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FITNESS, HEALTH, WELLNESS

Product innovation

Pulse sign distribution deal with Limitless

Pulse Fitness has signed a long-term distribution agreement with Limitless Gym Equipment, that will see the company become the exclusive distributor of a range of Limitless products including the innovative Free Trainer Pro machine.

Designed to be used by everyone, regardless of experience or ability, the Free Trainer Pro combines plate-loaded and functional resistance options to allow users to perform over 150 exercises. It was developed in partnership with a host of fitness experts including athletes, conditioning coaches and physiotherapists.

It features a unique bearing system that enables fluid movement, simulating the sensation of a free weight, while additional weight plates and resistance bands add a different variation of external loading.

Other products in the range include the Free Trainer Active Pro and Free Trainer Dual Pro, developed specifically for gyms with limited floor space.

All products feature the erogonmically-designed the Tri-Grip™ handle system, which has been designed to alleviate stress on joints and reduce the risk of injury during exercise.

Ben Steadman, business development director at Pulse, says: “The Limitless Free Trainer revolutionises plate-loaded and resistance training in one compact station that allows users to choose from hundreds of exercises to perform. These unique machines complement our existing premium product range and will bring fresh challenges to trainers and members alike.”

Ricky Lee, director of Limitless, says: “We’re excited to be working with such a forward-thinking equipment brand whose ranges are some of the most technologically-advanced on the market. We believe Pulse is the perfect partner to help us drive further into the UK and European markets.”

Company Details
Pulse Fitness Solutions
With an award-winning portfolio of over 150 pieces of cutting-edge, premium fitness equipment, Pulse Fitness is unique in its position as the only company to research, design, develop and build technologically advanced equipment in the UK.
Pulse Fitness is the dedicated equipment arm of leading global leisure solutions provider The Pulse Group. Over the last 39 years, The Pulse Group has provided support to more than 30,000 leisure facilities in 30 countries across six continents. Pulse currently provides fitness solutions to over 100 UK clubs and operates 15 fitness, leisure and soccer centres.
Address
Radnor Park, Greenfield Road, Congleton, Cheshire, CW12 4TW
Telephone
+44 (0)1260 294600
Pulse Fitness has signed a long-term distribution agreement with Limitless Gym Equipment.
imagesX/THUMB342691_29244_343226.jpg

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Product innovation

Pulse sign distribution deal with Limitless

Pulse Fitness has signed a long-term distribution agreement with Limitless Gym Equipment, that will see the company become the exclusive distributor of a range of Limitless products including the innovative Free Trainer Pro machine.

Designed to be used by everyone, regardless of experience or ability, the Free Trainer Pro combines plate-loaded and functional resistance options to allow users to perform over 150 exercises. It was developed in partnership with a host of fitness experts including athletes, conditioning coaches and physiotherapists.

It features a unique bearing system that enables fluid movement, simulating the sensation of a free weight, while additional weight plates and resistance bands add a different variation of external loading.

Other products in the range include the Free Trainer Active Pro and Free Trainer Dual Pro, developed specifically for gyms with limited floor space.

All products feature the erogonmically-designed the Tri-Grip™ handle system, which has been designed to alleviate stress on joints and reduce the risk of injury during exercise.

Ben Steadman, business development director at Pulse, says: “The Limitless Free Trainer revolutionises plate-loaded and resistance training in one compact station that allows users to choose from hundreds of exercises to perform. These unique machines complement our existing premium product range and will bring fresh challenges to trainers and members alike.”

Ricky Lee, director of Limitless, says: “We’re excited to be working with such a forward-thinking equipment brand whose ranges are some of the most technologically-advanced on the market. We believe Pulse is the perfect partner to help us drive further into the UK and European markets.”

Company Details
Pulse Fitness Solutions
With an award-winning portfolio of over 150 pieces of cutting-edge, premium fitness equipment, Pulse Fitness is unique in its position as the only company to research, design, develop and build technologically advanced equipment in the UK.
Pulse Fitness is the dedicated equipment arm of leading global leisure solutions provider The Pulse Group. Over the last 39 years, The Pulse Group has provided support to more than 30,000 leisure facilities in 30 countries across six continents. Pulse currently provides fitness solutions to over 100 UK clubs and operates 15 fitness, leisure and soccer centres.
Address
Radnor Park, Greenfield Road, Congleton, Cheshire, CW12 4TW
Telephone
+44 (0)1260 294600
Pulse Fitness has signed a long-term distribution agreement with Limitless Gym Equipment.
imagesX/THUMB342691_29244_343226.jpg

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Nilo Spa Design has launched a dry flotation bed called Marea that uses 500 litres
What does a premium body composition experience actually look like? It starts with the measurement itself.
Gharieni Group has launched a new company, Cobotics Innovations, to create automated wellness experiences. The
Tanita Europe has launched the MC-800, a next-generation segmental body composition analyser designed to advance
Indoor cycling brand Wattbike has launched the latest edition of the AtomX, its commercial smart
Global Wellness Summit
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The Morozko Mineral Bath with Hydrogen offers a plunge experience in an elliptical stainless steel
Fold’s new Studio Reformer has been engineered for everyday use in commercial environments. At its
Fitbench has launched Fitbag, a gloveless boxing bag which has been designed to replace traditional
A waterfall massage jet shower by Werner Dosiertechnik (WDT) enables operators to deliver cold therapy
Sona is an AI-powered vagus nerve stimulator designed to address stress and burnout. Spearheaded by
Gym Gear has introduced the HIITMax Training Station to help operators deliver structured high-intensity interval
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Sauna specialist Effe (formerly Effegibi) has introduced its new sauna and hammam collection, Baluar, designed
A new digital interface is being hailed as ‘revolutionary’ for the leisure, health and wellness
HPO Tech has added a new model to its Zeugma hyperbaric chamber portfolio, the Zeugma
With  Elevate 2026   fast approaching, leisure and physical activity professionals are being encouraged to
Across the UK, local authorities are facing the same challenge: ageing leisure facilities, restrictive layouts
The leading awarding organisation for the physical activity sector, Active IQ, is urging social media
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Elevate is set to celebrate its 10th anniversary in style this June, with organisers confirming the event’s largest-ever drinks reception as registrations continue to run more than 10% ahead of last year.
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Every week, millions of people get fit in 21,000 clubs, across 100 countries with the ...
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Supplier Showcase - From nightclub to health club
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Supplier Showcase - Future-proofing
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
MyZone press release: Myzone global data reveals the building blocks of consistent exercise habits
A major new report from Myzone, the global leader in motivation technology for fitness, reveals how motivation becomes habit and how that transformation drives member retention and long-term business growth.
Featured press releases
GLL press release: GLL highlights the importance of drowning prevention to kids nationally as summer holidays near
School assemblies and water safety messages as part of swim lessons.   The UK's largest public pools and swim school operator, GLL, is providing timely activities during Drowning Prevention Week (13-20 June 2026) to raise awareness of water safety ahead of kids breaking up for the summer holidays.
Directory
Lockers
Crown Sports Lockers: Lockers
Fitness tracking platform
SpiviTech: Fitness tracking platform
Spa and beauty equipment
Living Earth Crafts: Spa and beauty equipment
Water experiences and hydrotherapy solutions
Aquaform s.r.l.: Water experiences and hydrotherapy solutions
Hot tubs
MSpa International Ltd: Hot tubs
Industrial washing machines
Miele Company Limited: Industrial washing machines
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Y Felinheli, LL56 4QN
Newmark
Property & Tenders
Diary dates
13-13 Jun 2026
Worldwide, Various,
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
Diary dates
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Diary dates
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Koelnmesse Exhibition Centre, Cologne, Germany
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