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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

Product innovation

PayAsUGym wins inaugural award for 'Best Health & Fitness Innovation' at Elevate 2017

PayAsUGym receives industry recognition for its work increasing participation at more than 2,500 gyms and health clubs across the UK

PayAsUGym, the online fitness marketplace, has won the inaugural award for ‘Best Health & Fitness Innovation’ at the Elevate 2017 event, held at the Excel Centre in London on 10-11 May.

Having helped more than 1.5 million people visit the gym in the last 12 months at more than 2,500 gyms and health clubs across the UK, PayAsUGym convinced an expert judging panel that it offered the most innovative service that they had seen in the fitness industry this year.

PayAsUGym won the innovation award specifically for the launch of its ‘Monthly+ Pass’, which enables gym operators to tap into the fast-growing multi-club member market by listing their club within the PayAsUGym marketplace.

Operators’ ability to fully maximise the multi-club member market is restricted by the number of clubs in their estate and the geographic distribution of these clubs. If the operator does not have a club in each location required by the customer, then they simply won’t join that operator. PayAsUGym’s Monthly+ Pass has solved this problem by enabling customers to access up to 2,500 clubs across its network, which now includes gyms in 96 per cent of all UK postcode districts.

Key to the success of the Monthly+ Pass is the control PayAsUGym has given to gym operators via its ‘Partner Portal’, which enables them to set and manage the price of the Monthly+ Pass at a premium above their own membership rate, which reflects the value of the increased flexibility the customer requires. This also means single club users will always find it cheaper to join a single club directly.

PayAsUGym then leverages the scale of its network to carry out national scale marketing, including terrestrial television, to appeal to people who don’t want single club membership, and gives them access to all the clubs in the PayAsUGym network.

Co-Founder of PayAsUGym Neil Harmsworth, said “I’m delighted that the fitness industry has recognised PayAsUGym as an innovative, effective and sustainable way for operators to attract new members into their clubs. We have worked extremely closely with our gym partners to develop a service which ensures all parties genuinely benefit from the service we provide and this award is fantastic recognition of that work.”

Max Quittenton, director of Elevate, said “With over 60 entries across five categories, our esteemed panel of judges decided that PayAsUGym’s Monthly+ Pass was the Best Health & Fitness Innovation of 2017. Celebrating Innovation is important because it will help the sector tackle inactivity more effectively; we look forward to acknowledging the next wave of Innovations at Elevate 2018.”

The judging panel consisted of industry heavyweights such as Nick Pearson (CEO of Parkrun), Jack Buckner (CEO of British Triathlon), David Langridge (managing director, Connected Fitness Labs) and Scott Niven (head of fitness at The Bannatyne Group).

More information:

PayAsUGym is the world’s leading online fitness marketplace, helping customers find gyms and gyms find customers. Think Rightmove when you want somewhere to live, or Deliveroo when you want to order food... that’s PayAsUGym for people that want to get fit but don’t know where to start. Award judging panel: www.elevatearena.com/judges

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Company Details
PayAsUGym
PayAsUGym is an online fitness marketplace which helps customers find their next workout and enables gym operators to tap into a new source of revenue and data. Think Rightmove when you want to find somewhere to live, or Deliveroo when you want to order food…that’s PayAsUGym for the fitness industry. We use the scale of our 2,500+ UK gym network to provide national marketing to increase participation at our partner gym operator venues, including terrestrial TV. Listing your club is free.
Address
Unit 25.1 Coda Studios, 189 Munster Road, Fulham, London, SW6 6AW
PayAsUGym, the online fitness marketplace, has won the inaugural award for ‘Best Health & Fitness Innovation’ at the Elevate 2017 event, held at the Excel Centre in London on 10-11 May.
817153_723322.jpg

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Product innovation

PayAsUGym wins inaugural award for 'Best Health & Fitness Innovation' at Elevate 2017

PayAsUGym receives industry recognition for its work increasing participation at more than 2,500 gyms and health clubs across the UK

PayAsUGym, the online fitness marketplace, has won the inaugural award for ‘Best Health & Fitness Innovation’ at the Elevate 2017 event, held at the Excel Centre in London on 10-11 May.

Having helped more than 1.5 million people visit the gym in the last 12 months at more than 2,500 gyms and health clubs across the UK, PayAsUGym convinced an expert judging panel that it offered the most innovative service that they had seen in the fitness industry this year.

PayAsUGym won the innovation award specifically for the launch of its ‘Monthly+ Pass’, which enables gym operators to tap into the fast-growing multi-club member market by listing their club within the PayAsUGym marketplace.

Operators’ ability to fully maximise the multi-club member market is restricted by the number of clubs in their estate and the geographic distribution of these clubs. If the operator does not have a club in each location required by the customer, then they simply won’t join that operator. PayAsUGym’s Monthly+ Pass has solved this problem by enabling customers to access up to 2,500 clubs across its network, which now includes gyms in 96 per cent of all UK postcode districts.

Key to the success of the Monthly+ Pass is the control PayAsUGym has given to gym operators via its ‘Partner Portal’, which enables them to set and manage the price of the Monthly+ Pass at a premium above their own membership rate, which reflects the value of the increased flexibility the customer requires. This also means single club users will always find it cheaper to join a single club directly.

PayAsUGym then leverages the scale of its network to carry out national scale marketing, including terrestrial television, to appeal to people who don’t want single club membership, and gives them access to all the clubs in the PayAsUGym network.

Co-Founder of PayAsUGym Neil Harmsworth, said “I’m delighted that the fitness industry has recognised PayAsUGym as an innovative, effective and sustainable way for operators to attract new members into their clubs. We have worked extremely closely with our gym partners to develop a service which ensures all parties genuinely benefit from the service we provide and this award is fantastic recognition of that work.”

Max Quittenton, director of Elevate, said “With over 60 entries across five categories, our esteemed panel of judges decided that PayAsUGym’s Monthly+ Pass was the Best Health & Fitness Innovation of 2017. Celebrating Innovation is important because it will help the sector tackle inactivity more effectively; we look forward to acknowledging the next wave of Innovations at Elevate 2018.”

The judging panel consisted of industry heavyweights such as Nick Pearson (CEO of Parkrun), Jack Buckner (CEO of British Triathlon), David Langridge (managing director, Connected Fitness Labs) and Scott Niven (head of fitness at The Bannatyne Group).

More information:

PayAsUGym is the world’s leading online fitness marketplace, helping customers find gyms and gyms find customers. Think Rightmove when you want somewhere to live, or Deliveroo when you want to order food... that’s PayAsUGym for people that want to get fit but don’t know where to start. Award judging panel: www.elevatearena.com/judges

Sign up for FREE ezines & magazines
Company Details
PayAsUGym
PayAsUGym is an online fitness marketplace which helps customers find their next workout and enables gym operators to tap into a new source of revenue and data. Think Rightmove when you want to find somewhere to live, or Deliveroo when you want to order food…that’s PayAsUGym for the fitness industry. We use the scale of our 2,500+ UK gym network to provide national marketing to increase participation at our partner gym operator venues, including terrestrial TV. Listing your club is free.
Address
Unit 25.1 Coda Studios, 189 Munster Road, Fulham, London, SW6 6AW
PayAsUGym, the online fitness marketplace, has won the inaugural award for ‘Best Health & Fitness Innovation’ at the Elevate 2017 event, held at the Excel Centre in London on 10-11 May.
817153_723322.jpg

Product innovation

What really drives customer retention in 2019? Is it proactive customer care? Frequency of attendance?
RecoveRing unites functionality and education, says Su-Mi Kim RecoveRing, a South-Korean company specialising in fitness
Jordan Fitness, a UK-based supplier of fitness equipment, has launched its new HIIT Bench, a
Wellbeats, an app-based content and software-as-a -service company, has partnered with Olympic athlete Carrie Tollefson
Mobile personal training provider, MotivatePT, has launched a new client portal which aims to help
Les Mills International (LMI) has joined forces with health club mobile app provider Netpulse to
Hutchison Technologies
Hutchison Technologies
Leading bespoke fitness equipment manufacturer, EXF Fitness has recently completed an installation project at Solent
Shapewatch, a 3D body visualisation firm, has teamed up with Kinetisense, manufacturer of the world's
M20 Ltd, an electric muscle stimulation (EMS) equipment manufacturer based in Seoul, South Korea, has
Basi Systems, a company specialising in pilates equipment, debuted a redesign of its Ladder Barrel
eGym, a Germany-based supplier of fitness kit and software solutions, has debuted a range of
Interactive digital fitness creator Funxtion has launched the Funxtion Experience Multi-Screen Solution. The system, which
Keepme, a new AI tool for healthclubs, is set to increase member retention for gyms
Alliance Leisure
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According to ACSM’s Health and Fitness Journal, wearables trumped the top spot for trends in
Tecnobody, an Italian fitness and rehab equipment supplier, has launched its Tecnosport range, including the
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Smart textile firm Kymira has launched the 'Ultimate Recovery Kit' in partnership with sports nutrition
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Leading bespoke fitness equipment manufacturer, EXF Fitness has recently completed an installation project at Solent University in Southampton.
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Featured supplier: Myzone vs. wrist trackers
According to ACSM’s Health and Fitness Journal, wearables trumped the top spot for trends in 2019. However, the question between Myzone or wrist trackers still stands.
Opinion
promotion
Member retention is a growing problem for long-established gym chains, who are battling the growing budget and boutique gym market.
Opinion: Are you trying to beat budget gyms at their own game?
Video Gallery
Harlands Group testimonial
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Harlands Group - Testimonial from 'Simply Gym'. Read more
More videos:
Company profiles
Company profile: Keiser UK Ltd
Keiser began its history of visionary sports science leadership over 40 years ago, rejecting the ...
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Company profile: Focus Training
Focus Training is a leading provider of Active IQ and YMCA Awards certified Personal Trainer ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
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Comfort Zone - Davines S.p.A: Skincare
Spa software
ResortSuite: Spa software
Direct debit solutions
Debit Finance Collections: Direct debit solutions
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
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Exercise equipment
Star Trac / Core Health & Fitness: Exercise equipment
Trade associations
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Governing body
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Whole body cryotherapy
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Professional services
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Property & Tenders
Diary dates
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Melbourne Convention and Exhibition Centre, Melbourne, Australia
Diary dates
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Diary dates
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