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The Leisure Media Company Ltd
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FITNESS, HEALTH, WELLNESS

features

HCM People: Gunnar PetersonChief of athletics, F45

Choose consistent over perfect. That’s the long game. It’s never too late to pivot to that mindset

Published in Health Club Management 2022 issue 4
Peterson has a background in PT, and as an NBA strength coach / Nick Isabella Photography
Peterson has a background in PT, and as an NBA strength coach / Nick Isabella Photography
Gyms that offer comprehensive programming to a wide demographic are the future. Inclusion not exclusion wins the day

Tell us about your new gig with F45. What’s happening?
I’m their new chief of athletics and am curating exclusive new workouts for the F45 studios.

The first rep-based workout is a hybrid session combining cardio, resistance, agility and core movements, ensuring members get the best of both worlds for ultimate full-body burn.

The ‘Gunnar Peterson’ workout is based on a pyramid style of training – people will push themselves to the max by increasing their weights as they move through each circuit, helping them build strength and endurance like an athlete.

Why F45, and what’s your professional view on their workouts?
It’s a perfect fit – they do what I do, but on a larger scale and with way better technology. I love it – feels like hand in glove.

They’re terrific, and that’s what drew me in. The workouts are efficient, realistic and well planned-out from micro to macro level. It’s easy to progress, and easy to regress when needed.

How will you improve the workouts?
I hope to add some simple pieces of equipment that provide versatility from a programming standpoint, as well enjoyment to the end user.
The programming, the member interaction, and the trainer interaction is what I’m really looking forward to. The whole athletics team at F45 is an absolute dream to work with.

Why do you see functional fitness as fundamental?
Functional fitness means that it also translates to other aspects of your life, from loading your groceries, to moving up the leaderboard at your tennis club, to keeping up with your active toddler, or to being a lot more resistant to injury and illness. So it means that everyone wins.

What strengths will you bring to F45 in your new role?
I bring 30 years of one-on-one, F45-type training to the team, along with cueing, exercise sequencing, industry connections, and relationships – and this to an already finely tuned machine.

Where do you fit into the management team?
I’m on board with the athletics team and it has been very smooth thus far. More family than team and that suits me to a ‘T’.

How long have you signed up for?
I’m signed up for three years, but I’m looking to be there for as long as I can be of use. There’s so much growth and opportunity. From the CEO down, F45 is poised to make massive changes in the fitness industry.

Tell us a little more about your professional background
I’ve been a personal trainer in Beverly Hills, as well as an NBA strength and conditioning coach, and strength coach to a variety of athletes – male and female.

I’ve done group exercise, workshops, clinics, speaking engagements, and now the biggest challenge – F45 Athletics!

What major trends do you see emerging when it comes to exercise?
The honing of the hybrid model, which is strength plus conditioning, plus movement, all brought to life with futuristic technology.

F45 is at the forefront of this and showing no signs of slowing down. I’m excited to be a part of it.

Have we devoted enough attention to recovery?
I think that we’re starting to do so. The science is now in, and we’re hearing the message loud and clear. Listen to the experts, listen to your body, and you will be able to experience results beyond your wildest dreams.

How does exercise fit into the wider discipline of wellness?
Exercise is the cornerstone of wellness in my opinion. It sets the table for good choices in the rest of your life. It’s the best way to prime your body AND your mind for improvement.

Gyms that offer comprehensive programming to a wide demographic are the future. Inclusion not exclusion wins the day.

In your opinion, how do you feel the pandemic has changed the health and fitness sector?
Initially I think many people were simpy left to fend for themselves. But many health and fitness providers quickly adapted and created ways to follow along at home and remain connected with the mothership, which is key.

Human beings are social by nature and we need that connection.

F45 created an app that allowed you to stay in that ‘team training, life changing’ mindset, even when many couldn’t get into the studios.
That type of innovation is what the network really needs. Hats off to them for leading from the front.

What's your own personal wellness regime?
Being consistent. Not perfect, but consistent. I never miss my workouts, I mix them up, my food isn’t perfect but it’s on point, I work at recovery, and I try to keep stress at a manageable level.

What advice do you have for people who struggle to stick to an exercise regime?
Choose consistent over perfect. That’s the long game. It’s never too late to pivot to that mindset.

The ‘Gunner Peterson’ workout will help build the strength and endurance of an athlete / F45
The ‘Gunner Peterson’ workout will help build the strength and endurance of an athlete / F45
Peterson will be creating exclusive new workouts for F45 studios / Nick Isabella Photography
Peterson will be creating exclusive new workouts for F45 studios / Nick Isabella Photography
Peterson’s hybrid model involves strength, conditioning and movement / F45
Peterson’s hybrid model involves strength, conditioning and movement / F45
Peterson’s hybrid model involves strength, conditioning and movement / F45
Peterson’s hybrid model involves strength, conditioning and movement / F45
https://www.leisureopportunities.co.uk/images/2022/719390_524448.jpg
F45’s new chief of athletics on developing exclusive new workouts for the brand
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features

HCM People: Gunnar PetersonChief of athletics, F45

Choose consistent over perfect. That’s the long game. It’s never too late to pivot to that mindset

Published in Health Club Management 2022 issue 4
Peterson has a background in PT, and as an NBA strength coach / Nick Isabella Photography
Peterson has a background in PT, and as an NBA strength coach / Nick Isabella Photography
Gyms that offer comprehensive programming to a wide demographic are the future. Inclusion not exclusion wins the day

Tell us about your new gig with F45. What’s happening?
I’m their new chief of athletics and am curating exclusive new workouts for the F45 studios.

The first rep-based workout is a hybrid session combining cardio, resistance, agility and core movements, ensuring members get the best of both worlds for ultimate full-body burn.

The ‘Gunnar Peterson’ workout is based on a pyramid style of training – people will push themselves to the max by increasing their weights as they move through each circuit, helping them build strength and endurance like an athlete.

Why F45, and what’s your professional view on their workouts?
It’s a perfect fit – they do what I do, but on a larger scale and with way better technology. I love it – feels like hand in glove.

They’re terrific, and that’s what drew me in. The workouts are efficient, realistic and well planned-out from micro to macro level. It’s easy to progress, and easy to regress when needed.

How will you improve the workouts?
I hope to add some simple pieces of equipment that provide versatility from a programming standpoint, as well enjoyment to the end user.
The programming, the member interaction, and the trainer interaction is what I’m really looking forward to. The whole athletics team at F45 is an absolute dream to work with.

Why do you see functional fitness as fundamental?
Functional fitness means that it also translates to other aspects of your life, from loading your groceries, to moving up the leaderboard at your tennis club, to keeping up with your active toddler, or to being a lot more resistant to injury and illness. So it means that everyone wins.

What strengths will you bring to F45 in your new role?
I bring 30 years of one-on-one, F45-type training to the team, along with cueing, exercise sequencing, industry connections, and relationships – and this to an already finely tuned machine.

Where do you fit into the management team?
I’m on board with the athletics team and it has been very smooth thus far. More family than team and that suits me to a ‘T’.

How long have you signed up for?
I’m signed up for three years, but I’m looking to be there for as long as I can be of use. There’s so much growth and opportunity. From the CEO down, F45 is poised to make massive changes in the fitness industry.

Tell us a little more about your professional background
I’ve been a personal trainer in Beverly Hills, as well as an NBA strength and conditioning coach, and strength coach to a variety of athletes – male and female.

I’ve done group exercise, workshops, clinics, speaking engagements, and now the biggest challenge – F45 Athletics!

What major trends do you see emerging when it comes to exercise?
The honing of the hybrid model, which is strength plus conditioning, plus movement, all brought to life with futuristic technology.

F45 is at the forefront of this and showing no signs of slowing down. I’m excited to be a part of it.

Have we devoted enough attention to recovery?
I think that we’re starting to do so. The science is now in, and we’re hearing the message loud and clear. Listen to the experts, listen to your body, and you will be able to experience results beyond your wildest dreams.

How does exercise fit into the wider discipline of wellness?
Exercise is the cornerstone of wellness in my opinion. It sets the table for good choices in the rest of your life. It’s the best way to prime your body AND your mind for improvement.

Gyms that offer comprehensive programming to a wide demographic are the future. Inclusion not exclusion wins the day.

In your opinion, how do you feel the pandemic has changed the health and fitness sector?
Initially I think many people were simpy left to fend for themselves. But many health and fitness providers quickly adapted and created ways to follow along at home and remain connected with the mothership, which is key.

Human beings are social by nature and we need that connection.

F45 created an app that allowed you to stay in that ‘team training, life changing’ mindset, even when many couldn’t get into the studios.
That type of innovation is what the network really needs. Hats off to them for leading from the front.

What's your own personal wellness regime?
Being consistent. Not perfect, but consistent. I never miss my workouts, I mix them up, my food isn’t perfect but it’s on point, I work at recovery, and I try to keep stress at a manageable level.

What advice do you have for people who struggle to stick to an exercise regime?
Choose consistent over perfect. That’s the long game. It’s never too late to pivot to that mindset.

The ‘Gunner Peterson’ workout will help build the strength and endurance of an athlete / F45
The ‘Gunner Peterson’ workout will help build the strength and endurance of an athlete / F45
Peterson will be creating exclusive new workouts for F45 studios / Nick Isabella Photography
Peterson will be creating exclusive new workouts for F45 studios / Nick Isabella Photography
Peterson’s hybrid model involves strength, conditioning and movement / F45
Peterson’s hybrid model involves strength, conditioning and movement / F45
Peterson’s hybrid model involves strength, conditioning and movement / F45
Peterson’s hybrid model involves strength, conditioning and movement / F45
https://www.leisureopportunities.co.uk/images/2022/719390_524448.jpg
F45’s new chief of athletics on developing exclusive new workouts for the brand
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Planet Fitness has announced the repurchase of 314,000 shares at a rate of US$20 million. ...
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Xponential Fitness today indefinitely suspended founder and CEO, Anthony Geisler, saying it had been notified ...
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Fast Fitness Japan, master franchisee of Anytime Fitness in Japan, has acquired Eighty-8 Health & ...
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Xplor Technologies has unveiled a financing solution for small businesses, which aims to counter the ...
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HoloBike, a holographic training bike that simulates trail rides in lifelike 3D, is aiming to ...
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Peloton Interactive Inc is believed to be working to get its costs under control in ...
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Equinox, has teamed up with health platform, Function Health, to offer 100 comprehensive laboratory tests, ...
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In the dynamic world of indoor cycling, Schwinn has consistently been at the forefront of innovation. Now, we proudly present the Schwinn Z Bike, the culmination of our legacy of excellence.
Featured supplier news
Featured supplier news: Empower your team, transform your service – elevate with coaching workshops
In today's competitive fitness landscape, the key to success lies not only in providing exceptional facilities but also in cultivating meaningful interactions with members.
Company profiles
Company profile: Spivi
Spivi is an immersive fitness gamification platform that helps gym operators to achieve better retention ...
Company profiles
Company profile: GLL
GLL
As the UK’s leading provider of both leisure centres and libraries, GLL operate nearly 400 ...
Supplier Showcase
Supplier showcase - Jon Williams
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
ABC Trainerize press release: New ABC Trainerize Webinar: How to earn more with clients and members you already have
ABC Trainerize, a leading software platform for the fitness industry, recently ran a webinar for studio and gym owners on how to increase gym revenue with Gym Launch CEO, Cale Owen.
Featured press releases
Alliance Leisure Services (Design, Build and Fund) press release: £26 Million Investment Paves The Way For Health and Wellbeing Hub At Lincolnshire Sport Complex
South Holland District Council has bolstered its successful £20 million UK Government, Levelling Up Fund bid with a £6 million investment to see the Castle Sports Complex in Spalding transformed into a health and wellbeing hub to drive positive health outcomes for residents across the district.
Directory
Spa software
SpaBooker: Spa software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Snowroom
TechnoAlpin SpA: Snowroom
Lockers
Fitlockers: Lockers
salt therapy products
Saltability: salt therapy products
Cryotherapy
Art of Cryo: Cryotherapy
Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Grantham, Leicestershire
Belvoir Castle
Property & Tenders
Diary dates
10-12 May 2024
China Import & Export Fair Complex, Guangzhou, China
Diary dates
23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
Diary dates
12-13 Jun 2024
ExCeL London, London, United Kingdom
Diary dates
03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
Diary dates
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
24-24 Oct 2024
QEII Conference Centre, London, United Kingdom
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates
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