Les Mills
Les Mills
Les Mills
Health Club Management

Health Club Management

Follow Health Club Management on Twitter Like Health Club Management on Facebook Follow Health Club Management on Google+ Join the discussion with Health Club Management on LinkedIn Subscribe to Health Club Management Get RSS alerts from Health Club Management magazine
Get the latest news, jobs and features in your inbox
Health Club Management

Health Club Management

Product news

PayAsUGym wins inaugural award for 'Best Health & Fitness Innovation' at Elevate 2017

PayAsUGym receives industry recognition for its work increasing participation at more than 2,500 gyms and health clubs across the UK

PayAsUGym, the online fitness marketplace, has won the inaugural award for ‘Best Health & Fitness Innovation’ at the Elevate 2017 event, held at the Excel Centre in London on 10-11 May.

Having helped more than 1.5 million people visit the gym in the last 12 months at more than 2,500 gyms and health clubs across the UK, PayAsUGym convinced an expert judging panel that it offered the most innovative service that they had seen in the fitness industry this year.

PayAsUGym won the innovation award specifically for the launch of its ‘Monthly+ Pass’, which enables gym operators to tap into the fast-growing multi-club member market by listing their club within the PayAsUGym marketplace.

Operators’ ability to fully maximise the multi-club member market is restricted by the number of clubs in their estate and the geographic distribution of these clubs. If the operator does not have a club in each location required by the customer, then they simply won’t join that operator. PayAsUGym’s Monthly+ Pass has solved this problem by enabling customers to access up to 2,500 clubs across its network, which now includes gyms in 96 per cent of all UK postcode districts.

Key to the success of the Monthly+ Pass is the control PayAsUGym has given to gym operators via its ‘Partner Portal’, which enables them to set and manage the price of the Monthly+ Pass at a premium above their own membership rate, which reflects the value of the increased flexibility the customer requires. This also means single club users will always find it cheaper to join a single club directly.

PayAsUGym then leverages the scale of its network to carry out national scale marketing, including terrestrial television, to appeal to people who don’t want single club membership, and gives them access to all the clubs in the PayAsUGym network.

Co-Founder of PayAsUGym Neil Harmsworth, said “I’m delighted that the fitness industry has recognised PayAsUGym as an innovative, effective and sustainable way for operators to attract new members into their clubs. We have worked extremely closely with our gym partners to develop a service which ensures all parties genuinely benefit from the service we provide and this award is fantastic recognition of that work.”

Max Quittenton, director of Elevate, said “With over 60 entries across five categories, our esteemed panel of judges decided that PayAsUGym’s Monthly+ Pass was the Best Health & Fitness Innovation of 2017. Celebrating Innovation is important because it will help the sector tackle inactivity more effectively; we look forward to acknowledging the next wave of Innovations at Elevate 2018.”

The judging panel consisted of industry heavyweights such as Nick Pearson (CEO of Parkrun), Jack Buckner (CEO of British Triathlon), David Langridge (managing director, Connected Fitness Labs) and Scott Niven (head of fitness at The Bannatyne Group).

More information:

PayAsUGym is the world’s leading online fitness marketplace, helping customers find gyms and gyms find customers. Think Rightmove when you want somewhere to live, or Deliveroo when you want to order food... that’s PayAsUGym for people that want to get fit but don’t know where to start. Award judging panel: www.elevatearena.com/judges

Sign up for FREE ezines & magazines
Company Details
PayAsUGym
PayAsUGym is an online fitness marketplace which helps customers find their next workout and enables gym operators to tap into a new source of revenue and data. Think Rightmove when you want to find somewhere to live, or Deliveroo when you want to order food…that’s PayAsUGym for the fitness industry. We use the scale of our 2,500+ UK gym network to provide national marketing to increase participation at our partner gym operator venues, including terrestrial TV. Listing your club is free.
Address
Unit 25.1 Coda Studios, 189 Munster Road, Fulham, London, SW6 6AW
PayAsUGym, the online fitness marketplace, has won the inaugural award for ‘Best Health & Fitness Innovation’ at the Elevate 2017 event, held at the Excel Centre in London on 10-11 May.
PayAsUGym receives industry recognition for its work increasing participation at more than 2,500 gyms and health clubs across the UK
Les Mills
Les Mills

Product news

18 Sep 2017
Surrey-based startup The Vitapure Drinks Company is launching its Vitastream Drink Station at BodyPower’s BP
04 Sep 2017
The Laura Trott Leisure Centre, in Broxbourne, Hertfordshire, has become the first UK leisure facility
01 Sep 2017
Life Fitness has recently completed an extensive installation at Leith Victoria Swim Centre, following a
30 Aug 2017
F45 Functional Training has recently opened a new location in Farringdon, North London, following the
21 Aug 2017
Virgin Active’s Barbican health club has introduced a new class to its line up. Punch
16 Aug 2017
Cardio equipment is generally the largest expense that a club makes, but it is often
Zumba Fitness, LLC
Zumba Fitness, LLC
15 Aug 2017
Online booking platform TruBe has launched an innovative on-demand personal training app that is designed
07 Aug 2017
Maintaining a healthy lifestyle requires a deep understanding of how to use the body’s fuel
03 Aug 2017
Waterflex and Sheffield-based company Aquatic Systems has created the Fits Pool, a modular aquafitness solution
31 Jul 2017
Spinning®, the world’s number one indoor cycling brand, has a reputation for delivering more than
31 Jul 2017
HIIT as a category is here to stay, and when it comes to HIIT products
28 Jul 2017
Sports apparel giant Adidas has launched a 360-degree fitness app in an effort to help
Active IQ
Active IQ
27 Jul 2017
Matrix Fitness UK has appointed Julian Taylor as its marketing director, replacing Gemma Bonnett, who
27 Jul 2017
Cycling studio One 10 has launched in London’s Marylebone, offering two classes under one roof:
26 Jul 2017
Fitness trade show FIBO will be launching a two-day business summit on the African continent,
Les Mills
Les Mills
1 - 15 of 1,081
Latest News
Children’s health club franchise The Little Gym is growing its portfolio of UK operations, with ...
Latest News
British adults spend an average of just 90 minutes being physically active, according to a ...
Latest News
Bidders have reportedly tabled offers for the UK’s biggest health and fitness group Pure Gym ...
Latest News
Fitness solutions provider Physical Company has appointed James Anderson as director of sales and marketing ...
Latest News
Fitness firm Move it or Lose it has secured a deal with a NHS clinical ...
Latest News
Plans to build a £10m swimming pool and leisure centre on a former landfill site ...
Latest News
Fitness equipment manufacturer Life Fitness has appointed two new account managers as it expands its ...
Latest News
One in four people worldwide do not meet daily exercise guidelines but need only undertake ...
Features
Consumer insights
People’s activity levels have moved up a tier since 2012, with some progressing from no activity to some, and others moving from some activity to regular – Mike Hill
Features
People
CEO and founder, Immersive Rehab
Features
IHRSA update
The IHRSA Global 25 presents the top 25 health club companies worldwide. IHRSA’s Patricia Amend rounds up the figures for 2016
People
Interview
Fitness is on-track to become a vehicle that reconnects people and creates community, so there’s a lot of potential
People
People
I always said I would never go into a gym when I finished football, but that lasted about a month
People
Profile
Hilton’s in-room fitness programme was inspired by a Cornell University study which found 46 per cent of travellers want to work out while they’re staying at a hotel, but only around 20 per cent actually do
Job search
Current vacancies
Catalogue Gallery
Click on a catalogue to view it online
Company profile
Company profile: Hydroplus UK
HydrO+ is a business that is focused on providing the fitness industry with the very ...
Company profile
Company profile: Wattbike
Wattbike is the creator of the world’s foremost indoor bike developed in association with world ...
directory
directory
Life Fitness
directory
Lightmasters UK Ltd
directory
WeBuyGymEquipment.com
directory
Crown Sports Lockers
directory
Zynk Design Consultants
directory
Harlands Group
directory
Laboratoire Camylle
directory
Physical Company Ltd
directory
Total Vibration Solutions Ltd
directory
Rephouse
directory
Featured supplier
Supplier profile: Optimum Nutrition announces 2017 Gold Standard Fitness Awards
Optimum Nutrition is proud to announce that the Gold Standard Fitness Awards returns for 2017 to acknowledge the outstanding work and commitment of fitness professionals all over the country. View full profile...
Featured supplier
Supplier profile: Podium 4 Sport now exclusive distributor of Jacobs Ladder products in UK and Ireland
Podium 4 Sport is delighted to announce that it is now the exclusive distributor for the full range of Jacobs Ladder products within the UK and Ireland. View full profile...
Property & Tenders
GVA
Property & Tenders
Diary dates
26 Sep 2017
Le Meridien, Piccadilly, London , United Kingdom
Diary dates
26-28 Sep 2017
Makuhari Event Hall, Chiba, Japan
Diary dates
Les Mills
Les Mills