In a partnership with Glute Builder, Escape Fitness has launched the first of a dedicated glute equipment range, the Escape Glute Box.

Matthew Januszek, Escape Fitness, said: “We’re seeing a global increase in the demand for glute training equipment. The glutes are a major muscle group, yet are often neglected in training. Well-functioning glutes protect knees, hips and the lower back from injury and provide the stabilisation and power needed in many sports and everyday movements.

“In addition to performance reasons for training the glutes, there’s a growing aesthetic focus on training the butt. Our feedback from operators is that as more women enter the free weight areas there’s a growing demand for glute equipment.”

The Glute Box features a patented angled design to enable up to 30 glute exercises. The box is supported by a library of digital exercise demonstrations and workouts that can be accessed via Escape’s Mars 2.0 touchscreen.