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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Letters: Write to reply

EuropeActive's David Stalker and Jack Shakespeare from ukactive write to HCM

Published in Health Club Management 2020 issue 9
EuropeActive is asking everyone in the sector to sign its manifesto / SHUTTERSTOCK/WALLENROCK
EuropeActive is asking everyone in the sector to sign its manifesto / SHUTTERSTOCK/WALLENROCK
Emerging successfully out of a crisis as significant as this pandemic requires visionary leadership, creative thinking and innovative collaboration

At this critical time in our sector’s history, with great challenges and opportunities before us, we’ve published the EuropeActive Manifesto to unite stakeholders around four critically important areas of improvement for our common future.

Our goal is to rally everyone in the industry to sign the manifesto and mobilise an innovative movement, with the document as the common reference point. The aim being for our sector to successfully move out of the shadow of COVID-19 and reach its fullest potential towards 2025.

The first of the four areas of focus is health. Every year new scientific research underscores the potential and importance of fitness and exercise – the core product of our sector – as an effective solution to many of the most common public health challenges.

This doesn’t only relate to physical health and wellbeing, but also to social and mental aspects. Becoming recognised providers of physical, social and mental wellbeing in the eyes of consumers represents a huge opportunity for our sector and EuropeActive has made it a public affairs goal for policy-makers to recognise our sector as a deliverer of public health solutions.

Our second area of focus is digital and focuses on speeding up digitalisation, educating our sector in this area and strengthening these parts of our ecosystem in order to develop the best possible solutions for our digital infrastructure.

As everybody learned during the lockdown, digital and tech solutions enable all kinds of fitness businesses to operate beyond ‘bricks and mortar’ to reach all types of consumers everywhere.

Becoming valued providers of health and wellbeing in our communities requires us to express visible care for our communities, or what we call active citizenship. The third headline of our manifesto is, therefore, community.

We must promote trust and confidence in our sector, by demonstrating our willingness to take responsibility in society. We’re in a unique position to help strengthen our communities, by promoting the physical, social and mental health and wellbeing of citizens of all ages and backgrounds.

Finally, having professional standards is the hallmark of every mature sector, and it’s critical we unite around upskilling our workforce and demonstrating the expertise of our professionals through professional registers. This is also a prerequisite for our collaboration with health professionals and the medical community.

Every crisis is an opportunity for leadership. Emerging successfully out of a crisis as significant as this pandemic requires visionary leadership, creative thinking and innovative collaboration. The ambition of EuropeActive’s Manifesto is to promote leadership and collaboration to become the best possible version of ourselves in the coming years.

Sign the manifesto at
HCMmag.com/manifesto

David Stalker, EuropeActive

Jack Shakespeare
ukactive

Children and young people have experienced unprecedented disruption in their lives since the onset of national lockdown in March. From the closure of schools to the lack of community connection, the impact on the health and wellbeing of our youngest generation has been devastating.

During the initial school closure from March to May, children’s physical activity levels in England plummeted, with only 18 per cent averaging 60 active minutes each day (the CMO’s recommended level). This has been slowly rising, reaching 21 per cent during the school summer holidays, as restrictions eased.

However, as we enter the winter and there are fewer opportunities for children to be outdoors, we have a long way to go to get back to the (already low) levels of activity we were seeing pre-lockdown.

Now is the time for strong leadership, willpower and a bold ambition and commitment from all political parties to support the most vulnerable in our society, placing children’s health and wellbeing at the heart of our recovery plans. Pre-lockdown, just 47 per cent of children and young people in England did an average of 60 minutes of physical activity each day. Our ambition has to be to raise that considerably and our ability and will to tackle the entrenched inequalities that prevent millions of children enjoying fun and inclusive daily physical activity.

Supporting evidence
Research by the ukactive Research Institute shows that, in a normal year, children and young people suffer significant losses in fitness levels over the summer holidays, with the fitness of those from low-income families falling 18 times faster than their more affluent classmates. Additionally, children aged five from the poorest income groups are twice as likely to be obese than their more affluent peers, and three times as likely by the age of 11.

The provision of out-of-school activities, including after-school clubs, school holiday programmes and extended-schools provision are vital to achieving these goals, and it’s essential that safe, inclusive and accessible activity offerings continue to be available when children and young people are not engaged by school during term-time.

ukactive believes that part of the solution already lies on the doorsteps of the children and young people we need to support. We need to unlock existing assets that are purpose-built for children, are safe and trusted spaces that sit at the heart of local communities, and that house almost 40 per cent of all sports facilities in England – schools.

Through this lens, schools should be regarded as a vital community asset for the health and wellbeing of our children at this challenging time. Opening up school gates can re-shape school holidays and other out-of-school periods for those children and young people that really need it, at a time when positive activity experiences both in and out of school-time are utterly priceless.

We believe our ‘Schools as Community Hubs’ model is an unmissable opportunity for the government and the sector to support children and families through the pandemic
The solution
We believe our ‘Schools as Community Hubs’ model is an unmissable opportunity for the government and the sector to support children and families through the coronavirus crisis. We’re working with ukactive members to identify the programmes and pathways we can provide to dramatically impact these health outcomes. This will also create the foundations for early engagement and lifestyle change, increasing confidence and awareness to access the full breadth of local activity provision, such as swimming pools, sports clubs and classes.

We’ll continue to work with government to support children’s activity providers through this challenging time, providing protective measures and guidance for the safe operational delivery of holiday and after-school clubs, and other out-of-school settings.

Exercise habits formed in childhood can underpin good health for a lifetime / SHUTTERSTOCK/Master1305
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/2020/904856_279503.jpg
'Emerging successfully out of a crisis as significant as this pandemic requires visionary leadership' says David Stalker, EuropeActive
David Stalker, EuropeActive, Jack Shakespeare, ukactive,COVID-19, pandemic, lockdown, physical activity, community hubs
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Supplier showcase
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Latest News
Nick Whitcombe, the independent gym owner who refused to shut his gym during the October ...
Latest News
This year's UK government Spending Review, announced in Parliament by chancellor Rishi Sunak on 25 ...
Latest News
Up to 100k people will benefit from the free gym and physical activity sessions, thanks ...
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To the relief of the sector, the UK government confirmed yesterday (23 November) that gyms, ...
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Closing gyms and leisure facilities during any possible future lockdown would be "unthinkable", according to ...
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The University of Stirling has opened its new £20m sports and fitness centre. The building, ...
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Gyms are right near the bottom of the list in terms of places people have ...
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With January now close on the horizon your thoughts will be firmly focused on sales campaigns to attract new members through your doors in the new year rush.
Opinion: Sealing the Leaky Bucket – 7 Research-Based Tips for Retaining New Members in January 2021
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Featured supplier: Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Featured supplier news
Featured supplier: Anytime Fitness partners with Gympass across UK and Ireland
Anytime Fitness, the UK’s leading 24/7 high-spec gym operator, has partnered with Gympass to give its corporate members access to over 170 clubs across UK and Ireland.
Video Gallery
Freemotion 22 SERIES Powered by iFit
FreeMotion Fitness
The only connected fitness experience in commercial fitness centers, powered by iFit. Read more
More videos:
Company profiles
Company profile: EXF Fitness
EXF offer so much more than modular systems and pick and mix installations, they don’t ...
Company profiles
Company profile: Bungee Super Fly
We have developed our own Bungee harness and cords with CE certificate....
Catalogue Gallery
Click on a catalogue to view it online
Directory
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Software
Volution.fit: Software
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Design consultants
Zynk Design Consultants: Design consultants
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Red Light Therapy
 Red Light Rising: Red Light Therapy
Trade associations
International SPA Association - iSPA: Trade associations
Locking solutions
Monster Padlocks: Locking solutions
Uniforms
Service Sport: Uniforms
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
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Diary dates
03-03 Dec 2020
Virtual,
Diary dates
09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Letters: Write to reply

EuropeActive's David Stalker and Jack Shakespeare from ukactive write to HCM

Published in Health Club Management 2020 issue 9
EuropeActive is asking everyone in the sector to sign its manifesto / SHUTTERSTOCK/WALLENROCK
EuropeActive is asking everyone in the sector to sign its manifesto / SHUTTERSTOCK/WALLENROCK
Emerging successfully out of a crisis as significant as this pandemic requires visionary leadership, creative thinking and innovative collaboration

At this critical time in our sector’s history, with great challenges and opportunities before us, we’ve published the EuropeActive Manifesto to unite stakeholders around four critically important areas of improvement for our common future.

Our goal is to rally everyone in the industry to sign the manifesto and mobilise an innovative movement, with the document as the common reference point. The aim being for our sector to successfully move out of the shadow of COVID-19 and reach its fullest potential towards 2025.

The first of the four areas of focus is health. Every year new scientific research underscores the potential and importance of fitness and exercise – the core product of our sector – as an effective solution to many of the most common public health challenges.

This doesn’t only relate to physical health and wellbeing, but also to social and mental aspects. Becoming recognised providers of physical, social and mental wellbeing in the eyes of consumers represents a huge opportunity for our sector and EuropeActive has made it a public affairs goal for policy-makers to recognise our sector as a deliverer of public health solutions.

Our second area of focus is digital and focuses on speeding up digitalisation, educating our sector in this area and strengthening these parts of our ecosystem in order to develop the best possible solutions for our digital infrastructure.

As everybody learned during the lockdown, digital and tech solutions enable all kinds of fitness businesses to operate beyond ‘bricks and mortar’ to reach all types of consumers everywhere.

Becoming valued providers of health and wellbeing in our communities requires us to express visible care for our communities, or what we call active citizenship. The third headline of our manifesto is, therefore, community.

We must promote trust and confidence in our sector, by demonstrating our willingness to take responsibility in society. We’re in a unique position to help strengthen our communities, by promoting the physical, social and mental health and wellbeing of citizens of all ages and backgrounds.

Finally, having professional standards is the hallmark of every mature sector, and it’s critical we unite around upskilling our workforce and demonstrating the expertise of our professionals through professional registers. This is also a prerequisite for our collaboration with health professionals and the medical community.

Every crisis is an opportunity for leadership. Emerging successfully out of a crisis as significant as this pandemic requires visionary leadership, creative thinking and innovative collaboration. The ambition of EuropeActive’s Manifesto is to promote leadership and collaboration to become the best possible version of ourselves in the coming years.

Sign the manifesto at
HCMmag.com/manifesto

David Stalker, EuropeActive

Jack Shakespeare
ukactive

Children and young people have experienced unprecedented disruption in their lives since the onset of national lockdown in March. From the closure of schools to the lack of community connection, the impact on the health and wellbeing of our youngest generation has been devastating.

During the initial school closure from March to May, children’s physical activity levels in England plummeted, with only 18 per cent averaging 60 active minutes each day (the CMO’s recommended level). This has been slowly rising, reaching 21 per cent during the school summer holidays, as restrictions eased.

However, as we enter the winter and there are fewer opportunities for children to be outdoors, we have a long way to go to get back to the (already low) levels of activity we were seeing pre-lockdown.

Now is the time for strong leadership, willpower and a bold ambition and commitment from all political parties to support the most vulnerable in our society, placing children’s health and wellbeing at the heart of our recovery plans. Pre-lockdown, just 47 per cent of children and young people in England did an average of 60 minutes of physical activity each day. Our ambition has to be to raise that considerably and our ability and will to tackle the entrenched inequalities that prevent millions of children enjoying fun and inclusive daily physical activity.

Supporting evidence
Research by the ukactive Research Institute shows that, in a normal year, children and young people suffer significant losses in fitness levels over the summer holidays, with the fitness of those from low-income families falling 18 times faster than their more affluent classmates. Additionally, children aged five from the poorest income groups are twice as likely to be obese than their more affluent peers, and three times as likely by the age of 11.

The provision of out-of-school activities, including after-school clubs, school holiday programmes and extended-schools provision are vital to achieving these goals, and it’s essential that safe, inclusive and accessible activity offerings continue to be available when children and young people are not engaged by school during term-time.

ukactive believes that part of the solution already lies on the doorsteps of the children and young people we need to support. We need to unlock existing assets that are purpose-built for children, are safe and trusted spaces that sit at the heart of local communities, and that house almost 40 per cent of all sports facilities in England – schools.

Through this lens, schools should be regarded as a vital community asset for the health and wellbeing of our children at this challenging time. Opening up school gates can re-shape school holidays and other out-of-school periods for those children and young people that really need it, at a time when positive activity experiences both in and out of school-time are utterly priceless.

We believe our ‘Schools as Community Hubs’ model is an unmissable opportunity for the government and the sector to support children and families through the pandemic
The solution
We believe our ‘Schools as Community Hubs’ model is an unmissable opportunity for the government and the sector to support children and families through the coronavirus crisis. We’re working with ukactive members to identify the programmes and pathways we can provide to dramatically impact these health outcomes. This will also create the foundations for early engagement and lifestyle change, increasing confidence and awareness to access the full breadth of local activity provision, such as swimming pools, sports clubs and classes.

We’ll continue to work with government to support children’s activity providers through this challenging time, providing protective measures and guidance for the safe operational delivery of holiday and after-school clubs, and other out-of-school settings.

Exercise habits formed in childhood can underpin good health for a lifetime / SHUTTERSTOCK/Master1305
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/2020/904856_279503.jpg
'Emerging successfully out of a crisis as significant as this pandemic requires visionary leadership' says David Stalker, EuropeActive
David Stalker, EuropeActive, Jack Shakespeare, ukactive,COVID-19, pandemic, lockdown, physical activity, community hubs
Latest News
Nick Whitcombe, the independent gym owner who refused to shut his gym during the October ...
Latest News
This year's UK government Spending Review, announced in Parliament by chancellor Rishi Sunak on 25 ...
Latest News
Up to 100k people will benefit from the free gym and physical activity sessions, thanks ...
Latest News
To the relief of the sector, the UK government confirmed yesterday (23 November) that gyms, ...
Latest News
Closing gyms and leisure facilities during any possible future lockdown would be "unthinkable", according to ...
Latest News
The University of Stirling has opened its new £20m sports and fitness centre. The building, ...
Latest News
Gyms are right near the bottom of the list in terms of places people have ...
Latest News
A new, Europe-wide initiative will look to chart the level of risk of COVID-19 infection ...
Latest News
UK Parliament will debate COVID-19 restrictions on gyms and leisure centres on Monday 23 November, ...
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The UK government has launched a £1bn Public Sector Decarbonisation Scheme (PSDS), providing grant funding ...
Opinion
promotion
With January now close on the horizon your thoughts will be firmly focused on sales campaigns to attract new members through your doors in the new year rush.
Opinion: Sealing the Leaky Bucket – 7 Research-Based Tips for Retaining New Members in January 2021
Featured supplier news
Featured supplier: Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Featured supplier news
Featured supplier: Anytime Fitness partners with Gympass across UK and Ireland
Anytime Fitness, the UK’s leading 24/7 high-spec gym operator, has partnered with Gympass to give its corporate members access to over 170 clubs across UK and Ireland.
Video Gallery
Freemotion 22 SERIES Powered by iFit
FreeMotion Fitness
The only connected fitness experience in commercial fitness centers, powered by iFit. Read more
More videos:
Company profiles
Company profile: EXF Fitness
EXF offer so much more than modular systems and pick and mix installations, they don’t ...
Company profiles
Company profile: Bungee Super Fly
We have developed our own Bungee harness and cords with CE certificate....
Catalogue Gallery
Click on a catalogue to view it online
Directory
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Software
Volution.fit: Software
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Design consultants
Zynk Design Consultants: Design consultants
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Red Light Therapy
 Red Light Rising: Red Light Therapy
Trade associations
International SPA Association - iSPA: Trade associations
Locking solutions
Monster Padlocks: Locking solutions
Uniforms
Service Sport: Uniforms
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
03-03 Dec 2020
Virtual,
Diary dates
09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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