GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
Les Mills International
Les Mills International
Les Mills International
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

HCM People: Adala BoltoFounder, ZADI Training

I saw the need to create a bespoke, female-specific and results-driven boutique offering that was on-trend as well as being sexy and backed by exercise science when it came to getting results

Published in Health Club Management 2020 issue 3
ZADI is designed to feel like a night out with the girls
ZADI is designed to feel like a night out with the girls

What’s your background?
I’ve been working in the fitness industry in almost every role for almost 15 years now. I started training after having my second baby – having put on 20kgs while I was on maternity leave, I decided to get qualified as a trainer and instructor.

I started working for Fernwood Fitness, a large female-only gym in Australia, and became the club manager. I later decided to buy the gym and became the franchisee. From there I continued to successfully grow my gym and business. Most recently, I’ve founded the new female fitness brand and boutique studio, ZADI Training.

How did the idea for ZADI come about?
To me, there seemed to be an obvious big gap in the market. Working in the female fitness space for so many years, I witnessed the explosive growth in boutique studios, which is being driven by women – they make up almost 80 per cent of users.

Women’s needs and expectations have changed significantly and they now want more from their gym – they’re choosing who they train with, how they train and where based on results, experience and, most importantly, culture.

I saw the need to create a bespoke female-specific and results-driven boutique offering that was on trend, as well as being sexy and backed by exercise science when it came to getting results.

Tell us more about ZADI
ZADI is bespoke female-specific strength and HIIT training that’s designed for today’s extraordinary women who want to succeed in life!

Our training is purely based on exercise science so it works to give our clients the long term results they want – fast and without following fads.

Think of a girls night out in the club with a CrossFit styled athletic session involved, but without the competitive side – we don’t compare ourselves at ZADI, instead we focus on our own growth and results.

Sessions are capped at smaller numbers for personalisation and focus on teaching our women to have great form.

We have two locations in Sydney.
How have you made the workout ‘female-specific’?
Our workouts are based on the FITT principle, which stands for Frequency, Intensity, Time and Type. This is the most metabolically effective way for women to get fit and toned fast.

As women, our bodies are better at endurance and require different rest periods, so for example, we may include more repetitions on some days and then lift heavier on other days, taking into consideration our female bodies’ needs.

Then there are the obvious things, including the weights we use, our focus on core and booty, and the look and feel of our studios.

What kind of women does the brand attract?
ZADI attracts women of all ages but the majority of our clients are between 16 and 34. ZADI women connect with our ‘Get Sh*t Done’ tagline as they are very busy and have a full-on social life.

They’re tech savvy and know what they want, they’re confident and don’t fall for bullshit fads. They’re also strong, ambitious professionals. They train to look and feel amazing and are not obsessed with gym life, it’s just one part of their life that allows them to maintain their lifestyle.

Tell us about the club design and environment
Typically, our demographic is not obsessed with training and just love a good time with their girlfriends. So the nightclub atmosphere and vibe was a no brainer – every workout we deliver is strong but also feels like a night out with the girls where you unleash your inner badass and de-stress while training.

Why did you decide to make ZADI a franchise? What are your plans for the brand?
Women have changed globally and I wanted ZADI to cater to strong women everywhere. Of course, I also researched the boutique fitness growth globally and am confident that with the right execution and partners ZADI can be the ‘Sephora’ equivalent to this demographic, in the fitness space. We are very aligned with the beauty industry and I see this as a huge opportunity when it comes to our brand’s global growth plans.

Are there any new clubs or plans in the works?
We’ve only been open for one year and are about to embark on our growth journey to launch the franchise business and scale the brand globally.

We’re talking to a few parties who are interested in master franchising licenses for ZADI outside of Australia, but it’s early days with these conversations and so we’re working hard to make sure we will be ready for these opportunities when they come to fruition.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Adala Bolto plans to grow the ZADI brand through franchising
Adala Bolto plans to grow the ZADI brand through franchising
Get Sh*t Done is the brand statement from ZADI
Get Sh*t Done is the brand statement from ZADI
Studios are designed to create a nightclub vibe
Studios are designed to create a nightclub vibe
https://www.leisureopportunities.co.uk/images/2020/482432_29476.jpg
'I saw a need to create a bespoke, female-specific and results-driven boutique offering' – says Adala Bolto, founder of ZADI Training
Adala Bolto, ZADI Training,Adala Bolto, ZADI Training, boutique
HCM magazine
HCM People

Preston Lewis

Co-founder, Black Box VR
Game designers have figured out how to keep people unhealthily addicted to games. If only you could be the hero in a game that levelled up your life
HCM magazine
The results from the first Moving Communities Customer Experience survey present a positive picture of overall satisfaction with local authority facilities, explains Mike Hill
HCM magazine
Premier Global NASM is setting personal trainers up for sustainable success with the launch of its online training bundle and app
HCM Magazine
Sponsored
Every gym design project should be designed from the floor up, says Physical Company’s James Anderson. He tells HCM why
HCM Magazine
Sponsored
Empowered Brands has strengthened its leadership team with the appointment of a new chair and CEO following the untimely death of founder, Jan Spaticchia
HCM Magazine
Sponsored
With gyms reopening as the fitness industry recovers from the impact of lockdowns, members are seeking social interaction and engaging training experiences in a small group setting
HCM Magazine
Sponsored
Jo Farrier, head of commercial and resources at Active Northumberland, talks about how a strategic partnership with Technogym is changing public perceptions of council leisure facilities
HCM Magazine
Everyone’s talking about
With local authority facility management companies and councils under financial pressure due to the pandemic and issues emerging around health inequalities, will we see a trend towards councils insourcing the management of facilities? Kath Hudson rounds up views
HCM Magazine
Letters
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
HCM Magazine
Training
Six months on from the launch of its Kickstart programme, The Gym Group is hiring the majority of trainees, as Liz Terry reports
HCM Magazine
Latest News
Industry body ukactive has joined the chorus of organisations across a number of sectors calling ...
Latest News
German fitness operator BestFit Group has acquired regional gym chain EuroFit for an undisclosed sum. ...
Latest News
The US fitness industry lost around 58 per cent of its revenues during 2020, due ...
Latest News
Speaking exclusive to HCM, Ralph Scholz and Nathalie Smeeman have confirmed that B2B trade show ...
Latest News
The Pingdemic of people receiving notifications on their phones, telling them to self-isolate because of ...
Latest News
Xponential Fitness has completed its initial public offering (IPO), becoming the second major franchised operator ...
Latest News
The Gym Group has extended its partnership with digital fitness platform Fiit, becoming the first ...
Latest News
The world's largest fitness trade fair, FIBO, has been rescheduled again and will now take ...
Featured supplier news
Featured supplier news: FunXtion enhance interactive workouts with the launch of Virtual Player
Digital meets personal with the new Virtual Player from FunXtion, experts in interactive fitness, which allows clubs to stream and schedule world class virtual classes anytime, providing an interactive workout experience on the gym floor, functional area or directly to members at home via an app.
Featured supplier news
Featured supplier news: A new world for memberships
During lockdown clients have had more time to self-reflect than ever before. As a result, many are prioritising mental health and incorporating activity into their day to improve overall wellbeing.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Company profiles
Company profile: Fisikal Limited
Fisikal helps fitness professionals, operators and education organisations improve efficiencies and service through its online ...
Company profiles
Company profile: Life Fitness
The Life Fitness family of brands offers an unrivalled product portfolio, providing customers with access ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Management software
Premier Software Solutions: Management software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Architects/designers
Zynk Design Consultants: Architects/designers
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Skincare
Sothys: Skincare
Spa software
SpaBooker: Spa software
Salt therapy products
Saltability: Salt therapy products
Red Light Therapy
 Red Light Rising: Red Light Therapy
Wearable technology solutions
MyZone: Wearable technology solutions
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

HCM People: Adala BoltoFounder, ZADI Training

I saw the need to create a bespoke, female-specific and results-driven boutique offering that was on-trend as well as being sexy and backed by exercise science when it came to getting results

Published in Health Club Management 2020 issue 3
ZADI is designed to feel like a night out with the girls
ZADI is designed to feel like a night out with the girls

What’s your background?
I’ve been working in the fitness industry in almost every role for almost 15 years now. I started training after having my second baby – having put on 20kgs while I was on maternity leave, I decided to get qualified as a trainer and instructor.

I started working for Fernwood Fitness, a large female-only gym in Australia, and became the club manager. I later decided to buy the gym and became the franchisee. From there I continued to successfully grow my gym and business. Most recently, I’ve founded the new female fitness brand and boutique studio, ZADI Training.

How did the idea for ZADI come about?
To me, there seemed to be an obvious big gap in the market. Working in the female fitness space for so many years, I witnessed the explosive growth in boutique studios, which is being driven by women – they make up almost 80 per cent of users.

Women’s needs and expectations have changed significantly and they now want more from their gym – they’re choosing who they train with, how they train and where based on results, experience and, most importantly, culture.

I saw the need to create a bespoke female-specific and results-driven boutique offering that was on trend, as well as being sexy and backed by exercise science when it came to getting results.

Tell us more about ZADI
ZADI is bespoke female-specific strength and HIIT training that’s designed for today’s extraordinary women who want to succeed in life!

Our training is purely based on exercise science so it works to give our clients the long term results they want – fast and without following fads.

Think of a girls night out in the club with a CrossFit styled athletic session involved, but without the competitive side – we don’t compare ourselves at ZADI, instead we focus on our own growth and results.

Sessions are capped at smaller numbers for personalisation and focus on teaching our women to have great form.

We have two locations in Sydney.
How have you made the workout ‘female-specific’?
Our workouts are based on the FITT principle, which stands for Frequency, Intensity, Time and Type. This is the most metabolically effective way for women to get fit and toned fast.

As women, our bodies are better at endurance and require different rest periods, so for example, we may include more repetitions on some days and then lift heavier on other days, taking into consideration our female bodies’ needs.

Then there are the obvious things, including the weights we use, our focus on core and booty, and the look and feel of our studios.

What kind of women does the brand attract?
ZADI attracts women of all ages but the majority of our clients are between 16 and 34. ZADI women connect with our ‘Get Sh*t Done’ tagline as they are very busy and have a full-on social life.

They’re tech savvy and know what they want, they’re confident and don’t fall for bullshit fads. They’re also strong, ambitious professionals. They train to look and feel amazing and are not obsessed with gym life, it’s just one part of their life that allows them to maintain their lifestyle.

Tell us about the club design and environment
Typically, our demographic is not obsessed with training and just love a good time with their girlfriends. So the nightclub atmosphere and vibe was a no brainer – every workout we deliver is strong but also feels like a night out with the girls where you unleash your inner badass and de-stress while training.

Why did you decide to make ZADI a franchise? What are your plans for the brand?
Women have changed globally and I wanted ZADI to cater to strong women everywhere. Of course, I also researched the boutique fitness growth globally and am confident that with the right execution and partners ZADI can be the ‘Sephora’ equivalent to this demographic, in the fitness space. We are very aligned with the beauty industry and I see this as a huge opportunity when it comes to our brand’s global growth plans.

Are there any new clubs or plans in the works?
We’ve only been open for one year and are about to embark on our growth journey to launch the franchise business and scale the brand globally.

We’re talking to a few parties who are interested in master franchising licenses for ZADI outside of Australia, but it’s early days with these conversations and so we’re working hard to make sure we will be ready for these opportunities when they come to fruition.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Adala Bolto plans to grow the ZADI brand through franchising
Adala Bolto plans to grow the ZADI brand through franchising
Get Sh*t Done is the brand statement from ZADI
Get Sh*t Done is the brand statement from ZADI
Studios are designed to create a nightclub vibe
Studios are designed to create a nightclub vibe
https://www.leisureopportunities.co.uk/images/2020/482432_29476.jpg
'I saw a need to create a bespoke, female-specific and results-driven boutique offering' – says Adala Bolto, founder of ZADI Training
Adala Bolto, ZADI Training,Adala Bolto, ZADI Training, boutique
Latest News
Industry body ukactive has joined the chorus of organisations across a number of sectors calling ...
Latest News
German fitness operator BestFit Group has acquired regional gym chain EuroFit for an undisclosed sum. ...
Latest News
The US fitness industry lost around 58 per cent of its revenues during 2020, due ...
Latest News
Speaking exclusive to HCM, Ralph Scholz and Nathalie Smeeman have confirmed that B2B trade show ...
Latest News
The Pingdemic of people receiving notifications on their phones, telling them to self-isolate because of ...
Latest News
Xponential Fitness has completed its initial public offering (IPO), becoming the second major franchised operator ...
Latest News
The Gym Group has extended its partnership with digital fitness platform Fiit, becoming the first ...
Latest News
The world's largest fitness trade fair, FIBO, has been rescheduled again and will now take ...
Latest News
Rainer Schaller, founder of budget gym megabrand McFIT, says that the global fitness industry will ...
Latest News
The most high-risk and controversial Olympics of modern times begin today (23 July) in Tokyo, ...
Latest News
Further research into the levels of positive COVID-19 cases among those to have visited fitness ...
Featured supplier news
Featured supplier news: FunXtion enhance interactive workouts with the launch of Virtual Player
Digital meets personal with the new Virtual Player from FunXtion, experts in interactive fitness, which allows clubs to stream and schedule world class virtual classes anytime, providing an interactive workout experience on the gym floor, functional area or directly to members at home via an app.
Featured supplier news
Featured supplier news: A new world for memberships
During lockdown clients have had more time to self-reflect than ever before. As a result, many are prioritising mental health and incorporating activity into their day to improve overall wellbeing.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Company profiles
Company profile: Fisikal Limited
Fisikal helps fitness professionals, operators and education organisations improve efficiencies and service through its online ...
Company profiles
Company profile: Life Fitness
The Life Fitness family of brands offers an unrivalled product portfolio, providing customers with access ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Management software
Premier Software Solutions: Management software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Architects/designers
Zynk Design Consultants: Architects/designers
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Skincare
Sothys: Skincare
Spa software
SpaBooker: Spa software
Salt therapy products
Saltability: Salt therapy products
Red Light Therapy
 Red Light Rising: Red Light Therapy
Wearable technology solutions
MyZone: Wearable technology solutions
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
Search news, features & products:
Find a supplier:
Les Mills International
Les Mills International