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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Profile: David Gutstadt

Fitler Club is Philadelphia’s newest private lifestyle club, boasting premium health and wellness facilities, along with a hotel, workspaces and refined culinary venues. Steph Eaves talks to the club’s founder about his creation

Published in Health Club Management 2021 issue 1
Gudstadt envisioned Fitler Club as a second home for a new generation of leaders
Gudstadt envisioned Fitler Club as a second home for a new generation of leaders
Our 24/7 work/stay/play atmosphere is unlike anything else in the world and it’s led by the best in the business

What was your original vision for Fitler?
When I first envisioned the dream that was to later become Fitler Club, it was a second home for a new generation of leaders. A space with a fresh focus on diversity and culture, and where all needs could be met under one roof, with amenities like world-class health and wellness facilities, elevated dining options, co-working space and much more. I wanted to enlist professionals who are renowned in their field.

In what ways is the club designed to enhance wellness and fitness?
The Field House at Fitler Club unfolds over 25,000 square feet and is one of the best equipped gyms in the US. It offers a multitude of fitness classes, private training – all trainers have earned college-level degrees in exercise science – and the best fitness equipment members could want, all under one roof.

We have state-of-the-art studios for spinning, meditation, Pilates and other cardio classes, a climbing wall, a 75-foot three lane lap pool with hot and cold plunge pools, HD golf simulator, giant turf training area and a lounge. A fully equipped spa and salon also reside in the Field House, offering body work and men’s and women’s grooming services.

Which equipment suppliers have you chosen to use in the fitness centre?
The Field House is equipped primarily with Life Fitness, Peloton, Concept 2 and Woodway equipment. We have a state-of-the art ‘connected’ spin studio with ‘Coach-by-color’, a boxing studio and a fully outfitted turf training area with sleds, battle ropes, kettlebells and more.

What makes Fitler stand out from the competition?
We present The Club as what the city looks like today, with a focus on diversity and culture. The Club reflects a new generation of urban sophisticates who don’t want to separate social life, work and wellness. Our members can find everything they’re looking for here, from a weekday morning workout class to a weekend date night at The Dining Room followed by our speaker series.

Our 24/7 work/stay/play atmosphere is unlike anything else in the world and it’s led by the best in the business, like internationally-renowned chef Marc Vetri who oversees our culinary programme and certified personal trainer and nutritionist Jayel Lewis who spearheads the extensive health and wellness programming.

Your membership fees increase with a member’s age – why?
Our target audience isn’t so much a demographic but a psychographic. We’re looking for individuals who are seeking a community and who live a modern-urban lifestyle. Younger applicants often fit the bill for membership, but don’t have the financial means for it. Our decision to offer a cost break is to allow them an equal opportunity for membership.
This is part of a larger Fitler Club initiative to help people who should be a part of the community but don’t have financial means. We are constantly looking for ways to bring people in from the community for mentorship and job opportunities. Our most recent initiative is our Artist in Residence programme, which features work from 19 artists who have strong ties to Philadelphia.

How many members will you take on?
We reached our initial membership goal in under six months and currently have a waitlist of applicants that we are starting to review. Our membership process is intentional and deliberate to ensure our community is diverse in background, profession and thought, and includes established leaders, emerging leaders, up-and-comers and intriguing, high-achieving people. The membership process starts with an online application and includes an in-person meeting as well as an orientation with other prospective members.

How are you dealing with the pandemic?
We launched several initiatives under the ‘Fitler Comes To You’ umbrella to keep our members engaged and connected. These programmes offer continued value by creating a ‘community beyond the club’. They include extensive virtual programming – including culinary events, fitness classes with our trainers, speakers series, kids programming, etc. There’s also Fitler To Go, which is take-out dining, and Field House To Go, which provides our members with weights and other exercise equipment to keep them moving during this time. Our team continues to develop content and look for creative ways to stimulate participation through email as well as through our social media platforms.

The team is focused on supporting employees and our members to get through lockdown with initiatives such as the Fitler Club Family Food Pantry, which we launched to alleviate the financial burden of groceries for both current and laid off employees.

The programme provided employees with a US$100 credit every two weeks to use at The Pantry. They could shop hundreds of at-cost items on the pantry website, ranging from produce to dairy and everything in between.

Thanks to the at-cost prices, this was comparable to over $200-worth of groceries at a traditional grocery store. Once their orders were placed online, they could schedule to pick up their groceries from The Pantry (which we set up in Fitler Club’s Ballroom) within a four day window.

The first pantry pick-up had over 160 people who placed orders. The programme was designed and regularly reassessed to see how best to support the community.

Fitler facts

Location: Philadelphia

Opened: 2019

Gym and spa: The Field House, a 25,000sq ft facility

Hotel: The Rooms at Fitler Club (14-key)

Coworking space: 34,000sq ft, including private office suites

Restaurants: The Dining Room restaurant, The Back Bar, the Bar & Lounge

Art @ Fitler Club: exhibitions which are updated each month

The three-lane lap pool is available for those learning to swim and athletes training for a triathlon
The three-lane lap pool is available for those learning to swim and athletes training for a triathlon
Fitler’s fitness club is fitted out with Life Fitness, Peloton, Concept 2 and Woodway equipment
Fitler’s fitness club is fitted out with Life Fitness, Peloton, Concept 2 and Woodway equipment
Gutstadt designed Fitler Club to offer everything members could want
Gutstadt designed Fitler Club to offer everything members could want
The premium fitness facility spans 25,000 square feet
The premium fitness facility spans 25,000 square feet
Members can train in the club before working or taking a meeting
Members can train in the club before working or taking a meeting
The club is designed to be a ‘home away from home’ for members
The club is designed to be a ‘home away from home’ for members
Art from local artists is featured in the club
Art from local artists is featured in the club
The contemporary style of the club aims to appeal to its young, diverse demographic
The contemporary style of the club aims to appeal to its young, diverse demographic
Fitler contains a multitude of different spaces for members to enjoy
Fitler contains a multitude of different spaces for members to enjoy
Members are drawn to the premium look and feel of the club
Members are drawn to the premium look and feel of the club
https://www.leisureopportunities.co.uk/images/2021/118485_387889.jpg
The founder of Philidelphia’s Fitler Club explains its high-end concept
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Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
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Editor's letter
It’s never been more important for everyone in our sector to commit to maintaining COVID-secure operating standards
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The University of Stirling has transformed its fitness offering with world-class performance sport and fitness facilities powered by Technogym
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Promotion
Goji’s virus-killing air purification system is the future of air purification for gyms, says Greg Whyte
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Ask an expert
In spite of having met all government-agreed, COVID-secure operating standards, group exercise has had a rough ride during the pandemic, being closed more than gyms. HCM asks why this is and what can be done about it
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Facilities
Changing rooms have been largely closed during the pandemic, but as clubs open up, how will ongoing pandemic restrictions impact changing room design? We ask the experts for their observations and reflections
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Research
Children with better cardiorespiratory health than their peers also do better on cognitive tests and other measures of brain function, according to new research
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The FIT Summit has unveiled the final shortlists for the 2021 Fitness & Wellness Awards ...
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A bid to engage politicians in exercise has inspired the launch of a new global ...
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Featured supplier news
Featured supplier news: Red Light Rising teams up with ITRM Clinic to supply red light therapy for injured athletes
Red light therapy equipment supplier, Red Light Rising, has partnered with Aidan Robinson of ITRM Clinic in the UK
Featured supplier news
Featured supplier news: iFit: your readymade omnichannel fitness solution
With gyms and leisure centres in England reopened, and the rest of the UK due to shortly follow suit, the time for being theoretical is over.
Company profiles
Company profile: IONTO Health & Beauty GmbH
IONTO-COMED offers a wide range of treatment beds offering maximum flexibility and the symbiosis of ...
Company profiles
Company profile: Jordan Fitness
Jordan Fitness have been at the forefront of premium gym design, with a strong reputation ...
Supplier Showcases
Supplier showcase - Fisikal
Catalogue Gallery
Click on a catalogue to view it online
Directory
Uniforms
Service Sport: Uniforms
Trade associations
International SPA Association - iSPA: Trade associations
Fitness equipment
Octane Fitness: Fitness equipment
Architects/designers
Zynk Design Consultants: Architects/designers
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Management software
fibodo Limited: Management software
Skincare
Comfort Zone - Davines S.p.A: Skincare
Red Light Therapy
 Red Light Rising: Red Light Therapy
Spa software
SpaBooker: Spa software
Wearable technology solutions
MyZone: Wearable technology solutions
Property & Tenders
Hillingdon
Hillingdon Borough Council
Property & Tenders
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Profile: David Gutstadt

Fitler Club is Philadelphia’s newest private lifestyle club, boasting premium health and wellness facilities, along with a hotel, workspaces and refined culinary venues. Steph Eaves talks to the club’s founder about his creation

Published in Health Club Management 2021 issue 1
Gudstadt envisioned Fitler Club as a second home for a new generation of leaders
Gudstadt envisioned Fitler Club as a second home for a new generation of leaders
Our 24/7 work/stay/play atmosphere is unlike anything else in the world and it’s led by the best in the business

What was your original vision for Fitler?
When I first envisioned the dream that was to later become Fitler Club, it was a second home for a new generation of leaders. A space with a fresh focus on diversity and culture, and where all needs could be met under one roof, with amenities like world-class health and wellness facilities, elevated dining options, co-working space and much more. I wanted to enlist professionals who are renowned in their field.

In what ways is the club designed to enhance wellness and fitness?
The Field House at Fitler Club unfolds over 25,000 square feet and is one of the best equipped gyms in the US. It offers a multitude of fitness classes, private training – all trainers have earned college-level degrees in exercise science – and the best fitness equipment members could want, all under one roof.

We have state-of-the-art studios for spinning, meditation, Pilates and other cardio classes, a climbing wall, a 75-foot three lane lap pool with hot and cold plunge pools, HD golf simulator, giant turf training area and a lounge. A fully equipped spa and salon also reside in the Field House, offering body work and men’s and women’s grooming services.

Which equipment suppliers have you chosen to use in the fitness centre?
The Field House is equipped primarily with Life Fitness, Peloton, Concept 2 and Woodway equipment. We have a state-of-the art ‘connected’ spin studio with ‘Coach-by-color’, a boxing studio and a fully outfitted turf training area with sleds, battle ropes, kettlebells and more.

What makes Fitler stand out from the competition?
We present The Club as what the city looks like today, with a focus on diversity and culture. The Club reflects a new generation of urban sophisticates who don’t want to separate social life, work and wellness. Our members can find everything they’re looking for here, from a weekday morning workout class to a weekend date night at The Dining Room followed by our speaker series.

Our 24/7 work/stay/play atmosphere is unlike anything else in the world and it’s led by the best in the business, like internationally-renowned chef Marc Vetri who oversees our culinary programme and certified personal trainer and nutritionist Jayel Lewis who spearheads the extensive health and wellness programming.

Your membership fees increase with a member’s age – why?
Our target audience isn’t so much a demographic but a psychographic. We’re looking for individuals who are seeking a community and who live a modern-urban lifestyle. Younger applicants often fit the bill for membership, but don’t have the financial means for it. Our decision to offer a cost break is to allow them an equal opportunity for membership.
This is part of a larger Fitler Club initiative to help people who should be a part of the community but don’t have financial means. We are constantly looking for ways to bring people in from the community for mentorship and job opportunities. Our most recent initiative is our Artist in Residence programme, which features work from 19 artists who have strong ties to Philadelphia.

How many members will you take on?
We reached our initial membership goal in under six months and currently have a waitlist of applicants that we are starting to review. Our membership process is intentional and deliberate to ensure our community is diverse in background, profession and thought, and includes established leaders, emerging leaders, up-and-comers and intriguing, high-achieving people. The membership process starts with an online application and includes an in-person meeting as well as an orientation with other prospective members.

How are you dealing with the pandemic?
We launched several initiatives under the ‘Fitler Comes To You’ umbrella to keep our members engaged and connected. These programmes offer continued value by creating a ‘community beyond the club’. They include extensive virtual programming – including culinary events, fitness classes with our trainers, speakers series, kids programming, etc. There’s also Fitler To Go, which is take-out dining, and Field House To Go, which provides our members with weights and other exercise equipment to keep them moving during this time. Our team continues to develop content and look for creative ways to stimulate participation through email as well as through our social media platforms.

The team is focused on supporting employees and our members to get through lockdown with initiatives such as the Fitler Club Family Food Pantry, which we launched to alleviate the financial burden of groceries for both current and laid off employees.

The programme provided employees with a US$100 credit every two weeks to use at The Pantry. They could shop hundreds of at-cost items on the pantry website, ranging from produce to dairy and everything in between.

Thanks to the at-cost prices, this was comparable to over $200-worth of groceries at a traditional grocery store. Once their orders were placed online, they could schedule to pick up their groceries from The Pantry (which we set up in Fitler Club’s Ballroom) within a four day window.

The first pantry pick-up had over 160 people who placed orders. The programme was designed and regularly reassessed to see how best to support the community.

Fitler facts

Location: Philadelphia

Opened: 2019

Gym and spa: The Field House, a 25,000sq ft facility

Hotel: The Rooms at Fitler Club (14-key)

Coworking space: 34,000sq ft, including private office suites

Restaurants: The Dining Room restaurant, The Back Bar, the Bar & Lounge

Art @ Fitler Club: exhibitions which are updated each month

The three-lane lap pool is available for those learning to swim and athletes training for a triathlon
The three-lane lap pool is available for those learning to swim and athletes training for a triathlon
Fitler’s fitness club is fitted out with Life Fitness, Peloton, Concept 2 and Woodway equipment
Fitler’s fitness club is fitted out with Life Fitness, Peloton, Concept 2 and Woodway equipment
Gutstadt designed Fitler Club to offer everything members could want
Gutstadt designed Fitler Club to offer everything members could want
The premium fitness facility spans 25,000 square feet
The premium fitness facility spans 25,000 square feet
Members can train in the club before working or taking a meeting
Members can train in the club before working or taking a meeting
The club is designed to be a ‘home away from home’ for members
The club is designed to be a ‘home away from home’ for members
Art from local artists is featured in the club
Art from local artists is featured in the club
The contemporary style of the club aims to appeal to its young, diverse demographic
The contemporary style of the club aims to appeal to its young, diverse demographic
Fitler contains a multitude of different spaces for members to enjoy
Fitler contains a multitude of different spaces for members to enjoy
Members are drawn to the premium look and feel of the club
Members are drawn to the premium look and feel of the club
https://www.leisureopportunities.co.uk/images/2021/118485_387889.jpg
The founder of Philidelphia’s Fitler Club explains its high-end concept
Latest News
The FIT Summit has unveiled the final shortlists for the 2021 Fitness & Wellness Awards ...
Latest News
Basic-Fit lost 10 per cent of its members during Q1 2021, as 94 per cent ...
Latest News
A bid to engage politicians in exercise has inspired the launch of a new global ...
Latest News
The International Health, Racquet & Sportsclub Association (IHRSA) has moved its Annual International Convention & ...
Latest News
Undertaking regular physical activity could cut the risk of dying from infectious diseases – such ...
Latest News
PureGym saw its group-wide revenue decline by £177m during 2020, as it lost 37 per ...
Latest News
Outdoor workouts have become increasingly popular over the past year, as pandemic lockdowns – and ...
Latest News
Wyre Council in Lancashire has revealed plans to begin charging PTs and fitness instructors for ...
Latest News
Health clubs and gyms will be able to open their doors to individual training sessions ...
Latest News
As health clubs and gyms reopen following lockdowns, it is "absolutely crucial" operators take a ...
Latest News
IHRSA and Fitness Brasil say they have signed a partnership agreement that will see the ...
Featured supplier news
Featured supplier news: Red Light Rising teams up with ITRM Clinic to supply red light therapy for injured athletes
Red light therapy equipment supplier, Red Light Rising, has partnered with Aidan Robinson of ITRM Clinic in the UK
Featured supplier news
Featured supplier news: iFit: your readymade omnichannel fitness solution
With gyms and leisure centres in England reopened, and the rest of the UK due to shortly follow suit, the time for being theoretical is over.
Company profiles
Company profile: IONTO Health & Beauty GmbH
IONTO-COMED offers a wide range of treatment beds offering maximum flexibility and the symbiosis of ...
Company profiles
Company profile: Jordan Fitness
Jordan Fitness have been at the forefront of premium gym design, with a strong reputation ...
Supplier Showcases
Supplier showcase - Fisikal
Catalogue Gallery
Click on a catalogue to view it online
Directory
Uniforms
Service Sport: Uniforms
Trade associations
International SPA Association - iSPA: Trade associations
Fitness equipment
Octane Fitness: Fitness equipment
Architects/designers
Zynk Design Consultants: Architects/designers
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Management software
fibodo Limited: Management software
Skincare
Comfort Zone - Davines S.p.A: Skincare
Red Light Therapy
 Red Light Rising: Red Light Therapy
Spa software
SpaBooker: Spa software
Wearable technology solutions
MyZone: Wearable technology solutions
Property & Tenders
Hillingdon
Hillingdon Borough Council
Property & Tenders
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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