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Technogym
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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Changing places

There’s no longer a ‘one size fits all’ approach to changing rooms: they need to uphold an operator’s brand qualities and complement the overall look and feel of a club. Health Club Management takes a look at some recent installations

Published in Health Club Management 2014 issue 4

DEFINING THE BRAND

Client: I LOVE FITNESS
Supplier: M Fitness/Foreman Lockers

I LOVE FITNESS is a contemporary chain of health clubs in Russia, described as Russia’s equivalent of Virgin Active by Harry Harris, MD of M Fitness, which owns Foreman Lockers. The clubs have embraced current trends including boxing and MMA and use Moscow DJs to create the vibe.

“The style of the clubs goes against the norm in Russia, with a more Western approach,” says Harris. “They wanted locker rooms that were cheeky and sexy, and that continued the personality of the brand, creating something that was special and different.”

In contrast to the décor usually favoured in Russia, I LOVE FITNESS is bright and colourful, using lime green and yellow. The brief also specified lots of different locker areas: the common area, a children’s area, and a VIP area. The lockers had to be the same high quality across the facility, but also help differentiate each area.

“By using different designs, colours and finishes, we were able to create very clear differences between each changing area. The result looks a lot more expensive than it actually was,” says Harris.

A Foreman speciality is putting images on lockers. Here, designers Lab 17 made it look like naked people are inside. “This locker style is now a defining part of their brand,” adds Harris.

The prints of naked silhouettes on lockers are now a ‘defining part of the brand’ at Russian health club chain I LOVE FITNESS
The prints of naked silhouettes on lockers are now a ‘defining part of the brand’ at Russian health club chain I LOVE FITNESS

COMBINED ACCESS CARD

Client: GLL/Better
Supplier: Safe Space Lockers & Ojmar

Space was at a premium at the GLL-run Charlton Lido, which meant that every square foot had to be maximised. For this reason, lockers were put in the gym as well as the changing rooms, which meant they had to fit with the new gym floor and new Technogym equipment.

Safe Space Lockers provided stylish wood and glass lockers, which Ojmar complemented with a key-free OTS lock using its RFID system.

One crucial feature was that Ojmar’s partnership with Technogym meant that Technogym wellness keys could be used with the OTS locks, meaning gym members could have just one key for lockers, membership, fitness management and access into the facility.

“Previously, people would need a pound for a locker, a membership card, cash and a key, but the Technogym key allows all these technologies to be stored on one neat item,” says Bev Sharpe from Ojmar.

“This system also saves money as the key belongs to the member – if it’s lost, they have to pay for a replacement. With an old-style £1 deposit locker, if the customer takes or loses the key and wristband, this has to be paid for and managed by the site. This can cost thousands of pounds over the course of a year.”

A simple path-finding reader is sited near the lockers, reminding members which locker they have used. Additionally, the automatic opening of the lockers at the end of the day stops customers from reserving them and maximises space, as all lockers are made available.

Technogym keys open the lockers
Technogym keys open the lockers

MADE TO MEASURE

Client: Rambert Dance Company
Supplier: Kemmlit

One of the UK’s foremost dance institutions, Rambert Dance Company, created a new £8m headquarters on London’s South Bank last December.

The facility includes three large dance studios, workshops, technical and administration facilities and changing rooms. There’s also a dance archive and a reading room, both of which are open to the public.

Architects Allies Morrison specified a high build quality and the changing rooms had to be in keeping with this. The architects asked Kemmlit for 60 made-to-measure lockers in a variety of sizes and colours, to accommodate all the different needs of dancers, including large bags and even some places to keep prosthetic limbs.

Corian tiles, glass cubicles, slatted solid beach seating and a mix of yellow, blue and white lockers were used to create a high quality finish.

“This project presented us with a number of challenges,” says Julian Lidstone, head of Kemmlit’s UK operation. “For example, the client wanted to incorporate coat hooks on the outside of the lockers, while retaining strength, and we had to manufacture in different sizes and colours within a tight timeframe.”

Changing rooms feature Corian tiles, solid beech seating and bright colours
Changing rooms feature Corian tiles, solid beech seating and bright colours

WORKING THROUGH THE NIGHT

Client: The Hogarth Club
Supplier: Craftsman Quality Lockers

Gaining access to the changing areas was the main problem when upmarket west London health club The Hogarth Club decided to update its changing rooms last year, bringing them in line with the rest of the club, which had enjoyed a number of recent investments.

“The old changing rooms and showers, fitted out about nine years ago, looked tired and dated and we realised we had to upgrade them to a standard in keeping with our members’ extremely high expectations,” says Ian Chaffey, the health club’s operations director.

The club’s interior design team worked closely with Craftsman Quality Lockers to create luxury changing areas with a subdued and relaxed ambience. A combination of three-quarter and half-height Maximiser style lockers were chosen, in a walnut finish. Light cream upholstery for the bench seating, and stone surfaces for the vanity and towel units, completed the look. A creative rethink of the available space created a number of discreet areas for changing.

The challenge was to complete the refurbishment without closing the changing rooms, which meant predominantly carrying out the work overnight. Sited in a prime residential area, the club also had to ensure noise levels were tightly controlled, while cleaning operators moved on-site early each morning to ready the club for opening at 6.00am.

“Refurbishing changing rooms from floor to ceiling presented a huge challenge, especially as our members’ expectations are high,” says Chaffey.

A combination of three-quarter and half-height lockers were chosen
A combination of three-quarter and half-height lockers were chosen
The luxury finish meets members’ “extremely high” expectations
The luxury finish meets members’ “extremely high” expectations
If you would like to get each issue of HCM magazine sent direct to you for FREE, plus the weekly HCM ezine, sign up now!
http://www.leisureopportunities.com/images/HCM2014_4rooms.gif
We look at some recent, brand-enhancing changing room projects
People
Our COVID-19 measures make our clubs significantly safer than any other public space
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HCM people

Jo Smallwood

general manager, Oldham Leisure Centre
We saw the opportunity to initiate new partnerships with the Oldham Foodbank to help local residents during the COVID-19 crisis. We can’t serve our community in the way we would usually do, so we’ve moved resources to help where people need us most
People
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Aaron Smith

Founder, KX Pilates
‘KX’ stands for ‘the Kaizen Experience’, which means ‘change for the better’ in Japanese. It’s a philosophy that focuses on continuous improvement. We’re always seeking to improve, not only as a company but as individuals
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Pinggu, Beijing, China
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features

Changing places

There’s no longer a ‘one size fits all’ approach to changing rooms: they need to uphold an operator’s brand qualities and complement the overall look and feel of a club. Health Club Management takes a look at some recent installations

Published in Health Club Management 2014 issue 4

DEFINING THE BRAND

Client: I LOVE FITNESS
Supplier: M Fitness/Foreman Lockers

I LOVE FITNESS is a contemporary chain of health clubs in Russia, described as Russia’s equivalent of Virgin Active by Harry Harris, MD of M Fitness, which owns Foreman Lockers. The clubs have embraced current trends including boxing and MMA and use Moscow DJs to create the vibe.

“The style of the clubs goes against the norm in Russia, with a more Western approach,” says Harris. “They wanted locker rooms that were cheeky and sexy, and that continued the personality of the brand, creating something that was special and different.”

In contrast to the décor usually favoured in Russia, I LOVE FITNESS is bright and colourful, using lime green and yellow. The brief also specified lots of different locker areas: the common area, a children’s area, and a VIP area. The lockers had to be the same high quality across the facility, but also help differentiate each area.

“By using different designs, colours and finishes, we were able to create very clear differences between each changing area. The result looks a lot more expensive than it actually was,” says Harris.

A Foreman speciality is putting images on lockers. Here, designers Lab 17 made it look like naked people are inside. “This locker style is now a defining part of their brand,” adds Harris.

The prints of naked silhouettes on lockers are now a ‘defining part of the brand’ at Russian health club chain I LOVE FITNESS
The prints of naked silhouettes on lockers are now a ‘defining part of the brand’ at Russian health club chain I LOVE FITNESS

COMBINED ACCESS CARD

Client: GLL/Better
Supplier: Safe Space Lockers & Ojmar

Space was at a premium at the GLL-run Charlton Lido, which meant that every square foot had to be maximised. For this reason, lockers were put in the gym as well as the changing rooms, which meant they had to fit with the new gym floor and new Technogym equipment.

Safe Space Lockers provided stylish wood and glass lockers, which Ojmar complemented with a key-free OTS lock using its RFID system.

One crucial feature was that Ojmar’s partnership with Technogym meant that Technogym wellness keys could be used with the OTS locks, meaning gym members could have just one key for lockers, membership, fitness management and access into the facility.

“Previously, people would need a pound for a locker, a membership card, cash and a key, but the Technogym key allows all these technologies to be stored on one neat item,” says Bev Sharpe from Ojmar.

“This system also saves money as the key belongs to the member – if it’s lost, they have to pay for a replacement. With an old-style £1 deposit locker, if the customer takes or loses the key and wristband, this has to be paid for and managed by the site. This can cost thousands of pounds over the course of a year.”

A simple path-finding reader is sited near the lockers, reminding members which locker they have used. Additionally, the automatic opening of the lockers at the end of the day stops customers from reserving them and maximises space, as all lockers are made available.

Technogym keys open the lockers
Technogym keys open the lockers

MADE TO MEASURE

Client: Rambert Dance Company
Supplier: Kemmlit

One of the UK’s foremost dance institutions, Rambert Dance Company, created a new £8m headquarters on London’s South Bank last December.

The facility includes three large dance studios, workshops, technical and administration facilities and changing rooms. There’s also a dance archive and a reading room, both of which are open to the public.

Architects Allies Morrison specified a high build quality and the changing rooms had to be in keeping with this. The architects asked Kemmlit for 60 made-to-measure lockers in a variety of sizes and colours, to accommodate all the different needs of dancers, including large bags and even some places to keep prosthetic limbs.

Corian tiles, glass cubicles, slatted solid beach seating and a mix of yellow, blue and white lockers were used to create a high quality finish.

“This project presented us with a number of challenges,” says Julian Lidstone, head of Kemmlit’s UK operation. “For example, the client wanted to incorporate coat hooks on the outside of the lockers, while retaining strength, and we had to manufacture in different sizes and colours within a tight timeframe.”

Changing rooms feature Corian tiles, solid beech seating and bright colours
Changing rooms feature Corian tiles, solid beech seating and bright colours

WORKING THROUGH THE NIGHT

Client: The Hogarth Club
Supplier: Craftsman Quality Lockers

Gaining access to the changing areas was the main problem when upmarket west London health club The Hogarth Club decided to update its changing rooms last year, bringing them in line with the rest of the club, which had enjoyed a number of recent investments.

“The old changing rooms and showers, fitted out about nine years ago, looked tired and dated and we realised we had to upgrade them to a standard in keeping with our members’ extremely high expectations,” says Ian Chaffey, the health club’s operations director.

The club’s interior design team worked closely with Craftsman Quality Lockers to create luxury changing areas with a subdued and relaxed ambience. A combination of three-quarter and half-height Maximiser style lockers were chosen, in a walnut finish. Light cream upholstery for the bench seating, and stone surfaces for the vanity and towel units, completed the look. A creative rethink of the available space created a number of discreet areas for changing.

The challenge was to complete the refurbishment without closing the changing rooms, which meant predominantly carrying out the work overnight. Sited in a prime residential area, the club also had to ensure noise levels were tightly controlled, while cleaning operators moved on-site early each morning to ready the club for opening at 6.00am.

“Refurbishing changing rooms from floor to ceiling presented a huge challenge, especially as our members’ expectations are high,” says Chaffey.

A combination of three-quarter and half-height lockers were chosen
A combination of three-quarter and half-height lockers were chosen
The luxury finish meets members’ “extremely high” expectations
The luxury finish meets members’ “extremely high” expectations
If you would like to get each issue of HCM magazine sent direct to you for FREE, plus the weekly HCM ezine, sign up now!
http://www.leisureopportunities.com/images/HCM2014_4rooms.gif
We look at some recent, brand-enhancing changing room projects
Latest News
A free-to-access training platform has launched to help the sport and fitness workforce confidently return ...
Latest News
Glasgow Life, which runs leisure and culture facilities on behalf of Glasgow City Council, has ...
Latest News
Fitness equipment firm Nautilus Inc is looking for a buyer for its commercial equipment brand ...
Latest News
Technogym has announced the launch of live streaming and on-demand classes. The new content will ...
Latest News
A number of gym operators are concerned that local lockdowns could come into effect in ...
Latest News
Prime Minister Boris Johnson has announced that gyms may be able to reopen in a ...
Latest News
UK consumer confidence has improved significantly since the beginning of the lockdown, with a fifth ...
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Featured supplier news
Featured supplier: Fisikal chosen as tech partner for ‘JP4’; new health app from fitness expert, Jessie Pavelka
Fitness expert and television host, Jessie Pavelka has collaborated with Fisikal, experts in digital management solutions, to create the new JP4 app, a premium 12-week personal health and fitness transformation programme that takes the user on a journey of change through four key elements of health.
Featured supplier news
Featured supplier: Let's get restarted: Physical Company offers advice on keeping gym members safe
As countries around the world gear up to relax their lockdown rules, there remains a question mark over gyms and studios, which in many markets will be one of the last sectors to be given the green light.
Video Gallery
Technogym mywellness app
Technogym
Improve your training experience. All your data in a single app. Read more
More videos:
Company profiles
Company profile: Myzone Group Ltd
At Myzone we reward Effort to solve the pervasive problem of ‘diminishing motivation within exercisers’ ...
Company profiles
Company profile: TRIB3 International Ltd
First established in Sheffield in January 2016 TRIB3 is a bootcamp boutique studio designed to ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Spa software
SpaBooker: Spa software
Fitness equipment
TRX Training: Fitness equipment
Locking solutions
Monster Padlocks: Locking solutions
Management software
Fisikal: Management software
Direct debit solutions
Harlands Group: Direct debit solutions
Fitness Software
FunXtion International BV: Fitness Software
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
22-23 Sep 2020
Heythrop Park, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
27-30 Oct 2020
Messe Stuttgart, Germany
Diary dates
03-06 Nov 2020
Online,
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
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