Virtuagym, an online management solution for the fitness industry, has expanded its Business Analytics (BA) platform, to give operators a better understanding of their businesses.

Called BA 2.0 the system identifies key areas for business growth by tracking revenue and subscription data. It also enables operators to optimise their business practices and service offerings by tracking member information, class attendance and personal trainer popularity.

The system has already been adopted by LIJFSTIJL Centrum Hoofddorp in The Netherlands. Frank Trousselot, network manager at LIJFSTIJL, says of the system: "one of the main benefits of BA has been understanding how to meet the needs of our clients better."

"Using the BA data, I have been able to determine information, such as which personal trainers are the heavy hitters, which classes are pulling the largest attendance. I have also been able to track trends on when members visit or which classes they prefer to attend," Trousselot added.

Hugo Braam, CEO of Virtuagym, says: "Business Analytics should be a priority for fitness businesses, for any business for that matter. With the new BA Module, we have tried to make it as fast and easy as possible to get access to a wide range of great visualisations, which not only will help improve your business but will free up valuable time and resources as well"

"I truly believe that a strategic approach to business analytics can transform a company's operational processes and unlock it's true potential. That's why we invest in it so heavily," he adds.