Latest
issue
GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window I've already subscribed!
SIBEC
SIBEC
SIBEC
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
FITNESS, HEALTH, WELLNESS

features

People profiles: Caroline Pugh

“This is the first time people will be able to see a photo-realistic 3D model of themselves on their smartphones”

Published in Health Club Management 2014 issue 7

A 3D body scanner created by students at Virginia Tech University in the US has been launched to help gym users track their changing body shape as their fitness improves.

Users step into the VFit scanner, create a profile on the touch panel inside and get a 10-second scan. They can then download an app for their mobile or go online to view a photo-realistic model of their body. As they get fitter, they can scan their body over time, gradually building up a picture of how their stomach flattens or muscles increase.

The technology was originally devised as a tool for online shoppers to see how clothes would fit their body, but the company recently decided to switch its focus to health and fitness.

“We realised the potential to make a lot of impact in multiple markets,” says Caroline Pugh, who founded the business with Louis Cirillo. “The amount of data we collect on the human body allows us to calculate biometric measurements that some other technologies in the fitness market can’t – or at least, not with the accuracy we can.”

With 24 million points of reference in the scan, and accuracy to within 1.2mm, VFit means gym goers no longer have to go through extensive assessments to monitor their progress, says Pugh: “This is the first time people will be able to see a photo-realistic 3D model of themselves on their smartphones.”

For health and fitness operators, the system would validate the gym’s effectiveness, she adds: “For example, PTs can use our technology to pinpoint down to the millimetre if someone has gained muscle in a certain area, to show that the regimen is working.”

VirtualU secured US$625k of funding in April following a trial in a handful of gyms across south-west Virginia, and the scanner is now scheduled to launch into the Washington DC and New York City markets in Q3 of this year.

There are also plans to integrate with wearable technologies, providing the user with, in Pugh’s words, a “dashboard for your body” for fitness tracking.

Looking ahead, the aim is to get more operators on board. “We’re looking forward to working with larger gym chains and expanding regionally across the US,” says Pugh. “The goal is to have everyone in the US within driving distance of one of our VFit scanners.”

Details: www.virtualu.co

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Malcolm McPhail
Malcolm McPhail
Avondale Leisure Centre is pioneering the concept of a community ‘health hub’, stripping away the barriers of a traditional club
Avondale Leisure Centre is pioneering the concept of a community ‘health hub’, stripping away the barriers of a traditional club
The AlterG anti-gravity treadmill enables larger people to exercise 
more comfortably
The AlterG anti-gravity treadmill enables larger people to exercise more comfortably
Walking programmes can help bring people out of inactivity
Walking programmes can help bring people out of inactivity
https://www.leisureopportunities.co.uk/images/HCM2014_7pugh.jpg
On a new 3D body scanner
Caroline Pugh, Co-founder, VirtualU,3D scanner, VFit,
HCM magazine
I would say those results, along with the team’s total lack of complacency – their desire to keep improving – have been the two big highlights of my first year
HCM magazine
Egym has announced deals designed to position it for growth acceleration, as Kath Hudson reports
HCM magazine
Now mental health is the number one reason for people to join a health club, do fitness professionals need a grounding in counselling to offer a more holistic service? Kath Hudson asks the experts
HCM magazine
Members are telling us they need support with their mental and spiritual health and the industry is starting to see this need. Now’s the time to fast-track our response
HCM magazine
McFit, the original budget gym is undergoing a transformation with a new look and estate-wide overhaul, as Liz Terry reports
HCM promotional features
Sponsored
The New Keiser M3i Studio Bike brings ride data to life to engage and delight members
HCM promotional features
Sponsored
Nuffield Health has worked with ServiceSport UK for more than ten years, ensuring the equipment in its clubs is commercially optimised
HCM promotional features
Sponsored
Operators, prepare to revolutionise the way members connect with personal trainers in your club, with the ground-breaking Brawn platform.
HCM promotional features
Sponsored
Francesca Cooper-Boden says health assessment services can boost health club retention
HCM promotional features
Sponsored
GymNation is pioneering the future of fitness with software specialist Perfect Gym providing a scalable tech platform to power and sustain its growth
HCM promotional features
Sponsored
The partnership between PureGym and Belfast-based supplier BLK BOX is transforming the gym floor
HCM promotional features
Sponsored
Epassi, a provider of workplace wellness benefits, is creating a fitter and more productive workforce, one membership at a time 
HCM promotional features
Sponsored
D2F had updated its brand styling to keep pace with business growth. MD, John Lofting and operations director, Matt Aynsley, explain the rationale
HCM promotional features
Sponsored
University of Sheffield Sport has opened the doors of its flagship Goodwin Sports Centre following a major refurbishment
HCM promotional features
Latest News
Short-term incentives to exercise, such as using daily reminders, rewards or games, can lead to ...
Latest News
With the launch of its 49th John Reed, RSG Group is looking for more opportunities ...
Latest News
PureGym saw revenues rise by 15 per cent in 2023, with the company announcing plans ...
Latest News
Following three disrupted lockdown years, the European fitness market bounced back in 2023, according to ...
Latest News
Charitable trust, Mytime Active, has removed all single-use plastic overshoes from its swimming pools and ...
Latest News
Community Leisure UK is helping the drive to Net Zero with the launch of a ...
Latest News
Operator Circadian Trust has launched a five-year growth drive designed to support health and wellbeing ...
Latest News
Norwegian health club operator, Treningshelse Holding, which owns the Aktiv365 and Family Sports Club fitness ...
Featured supplier news
Featured supplier news: Webinar: Building a new energy future for the leisure sector
As one of the most energy-intensive industries in the UK, leisure facilities face a critical challenge in balancing net zero goals, funding and increased costs.
Featured supplier news
Featured supplier news: Sibec EMEA to blend fitness with luxury at Fairmont Monte Carlo
Experience the pinnacle of fitness and luxury at the premier industry event, Sibec EMEA, set against the breathtaking backdrop of the Fairmont Monte Carlo this Autumn.
Company profiles
Company profile: Active IQ
The UK’s leading Ofqual-recognised awarding organisation for the physical activity sector, we offer over 100 ...
Company profiles
Company profile: Life Fitness
The Life Fitness family of brands offers an unrivalled product portfolio, providing customers with access ...
Supplier Showcase
Supplier showcase - Jon Williams
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
FIBO press release: FIBO 2024: Billion-euro fitness market continues to grow
11 to 14 April saw the fitness industry impressively demonstrate just how innovative it is in fulfilling its responsibility for a healthy society at FIBO in Cologne. Over 1,000 exhibitors and partners generated boundless enthusiasm among 129,668 visitors from 114 countries.
Featured press releases
Technogym press release: DESIGN TO MOVE exhibition celebrates 40 years of Technogym with 40 unique creations by 40 designers
At 2024 Milan Design Week, Technogym celebrated its 40 years with the special exhibition "Design to Move”, featuring 40 unique Technogym Benches – one of the brand's iconic products – designed by 40 different international designers and artists from all over the world.
Directory
Snowroom
TechnoAlpin SpA: Snowroom
Lockers
Fitlockers: Lockers
salt therapy products
Saltability: salt therapy products
Spa software
SpaBooker: Spa software
Cryotherapy
Art of Cryo: Cryotherapy
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Grantham, Leicestershire
Belvoir Castle
Property & Tenders
Diary dates
22-24 Apr 2024
Galgorm Resort, York,
Diary dates
10-12 May 2024
China Import & Export Fair Complex, Guangzhou, China
Diary dates
23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
Diary dates
12-13 Jun 2024
ExCeL London, London, United Kingdom
Diary dates
03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
Diary dates
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
24-24 Oct 2024
QEII Conference Centre, London, United Kingdom
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates

features

People profiles: Caroline Pugh

“This is the first time people will be able to see a photo-realistic 3D model of themselves on their smartphones”

Published in Health Club Management 2014 issue 7

A 3D body scanner created by students at Virginia Tech University in the US has been launched to help gym users track their changing body shape as their fitness improves.

Users step into the VFit scanner, create a profile on the touch panel inside and get a 10-second scan. They can then download an app for their mobile or go online to view a photo-realistic model of their body. As they get fitter, they can scan their body over time, gradually building up a picture of how their stomach flattens or muscles increase.

The technology was originally devised as a tool for online shoppers to see how clothes would fit their body, but the company recently decided to switch its focus to health and fitness.

“We realised the potential to make a lot of impact in multiple markets,” says Caroline Pugh, who founded the business with Louis Cirillo. “The amount of data we collect on the human body allows us to calculate biometric measurements that some other technologies in the fitness market can’t – or at least, not with the accuracy we can.”

With 24 million points of reference in the scan, and accuracy to within 1.2mm, VFit means gym goers no longer have to go through extensive assessments to monitor their progress, says Pugh: “This is the first time people will be able to see a photo-realistic 3D model of themselves on their smartphones.”

For health and fitness operators, the system would validate the gym’s effectiveness, she adds: “For example, PTs can use our technology to pinpoint down to the millimetre if someone has gained muscle in a certain area, to show that the regimen is working.”

VirtualU secured US$625k of funding in April following a trial in a handful of gyms across south-west Virginia, and the scanner is now scheduled to launch into the Washington DC and New York City markets in Q3 of this year.

There are also plans to integrate with wearable technologies, providing the user with, in Pugh’s words, a “dashboard for your body” for fitness tracking.

Looking ahead, the aim is to get more operators on board. “We’re looking forward to working with larger gym chains and expanding regionally across the US,” says Pugh. “The goal is to have everyone in the US within driving distance of one of our VFit scanners.”

Details: www.virtualu.co

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Malcolm McPhail
Malcolm McPhail
Avondale Leisure Centre is pioneering the concept of a community ‘health hub’, stripping away the barriers of a traditional club
Avondale Leisure Centre is pioneering the concept of a community ‘health hub’, stripping away the barriers of a traditional club
The AlterG anti-gravity treadmill enables larger people to exercise 
more comfortably
The AlterG anti-gravity treadmill enables larger people to exercise more comfortably
Walking programmes can help bring people out of inactivity
Walking programmes can help bring people out of inactivity
https://www.leisureopportunities.co.uk/images/HCM2014_7pugh.jpg
On a new 3D body scanner
Caroline Pugh, Co-founder, VirtualU,3D scanner, VFit,
Latest News
Short-term incentives to exercise, such as using daily reminders, rewards or games, can lead to ...
Latest News
With the launch of its 49th John Reed, RSG Group is looking for more opportunities ...
Latest News
PureGym saw revenues rise by 15 per cent in 2023, with the company announcing plans ...
Latest News
Following three disrupted lockdown years, the European fitness market bounced back in 2023, according to ...
Latest News
Charitable trust, Mytime Active, has removed all single-use plastic overshoes from its swimming pools and ...
Latest News
Community Leisure UK is helping the drive to Net Zero with the launch of a ...
Latest News
Operator Circadian Trust has launched a five-year growth drive designed to support health and wellbeing ...
Latest News
Norwegian health club operator, Treningshelse Holding, which owns the Aktiv365 and Family Sports Club fitness ...
Latest News
The HCM team were busy at the recent FIBO Global Fitness event in Cologne, Germany, ...
Latest News
Atlanta-based boutique fitness software company, Xplor Mariana Tek, has kicked off a push for international ...
Latest News
The Global Wellness Institute (GWI) has released new data on the US’ wellness economy, valuing ...
Featured supplier news
Featured supplier news: Webinar: Building a new energy future for the leisure sector
As one of the most energy-intensive industries in the UK, leisure facilities face a critical challenge in balancing net zero goals, funding and increased costs.
Featured supplier news
Featured supplier news: Sibec EMEA to blend fitness with luxury at Fairmont Monte Carlo
Experience the pinnacle of fitness and luxury at the premier industry event, Sibec EMEA, set against the breathtaking backdrop of the Fairmont Monte Carlo this Autumn.
Company profiles
Company profile: Active IQ
The UK’s leading Ofqual-recognised awarding organisation for the physical activity sector, we offer over 100 ...
Company profiles
Company profile: Life Fitness
The Life Fitness family of brands offers an unrivalled product portfolio, providing customers with access ...
Supplier Showcase
Supplier showcase - Jon Williams
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
FIBO press release: FIBO 2024: Billion-euro fitness market continues to grow
11 to 14 April saw the fitness industry impressively demonstrate just how innovative it is in fulfilling its responsibility for a healthy society at FIBO in Cologne. Over 1,000 exhibitors and partners generated boundless enthusiasm among 129,668 visitors from 114 countries.
Featured press releases
Technogym press release: DESIGN TO MOVE exhibition celebrates 40 years of Technogym with 40 unique creations by 40 designers
At 2024 Milan Design Week, Technogym celebrated its 40 years with the special exhibition "Design to Move”, featuring 40 unique Technogym Benches – one of the brand's iconic products – designed by 40 different international designers and artists from all over the world.
Directory
Snowroom
TechnoAlpin SpA: Snowroom
Lockers
Fitlockers: Lockers
salt therapy products
Saltability: salt therapy products
Spa software
SpaBooker: Spa software
Cryotherapy
Art of Cryo: Cryotherapy
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Grantham, Leicestershire
Belvoir Castle
Property & Tenders
Diary dates
22-24 Apr 2024
Galgorm Resort, York,
Diary dates
10-12 May 2024
China Import & Export Fair Complex, Guangzhou, China
Diary dates
23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
Diary dates
12-13 Jun 2024
ExCeL London, London, United Kingdom
Diary dates
03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
Diary dates
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
24-24 Oct 2024
QEII Conference Centre, London, United Kingdom
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates
Search news, features & products:
Find a supplier:
SIBEC
SIBEC
Partner sites