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Product innovation

The Biggest Fitness Companies Worldwide Support WIFA’s International Women’s Day #womenhelpingwomenww Campaign 2022 (AND YOU CAN TOO!)

In celebration of International Women’s Day, WIFA launches the most significant global advocacy campaign for women in fitness worldwide- #womenhelpingwomenww

WIFA (The Association for Women in Fitness and Wellness) and partners are launching the #womenhelpingwomenww campaign on International Women’s Day to celebrate the women working in the fitness sector. WIFA exists for women to champion one another to achieve our ultimate potential so that, together, we can create a diverse and inclusive future for our Industry.

#womenhelpingwomenww - A BIG Gift and A BIG Impact

Our 2022 International Women’s Day Partners are getting six-month WIFA memberships to GIFT to the women in their companies’ networks AND the opportunity to participate in our Gender Diversity Survey (in partnership with SportAlliance.)

There are many global studies and statistics about women in the workforce.

We don’t have many specifics to go on in the fitness industry. WIFA has partnered with SportAlliance to continue this discussion and get a global perspective on gender equity in the fitness sector. Our survey on Gender Diversity is currently being distributed worldwide. The results will be presented in Cologne at the European Health and Fitness Forum on April 6, 2022. Our intention is to build on this report and develop further programmes, training and initiatives that will help encourage more women into leadership positions in the fitness sector..

“This will be our biggest International Women’s Day Campaign ever, and it’s made possible by the commitment of our partners worldwide. We will be reaching hundreds of thousands of women working in the fitness sector. Women helping women is what WIFA is all about, and when women rise, the world rises. Our mission and actions are behind those words every day, and we reaffirm them as we celebrate International Women’s Day.” says Lindsey Rainwater, Founder and CEO of WIFA

WIFA has teamed up with partners all over the world to launch the #womenhelpingwomenww campaign on March 8, 2022, including: Sport Alliance, Les Mills International, Matrix, Precision Nutrition, The American Council on Exercise, Trib3, Escape Fitness, BootCamp Challenge, Basic-Fit, Myzone, Miles Nadal JCC, Title Boxing Club, YMCA Dallas, Fitness Ambassadors, Movati Athletic, Fit Bodies, Struct Club, CleverFit, Urban Sports Clubs, Mindbody, Gympass and FLOE Fit

It’s not too late to join! Sign your company up here.

To support WIFA, donate here.For more information, email here.

Company Details
Sport Alliance
We make it easier for people to access sport by digitalizing the fitness industry. As the market leader in Germany, we rely on the state-of-the-art technologies and methods to create a cloud-based platform that can map all relevant business processes from independent gyms to international chains.
Building on this, we have created a unique ecosystem of innovative products and services in the areas of fintech, e-commerce and lead generation.
The Sport Alliance group consists of Magicline, Eurofit24, MySports and bedarf.de and we're not done yet. Our offices in Hamburg and Kraków are located in the heart of the city centre. Around 210 colleagues are working on new ideas and solutions to lead the industry into the future.
In celebration of International Women’s Day, WIFA launches the most significant global advocacy campaign for women in fitness worldwide- #womenhelpingwomenww
2022/349211_144815_186513.png

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Product innovation

The Biggest Fitness Companies Worldwide Support WIFA’s International Women’s Day #womenhelpingwomenww Campaign 2022 (AND YOU CAN TOO!)

In celebration of International Women’s Day, WIFA launches the most significant global advocacy campaign for women in fitness worldwide- #womenhelpingwomenww

WIFA (The Association for Women in Fitness and Wellness) and partners are launching the #womenhelpingwomenww campaign on International Women’s Day to celebrate the women working in the fitness sector. WIFA exists for women to champion one another to achieve our ultimate potential so that, together, we can create a diverse and inclusive future for our Industry.

#womenhelpingwomenww - A BIG Gift and A BIG Impact

Our 2022 International Women’s Day Partners are getting six-month WIFA memberships to GIFT to the women in their companies’ networks AND the opportunity to participate in our Gender Diversity Survey (in partnership with SportAlliance.)

There are many global studies and statistics about women in the workforce.

We don’t have many specifics to go on in the fitness industry. WIFA has partnered with SportAlliance to continue this discussion and get a global perspective on gender equity in the fitness sector. Our survey on Gender Diversity is currently being distributed worldwide. The results will be presented in Cologne at the European Health and Fitness Forum on April 6, 2022. Our intention is to build on this report and develop further programmes, training and initiatives that will help encourage more women into leadership positions in the fitness sector..

“This will be our biggest International Women’s Day Campaign ever, and it’s made possible by the commitment of our partners worldwide. We will be reaching hundreds of thousands of women working in the fitness sector. Women helping women is what WIFA is all about, and when women rise, the world rises. Our mission and actions are behind those words every day, and we reaffirm them as we celebrate International Women’s Day.” says Lindsey Rainwater, Founder and CEO of WIFA

WIFA has teamed up with partners all over the world to launch the #womenhelpingwomenww campaign on March 8, 2022, including: Sport Alliance, Les Mills International, Matrix, Precision Nutrition, The American Council on Exercise, Trib3, Escape Fitness, BootCamp Challenge, Basic-Fit, Myzone, Miles Nadal JCC, Title Boxing Club, YMCA Dallas, Fitness Ambassadors, Movati Athletic, Fit Bodies, Struct Club, CleverFit, Urban Sports Clubs, Mindbody, Gympass and FLOE Fit

It’s not too late to join! Sign your company up here.

To support WIFA, donate here.For more information, email here.

Company Details
Sport Alliance
We make it easier for people to access sport by digitalizing the fitness industry. As the market leader in Germany, we rely on the state-of-the-art technologies and methods to create a cloud-based platform that can map all relevant business processes from independent gyms to international chains.
Building on this, we have created a unique ecosystem of innovative products and services in the areas of fintech, e-commerce and lead generation.
The Sport Alliance group consists of Magicline, Eurofit24, MySports and bedarf.de and we're not done yet. Our offices in Hamburg and Kraków are located in the heart of the city centre. Around 210 colleagues are working on new ideas and solutions to lead the industry into the future.
In celebration of International Women’s Day, WIFA launches the most significant global advocacy campaign for women in fitness worldwide- #womenhelpingwomenww
2022/349211_144815_186513.png

Product innovation

Manduka, a leading manufacturer of premium yoga mats has launched its P/ROX hybrid fitness mat,
Nilo Spa Design has launched a dry flotation bed called Marea that uses 500 litres
What does a premium body composition experience actually look like? It starts with the measurement itself.
Gharieni Group has launched a new company, Cobotics Innovations, to create automated wellness experiences. The
Tanita Europe has launched the MC-800, a next-generation segmental body composition analyser designed to advance
Indoor cycling brand Wattbike has launched the latest edition of the AtomX, its commercial smart
Global Wellness Summit
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Elevate is set to celebrate its 10th anniversary in style this June, with organisers confirming
The Morozko Mineral Bath with Hydrogen offers a plunge experience in an elliptical stainless steel
Fold’s new Studio Reformer has been engineered for everyday use in commercial environments. At its
Fitbench has launched Fitbag, a gloveless boxing bag which has been designed to replace traditional
A waterfall massage jet shower by Werner Dosiertechnik (WDT) enables operators to deliver cold therapy
Sona is an AI-powered vagus nerve stimulator designed to address stress and burnout. Spearheaded by
Gym Gear has introduced the HIITMax Training Station to help operators deliver structured high-intensity interval
Xplor Fitness & Leisure
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Sauna specialist Effe (formerly Effegibi) has introduced its new sauna and hammam collection, Baluar, designed
A new digital interface is being hailed as ‘revolutionary’ for the leisure, health and wellness
HPO Tech has added a new model to its Zeugma hyperbaric chamber portfolio, the Zeugma
With  Elevate 2026   fast approaching, leisure and physical activity professionals are being encouraged to
Across the UK, local authorities are facing the same challenge: ageing leisure facilities, restrictive layouts
The leading awarding organisation for the physical activity sector, Active IQ, is urging social media
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Celebrating its milestone fifth anniversary, W3Fit EMEA returns in 2026 with an unmissable gathering of
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Elevate is set to celebrate its 10th anniversary in style this June, with organisers confirming the event’s largest-ever drinks reception as registrations continue to run more than 10% ahead of last year.
Featured supplier news
Featured supplier news: Supporting long-term health: why whole body vibration belongs in clinical settings
As healthcare continues to shift towards prevention, there’s a growing focus on helping people stay active, independent and feeling good for longer.
Company profiles
Company profile: Connect
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Company profile: Life Fitness/Hammer Strength
Life Fitness, Hammer Strength, and ICG are global leaders in premium fitness solutions, trusted by ...
Supplier Showcases
Supplier Showcase - From nightclub to health club
Supplier Showcases
Supplier Showcase - Future-proofing
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
MyZone press release: Myzone global data reveals the building blocks of consistent exercise habits
A major new report from Myzone, the global leader in motivation technology for fitness, reveals how motivation becomes habit and how that transformation drives member retention and long-term business growth.
Featured press releases
GLL press release: GLL highlights the importance of drowning prevention to kids nationally as summer holidays near
School assemblies and water safety messages as part of swim lessons.   The UK's largest public pools and swim school operator, GLL, is providing timely activities during Drowning Prevention Week (13-20 June 2026) to raise awareness of water safety ahead of kids breaking up for the summer holidays.
Directory
Water experiences and hydrotherapy solutions
Aquaform s.r.l.: Water experiences and hydrotherapy solutions
Lockers
Crown Sports Lockers: Lockers
Industrial washing machines
Miele Company Limited: Industrial washing machines
Hot tubs
MSpa International Ltd: Hot tubs
Spa and beauty equipment
Oakworks Inc: Spa and beauty equipment
Fitness tracking platform
SpiviTech: Fitness tracking platform
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Y Felinheli, LL56 4QN
Newmark
Property & Tenders
Diary dates
13-13 Jun 2026
Worldwide, Various,
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
Diary dates
22-22 Oct 2026
QEII Conference Centre, London,
Diary dates
26-29 Oct 2027
Koelnmesse Exhibition Centre, Cologne, Germany
Diary dates
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