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1Rebel enlists FunXtion to elevate its revolutionary, customer-driven RIG concept
A partnership with FunXtion and its MultiScreen Solution software has allowed 1Rebel to enhance its in-club experience to a much more connected and engaged level.
Adam Wagner, marketing director for 1Rebel, explains: “We wanted to create an experienced-driven and customer-focused concept that made fitness more accessible and successful for our customers.”
Trainer optimisation
The new 1Rebel RIG concept is a functional, high-intensity workout that comprises four endurance-testing zones: the assault bike, rower, bench, and rig.
Early on, 1Rebel recognised the important role instructors have in delivering the ultimate workout experience.
“We wanted the trainer to have more bandwidth to connect with customers,” adds Wagner, “The FunXtion system means their efforts are centred on coaching, queuing and entertaining clients, which improves the overall workout experience.
“We needed a way to digitally provide exercise demonstrations that would take the pressure off of our trainers and enable them to focus more on personalising the workout experience and connecting with our customers.”
Digital evolution
To realise this vision, 1Rebel enlisted the support of FunXtion. By leveraging its MultiScreen Solution technology, FunXtion was able to position 32 screens that stream 1Rebel’s very own content to every customer across all four workout zones.
Wagner explains: “FunXtion was an obvious choice because it’s solving a product problem.
“It's a pioneer in the industry in terms of what the team is doing. The RIG concept together with FunXtion’s MultiScreen Solution is truly unique because it’s really an evolution of the circuit class experience.
“The FunXtion screens are really particularly well received in Hammersmith. Its product has empowered our team to create a high-end circuit experience that’s given our trainers the tools to provide that community building experience we were aiming for.
“The FunXtion team has really been amazing and super accommodating.”
Ernst de Neef, FunXtion CEO, concludes: “Together, we’ve created something revolutionary in the circuit class experience. It’s been a fantastic experience working in partnership with 1Rebel and we’re really proud of what we’ve achieved together.”
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Stephen Price
Founder, SP&Co Group
