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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Design: Soho House

Soho House has opened one of the most high-end gyms in London. Kath Hudson finds out more

By Kath Hudson | Published in Health Club Management 2018 issue 7
The interiors of Soho House were designed to evoke the original BBC interiors
The interiors of Soho House were designed to evoke the original BBC interiors
We see ourselves on a par with Equinox. We’re a luxury provider - Julien Delande

Home to the BBC from 1960 until 2013, the Grade II listed Helios building, also called White City House, has been the setting for many beloved television programmes, including things like Top of the Pops, Dr Who and legendary kid’s TV show, Blue Peter.

Now the BBC has moved out and the building has been redeveloped as super high-end apartments with a range of services on-site, including a Soho House.

This is the operator’s eighth site in London and has one of the capital’s largest and most high-spec gyms.

According to gym manager, Julien Delande, the 24,000sq ft basement gym has been embraced by Soho House members, hotel guests and residents alike. “We opened at the end of April and already we have 500 visitors each day,” he says. “We see ourselves on a par with Equinox. We’re a luxury provider in the way the gym has been conceived and designed and the quality of the environment, equipment, location and instructors.”

The cardio equipment was supplied by Technogym and and Life Fitness, with plate-loaded strength equipment from Hammer Strength, while custom-made dumbbells and barbells – Soho House logo – are by Watson.

Keen to offer members the latest in workout trends, there’s also a bespoke TRX rig, Olympic lifting platforms and a prowler track. Delande says the track is popular with all clients, but especially the PTs. “We’ve responded to trends by offering facilities like the prowler track – more and more people want to mimic the way athletes train and methods they have seen on social media.”

There are four studios within the gym, offering a wide range of classes, including mind-body programmes such as yoga, Barry’s Bootcamp-style classes and combat classes, with two specialist boxing instructors.

A signature 45-minute HIIT programme has also been created specially for Soho House, called House 3.

Members have access to an extensive wet area, with a 17m lap pool, a steamroom, sauna, hammam, and a juice bar serving health snacks and drinks. The rooftop pool and bar has a Palm Springs vibe, with potted ferns, parasols and 60s-style floral loungers.

Design
A great deal of attention has been given to the interior design, to ensure it reflects the building’s heritage. Design director, Linda Boronkay, has used fluted timber walls in lounge areas, corridors and the female changing areas, inspired by the original reception area in the BBC, while Tibor, the company that designed patterns for the BBC, has provided furniture and fabrics with a retro vibe. This is complemented by the terrazzo flooring.

The Games Room – the main members’ space – features a custom-made rug inspired by the BBC test card.

Spanning two floors, the club’s 45 bedrooms feature mid-century terrazzo tables, fluted timber wardrobes, modernist wooden minibars, and the original exposed concrete support beams. Bathrooms have circular patterned tiles inspired by BBC designs and a full range of Cowshed products – the Soho House own-brand.

More fun
The club has eight F&B outlets, including an East meets West restaurant, the House Canteen and Studio 8, which hosts members’ events. Both The Allis and The Electric Cinema are open to the public.

The Electric Cinema White City has two screens, each with rows of velvet armchairs, footstalls and cashmere blankets. The space has dark blue 60s geometric carpets, velvet walls and signage inspired by the BBC studios.

An art collection has been curated in response to the building’s history, comprising a number of commissioned pieces, including Archie Proudfoot’s Test Card Girl and a take on the iconic Playschool windows by Chris Levine. There’s also a permanent collection commemorating the work of artist broadcaster, Tony Hart.

About Soho House

Founded in 1995 by Nick Jones to provide a home from home for creative media types, Soho House has now expanded to 20 locations around the world. Starting with 40 Greek Street, London, there are now eight in the capital, as well as country retreats in Somerset and the Cotswolds, beach houses in Barcelona and Miami and more in Mumbai, Toronto and Amsterdam. Further sites are in the pipeline. The group also runs cinemas, spas and workspaces.

Each house is designed according to its location. Four annual membership options are available:
Local House: £1300 (€1540, $1740)
Every House: £1650 (€1882, $2209)
Under 27 Local House: £925 (€1055, $1239)
Under 27 Every House: £700 (€799m $937).

Double hotel rooms can be booked at White City House for £195 (€222, $261) and guests can enjoy the use of facilities.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
The entire building, has been reimagined as high-end residential, with apartments and mixed use tenants
The entire building, has been reimagined as high-end residential, with apartments and mixed use tenants
The rooftop pool has a Palm Springs vibe
The rooftop pool has a Palm Springs vibe
The gym has been designed to enable people to train like athletes
The gym has been designed to enable people to train like athletes
The gym has been designed to enable people to train like athletes
The gym has been designed to enable people to train like athletes
Non-members can book the club’s 45 bedrooms, which have 60s styling, fluted timber wardrobes, modernist wooden minibars and mid-century terrazzo tables
Non-members can book the club’s 45 bedrooms, which have 60s styling, fluted timber wardrobes, modernist wooden minibars and mid-century terrazzo tables
Guests and members can enjoy lunch and 
cocktails by the pool at Soho House White City
Guests and members can enjoy lunch and cocktails by the pool at Soho House White City
Soho House White City
Soho House White City
The club’s restaurant is among eight social and dining spaces around the club
The club’s restaurant is among eight social and dining spaces around the club
The Ninth floor terrace is among eight social and dining spaces around the club
The Ninth floor terrace is among eight social and dining spaces around the club
Inside Television Centre: The Helios
Inside Television Centre: The Helios
https://www.leisureopportunities.co.uk/images/791739_931566.jpg
Soho House has opened one of the most high-end gyms in London. We took a closer look...
Julien Deland. Kath Hudson, Journalist, Leisure Media,Soho House, luxury gym, high-end gyms, White City House
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Click on a catalogue to view it online
Directory
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Hydrotherapy / spa fragrances
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Skincare
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Diary dates
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Online,
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Expo Centre & Riviera di Rimini, Italy
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ExCeL London, London, United Kingdom
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04-07 Nov 2021
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01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Design: Soho House

Soho House has opened one of the most high-end gyms in London. Kath Hudson finds out more

By Kath Hudson | Published in Health Club Management 2018 issue 7
The interiors of Soho House were designed to evoke the original BBC interiors
The interiors of Soho House were designed to evoke the original BBC interiors
We see ourselves on a par with Equinox. We’re a luxury provider - Julien Delande

Home to the BBC from 1960 until 2013, the Grade II listed Helios building, also called White City House, has been the setting for many beloved television programmes, including things like Top of the Pops, Dr Who and legendary kid’s TV show, Blue Peter.

Now the BBC has moved out and the building has been redeveloped as super high-end apartments with a range of services on-site, including a Soho House.

This is the operator’s eighth site in London and has one of the capital’s largest and most high-spec gyms.

According to gym manager, Julien Delande, the 24,000sq ft basement gym has been embraced by Soho House members, hotel guests and residents alike. “We opened at the end of April and already we have 500 visitors each day,” he says. “We see ourselves on a par with Equinox. We’re a luxury provider in the way the gym has been conceived and designed and the quality of the environment, equipment, location and instructors.”

The cardio equipment was supplied by Technogym and and Life Fitness, with plate-loaded strength equipment from Hammer Strength, while custom-made dumbbells and barbells – Soho House logo – are by Watson.

Keen to offer members the latest in workout trends, there’s also a bespoke TRX rig, Olympic lifting platforms and a prowler track. Delande says the track is popular with all clients, but especially the PTs. “We’ve responded to trends by offering facilities like the prowler track – more and more people want to mimic the way athletes train and methods they have seen on social media.”

There are four studios within the gym, offering a wide range of classes, including mind-body programmes such as yoga, Barry’s Bootcamp-style classes and combat classes, with two specialist boxing instructors.

A signature 45-minute HIIT programme has also been created specially for Soho House, called House 3.

Members have access to an extensive wet area, with a 17m lap pool, a steamroom, sauna, hammam, and a juice bar serving health snacks and drinks. The rooftop pool and bar has a Palm Springs vibe, with potted ferns, parasols and 60s-style floral loungers.

Design
A great deal of attention has been given to the interior design, to ensure it reflects the building’s heritage. Design director, Linda Boronkay, has used fluted timber walls in lounge areas, corridors and the female changing areas, inspired by the original reception area in the BBC, while Tibor, the company that designed patterns for the BBC, has provided furniture and fabrics with a retro vibe. This is complemented by the terrazzo flooring.

The Games Room – the main members’ space – features a custom-made rug inspired by the BBC test card.

Spanning two floors, the club’s 45 bedrooms feature mid-century terrazzo tables, fluted timber wardrobes, modernist wooden minibars, and the original exposed concrete support beams. Bathrooms have circular patterned tiles inspired by BBC designs and a full range of Cowshed products – the Soho House own-brand.

More fun
The club has eight F&B outlets, including an East meets West restaurant, the House Canteen and Studio 8, which hosts members’ events. Both The Allis and The Electric Cinema are open to the public.

The Electric Cinema White City has two screens, each with rows of velvet armchairs, footstalls and cashmere blankets. The space has dark blue 60s geometric carpets, velvet walls and signage inspired by the BBC studios.

An art collection has been curated in response to the building’s history, comprising a number of commissioned pieces, including Archie Proudfoot’s Test Card Girl and a take on the iconic Playschool windows by Chris Levine. There’s also a permanent collection commemorating the work of artist broadcaster, Tony Hart.

About Soho House

Founded in 1995 by Nick Jones to provide a home from home for creative media types, Soho House has now expanded to 20 locations around the world. Starting with 40 Greek Street, London, there are now eight in the capital, as well as country retreats in Somerset and the Cotswolds, beach houses in Barcelona and Miami and more in Mumbai, Toronto and Amsterdam. Further sites are in the pipeline. The group also runs cinemas, spas and workspaces.

Each house is designed according to its location. Four annual membership options are available:
Local House: £1300 (€1540, $1740)
Every House: £1650 (€1882, $2209)
Under 27 Local House: £925 (€1055, $1239)
Under 27 Every House: £700 (€799m $937).

Double hotel rooms can be booked at White City House for £195 (€222, $261) and guests can enjoy the use of facilities.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
The entire building, has been reimagined as high-end residential, with apartments and mixed use tenants
The entire building, has been reimagined as high-end residential, with apartments and mixed use tenants
The rooftop pool has a Palm Springs vibe
The rooftop pool has a Palm Springs vibe
The gym has been designed to enable people to train like athletes
The gym has been designed to enable people to train like athletes
The gym has been designed to enable people to train like athletes
The gym has been designed to enable people to train like athletes
Non-members can book the club’s 45 bedrooms, which have 60s styling, fluted timber wardrobes, modernist wooden minibars and mid-century terrazzo tables
Non-members can book the club’s 45 bedrooms, which have 60s styling, fluted timber wardrobes, modernist wooden minibars and mid-century terrazzo tables
Guests and members can enjoy lunch and 
cocktails by the pool at Soho House White City
Guests and members can enjoy lunch and cocktails by the pool at Soho House White City
Soho House White City
Soho House White City
The club’s restaurant is among eight social and dining spaces around the club
The club’s restaurant is among eight social and dining spaces around the club
The Ninth floor terrace is among eight social and dining spaces around the club
The Ninth floor terrace is among eight social and dining spaces around the club
Inside Television Centre: The Helios
Inside Television Centre: The Helios
https://www.leisureopportunities.co.uk/images/791739_931566.jpg
Soho House has opened one of the most high-end gyms in London. We took a closer look...
Julien Deland. Kath Hudson, Journalist, Leisure Media,Soho House, luxury gym, high-end gyms, White City House
Latest News
A new pioneering approach looks to help cancer patients prepare for and respond to treatment ...
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Peloton is recalling all of its Tread and Tread+ machines in the US, after striking ...
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Health club operator Bannatyne is repositioning itself as a wellness provider, as it looks to ...
Latest News
Health clubs and leisure centres in Northern Ireland reopened their doors on Friday 30 April, ...
Latest News
It's time to refocus on the changing needs of older adults, according to a new ...
Latest News
In breaking news, HCM understands that David Lloyd Leisure's Glenn Earlam will move from his ...
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Sport England has reported a drop of 710,000 in the number of people classed as ...
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Opinion
promotion
The UK’s first dedicated leisure development framework has completed its first four-year term with £144m committed investment in public leisure projects.
Opinion: UK’s first leisure framework celebrates £144m investment in public leisure
Featured supplier news
Featured supplier news: Bounce back faster with a new risk-free joiner channel
The industry is eagerly awaiting the reopening of health clubs and leisure centres in another year affected by COVID-19, where the only thing that’s been certain is uncertainty.
Featured supplier news
Featured supplier news: Precor supports Aneurin Leisure Trust in three-site refurbishment
Welsh leisure trust, Aneurin Leisure (ALT), has announced it’s forging ahead with a £600,000 (US$821,000, €696,000) gym refurbishment in all three of its leisure centres.
Company profiles
Company profile: Safe Space Lockers
Safe Space have over 25 years of experience in the UK leisure and fitness industry, ...
Company profiles
Company profile: Fitronics (CoursePro and TRP)
Fitronics is the company behind The Retention People (TRP) and CoursePro. We truly understand our ...
Supplier Showcases
Supplier showcase - Funxtion
Catalogue Gallery
Click on a catalogue to view it online
Directory
Salt therapy products
Saltability: Salt therapy products
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Skincare
Sothys: Skincare
Uniforms
Service Sport: Uniforms
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Wearable technology solutions
MyZone: Wearable technology solutions
Spa software
SpaBooker: Spa software
Exercise equipment
Matrix Fitness: Exercise equipment
Trade associations
International SPA Association - iSPA: Trade associations
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Property & Tenders
Diary dates
07-09 Jun 2021
Virtual summit,
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
28-29 Sep 2021
ExCeL London, London, United Kingdom
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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