TVS Sports Surfaces
TVS Sports Surfaces
TVS Sports Surfaces
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Eleiko makes deadlifting more accessible with the Öppen Deadlift Bar
Eleiko, a Swedish weightlifting equipment specialist, is reinforcing its position in the strength and fitness market with the launch of the Öppen Deadlift Bar, View full article...
Promotion

Eleiko makes deadlifting more accessible with the Öppen Deadlift Bar

27 Jul 2019
About Eleiko Sport Ltd: The Swedish company that manufactures the ultimate in barbells and ... more
Contact Eleiko Sport Ltd: +44 (0) 20337 04204 / www.eleiko.com
Deadlifting is typically done by people who are in to weightlifting, but we have designed a deadlift bar that makes it much more accessible.
– Erik Blomberg, CEO of Eleiko

Eleiko, a Swedish weightlifting equipment specialist, is reinforcing its position in the strength and fitness market with the launch of the Öppen Deadlift Bar, a deadlift bar that is designed to make this type of training more accessible for everyone.

The company say that the bar, which had its official launch earlier this year, had been very well received, as it meets the current demand for lifting equipment among an increasingly wide group of fitness enthusiasts.

Erik Blomberg, CEO of Eleiko, said: "Deadlifting is typically done by people who are in to weightlifting, but we have designed a deadlift bar that makes it much more accessible."

The Öppen bar is a space-saving solution that is designed to make training more inclusive to a wide group of users. It rests on durable rubber feet that provide stable upright storage, as well as raise the 'sleeves' for unencumbered loading and unloading of bumpers and plates, thus solving a common problem with regular trap bars.

Not just for deadlifting, the company has produced a training video highlighting some of the lifts achievable with the bar, including lunges, rows, tricep kickbacks, skull crushers, shoulder presses and camber squats.

The Öppen has already been purchased by a wide variety of facilities in the UK, from personal training studios, to sports clubs and health and fitness chains catering to a wide range of exercisers. Clients include David Lloyd Leisure, Third Space and Nuffield Health.

The launch of the Öppen Deadlift Bar is part of the Swedish group's efforts to widen its market potential beyond strength and conditioning facilities - with products that make it easier to cater to the demand for weightlifting equipment in mainstream fitness clubs.

Eleiko Sport Ltd
The Swedish company that manufactures the ultimate in barbells and other weightlifting equipment.
Address: St James House 13 Kensington Square London W8 5HD
Tel: +44 (0) 20337 04204
Eleiko Sport Ltd Features
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featured supplier

Featured suppliers
Eleiko makes deadlifting more accessible with the Öppen Deadlift Bar
Eleiko, a Swedish weightlifting equipment specialist, is reinforcing its position in the strength and fitness market with the launch of the Öppen Deadlift Bar, View full article...
Promotion

Eleiko makes deadlifting more accessible with the Öppen Deadlift Bar

27 Jul 2019
About Eleiko Sport Ltd: The Swedish company that manufactures the ultimate in barbells and ... more
Contact Eleiko Sport Ltd: +44 (0) 20337 04204 / www.eleiko.com
Deadlifting is typically done by people who are in to weightlifting, but we have designed a deadlift bar that makes it much more accessible.
– Erik Blomberg, CEO of Eleiko

Eleiko, a Swedish weightlifting equipment specialist, is reinforcing its position in the strength and fitness market with the launch of the Öppen Deadlift Bar, a deadlift bar that is designed to make this type of training more accessible for everyone.

The company say that the bar, which had its official launch earlier this year, had been very well received, as it meets the current demand for lifting equipment among an increasingly wide group of fitness enthusiasts.

Erik Blomberg, CEO of Eleiko, said: "Deadlifting is typically done by people who are in to weightlifting, but we have designed a deadlift bar that makes it much more accessible."

The Öppen bar is a space-saving solution that is designed to make training more inclusive to a wide group of users. It rests on durable rubber feet that provide stable upright storage, as well as raise the 'sleeves' for unencumbered loading and unloading of bumpers and plates, thus solving a common problem with regular trap bars.

Not just for deadlifting, the company has produced a training video highlighting some of the lifts achievable with the bar, including lunges, rows, tricep kickbacks, skull crushers, shoulder presses and camber squats.

The Öppen has already been purchased by a wide variety of facilities in the UK, from personal training studios, to sports clubs and health and fitness chains catering to a wide range of exercisers. Clients include David Lloyd Leisure, Third Space and Nuffield Health.

The launch of the Öppen Deadlift Bar is part of the Swedish group's efforts to widen its market potential beyond strength and conditioning facilities - with products that make it easier to cater to the demand for weightlifting equipment in mainstream fitness clubs.

Eleiko Sport Ltd
The Swedish company that manufactures the ultimate in barbells and other weightlifting equipment.
Address: St James House 13 Kensington Square London W8 5HD
Tel: +44 (0) 20337 04204
Eleiko Sport Ltd Features
Featured suppliers
Eleiko makes deadlifting more accessible with the Öppen Deadlift Bar
Eleiko, a Swedish weightlifting equipment specialist, is reinforcing its position in the strength and fitness market with the launch of the Öppen Deadlift Bar, View full article...
Promotion

Eleiko makes deadlifting more accessible with the Öppen Deadlift Bar

27 Jul 2019
About Eleiko Sport Ltd: The Swedish company that manufactures the ultimate in barbells and ... more
Contact Eleiko Sport Ltd: +44 (0) 20337 04204 / www.eleiko.com
Deadlifting is typically done by people who are in to weightlifting, but we have designed a deadlift bar that makes it much more accessible.
– Erik Blomberg, CEO of Eleiko

Eleiko, a Swedish weightlifting equipment specialist, is reinforcing its position in the strength and fitness market with the launch of the Öppen Deadlift Bar, a deadlift bar that is designed to make this type of training more accessible for everyone.

The company say that the bar, which had its official launch earlier this year, had been very well received, as it meets the current demand for lifting equipment among an increasingly wide group of fitness enthusiasts.

Erik Blomberg, CEO of Eleiko, said: "Deadlifting is typically done by people who are in to weightlifting, but we have designed a deadlift bar that makes it much more accessible."

The Öppen bar is a space-saving solution that is designed to make training more inclusive to a wide group of users. It rests on durable rubber feet that provide stable upright storage, as well as raise the 'sleeves' for unencumbered loading and unloading of bumpers and plates, thus solving a common problem with regular trap bars.

Not just for deadlifting, the company has produced a training video highlighting some of the lifts achievable with the bar, including lunges, rows, tricep kickbacks, skull crushers, shoulder presses and camber squats.

The Öppen has already been purchased by a wide variety of facilities in the UK, from personal training studios, to sports clubs and health and fitness chains catering to a wide range of exercisers. Clients include David Lloyd Leisure, Third Space and Nuffield Health.

The launch of the Öppen Deadlift Bar is part of the Swedish group's efforts to widen its market potential beyond strength and conditioning facilities - with products that make it easier to cater to the demand for weightlifting equipment in mainstream fitness clubs.

Eleiko Sport Ltd
The Swedish company that manufactures the ultimate in barbells and other weightlifting equipment.
Address: St James House 13 Kensington Square London W8 5HD
Tel: +44 (0) 20337 04204
Eleiko Sport Ltd Features
Job search
POST YOUR JOB
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promotion
As an industry, we still underestimate the power of a truly varied fitness regime - and the growing appetite for it, especially among emerging customer segments.
Opinion: Collaboration vs aggregation - what’s the difference?
Company profiles
Company profile: MoveGB
Move is the online fitness platform where consumers go to get active, and operators collaborate ...
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Company profile: Focus Training
Focus Training is a leading provider of Active IQ and YMCA Awards certified Personal Trainer ...
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Click on a catalogue to view it online
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Diary dates
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TagusPark, Oeiras, Portugal
Diary dates
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Locations worldwide,
Diary dates
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TVS Sports Surfaces
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