham, Leicestershire
Belvoir Castle
Property & Tenders
Diary dates
23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
06-06 Jun 2024
Drayton Manor Theme Park & Resort, Tamworth, United Kingdom
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
Diary dates
12-13 Jun 2024
ExCeL London, London, United Kingdom
Diary dates
03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
Diary dates
08-10 Sep 2024
Wyndham® Lake Buena Vista Disney Springs™ Resort, Lake Buena Vista, United States
Diary dates
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
20-22 Sep 2024
Locations worldwide,
Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
09-13 Oct 2024
Soneva Fushi, Maldives
Diary dates
10 Oct 2024
QEII Conference Centre, London,
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
24-24 Oct 2024
QEII Conference Centre, London, United Kingdom
Diary dates

features

HCM people: Andy McGlynnFounder, GSquared

Once we grow beyond Manchester we’ll go head to head with Equinox and Third Space

Published in Health Club Management 2021 issue 5
Andy McGlynn has been in the fitness industry for 18 years as a trainer and mentor / photo: Gsquared
Andy McGlynn has been in the fitness industry for 18 years as a trainer and mentor / photo: Gsquared
People train for one of two reasons – they love their body or they hate their body

Tell HCM readers what’s been happening
Having set out with the intention of building a gym to rival the most advanced in the world, we’ve absorbed all sorts of challenges, from Grade II listed building obstacles, through to the issues the pandemic brought. 

Having discovered a site for the first gym location – a 12,000sq ft space in my beloved home of Manchester – we’re now three years further down the line and only weeks away from opening.

On reflection, I’m grateful for this time, as it’s allowed us to enhance the product far beyond what I’d originally planned and I’ve also taken the time to increase my certifications – something I’ve invested in across 18 years of being a personal trainer and mentoring other PTs.

This has taken me to new levels of knowledge that’s being percolated into the membership service.

How have you been coping with the stress?
Stress happens when the body is in a sympathetic state. Learning how to keep switching out of this and into a parasympathetic state helps mitigate it.

There’s a lot of adrenal support you can administer to yourself and our gym members have the same needs, which is why GSquared Clubs will be offering adrenal testing and blood panel work as one of the secondary spend options.   

One of the most challenging aspects of this journey has been the challenge of becoming accustomed to uncertainty – keeping the faith and the focus, especially when others felt the project was dead in the water or futile.

However, even though the demands on each of us are incredibly high right now, I, for one, just don’t feel fatigued at all. I’m doing this while embarking on my fourth degree and continuing to fit in time to train.

I suppose when you’re working towards your life’s purpose, fatigue just doesn’t appear. 

I’m driven by a sense of guilt that as an industry we could have done so much more for our members and when I think of the eye-watering attrition rates in some parts of the industry, it drives me to want to give more.

GSquared is without question the most advanced gym in the UK. I’m certainly not setting out to upset or clash with other gym chains, but there’s no disputing that we’ve put the time, money, research and painstaking design time in to create a new standard and a new level. 

What’s your vision for GSquared?
I was planning on moving on from the fitness industry after years working with major (and some smaller) chains – LA Fitness, Fitness First and DW Fitness, to name a few – but had a strong sense of unfinished business. 

I feel strongly that gyms have held back for too long and members have lost out as a result.

For more than 30 years, since gyms became multi-site, most have focused on the physical and neglected the emotional, mental and spiritual.

GSquared incorporates all of these elements of conditioning, empowering members to achieve their full potential by incorporating protocols, assessments and information to help with mental, emotional and spiritual conditioning. We’ll never get optimal long-term physical benefits until we address these other three aspects of wellbeing. 

As a nation, we’ve fallen behind with our health; something very wrong has occurred in the last 20-25 years, with obesity increasing from 15 per cent in 1993 to 27 per cent in 2020.

We have more stress than ever before, 75 per cent of the nation have some form of pre-diabetic or insulin management issue, 64 per cent have some form of sleep disruption and most recently The Economist reported that male sperm counts have dropped by 54 per cent since 1974 which is in line with the continued drop in male testosterone in the last 30 years by 30 per cent.

This all links back to GSquared’s core values and purpose – it goes beyond the physical, and it’s time the industry understood this. 

Our strapline is ‘extraordinary as standard’ and we’ve gone to great lengths in every area of the business to deliver on that promise.

The jewel in the GSquared crown is the seven-step member journey we’ve affectionately called ‘You Squared’. This involves members going through seven in-depth assessments that take the standard gym induction and turn it into something incredibly valuable. 

We’ve also committed to giving every member four meaningful contacts every year on top of the engagement they have with staff in the gym on a day-to-day basis.

What else will make GSquared stand apart?
Some things we’re keeping under our hat for now, but I can share that we’re the first commercial gym or PT studio in the UK to house a Bod Pod – the gold standard for body composition analysis – and we’re giving this service to our members as a standard feature.  

Inside the gym, you’ll find quirks such as the assault course, climbing wall and running track. We’ve also infused as much nature into the place as possible, with an aquarium, waterfall and cv ‘garden’.

We’re affiliated to the CHEK and Poliquin Institutes and all our PTs go through what’s arguably the toughest interview anywhere, using its five-stage process. 

The design of the club will blow members’ minds and as part of this we’re bringing back a full Front of House operation, which is something members appreciate.

The space could accommodate 3,000, but we’ve created a member-to-floor ratio that will keep numbers between 800 and 1,000.

We’ve ramped up cleaning to ensure the changing rooms are immaculate and that’s where you’ll find our infra-red saunas – the benefits of which exceed standard saunas.  

In total, there are also 15 high-quality and very relevant secondary spend lines available, such as supplements, making GSquared one of the most profitable gym models around.

Finally, I personally train the staff myself to really help them develop and ensure the culture and core values of GSquared are fully absorbed. 

What’s the full extent of the offering?
If members invest in our top membership tier (Platinum+ £225/m), they get a very full package, which includes guaranteed class access, full use of the facility, an appointed relationship manager, permanent locker, laundry service three times a week, a chauffeur service if they need to be collected or dropped off at the office – basically anything they request, whether it’s a pre- or post-workout drink or a fresh shirt.

They’re also entitled to the You Squared journey – a 12-week online transformation programme, as well as the full class timetable and access to the single-sex saunas which are inclusive of all membership tiers.

GSquared also has a members’ privilege card, with discounts from our partners, including names such as Selfridges, Harvey Nichols, Stock Exchange Hotel, Sweaty Betty, Hotel Kimpton and more.

In addition to Platinum+, other packages are Platinum at £150/month and Executive at £95/month.

How many members are you targeting?
We’ll open with 400 – approximately half capacity and we’re on course to achieve this. We’ll cap it at 800 to 1,000 and then look to develop a second location. 

Our pitch to prospective members is that a cheaper membership could actually cost them more, given everything we provide and the high-end nature of GSquared has been incredibly well received in Manchester.

How much have you invested?
The current figure is £1.8m, which allows for re-works and unanticipated structural challenges.

I’ve personally contributed a third of that from personal finances and the rest has been relatively easy to find, if I’m honest.

The interest and attention at an investment level have been encouraging and I’m now in final discussions for the next round of funding that will help us scale quickly after the doors open for this first site.

As much as this first development has been protracted due to the pandemic, it’s been a blessing in disguise, as it’s given us the chance to review and make changes and additions that make it a spectacular space. 

What equipment have you specified?
We went with Watson Gym Equipment for free weights and resistance and Freemotion for cables. Ian Thorpe of Fitness Systems has also been involved. 

Why Manchester?
I was born and raised in the city, so it made sense – especially given the number of personal and corporate contacts I have here.

This provides me with an unfair advantage over out-of-town fitness brands hitting the city. I feel a bit sorry for them, as we’ve cornered the high-end market.

How many locations are you planning?
We’re aiming to have the first three open in the next year to 18 months. The second site, which will be connected to a residential development, is currently at the legal stage.

The longer-term picture is to roll out into every city and financial district, with potential growth into residential locations alongside the commercial. 

Will you go international or franchise?
We’re not looking at franchising – I feel too purist in what I’m doing – but we’re looking at international markets.

Having consulted for gym chains in Europe, I’d intended to hit European cities first, but contacts and friends in the US are pushing me to go there first, so the US is looking more appealing at this point. 

What’s your plan for delivering on digital?
We’ve pretty much got it covered with the 12-week online transformation, which is free to our members and available at a small charge for non-members.

Once we’re settled into the first site, GSquared streaming will be made available in people’s homes.

I believe the streaming service will be well received by those who see GSquared as a lifestyle brand that’s committed to utilising cutting edge research and information.

Who are your competitors?
In Manchester, honestly? Nobody. The product and service are so far ahead nothing comes remotely near. We’re engaging higher earners who are looking for something more exclusive, luxurious and personalised.

Once we grow beyond Manchester we’ll go head to head with Equinox and Third Space.

I love competition – it’s what drives me. By stretching ourselves and each other, we raise the game. A rising tide raises all boats, as they say.

With the resources behind me and a polished offering in GSquared, I’d say a few business owners out there need to start looking over their shoulders.

This is how it should always have been and perhaps if this had been so, leaders in the industry could have learned from each other, raised the standard together and given members true benefits and tangible results and really influenced the health of the nation.

What’s your take on the market?
I believe the only people wanting low-cost gyms in years to come will be bodybuilders, powerlifters and those wanting a cost-effective space to lift weights.

From being the nemesis of brands such as LA Fitness, Fitness First and other middle market operators, there are now people who want more.

The achilles heel of budget facilities is their attrition rates and the stigma of being ‘low cost’ – as people become more discerning, they’re treating their gym membership like anything else in their life that they want to stretch themselves with. 

What have you learned about yourself?
Firstly, there’s always something productive you can be doing; secondly, if you want something badly enough, you’ll make it work and thirdly, to step back and use time effectively. I’ve found that even if that means doing something else for a while, it will serve you well in the longer term. 

Did you make changes due to the pandemic?
We’re sharing more about gut health to give the best information about natural defences against COVID-19.

With the gut underpinning our immune strength and with so many people having compromised gut health, it’s a consideration when it comes to understanding why we’ve had such a horrific time of it.

It’s not a case of ‘vaccinate or nothing’ – there are many factors that impact inflammation in the body and a range of naturopathic protocols that can be deployed to give the best chance of survival, it’s sad this knowledge hasn’t been more widely shared.

Final thoughts?
Most people train for one of two reasons – they love their body or they hate their body. That is the starting point for gyms. The more owners understand and respond to this, the more success they’ll have.

GSquared has been designed for the premium end of the market, with its first location in Manchester, UK / photo: Gsquared
GSquared has been designed for the premium end of the market, with its first location in Manchester, UK / photo: Gsquared
The club will have a front of house operation, as well as relationship managers and a chauffeur service / photo: Gsquared
The club will have a front of house operation, as well as relationship managers and a chauffeur service / photo: Gsquared
Green walls, an aquarium and a waterfall have been installed to bring nature into the club / photo: Gsquared
Green walls, an aquarium and a waterfall have been installed to bring nature into the club / photo: Gsquared
McGlynn says GSquared will be far in advance of other gyms in Manchester in terms of the overall offering / photo: Gsquared
McGlynn says GSquared will be far in advance of other gyms in Manchester in terms of the overall offering / photo: Gsquared
The climbing wall and assault course have been installed to bring variety and natural movement to workouts / photo: Gsquared
The climbing wall and assault course have been installed to bring variety and natural movement to workouts / photo: Gsquared
/ photo: Gsquared
https://www.leisureopportunities.co.uk/images/2021/996395_668329.jpg
Andy McGlynn talks about battling through the pandemic to launch his new brand, GSquared, in Manchester
Latest News
Leisure Media has added another heavyweight to its line-up of CEOs for its inaugural HCM ...
Latest News
Empowered Brands has signed a deal with European staffless gym chain, Fit+, to be the ...
Latest News
Speaking to HCM for its 2024-2025 Handbook, which will be out next month, PureGym managing ...
Latest News
Leisure, lifestyle, wellness and entertainment growth investor, Imbiba, has invested in boutique gym brand, 1Rebel's ...
Latest News
Urban Gym Group will launch PILAT3S at ClubSportive in Amsterdam next month, to create a ...
Latest News
The American Council on Exercise has appointed Dr Cedric Bryant as its new CEO. Bryant ...
Latest News
Sport England’s This Girl Can team has launched a new campaign, Let’s Get Out There, ...
Latest News
Improving physical strength and fitness, mental health and confidence are the main reasons for joining ...
Latest News
Speaking to HCM, global CEO of Lift Brands, Ty Menzies, has confirmed that the company ...
Latest News
Planet Fitness has announced the repurchase of 314,000 shares at a rate of US$20 million. ...
Latest News
Xponential Fitness today indefinitely suspended founder and CEO, Anthony Geisler, saying it had been notified ...
Featured supplier news
Featured supplier news: Places Leisure successfully launches myFitApp to enhance member experience
Places Leisure is a leading leisure centre operator with a mission to create active places and healthy people for communities to thrive.
Featured supplier news
Featured supplier news: Phil Heath, 7x Mr Olympia, shares machine-only leg workout routine
Phil Heath, professional athlete, bodybuilder and 7x Mr. Olympia, has fielded a lot of questions about bodybuilding without machines. Should bodybuilders be limited to just free weights? Why?
Company profiles
Company profile: Zoom Media UK
As the original GymTV supplier, Zoom Media has a proven track record of working with ...
Company profiles
Company profile: Orbit4
Orbit4 is a leading FitTech brand that provides gym operators with a comprehensive software solution ...
Supplier Showcase
Supplier showcase - Jon Williams
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Innerva press release: Charity launches community wellbeing space to address health disparities in Birmingham
A charity dedicated to narrowing the gender and ethnic diversity gap in physical activity has launched a community wellbeing space aimed at extending the lives of people with some of the UK’s poorest health outcomes.
Featured press releases
Greenwich Leisure Limited press release: Oasis Beach Pool invites Bedfordians to 'Totally Tropical Beach Party' Tuesday 28 May
Oasis Beach Pool, in Bedford, officially re-opens Tuesday 28 May with a celebration for the local community.
Directory
Spa software
SpaBooker: Spa software
Cryotherapy
Art of Cryo: Cryotherapy
Snowroom
TechnoAlpin SpA: Snowroom
Lockers
Fitlockers: Lockers
salt therapy products
Saltability: salt therapy products
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Grantham, Leicestershire
Belvoir Castle
Property & Tenders
Diary dates
23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
06-06 Jun 2024
Drayton Manor Theme Park & Resort, Tamworth, United Kingdom
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
Diary dates
12-13 Jun 2024
ExCeL London, London, United Kingdom
Diary dates
03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
Diary dates
08-10 Sep 2024
Wyndham® Lake Buena Vista Disney Springs™ Resort, Lake Buena Vista, United States
Diary dates
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
20-22 Sep 2024
Locations worldwide,
Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
09-13 Oct 2024
Soneva Fushi, Maldives
Diary dates
10 Oct 2024
QEII Conference Centre, London,
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
24-24 Oct 2024
QEII Conference Centre, London, United Kingdom
Diary dates
Search news, features & products:
Find a supplier:
Innovatise UK Ltd
Innovatise UK Ltd
Partner sites