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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

HCM letters: Write to reply

Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]

Published in Health Club Management 2021 issue 3
Could operators help families whose kids have been cooped up? / photo: shutterstock/Denis Moskvinov
Could operators help families whose kids have been cooped up? / photo: shutterstock/Denis Moskvinov
Focus on big bold ideas to really boost healthy lifestyles

In the spirit of collaboration and working from the premise that very few ideas are new, I used Linkedin to sound out the industry about ways we can strengthen both our commercial and social offering as we move towards re-opening.

I was so pleased with the reaction I’m hoping others will join the discussion. The areas for consideration were as follows:

1. Incentivise vaccine refusers
Can we target those who are nervous or reluctant about vaccination by incentivising them using leisure and cultural offers?

IDEAS: free membership, tickets to shows, personal training sessions, wearables.

2. Means meet needs
Given some people have reportedly been stashing cash as they can’t go abroad, for example, yet might well be carrying excess weight and be in poor shape generally, is anyone designing products and/or services to help accelerate positive change?

IDEAS: advanced payment membership offers, weight management courses, nutritional advice and healthy food delivery services, wearables plus advice, personal training bundles.

3. Needs without means
Can we design similar programmes to assist with the above, but targeting deprived communities and those that need help most?

IDEAS: aim to be commissioned to boost their resilience. Organise social prescribing activities with Link Workers and voluntary sector referral schemes using parks and community venues. Run community engagement events to co-create activities with the communities not just for them.

4. Family time
Can we help families be more active with a ‘summer of fun’ for kids who’ve been cooped up for far too long?

IDEAS: kickstart a new era in family activity in centres and parks. Create programmes in the streets. Organise huge open weekends that offer a range of family activities. Run summer play schemes utilising Marcus Rashford holiday hunger funding and Sport England’s £10m to open school facilities. Focus on big bold ideas to really boost healthy lifestyles.

If you’d like to hear how others have responded to the above call for ideas and would also like to share your ideas please get in touch: [email protected].

Andy King, Link4Life

Stepping up to support the NHS
Dr Davina Deniszczyc, Nuffield Health

At this challenging time in our sector’s history, I want to highlight the valuable contribution that many of Nuffield Health’s fitness and wellbeing professionals are making to support the recovery of the nation from COVID-19.

Twenty eight of our fitness and wellbeing professions have been seconded to work with the Buckingham Healthcare NHS Trust to help the COVID-19 efforts, within family liaison, clerical, operational and administrative positions including COVID-19 swabbing.

The 28 are from Nuffield Health’s Fitness & Wellbeing Centres in Aylesbury, St Albans, Hemel Hempstead, Oxfordshire, Wokingham and Ealing and they’re working at the NHS Trust’s Stoke Mandeville, Amersham and Wycombe hospitals.

Their work is highly valued, as Tunde Adewopo, divisional director of specialist services at Buckinghamshire Healthcare NHS Trust explains: “Partnering with Nuffield Health locally to be able to bring some of their employees to work with us at the trust couldn’t be more timely.

This is supporting our medical and nursing colleagues, helping to free up their time and enabling them to focus even more on caring for our patients.”

This is part of a programme across Nuffield Health in support of NHS trusts and builds on the COVID-19 Recovery Programme that is now running at 17 of our fitness and wellbeing centres across the UK, ahead of a larger rollout to over 40 sites by May 2021.

The programme blends physical therapy and mental health support and is run in partnership with local NHS trusts.

Former NHS patients will work with a rehabilitation specialist for personalised advice and on a recovery plan, consisting of a six-week virtual programme of at-home exercises, before moving to one of our fitness and wellbeing centres.

We’ll share the outcomes with the NHS and other healthcare providers. With gyms reopening, we can see the light at the end of the tunnel. I hope the sector’s safety record, value and importance is recognised, so we can work to build a healthier nation.

The programme blends together physical therapy and mental health support and is run in partnership with local NHS trusts
Members of the Nuffield health clubs teams switched roles to provide COVID support / photo: shutterstock/Alexander Raths
https://www.leisureopportunities.co.uk/images/2021/918124_254707.jpg
Nuffield’s Dr Davina Deniszczyc writes in about supporting the NHS and Link4Life’s Andy King challenges the industry to innovate
HCM magazine
In spite of having met all government-agreed, COVID-secure operating standards, group exercise has had a rough ride during the pandemic, being closed more than gyms. HCM asks why this is and what can be done about it
HCM magazine
Changing rooms have been largely closed during the pandemic, but as clubs open up, how will ongoing pandemic restrictions impact changing room design? We ask the experts for their observations and reflections
HCM magazine
A new tracking tool, called Moving Communities, will assess the impact of the UK’s £100m National Leisure Recovery Fund, as well as evaluating the contribution public sector facilities make to their local communities, as HCM reports
HCM Magazine
Research
Preschool children with higher cardiorespiratory fitness had higher scores on academic ability tasks related to general intellectual abilities
HCM Magazine
Insight
How will digital, gyms and live fitness mesh to create a new customer offering in health clubs? Phillip Mills, executive director of Les Mills, shares his views
HCM Magazine
Promotion
Goji’s virus-killing air purification system is the future of air purification for gyms, says Greg Whyte
HCM Magazine
Supplier showcase
Hussle’s new Membership Conversion Service proactively turns Hussle customers into direct club members, encouraging them to join clubs they attend regularly
HCM Magazine
Reopening
Policing the rules, even if it means losing members, will be crucial to building trust as health clubs reopen, Paul Roberts tells Kath Hudson
HCM Magazine
Sponsored
Tad Chapman from Active IQ argues that operators should take a fresh look at apprenticeships and their power to drive recovery
HCM Magazine
Editor's letter
As health clubs around the world start reopening, controlling COVID-19 – while also delivering a great service to customers – must be an obsession for everyone in the sector
HCM Magazine
Latest News
Health clubs and gyms will be able to open their doors to individual training sessions ...
Latest News
As health clubs and gyms reopen following lockdowns, it is "absolutely crucial" operators take a ...
Latest News
IHRSA and Fitness Brasil say they have signed a partnership agreement that will see the ...
Latest News
EuropeActive has joined the All Policies for a Healthy Europe (APHE) initiative, as part of ...
Latest News
Lack of exercise is a major cause of death from COVID-19, according to new research, ...
Latest News
World Leisure Organization (WLO) has opened the entry process for its International Innovation Prize. Now ...
Latest News
Health clubs, leisure centres and studios in England have opened today (12 April) for the ...
Latest News
A major new initiative will look to strengthen and unite the fitness industry's voice in ...
Featured supplier news
Featured supplier news: AskNicely helps empower businesses to improve customer experience and boost NPS
Maintaining a consistent member experience across a growing health and fitness brand can prove challenging.
Featured supplier news
Featured supplier news: Forget the ‘Netflix effect’ – it’s all about the ‘iFit effect’ to boost member retention
Addiction – a word laden with negativity. But isn’t that exactly what the fitness industry wants? For members to be addicted (in a healthy way) to exercise – not just to increase profits but, most importantly, so they can live happier, healthier and longer lives.
Company profiles
Company profile: Incorpore Limited
Incorpore Ltd is a leading fitness and wellness company which has been successfully delivering solutions ...
Company profiles
Company profile: Core Health & Fitness
Core Health & Fitness offers the commercial health and fitness club marketplace an unmatched portfolio ...
Supplier Showcases
Supplier showcase - Venueserve Fitness
Catalogue Gallery
Click on a catalogue to view it online
Directory
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Uniforms
Service Sport: Uniforms
Exercise equipment
Pendex Fisio S.L.: Exercise equipment
Trade associations
International SPA Association - iSPA: Trade associations
Red Light Therapy
 Red Light Rising: Red Light Therapy
Skincare
Sothys: Skincare
Fitness equipment
Precor: Fitness equipment
Architects/designers
Zynk Design Consultants: Architects/designers
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Wearable technology solutions
MyZone: Wearable technology solutions
Property & Tenders
Hillingdon
Hillingdon Borough Council
Property & Tenders
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

HCM letters: Write to reply

Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]

Published in Health Club Management 2021 issue 3
Could operators help families whose kids have been cooped up? / photo: shutterstock/Denis Moskvinov
Could operators help families whose kids have been cooped up? / photo: shutterstock/Denis Moskvinov
Focus on big bold ideas to really boost healthy lifestyles

In the spirit of collaboration and working from the premise that very few ideas are new, I used Linkedin to sound out the industry about ways we can strengthen both our commercial and social offering as we move towards re-opening.

I was so pleased with the reaction I’m hoping others will join the discussion. The areas for consideration were as follows:

1. Incentivise vaccine refusers
Can we target those who are nervous or reluctant about vaccination by incentivising them using leisure and cultural offers?

IDEAS: free membership, tickets to shows, personal training sessions, wearables.

2. Means meet needs
Given some people have reportedly been stashing cash as they can’t go abroad, for example, yet might well be carrying excess weight and be in poor shape generally, is anyone designing products and/or services to help accelerate positive change?

IDEAS: advanced payment membership offers, weight management courses, nutritional advice and healthy food delivery services, wearables plus advice, personal training bundles.

3. Needs without means
Can we design similar programmes to assist with the above, but targeting deprived communities and those that need help most?

IDEAS: aim to be commissioned to boost their resilience. Organise social prescribing activities with Link Workers and voluntary sector referral schemes using parks and community venues. Run community engagement events to co-create activities with the communities not just for them.

4. Family time
Can we help families be more active with a ‘summer of fun’ for kids who’ve been cooped up for far too long?

IDEAS: kickstart a new era in family activity in centres and parks. Create programmes in the streets. Organise huge open weekends that offer a range of family activities. Run summer play schemes utilising Marcus Rashford holiday hunger funding and Sport England’s £10m to open school facilities. Focus on big bold ideas to really boost healthy lifestyles.

If you’d like to hear how others have responded to the above call for ideas and would also like to share your ideas please get in touch: [email protected].

Andy King, Link4Life

Stepping up to support the NHS
Dr Davina Deniszczyc, Nuffield Health

At this challenging time in our sector’s history, I want to highlight the valuable contribution that many of Nuffield Health’s fitness and wellbeing professionals are making to support the recovery of the nation from COVID-19.

Twenty eight of our fitness and wellbeing professions have been seconded to work with the Buckingham Healthcare NHS Trust to help the COVID-19 efforts, within family liaison, clerical, operational and administrative positions including COVID-19 swabbing.

The 28 are from Nuffield Health’s Fitness & Wellbeing Centres in Aylesbury, St Albans, Hemel Hempstead, Oxfordshire, Wokingham and Ealing and they’re working at the NHS Trust’s Stoke Mandeville, Amersham and Wycombe hospitals.

Their work is highly valued, as Tunde Adewopo, divisional director of specialist services at Buckinghamshire Healthcare NHS Trust explains: “Partnering with Nuffield Health locally to be able to bring some of their employees to work with us at the trust couldn’t be more timely.

This is supporting our medical and nursing colleagues, helping to free up their time and enabling them to focus even more on caring for our patients.”

This is part of a programme across Nuffield Health in support of NHS trusts and builds on the COVID-19 Recovery Programme that is now running at 17 of our fitness and wellbeing centres across the UK, ahead of a larger rollout to over 40 sites by May 2021.

The programme blends physical therapy and mental health support and is run in partnership with local NHS trusts.

Former NHS patients will work with a rehabilitation specialist for personalised advice and on a recovery plan, consisting of a six-week virtual programme of at-home exercises, before moving to one of our fitness and wellbeing centres.

We’ll share the outcomes with the NHS and other healthcare providers. With gyms reopening, we can see the light at the end of the tunnel. I hope the sector’s safety record, value and importance is recognised, so we can work to build a healthier nation.

The programme blends together physical therapy and mental health support and is run in partnership with local NHS trusts
Members of the Nuffield health clubs teams switched roles to provide COVID support / photo: shutterstock/Alexander Raths
https://www.leisureopportunities.co.uk/images/2021/918124_254707.jpg
Nuffield’s Dr Davina Deniszczyc writes in about supporting the NHS and Link4Life’s Andy King challenges the industry to innovate
Latest News
Health clubs and gyms will be able to open their doors to individual training sessions ...
Latest News
As health clubs and gyms reopen following lockdowns, it is "absolutely crucial" operators take a ...
Latest News
IHRSA and Fitness Brasil say they have signed a partnership agreement that will see the ...
Latest News
EuropeActive has joined the All Policies for a Healthy Europe (APHE) initiative, as part of ...
Latest News
Lack of exercise is a major cause of death from COVID-19, according to new research, ...
Latest News
World Leisure Organization (WLO) has opened the entry process for its International Innovation Prize. Now ...
Latest News
Health clubs, leisure centres and studios in England have opened today (12 April) for the ...
Latest News
A major new initiative will look to strengthen and unite the fitness industry's voice in ...
Latest News
A parliamentary report is calling for a £3bn intervention fund to build back better health ...
Latest News
Leisure centre operator Everyone Active has formed a partnership with WW (formerly called Weight Watchers), ...
Latest News
Adults suffering from chronic pain should be advised to take exercise, rather than be prescribed ...
Featured supplier news
Featured supplier news: AskNicely helps empower businesses to improve customer experience and boost NPS
Maintaining a consistent member experience across a growing health and fitness brand can prove challenging.
Featured supplier news
Featured supplier news: Forget the ‘Netflix effect’ – it’s all about the ‘iFit effect’ to boost member retention
Addiction – a word laden with negativity. But isn’t that exactly what the fitness industry wants? For members to be addicted (in a healthy way) to exercise – not just to increase profits but, most importantly, so they can live happier, healthier and longer lives.
Company profiles
Company profile: Incorpore Limited
Incorpore Ltd is a leading fitness and wellness company which has been successfully delivering solutions ...
Company profiles
Company profile: Core Health & Fitness
Core Health & Fitness offers the commercial health and fitness club marketplace an unmatched portfolio ...
Supplier Showcases
Supplier showcase - Venueserve Fitness
Catalogue Gallery
Click on a catalogue to view it online
Directory
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Uniforms
Service Sport: Uniforms
Exercise equipment
Pendex Fisio S.L.: Exercise equipment
Trade associations
International SPA Association - iSPA: Trade associations
Red Light Therapy
 Red Light Rising: Red Light Therapy
Skincare
Sothys: Skincare
Fitness equipment
Precor: Fitness equipment
Architects/designers
Zynk Design Consultants: Architects/designers
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Wearable technology solutions
MyZone: Wearable technology solutions
Property & Tenders
Hillingdon
Hillingdon Borough Council
Property & Tenders
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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