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FITNESS, HEALTH, WELLNESS

Product innovation

Pulse sign distribution deal with Limitless

Pulse Fitness has signed a long-term distribution agreement with Limitless Gym Equipment, that will see the company become the exclusive distributor of a range of Limitless products including the innovative Free Trainer Pro machine.

Designed to be used by everyone, regardless of experience or ability, the Free Trainer Pro combines plate-loaded and functional resistance options to allow users to perform over 150 exercises. It was developed in partnership with a host of fitness experts including athletes, conditioning coaches and physiotherapists.

It features a unique bearing system that enables fluid movement, simulating the sensation of a free weight, while additional weight plates and resistance bands add a different variation of external loading.

Other products in the range include the Free Trainer Active Pro and Free Trainer Dual Pro, developed specifically for gyms with limited floor space.

All products feature the erogonmically-designed the Tri-Grip™ handle system, which has been designed to alleviate stress on joints and reduce the risk of injury during exercise.

Ben Steadman, business development director at Pulse, says: “The Limitless Free Trainer revolutionises plate-loaded and resistance training in one compact station that allows users to choose from hundreds of exercises to perform. These unique machines complement our existing premium product range and will bring fresh challenges to trainers and members alike.”

Ricky Lee, director of Limitless, says: “We’re excited to be working with such a forward-thinking equipment brand whose ranges are some of the most technologically-advanced on the market. We believe Pulse is the perfect partner to help us drive further into the UK and European markets.”

Company Details
Pulse Fitness Solutions
With an award-winning portfolio of over 150 pieces of cutting-edge, premium fitness equipment, Pulse Fitness is unique in its position as the only company to research, design, develop and build technologically advanced equipment in the UK.
Pulse Fitness is the dedicated equipment arm of leading global leisure solutions provider The Pulse Group. Over the last 39 years, The Pulse Group has provided support to more than 30,000 leisure facilities in 30 countries across six continents. Pulse currently provides fitness solutions to over 100 UK clubs and operates 15 fitness, leisure and soccer centres.
Address
Radnor Park, Greenfield Road, Congleton, Cheshire, CW12 4TW
Telephone
+44 (0)1260 294600
Pulse Fitness has signed a long-term distribution agreement with Limitless Gym Equipment.
imagesX/THUMB342691_29244_343226.jpg

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Product innovation

Pulse sign distribution deal with Limitless

Pulse Fitness has signed a long-term distribution agreement with Limitless Gym Equipment, that will see the company become the exclusive distributor of a range of Limitless products including the innovative Free Trainer Pro machine.

Designed to be used by everyone, regardless of experience or ability, the Free Trainer Pro combines plate-loaded and functional resistance options to allow users to perform over 150 exercises. It was developed in partnership with a host of fitness experts including athletes, conditioning coaches and physiotherapists.

It features a unique bearing system that enables fluid movement, simulating the sensation of a free weight, while additional weight plates and resistance bands add a different variation of external loading.

Other products in the range include the Free Trainer Active Pro and Free Trainer Dual Pro, developed specifically for gyms with limited floor space.

All products feature the erogonmically-designed the Tri-Grip™ handle system, which has been designed to alleviate stress on joints and reduce the risk of injury during exercise.

Ben Steadman, business development director at Pulse, says: “The Limitless Free Trainer revolutionises plate-loaded and resistance training in one compact station that allows users to choose from hundreds of exercises to perform. These unique machines complement our existing premium product range and will bring fresh challenges to trainers and members alike.”

Ricky Lee, director of Limitless, says: “We’re excited to be working with such a forward-thinking equipment brand whose ranges are some of the most technologically-advanced on the market. We believe Pulse is the perfect partner to help us drive further into the UK and European markets.”

Company Details
Pulse Fitness Solutions
With an award-winning portfolio of over 150 pieces of cutting-edge, premium fitness equipment, Pulse Fitness is unique in its position as the only company to research, design, develop and build technologically advanced equipment in the UK.
Pulse Fitness is the dedicated equipment arm of leading global leisure solutions provider The Pulse Group. Over the last 39 years, The Pulse Group has provided support to more than 30,000 leisure facilities in 30 countries across six continents. Pulse currently provides fitness solutions to over 100 UK clubs and operates 15 fitness, leisure and soccer centres.
Address
Radnor Park, Greenfield Road, Congleton, Cheshire, CW12 4TW
Telephone
+44 (0)1260 294600
Pulse Fitness has signed a long-term distribution agreement with Limitless Gym Equipment.
imagesX/THUMB342691_29244_343226.jpg

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Living Earth Crafts, a member of the new parent company, Intentional Wellness Brands, has launched
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Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing disparate information from multiple
HPO Tech has created a single-seat hyperbaric chamber, called Oyster, with an acrylic domed lid
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an on-demand personal
Strength training has never been more important for member retention, facility  differentiation and long-term commercial
Manduka, a leading manufacturer of premium yoga mats has launched its P/ROX hybrid fitness mat,
Nilo Spa Design has launched a dry flotation bed called Marea that uses 500 litres
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Elevate is set to celebrate its 10th anniversary in style this June, with organisers confirming
One of the biggest mistakes operators in the fitness industry still make is advertising almost
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Tanita Europe has launched the MC-800, a next-generation segmental body composition analyser designed to advance
Indoor cycling brand Wattbike has launched the latest edition of the AtomX, its commercial smart
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Fold’s new Studio Reformer has been engineered for everyday use in commercial environments. At its
Fitbench has launched Fitbag, a gloveless boxing bag which has been designed to replace traditional
A waterfall massage jet shower by Werner Dosiertechnik (WDT) enables operators to deliver cold therapy
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1 - 20 of 1,992
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promotion
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Panatta brought together four of the most influential figures in bodybuilding history on the stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod.
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Featured supplier news: Introducing a new era of Nautilus Leverage
Strength training has never been more important for member retention, facility differentiation and long-term commercial success.
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Company profile: Fitbench
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