Hydrow, a US-based fitness startup, has secured a US$20m investment from investment firm L Catterton, that will enable the company to launch its Hydrow rowing concept across the US.

Founded in 2017 by entrepreneur and coach of the US National Team Rowing Team, Bruce Smith, the Hydrow concept offers a personalised and efficient rowing solution that combines ergonomically designed rowers with content, including live and on-demand rowing workouts led by experienced instructors.

Smith says of the investment: “With an impressive track record of partnering with leading fitness brands, L Catterton brings deep industry expertise as well as extensive marketing and distribution knowledge to drive our rapid expansion."

"When we launched Hydrow, our goal was not only to deliver an accessible, convenient and efficient workout but also to build human connection through the communal and interpersonal aspects of rowing,”

"We're looking forward to bringing a fun and immersive workout into the market," says Smith. "There's no other total body workout that compares to it, and we believe there's a huge opportunity for something like this," he adds.