As gyms continue to evolve beyond traditional training spaces, member expectations are changing fast. Convenience, quality and seamless experiences are no longer “nice to have” – they’re essential. This is where Optishake enters the UK market.

Originally launched in the Nordics, Optishake is a self-service machine that delivers freshly mixed, cold functional drinks inside gyms, allowing members to access high-quality shakes instantly via RFID-enabled shakers.

The model requires no inventory investment from gyms – Optishake handles powder supply and costs, while gyms earn commission on every sale. Today, the solution is live in more than 260 gyms across five countries.

For gym owners, Optishake offers a new revenue stream without operational complexity. The system handles logistics, technology and ongoing support, while gyms focus on engagement and community.

For members, it delivers fast, consistent nutrition exactly when they need it – before, during or after training.

“Our goal is simple: to make nutrition as accessible and frictionless as possible inside gyms,” says Riku Rahikkala, CCO at Optishake. “We’re excited to bring this concept to the UK and collaborate with forward-thinking gym partners who want to elevate the experience for their members.”

With its UK launch, Optishake offers a new approach to functional drinks in gyms – combining connected technology with a scalable infrastructure model.

Meet the team at PerformX, 25–26 February, or learn more at: https://optishake.info/uk