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FITNESS, HEALTH, WELLNESS

Product innovation

Physical Company unveils rebrand at Elevate

Physical Company, a UK-based fitness equipment supplier, has announced a total rebrand to commemorate its thirtieth anniversary.

Designed to complement Physical Company's upcoming and existing product ranges, the new look showcases the innovation and evolution that sits at the heart of the brand, whilst looking stylish in the studio and on the gym floor.

John Halls, MD at Physical Company, said: "We have introduced a new brand look and feel that reflects the needs of operator partners, enhancing the visual impact of training spaces."

The brand refresh will debut at Elevate at London's ExCel centre today and tomorrow ( 8-9 May), alongside a host of new products and flooring innovations.

Company Details
Physical Company Ltd
Fitness provision has changed dramatically over recent years, with ever larger spaces being allocated to free weights, group exercise, functional and small group training.

This shift in focus has brought our expertise to the fore; we specialise in everything today’s fitness spaces should be built around, from flooring to functional equipment and programming, rigs to combat, studio accessories to wellness solutions to complementary innovations from best-in-class manufacturers: Merrithew’s Pilates reformers, Ecore Athletic performance flooring, Reaxing’s neuromuscular training range.

We let each unique space dictate its needs, then create exceptional training opportunities.

This is why our mission statement is ‘First for Fitness Solutions’ – because we should be your first phone call. However large or small your fitness space, we’ll work with you from concept to installation and beyond to ensure it exceeds expectations.

It’s time to think differently. It’s time to turn to Physical Company first for your fitness solutions.
Address
The Works, Wycombe Road,
Stokenchurch, Buckinghamshire
HP14 3RR UK
Telephone
+44 (0)1494 769 222
Physical Company, a UK-based fitness equipment supplier, has announced a total rebrand to commemorate its thirtieth anniversary.
imagesX/THUMB341757_640823_224808.jpg

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Product innovation

Physical Company unveils rebrand at Elevate

Physical Company, a UK-based fitness equipment supplier, has announced a total rebrand to commemorate its thirtieth anniversary.

Designed to complement Physical Company's upcoming and existing product ranges, the new look showcases the innovation and evolution that sits at the heart of the brand, whilst looking stylish in the studio and on the gym floor.

John Halls, MD at Physical Company, said: "We have introduced a new brand look and feel that reflects the needs of operator partners, enhancing the visual impact of training spaces."

The brand refresh will debut at Elevate at London's ExCel centre today and tomorrow ( 8-9 May), alongside a host of new products and flooring innovations.

Company Details
Physical Company Ltd
Fitness provision has changed dramatically over recent years, with ever larger spaces being allocated to free weights, group exercise, functional and small group training.

This shift in focus has brought our expertise to the fore; we specialise in everything today’s fitness spaces should be built around, from flooring to functional equipment and programming, rigs to combat, studio accessories to wellness solutions to complementary innovations from best-in-class manufacturers: Merrithew’s Pilates reformers, Ecore Athletic performance flooring, Reaxing’s neuromuscular training range.

We let each unique space dictate its needs, then create exceptional training opportunities.

This is why our mission statement is ‘First for Fitness Solutions’ – because we should be your first phone call. However large or small your fitness space, we’ll work with you from concept to installation and beyond to ensure it exceeds expectations.

It’s time to think differently. It’s time to turn to Physical Company first for your fitness solutions.
Address
The Works, Wycombe Road,
Stokenchurch, Buckinghamshire
HP14 3RR UK
Telephone
+44 (0)1494 769 222
Physical Company, a UK-based fitness equipment supplier, has announced a total rebrand to commemorate its thirtieth anniversary.
imagesX/THUMB341757_640823_224808.jpg

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What does a premium body composition experience actually look like? It starts with the measurement itself.
Gharieni Group has launched a new company, Cobotics Innovations, to create automated wellness experiences. The
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Indoor cycling brand Wattbike has launched the latest edition of the AtomX, its commercial smart
The Morozko Mineral Bath with Hydrogen offers a plunge experience in an elliptical stainless steel
Fold’s new Studio Reformer has been engineered for everyday use in commercial environments. At its
Elevate Arena
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Fitbench has launched Fitbag, a gloveless boxing bag which has been designed to replace traditional
A waterfall massage jet shower by Werner Dosiertechnik (WDT) enables operators to deliver cold therapy
Sona is an AI-powered vagus nerve stimulator designed to address stress and burnout. Spearheaded by
Gym Gear has introduced the HIITMax Training Station to help operators deliver structured high-intensity interval
Sauna specialist Effe (formerly Effegibi) has introduced its new sauna and hammam collection, Baluar, designed
A new digital interface is being hailed as ‘revolutionary’ for the leisure, health and wellness
Global Wellness Summit
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As healthcare continues to shift towards prevention, there’s a growing focus on helping people stay
HPO Tech has added a new model to its Zeugma hyperbaric chamber portfolio, the Zeugma
With  Elevate 2026   fast approaching, leisure and physical activity professionals are being encouraged to
Across the UK, local authorities are facing the same challenge: ageing leisure facilities, restrictive layouts
The leading awarding organisation for the physical activity sector, Active IQ, is urging social media
Florida-based WellnessSpace Brands has unveiled the PolarWave Dry Plunge – new tech that delivers the
Built around behaviour change science, guruPaul is an innovation from retention specialist, Paul Bedford. The
Xplor Fitness & Leisure
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Celebrating its milestone fifth anniversary, W3Fit EMEA returns in 2026 with an unmissable gathering of
In the landscape of wellness technologies, infrared therapy stands out for its controlled and mindful
In health clubs, studios and gyms, the number on the scale still plays a disproportionate
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